What Senefelder Misset does

Senefelder Misset is a privately held, full-service graphic production company founded in 1874 and headquartered in Doetinchem, Netherlands. The firm operates a horizontally integrated supply chain covering design and prepress, web offset (rotatieoffset) and sheet-fed offset (vellenoffset) printing, finishing, and logistics and distribution for publishers across the Netherlands, Belgium, Germany, and France.

Its core technology base centers on two 72-page Lithoman web offset presses (up to 45,000 signatures per hour, 15 meters-per-second paper speed) and a 9-color Koenig & Bauer Rapida 106 X sheet-fed press installed in 2021/2022. Finishing capacity includes Bi-liner stitching lines with in-line supplement insertion, a threadless binding street on a four-shift system, and a paper-wrap seal line (the first in the Netherlands) offering recyclable packaging using 100% traceable Swedish fibre paper. Air-freight distribution is enabled by Known Consignor status granted in December 2020, supporting international titles such as Time Magazine, Fortune, and International New York Times. Certifications include FSC (SCS-COC-000970) and PEFC (SCS-PEFC/COC-006291).

Senefelder generates revenue predominantly on a transaction-fee basis through print runs for magazines, travel brochures, catalogs, and covers, with pricing driven by run length, page count, paper grade, and finishing complexity. Bundled services — finishing, logistics, and distribution — and supplementary offerings such as design/DTP, media sales, sponsor acquisition, and digital media and distribution extend into professional-services revenue. The go-to-market model is enterprise field sales with dedicated sales managers, long-term contracts, and a 360-degree virtual facility tour. The customer base of 320 publishers and organizations across 630 titles is anchored by major media groups including DPG Media, Hearst Netherlands, New Skool Media, Omroep MAX (extended for five years in June 2026), and international publishers distributed by air.

Name

Senefelder Misset

Legal name

Senefelder Misset

Website

https://senefelder.nl

Company type

Private

Founded year

1874

Operating status

Operating

Headcount range

101–250 employees

Short description

Senefelder Misset is a Netherlands-based, full-service graphic production company founded in 1874 that prints magazines, catalogs, brochures, and covers for publishers in the Netherlands, Belgium, Germany, and France using web offset and sheet-fed offset technology with in-house finishing, logistics, and air-freight distribution.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Printing and Related Support Activities (323), Support Activities for Printing (32312)

SIC

Commercial Printing (2750)

akta.pro primary industry

Commercial & Offset Printing (Sheetfed/Web) (MPAJALAB)

Keywords

• Offset printing services
• Magazine printing
• Commercial printing
• Web offset printing
• Print finishing services

Headquarters

HQ city

Doetinchem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Drukwerk productie (Printing Production): One-time transaction-based revenue from printing magazines, catalogs, brochures, and related products. Revenue generated per print run with pricing based on run length, page count, paper quality, and finishing requirements.
2. Nabewerking (Finishing Services): Additional revenue from finishing services including binding, stitching, sealing (plastic or paper wrap), and address printing. Often bundled with printing services.
3. Logistiek en distributie (Logistics and Distribution): Delivery and distribution services for magazines to readers, integrated into the fullservice offering.
4. Fullservice diensten (Fullservice Services): Comprehensive offering including publishing advice, media sales and sponsor recruitment, design and prepress, and digital media distribution - providing recurring client relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Senefelder Misset is a full-service graphic production company that prints magazines, travel brochures, catalogs, and related plus products for publishers, associations, and commercial organizations. The company operates both web offset (Lithoman) and sheet-fed offset (Koenig & Bauer Rapida) presses and bundles printing with finishing, paper wrap sealing, logistics, distribution, and Known Consignor air freight clearance for international titles.

Product overview

Senefelder Misset is a fullservice graphic production company offering integrated printing services for magazines, catalogs, and periodical publications. The core offering combines web offset printing (using Lithoman presses for high-volume runs) and sheet-fed offset printing (Komori press for smaller circulations) with comprehensive finishing services including saddle stitching, perfect binding, and paper wrapping. The product portfolio centers on three main categories: magazines/journals, travel brochures and catalogs, and covers/plus products. The company provides end-to-end services spanning design and prepress, printing, finishing, and logistics/distribution, including air freight clearance capabilities for international titles. A 360-degree virtual tour and customer WebPortal support the customer experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Tijdschriften (Magazine and Journal Printing) Printing services for consumer magazines, trade publications, and broadcaster magazines, produced using web offset (Lithoman) for high-volume runs or sheet-fed offset for smaller circulations. Targeted at publishers producing periodicals.
• (Reis)brochures en Catalogi (Brochure and Catalog Printing) Travel brochure, retail catalog, and travel guide printing services for publishers and commercial organizations needing high-quality printed promotional materials.
• Covers en Plusproducten (Covers and Supplementary Products) Cover printing and supplementary printed products including special inserts, enclosures, and added-value print products that accompany magazines and catalogs.
• Paper Wrap Packaging Service Paper-based packaging for magazines replacing plastic film, made from sustainably sourced Swedish wood fibers that are 100% traceable, achieving over 80% recycling rate in the Netherlands versus under 50% for plastic.
• Nabewerking (Finishing Services) Post-press finishing services including saddle stitching, perfect binding (garenloos/threadless binding), paper wrapping/sealing, address printing, and inline insert attachment using Bi-liner equipment for in-line supplement insertion during stitching.
• Logistiek en Distributie (Logistics and Distribution) Domestic and international distribution and shipping services for finished printed products, including air freight clearance under Known Consignor status for international titles such as Time Magazine, Fortune, and International New York Times.
• Vormgeving en DTP (Design and Prepress) Graphic design and desktop publishing services for publishers and associations to prepare print-ready materials, bundled with printing and finishing in the fullservice offering.
• Mediaverkoop en Sponsorwerving (Media Sales and Sponsor Acquisition) Media sales and sponsor acquisition services to help publishers and associations monetize their magazines and periodicals by recruiting advertising and sponsorship.
• Digitale Media en Distributie (Digital Media and Distribution) Digital media and distribution services that enable cross-media publishing alongside the print offering, allowing publishers to extend reach beyond printed copies.

Quantifiable outcome

• 99% delivery reliability
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered flagship and minor.

• Omroep MAX (MAX Magazine)flagshipStrategic or Co-development Partner · 16 June 2026Extended 5-year partnership in June 2026 for printing of MAX Magazine, Netherlands' largest magazine with 245,000 copies. Partnership focuses on efficient and high-quality production with emphasis on the complete supply chain from PDF delivery to reader doorstep.
• SpottaminorStrategic or Co-development Partner · 1 August 2023Folder delivery company developing new distribution model for magazines and sponsored publications. Senefelder monitoring developments as alternative to PostNL for time-critical titles and exploring opportunities for clients.
• THOminorStrategic or Co-development Partner · 5 June 2023Partnership for refurbishing office furniture including 99 office chairs. 9 chairs required technical refurbishment, 36 needed new seats, 63 only needed deep cleaning. Treated with protective coating good for 5 years.
• EVO (Ondernemersvereniging)minorImplementation/ SI/ Consulting Partner · 7 December 2020Dutch entrepreneurial association that supported Senefelder Misset in obtaining Known Consignor certification from the Marechaussee.
• Roto SmeetsminorStrategic or Co-development PartnerAcquired 72-page Lithoman press from Roto Smeets facility in Weert, relocated to Doetinchem in September 2019. Also took over titles previously printed at Roto Smeets Deventer.
• CoreliominorStrategic or Co-development PartnerTook over printing of new titles after Corelio went bankrupt in 2019.
• WifacminorImplementation/ SI/ Consulting PartnerSupplier that installed the new 9-color Koenig & Bauer Rapida 106 X sheet-fed press at Senefelder in 2021.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CPI (Clays): UK-based book and magazine printing group serving major publishers across Europe. Highly comparable in offset capability, publisher-customer mix and full-service magazine production - including air-freight international distribution similar to Senefelder's Known Consignor setup.
• Mittera Group: US-based commercial printer serving publishers and direct marketers with web and sheet-fed offset capabilities. Comparable business model focused on magazine, catalog and commercial print production for large enterprise publisher clients.
• Roto Smeets: Former Dutch offset printing peer that Senefelder literally acquired a 72-page Lithoman press and several titles from (Weert 2019, Deventer). Historically the closest direct competitor in Benelux web-offset magazine and catalog printing with comparable equipment and customer base.
• Graphius: Belgian full-service commercial printer offering offset and digital printing for publishers, with strong magazine and book production. Direct Benelux peer operating in similar end-markets with overlapping publisher customers across the Netherlands and Belgium.
• Koninklijke Drukkerij Em. de Jong: Long-established Dutch offset printer serving publishers and associations with magazines and periodicals. Direct peer with similar full-service positioning and Dutch customer base, competing for the same high-volume magazine contracts.
• Drukkerij Zwart: Dutch commercial offset printer focused on magazines, catalogs and books with comparable mid-market publisher client base. Operates in the same Dutch market for magazine and catalog production work that anchors Senefelder's revenue.
• Rotolito Lombarda: Italian commercial printing group specializing in web-offset magazines, catalogs and books with pan-European publisher clients. Comparable scale and product mix, serving as a benchmark for cross-border magazine print consolidation.

Others

• Heidelberger Druckmaschinen: Global press manufacturer whose equipment (including offset and digital presses) is used throughout Senefelder's industry. Not a direct competitor, but a key supplier and infrastructure provider whose technology roadmap shapes Senefelder's competitive economics.

Emerging players

• Walsworth Publishing: US commercial printer specializing in magazines, catalogs and books with comparable scale to Senefelder. Comparable service offering for medium-to-large publishers across multiple product categories.

Broad incumbents

• Quad/Graphics: Large US-headquartered commercial printer with broad portfolio across magazines, catalogs, books and retail insert printing. Serves many of the same international publishers as Senefelder (e.g., Hearst, Time) at much larger scale across multiple geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/senefeldernl

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senefelder Misset