Orion Labels

What Orion Labels does

Orion Labels is a Seymour, Wisconsin-based custom label manufacturer founded in 2004 that produces pressure sensitive labels, roll-fed film labels, glue-applied (non-pressure sensitive) labels, and specialty labeling products. Its manufacturing is anchored by a CEI Bossjet 'powered by Domino' digital hybrid press, which supports shorter changeovers, multi-substrate runs, and color-consistent output across varying order sizes. The company sells into three primary verticals: Food & Beverage (co-packers, breweries, wineries, distilleries, dairy and meat processors, convenience stores, meal kits), Industrial & Safety (UL-certified electrical labels, safety and compliance labels, circuit board and equipment labels), and Household & Beauty (cleaners, cosmetics, nutritional supplements). Named customers include Jennie O Turkey, Cher-Make, Tropics Special Sauce, Sweet Reason, Reds Seasoning, and Faris Popcorn, spanning enterprise to startup buyers.

The business operates on a project-based, quote-driven revenue model. Pricing is not publicly disclosed; instead, customers submit a quote request specifying label type, project size tier (under 1,000 up to over 10,000 units), and artwork status, after which a dedicated account manager responds within one business day to scope the project. The go-to-market is sales-led and direct, with no third-party distribution channel; digital lead capture through the website, Google Retargeting, and Facebook Pixel supplements account-manager outreach. Geographic reach is domestic United States, with stated national coverage for wineries, spirits producers, and co-packers beyond the Midwest base.

Orion is a privately held company with 11-50 employees and no disclosed revenue, funding history, or M&A activity. The team claims over 50 years of combined printing-industry experience, and the firm markets itself on precision, deadline-oriented delivery, and engineered technical support rather than price or scale. Marketing channels are limited to a website with quote forms, LinkedIn, Facebook, and Instagram; there is no mobile app, API, or disclosed AI capability.

Name

Orion Labels

Legal name

Orion Labels

Website

https://orionlabels.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Orion Labels is a Seymour, Wisconsin-based custom label manufacturer producing pressure sensitive, roll-fed film, glue-applied, and specialty labels for food & beverage, industrial & safety, and household & beauty customers across the United States.

Ownership category

akta.pro rank

Product category

Custom Label Manufacturing

NAICS

Packaging and Labeling Services (56191)

SIC

Papers & Allied Products (2600)

akta.pro primary industry

Labels & Pressure-Sensitive Materials (labelstock, PSA labels, liners) (IMAMAHAE)

akta.pro secondary industries

Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK), Tapes, Labels & Pressure-Sensitive Adhesives (IMAEAGAJ)

Keywords

• Custom label manufacturing
• Pressure sensitive labels
• Digital label printing
• Food and beverage labels
• Industrial safety labels

Headquarters

HQ city

Seymour

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Printed Pressure Sensitive Labels: Primary revenue stream from manufacturing high-quality custom printed pressure sensitive labels, serving as the core product offering for customers across multiple industries including food & beverage, industrial, and household goods.
2. Roll-Fed Film Labels: Production of roll-fed film labels as a specialized product category, complementing pressure sensitive offerings for customers requiring specific label formats.
3. Non-Pressure Sensitive Labels: Glue-applied (cut and stack) labels and specialty products providing additional labeling solutions for diverse customer requirements.
4. Specialty Products: Specialty labeling items including various finishes, adhesives, and custom die cuts to address unique customer specifications.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Orion Labels manufactures custom printed pressure-sensitive labels, roll-fed film labels, non-pressure sensitive (glue-applied) labels, and specialty label products for businesses across food & beverage, industrial & safety, and household & beauty sectors. The company produces labels on-site in Seymour, Wisconsin using a CEI Bossjet 'powered by Domino' Hybrid Press, offering varied label types, adhesive options, and finishes tailored to each customer's specifications. Sales are quote-based with account managers guiding customers through a three-step process from quote to delivery.

Product overview

Orion Labels is a high-quality custom label manufacturer producing pressure-sensitive labels, roll-fed film labels, non-pressure sensitive (glue-applied) labels, and specialty products. The company operates across three primary industry verticals—Food & Beverage, Industrial & Safety, and Household & Beauty—offering specialized solutions including co-packer labels, brewery/beer labels, wine/spirits labels, dairy/meat labels, nutritional labels, convenience store labels, industrial UL labels, safety/compliance labels, circuit board labels, and beauty/cosmetic labels. Their manufacturing is powered by state-of-the-art technology including a CEI Bossjet 'powered by Domino' Hybrid Press. The product portfolio spans label types (roll, sheeted, perforated, double-sided), adhesives (permanent, cold temp, freezer grade, removable), and finishes (gloss/matte varnish, lamination) to meet diverse customer specifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Food & Beverage Labels Custom printed label solutions for the food and beverage industry, including co-packer labels, brewery/beer labels, wine/spirits labels, dairy/meat labels, nutritional labels, convenience store labels, grab-and-go and meal kit labels, and inventory control labels. Designed for food & beverage manufacturers needing regulatory compliance, brand representation, and high-volume custom label production.
• Industrial & Safety Labels Precision labeling for industrial and safety applications, including UL labels for lighting and electrical components, safety/regulatory/compliance labels, product identification and barcode labels, circuit board labels, and machine equipment labels and control panel overlays. Built for compliance with strict regulatory standards and durability in harsh environments.
• Household & Beauty Labels Custom printed labels for household goods, cleaning chemicals, toiletries, beauty products, cosmetics, and health/nutritional supplements. Designed to ensure product safety compliance, shelf appeal, and durability against moisture and handling.
• Pressure Sensitive Labels Custom printed pressure-sensitive labels that adhere to surfaces with pressure, used across food, beverage, industrial, household, and beauty applications. Available in roll, sheeted, perforated, double-sided, and multiple die-cut formats with various adhesive and finish options.
• Roll-Fed Film Labels Film-based labels applied using roll-fed equipment, providing durability and resistance for various labeling applications across customer industries.
• Non-Pressure Sensitive Labels Glue-applied (cut and stack) labels that use traditional adhesive application methods for products requiring alternative labeling solutions.
• Specialty Labels and Products Specialty labeling items including UL labels, custom die cuts, specialized finishes, various adhesive options, and other custom specifications for unique customer requirements.
• Digital Printing Solutions (CEI Bossjet Hybrid Press) Custom digital hybrid label printing service using the CEI Bossjet 'powered by Domino' Hybrid Press, enabling faster changeover, shorter run lengths, reduced waste, multi-substrate and multi-SKU printing, barcode support, and color consistency for custom label orders.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Fort Dearborn Company: U.S. manufacturer of pressure-sensitive and cut-and-stack labels serving consumer products, food & beverage, and household. Comparable mid-sized competitor with similar product format and customer verticals.
• Hammer Packaging: Northeast U.S. label converter producing pressure-sensitive and shrink-sleeve labels for food, beverage, and consumer products. Comparable in custom label production and mid-market positioning.
• Resource Label Group: PE-backed roll-up of custom label converters offering pressure-sensitive labels across multiple U.S. sites, with strong F&B and consumer product exposure. Direct mid-market peer for M&A comparison and competitive overlap.
• Smyth Companies: Mid-sized custom label manufacturer producing pressure-sensitive labels with digital and flexo capabilities, serving consumer products and food & beverage brands. Comparable in size, technology mix, and vertical exposure.
• Inovar Packaging Group: PE-backed custom label and packaging converter serving consumer brands including food, beverage, household, and industrial customers. Direct peer in segment, scale, and growth-via-acquisition strategy.

Broad incumbents

• Multi-Color Corporation: Large global label converter (now Platinum Equity-owned) producing pressure-sensitive labels across wine, spirits, food, and consumer products. Comparable as an established competitor with deeper scale and broader format offering.
• CCL Industries (Label Division): Global leader in specialty labels serving consumer products including food & beverage and household/beauty. Comparable as the incumbent benchmark Orion competes against on enterprise label RFPs.
• Avery Dennison: Largest pressure-sensitive labelstock manufacturer globally with a Label and Graphic Materials business serving the same F&B, industrial, and beauty end markets. Comparable as the dominant incumbent in the primary category Orion operates in.
• Brady Corporation:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/OrionLabels
• LinkedInlinkedin.com/company/orionlabels
• Xx.com/OrionLabels

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orion Labels