The Well Project
The Well Project is a US nonprofit founded in 2002 that delivers women-centered HIV education, peer community, and advocacy through digital content, livestreaming, and multilingual resources reaching 4M+ people annually.
- Company typePrivate
- Founded2002
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Well Project does
The Well Project is a US-based nonprofit organization founded in 2002 and headquartered in Brooklyn, New York, that provides women-centered HIV education, community support, advocacy training, and research engagement for women living with and vulnerable to HIV across the gender spectrum. Its primary beneficiaries are women living with HIV (including cisgender and transgender women), with secondary audiences of women vulnerable to HIV and Black women disproportionately affected by the epidemic. The organization operates as a unified digital platform built on a content management system with multilingual delivery (English and Spanish at primary scale, plus Hindi), virtual event streaming, and the proprietary 'A Girl Like Me' peer-blogging community ecosystem.
Its core product portfolio comprises the A Girl Like Me blog and Una Chica Como Yo (Spanish), the A Girl Like Me LIVE interactive livestreaming series hosted by Ciarra 'Ci Ci' Covin and Bridgette Picou, the SHE/HER/THEY educational outreach initiative, the Women's Research Initiative on HIV/AIDS (WRI), a Fact Sheet Library, Slide Library, Webinars, Leadership Exchange, and WATCH! 2.0 video advocacy series. Distribution is predominantly free digital via thewellproject.org supplemented by free print materials shipped within the US, with active conference presence at CROI, USCHA, and AIDS conferences.
The revenue model is nonprofit/grant-dependent. Income is generated through individual donations (including monthly recurring giving) and corporate/foundation grants, with named institutional supporters including ViiV Healthcare's Positive Action Grant Program, Merck, and previously Gilead Sciences' Zeroing In initiative and NASTAD. The 2025 individual fundraising drive has raised $29,760 of a $50,000 goal from 78 supporters. There are no paid product tiers, no enterprise contracts, and no government contracting disclosed; all resources are provided free of charge to beneficiaries, consistent with mission-driven nonprofit economics.
The Well Project firmographics
Firmographics- Name
- The Well Project
- Legal name
- The Well Project
- Website
- https://thewellproject.org
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Well Project is a US nonprofit founded in 2002 that delivers women-centered HIV education, peer community, and advocacy through digital content, livestreaming, and multilingual resources reaching 4M+ people annually.
- Ownership category
- akta.pro rank
The Well Project industry classification
Industry- Product category
- HIV Education and Advocacy for Women
- NAICS
- Social Assistance (624), Educational Support Services (611710)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Sexual Health & Relationship Wellness Education (EDAAAHAM)
Keywords
Where The Well Project is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Markets served
The Well Project business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Individual Donations: The organization relies on individual donors for support. The 2025 fundraising drive has raised $29,760 towards a $50,000 goal with 78 supporters. Monthly recurring donations are encouraged.
- Corporate Grants: SHE/HER/THEY program supported through grants from ViiV Healthcare's Positive Action Grant Program and Merck. Previous funding from Gilead Sciences (Zeroing In) and NASTAD.
- Foundation/Grant Funding: A Girl Like Me LIVE program supported through a grant from Merck
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
The Well Project product offering
Product offeringCore offering
The Well Project is a nonprofit organization that provides free, women-centered HIV education, community support, and advocacy resources for women living with and vulnerable to HIV. Its core offerings include the A Girl Like Me blog community, the A Girl Like Me LIVE livestreaming series, the SHE/HER/THEY educational initiative, the Women's Research Initiative on HIV/AIDS (WRI), and a multilingual Fact Sheet and Slide Library distributed online and via free print materials shipped within the US.
Product overview
The Well Project is a non-profit organization operating as a unified digital platform focused on HIV education, advocacy, and community support for women. The core offerings include the A Girl Like Me blogging community and A Girl Like Me LIVE video series, the SHE/HER/THEY educational initiative, the Women's Research Initiative on HIV/AIDS (WRI), and comprehensive educational resources including the Fact Sheet Library, Slide Library, Webinars, and Leadership Exchange programs. These products work together to provide information, community connection, research engagement, and advocacy tools for women living with and vulnerable to HIV.
Differentiator
Problem solved
Functional benefit
Brands
- A Girl Like Me: A blog and online community by and for women living with HIV, featuring personal stories, resources, and support.
- A Girl Like Me LIVE
- Women's Research Initiative on HIV/AIDS (WRI)
- SHE/HER/THEY
- Una Chica Como Yo
Products and services
- A Girl Like Me A peer blogging community platform by and for women living with HIV, featuring personal narratives, experiences, and support content from diverse community bloggers.
- A Girl Like Me LIVE An interactive livestreaming video series featuring cohosts Ciarra 'Ci Ci' Covin and Bridgette Picou discussing topics related to HIV, wellness, self-stigma, dating, and community empowerment for women living with and vulnerable to HIV.
- SHE/HER/THEY (Sexual Health Education/HIV Empowerment Resources/Treating HIV Equally) An educational outreach initiative focused on improving engagement in care, health outcomes, and well-being for women living with and vulnerable to HIV while promoting language justice and holistic wellness through a non-stigmatizing lens.
- Women's Research Initiative on HIV/AIDS (WRI) A collaborative research initiative bringing together women living with HIV and researchers to advance understanding at the intersection of HIV and women's health.
- Fact Sheet Library A comprehensive digital library of fact sheets covering HIV basics, treatment, prevention, health issues, and living well with HIV, available in English and Spanish, with select resources in Hindi.
- Slide Library A collection of slide presentations and visual educational materials on HIV topics for use by community members and educators.
- Leadership Exchange A program facilitating leadership development and knowledge exchange among women living with HIV and community advocates.
- WATCH! 2.0 (Women's Advocacy and Treatment Coalition on HIV) A video series program focused on women's advocacy and HIV treatment education featuring expert conversations and community discussions.
- Webinars Recorded web-based educational presentations on various HIV-related topics for women living with and vulnerable to HIV.
- Una Chica Como Yo Spanish-language version of the A Girl Like Me blogging community platform serving Spanish-speaking women living with HIV.
Companies that use The Well Project
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
The Well Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Well Project partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor.
- NASTADminorPreviously co-funded SHE/HER/THEY program. Currently partnering on Leadership Exchange LIVE episode about Black women living with HIV, co-presented with NASTAD.
- WORLD (Women Organized to Respond to Life-threatening Diseases)minorPartner organization founded by Rebecca Denison. WORLD representative presented at CROI 2025 Martin Delaney Presentation.
- TheBody/TheBodyProminorPartner organization that covers The Well Project sessions and HIV topics, including coverage of menopause session at CROI 2025.
- Black Women's Learning InstituteminorNational center focused on the health and wellness needs of Black women across the lifespan. Highlighted as partner in SHE/HER/THEY program.
- Life and Love with HIVminorBlog and online community dedicated to de-stigmatizing sexuality and relationships among women living with HIV by shifting focus from risk to pleasure.
- Reproductive Health Access Project (RHAP)minorThe Well Project collaborated with RHAP on HIV-specific articles for their Contraceptive Pearls series, including preconception counseling and contraceptive counseling for people living with HIV.
- SisterLove, Inc.minorOrganization with mission to eradicate the adverse impact of HIV/AIDS and other reproductive health challenges upon women and their families. Listed as partner in SHE/HER/THEY program.
- SisterSong: Women of Color Reproductive Justice CollectiveminorSouthern-based national membership organization building network to improve institutional policies impacting reproductive lives of marginalized communities. Partner in SHE/HER/THEY program.
- The Afiya CenterminorTexas-based organization responding to HIV disparities among Black women. Michelle Anderson from The Afiya Center appeared on A Girl Like Me LIVE episode about self-stigma and dating.
- The Pleasure ProjectminorInternational education and advocacy organization working to eroticize safer sex. The Well Project signed onto The Pleasure Principles and announced The Pleasure Project as a partner.
- The Afiya CenterminorMichelle Anderson of The Afiya Center joined A Girl Like Me LIVE host for episode on self-stigma and dating.
- PrEP4AllminorHIV advocacy organization led by Peter Staley, veteran of ACTUP New York. Staley delivered Martin Delaney Lecture at CROI 2026.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
The Well Project competitors and assessment
Company assessmentDirect peers
- SisterLove, Inc. Atlanta-based non-profit focused on eradicating the adverse impact of HIV/AIDS and reproductive health challenges on women and their families. Direct peer in mission, target population (women, particularly Black women), and sexual/reproductive health integration; listed as a SHE/HER/THEY partner.
- Iris House: New York-based non-profit providing services for women, families, and communities affected by HIV/AIDS, with a focus on women of color. Direct peer in women-centered HIV services, peer navigation, and community education in a comparable urban geography to TWP's Brooklyn base.
- The Afiya Center: Texas-based organization addressing HIV disparities among Black women through sexual health education and advocacy. Direct peer in target population and community-led approach; partnered with The Well Project on A Girl Like Me LIVE.
- WORLD (Women Organized to Respond to Life-threatening Diseases): An Oakland-based non-profit serving women living with and affected by HIV, particularly women of color and LGBTQ+ communities. Direct peer as both organizations focus on women-centered HIV education, peer support, and advocacy, and they explicitly partner with The Well Project on programming.
- Positive Women's Network-USA: A national network of women living with HIV advancing policy and advocacy through peer leadership. Direct peer as a women-HIV advocacy organization that overlaps with TWP on Leadership Exchange, WATCH! 2.0, and A Girl Like Me.
- Black Women's Learning Institute (BWLI): National center focused on the health and wellness needs of Black women across the lifespan. Direct peer in target population and intersectional health equity framing; listed as a SHE/HER/THEY partner.
Broad incumbents
- GMHC (Gay Men's Health Crisis): One of the oldest and largest HIV/AIDS non-profits in the US, offering prevention, care, and advocacy across populations. Broad incumbent that overlaps with TWP on HIV education and advocacy but serves a much wider demographic (originally MSM) and operates at materially greater scale.
- TheBody / TheBodyPro: Long-running HIV information and news platform covering treatment, prevention, and lived experience across populations. Broad incumbent in HIV education/media; media partner that covers TWP sessions and HIV topics.
- NASTAD: National association representing state HIV/AIDS and viral hepatitis program directors. Broad incumbent in HIV public-health policy and programming; explicitly partners with The Well Project on Leadership Exchange LIVE episodes focused on Black women living with HIV.
Emerging players
- SisterSong: Women of Color Reproductive Justice Collective: Southern-based national membership organization building a network to improve institutional policies affecting the reproductive lives of marginalized communities. Emerging/adjacent player that overlaps with TWP on reproductive justice for women of color; SHE/HER/THEY partner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
The Well Project social profiles
Digital presenceThe Well Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Well Project leadership team
Management profileNumber of profiles
Profiles4 records
The Well Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Well Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Well Project
What does The Well Project do?
The Well Project is a nonprofit organization that provides free, women-centered HIV education, community support, and advocacy resources for women living with and vulnerable to HIV. Its core offerings include the A Girl Like Me blog community, the A Girl Like Me LIVE livestreaming series, the SHE/HER/THEY educational initiative, the Women's Research Initiative on HIV/AIDS (WRI), and a multilingual Fact Sheet and Slide Library distributed online and via free print materials shipped within the US.
Is The Well Project a public or private company?
The Well Project is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Well Project founded?
The Well Project was founded in 2002. It employs 1 to 10 people.
Where is The Well Project based?
The Well Project is headquartered in Brooklyn, United States, in the North America region.
How does The Well Project make money?
Three revenue lines are on record. Individual Donations are the primary driver. The others are corporate Grants and foundation/Grant Funding.
Who are The Well Project's main competitors?
Direct peers on record are SisterLove, Inc., Iris House, The Afiya Center, WORLD (Women Organized to Respond to Life-threatening Diseases), Positive Women's Network-USA and Black Women's Learning Institute (BWLI). Broad incumbents are GMHC (Gay Men's Health Crisis), TheBody / TheBodyPro and NASTAD. SisterSong: Women of Color Reproductive Justice Collective is listed as an emerging player.
Does The Well Project have an API?
No public API is recorded for The Well Project.
What industry is The Well Project in?
The Well Project's product category is HIV Education and Advocacy for Women. Its primary akta.pro industry code is EDAAAHAM, Sexual Health & Relationship Wellness Education. Its NAICS code is 624 and its SIC code is 8300.