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Namestring
Olympus
Legal namestring
Evident
Websiteurl
olympus-sis.com
Company typeenum
Private
Founded yearint
2001
Descriptiontext

Evident (formerly Olympus Scientific Solutions and Olympus Soft Imaging Solutions) is a scientific instrumentation company operating from a European technology center in Münster, Germany. The company manufactures and supports advanced scientific instruments spanning two distinct vertical segments: microscopes and related optical systems for life science and clinical research applications, and industrial inspection equipment including videoscopes, nondestructive testing (NDT) devices, and X-ray analyzers for quality control, maintenance, manufacturing, and environmental monitoring use cases. Underlying technology is centered on precision optical and measurement engineering, with proprietary designs across microscopy, remote visual inspection, and X-ray-based material analysis, supported by downloadable software and user manual infrastructure for both product divisions.

The business operates through a sales-led go-to-market motion combining enterprise field sales for capital equipment with direct digital distribution channels for software, firmware, and documentation. The company is formally structured around two sub-brands — Evident Industrial (covering industrial QA, inspection, and NDT) and Evident Life Science (covering clinical, educational, and research microscopy) — and a supporting Evident Technology Center Europe that serves as the European R&D and software hub. Customer segments span research institutions, clinical laboratories, universities, industrial manufacturers, and environmental testing organizations, served globally with regional sub-sites and dedicated product portals.

Revenue mechanics are anchored in high-ASP hardware sales of scientific instruments, supplemented by recurring software downloads, firmware updates, and user manual support services. No public pricing is disclosed; customers are routed through sales channels for quotations. The company employs 101-250 people, is privately held, and was rebranded from its prior Olympus corporate identity as part of a corporate spin-off, with the rebranding and sub-brand formalization representing the most significant recent strategic actions.

Short descriptiontext

Evident (formerly Olympus Scientific Solutions) is a Germany-based scientific instrumentation company manufacturing microscopes, videoscopes, nondestructive testing equipment, and X-ray analyzers for global life science research and industrial inspection customers.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersMünster, Germany
HQ citystring
Münster
HQ countrystring
Germany
HQ regionstring
Europe
Markets served

Serves global market

Keyword5 values
scientific instruments, microscopy equipment, nondestructive testing, X-ray analyzers, industrial inspection
Industry4 codes
1Microscopy, Imaging & Flow Cytometry Instruments
CodeHLAGAIAEPrimaryYes
2Mass Spectrometry & Spectroscopy Instruments
CodeHLAGAIABPrimaryNo
3Metrology, Calibration & Testing Equipment (Balances, pH/DO, Standards)
CodeHLAGAIALPrimaryNo
4X-ray & Fluoroscopy Systems
CodeHLAHABAAPrimaryNo
NAICS code3 codes
  • Analytical Laboratory Instrument Manufacturing334516
  • Irradiation Apparatus Manufacturing334517
  • Other Measuring and Controlling Device Manufacturing334519
SIC code3 codes
  • Laboratory Analytical Instruments3826
  • X-Ray Apparatus & Tubes & Related Irradiation Apparatus3844
  • Industrial Instruments For Measurement, Display, And Control3823
Product category
Scientific Instruments
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model3 records
1Industrial Scientific Equipment Sales
TypeHardware Sales
Description

Sale of industrial equipment including microscopes, videoscopes, nondestructive testing equipment, and X-ray analyzers for quality control, inspection, and measurement applications.

olympus-sis.com
2Life Science Instrument Sales
TypeHardware Sales
Description

Sale of clinical research, educational, and premium microscopes and microscope systems for life science and research applications.

olympus-sis.com
3Software and Support Services
TypeSubscription Recurring
Description

Software downloads and user manual access for both Life Science and Industrial products, indicating ongoing software support and services revenue.

olympus-sis.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
GTM typeB2B
B2B
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

Olympus/Evident develops, manufactures, and supports scientific instrumentation — including industrial microscopes, videoscopes, nondestructive testing equipment, and X-ray analyzers — for life-science research and industrial quality-control, inspection, and measurement applications. The portfolio is organized under the Evident Industrial and Evident Life Science sub-brands and complemented by digital software and documentation distribution.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Evident (formerly Olympus Scientific Solutions and Olympus Soft Imaging Solutions) offers a comprehensive portfolio of industrial and life science solutions. The product portfolio consists of two main sub-brands: Evident Industrial provides microscopes, videoscopes, nondestructive testing equipment, and X-ray analyzers for quality control, inspection, measurement, maintenance, manufacturing, and environmental applications; while Evident Life Science provides clinical research, educational, and premium microscopes and microscope systems for scientific research. The company also provides software downloads and user manual downloads as support services for both product lines. These products work together to support customers in researching medical breakthroughs, inspecting infrastructure, and analyzing consumer products for safety and quality.

Product and service5 records
1Industrial Microscopes
CategoryIndustrial inspection instruments
Description

Microscope systems designed for industrial inspection, quality control, and measurement applications in manufacturing and laboratory settings.

2Videoscopes
CategoryIndustrial inspection instruments
Description

Remote visual inspection instruments used to visually inspect interior surfaces of components and structures without disassembly, for industrial QC and maintenance applications.

3Nondestructive Testing Equipment
CategoryIndustrial testing instruments
Description

Equipment used to evaluate materials and components for defects without causing damage, supporting quality assurance and failure analysis workflows.

4X-ray Analyzers
CategoryIndustrial analytical instruments
Description

Analytical instruments using X-ray technology for materials composition and characterization analysis in industrial and laboratory environments.

5Life Science Microscopes
CategoryLife science research instruments
Description

Research-grade microscopes for life-science laboratories conducting cellular, molecular, and biomedical imaging research.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Recent move7 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Manufacturer of analytical and scientific instruments including advanced microscopy and X-ray/elemental analysis systems; competes with Evident across life science research tools and industrial/NDT analytical workflows.

TypeDirect peer
Description

Global supplier of industrial sensors, microscopes, and measurement systems; competes directly with Evident Industrial in factory QA, automated inspection, and high-magnification video microscopy for manufacturers.

TypeEmerging player
Description

Japanese manufacturer of analytical and measuring instruments including spectroscopy and NDT systems; offers partial product overlap with Evident's X-ray analysis and inspection portfolio while expanding in life science markets.

TypeDirect peer
Description

ZEISS division selling optical and electron microscopes plus industrial measurement systems directly to research, healthcare, and industrial QA customers; deep product overlap with both Evident Life Science and Evident Industrial inspection offerings.

TypeDirect peer
Description

Optical microscope and industrial inspection instruments arm of Nikon competing in clinical/research microscopy and industrial metrology with comparable precision optics, software, and service economics to Evident.

TypeBroad incumbent
Description

Diversified electronic instruments and electromechanical devices group with significant exposure to analytical, NDT, and process inspection instrumentation comparable to Evident Industrial's measurement and QA offerings.

TypeDirect peer
Description

Sells electron microscopes, NDT/X-ray systems, and industrial analytical instruments to scientific and manufacturing customers, overlapping directly with both Evident Life Science and Evident Industrial inspection portfolios.

TypeDirect peer
Description

Houses Waygate Technologies (formerly GE Inspection Technologies), a leading NDT and industrial inspection equipment supplier competing directly with Evident's videoscopes, ultrasonic/remote visual inspection, and X-ray inspection lines.

TypeBroad incumbent
Description

Global life sciences and analytical instruments conglomerate with broad portfolios in microscopy adjacent tools, spectroscopy, and lab equipment; provides broader competition across Evident Life Science's premium research and clinical customers.

TypeDirect peer
Description

Danaher-owned premium microscope and imaging systems provider competing head-on with Evident Life Science in clinical research, educational, and high-end research microscopy, sharing the same optics-led product architecture and B2B academic/biopharma channels.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Olympus

Scientific Instrumentsolympus-sis.com

Evident (formerly Olympus Scientific Solutions) is a Germany-based scientific instrumentation company manufacturing microscopes, videoscopes, nondestructive testing equipment, and X-ray analyzers for global life science research and industrial inspection customers.

What Olympus does

Evident (formerly Olympus Scientific Solutions and Olympus Soft Imaging Solutions) is a scientific instrumentation company operating from a European technology center in Münster, Germany. The company manufactures and supports advanced scientific instruments spanning two distinct vertical segments: microscopes and related optical systems for life science and clinical research applications, and industrial inspection equipment including videoscopes, nondestructive testing (NDT) devices, and X-ray analyzers for quality control, maintenance, manufacturing, and environmental monitoring use cases. Underlying technology is centered on precision optical and measurement engineering, with proprietary designs across microscopy, remote visual inspection, and X-ray-based material analysis, supported by downloadable software and user manual infrastructure for both product divisions.

The business operates through a sales-led go-to-market motion combining enterprise field sales for capital equipment with direct digital distribution channels for software, firmware, and documentation. The company is formally structured around two sub-brands — Evident Industrial (covering industrial QA, inspection, and NDT) and Evident Life Science (covering clinical, educational, and research microscopy) — and a supporting Evident Technology Center Europe that serves as the European R&D and software hub. Customer segments span research institutions, clinical laboratories, universities, industrial manufacturers, and environmental testing organizations, served globally with regional sub-sites and dedicated product portals.

Revenue mechanics are anchored in high-ASP hardware sales of scientific instruments, supplemented by recurring software downloads, firmware updates, and user manual support services. No public pricing is disclosed; customers are routed through sales channels for quotations. The company employs 101-250 people, is privately held, and was rebranded from its prior Olympus corporate identity as part of a corporate spin-off, with the rebranding and sub-brand formalization representing the most significant recent strategic actions.

Olympus firmographics

Firmographics
Name
Olympus
Legal name
Evident
Website
https://olympus-sis.com
Company type
Private
Founded year
2001
Operating status
Operating
Headcount range
101–250 employees
Short description
Evident (formerly Olympus Scientific Solutions) is a Germany-based scientific instrumentation company manufacturing microscopes, videoscopes, nondestructive testing equipment, and X-ray analyzers for global life science research and industrial inspection customers.
Ownership category
akta.pro rank

Olympus industry classification

Industry
Product category
Scientific Instruments
NAICS
Analytical Laboratory Instrument Manufacturing (334516), Irradiation Apparatus Manufacturing (334517), Other Measuring and Controlling Device Manufacturing (334519)
SIC
Laboratory Analytical Instruments (3826), X-Ray Apparatus & Tubes & Related Irradiation Apparatus (3844), Industrial Instruments For Measurement, Display, And Control (3823)
akta.pro primary industry
Microscopy, Imaging & Flow Cytometry Instruments (HLAGAIAE)
akta.pro secondary industries
Mass Spectrometry & Spectroscopy Instruments (HLAGAIAB), Metrology, Calibration & Testing Equipment (Balances, pH/DO, Standards) (HLAGAIAL), X-ray & Fluoroscopy Systems (HLAHABAA)

Keywords

  • Scientific instruments
  • Microscopy equipment
  • Nondestructive testing
  • X-ray analyzers
  • Industrial inspection

Where Olympus is headquartered

Location

Headquarters

HQ city
Münster
HQ country
Germany
HQ region
Europe

Markets served

Olympus business model

Business model
GTM type
B2B
Offering type
Hardware or Manufacturing
Cost components
Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

  1. Industrial Scientific Equipment Sales: Sale of industrial equipment including microscopes, videoscopes, nondestructive testing equipment, and X-ray analyzers for quality control, inspection, and measurement applications.
  2. Life Science Instrument Sales: Sale of clinical research, educational, and premium microscopes and microscope systems for life science and research applications.
  3. Software and Support Services: Software downloads and user manual access for both Life Science and Industrial products, indicating ongoing software support and services revenue.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Olympus product offering

Product offering

Core offering

Olympus/Evident develops, manufactures, and supports scientific instrumentation — including industrial microscopes, videoscopes, nondestructive testing equipment, and X-ray analyzers — for life-science research and industrial quality-control, inspection, and measurement applications. The portfolio is organized under the Evident Industrial and Evident Life Science sub-brands and complemented by digital software and documentation distribution.

Product overview

Evident (formerly Olympus Scientific Solutions and Olympus Soft Imaging Solutions) offers a comprehensive portfolio of industrial and life science solutions. The product portfolio consists of two main sub-brands: Evident Industrial provides microscopes, videoscopes, nondestructive testing equipment, and X-ray analyzers for quality control, inspection, measurement, maintenance, manufacturing, and environmental applications; while Evident Life Science provides clinical research, educational, and premium microscopes and microscope systems for scientific research. The company also provides software downloads and user manual downloads as support services for both product lines. These products work together to support customers in researching medical breakthroughs, inspecting infrastructure, and analyzing consumer products for safety and quality.

Differentiator

Problem solved

Functional benefit

Products and services

  • Industrial Microscopes Microscope systems designed for industrial inspection, quality control, and measurement applications in manufacturing and laboratory settings.
  • Videoscopes Remote visual inspection instruments used to visually inspect interior surfaces of components and structures without disassembly, for industrial QC and maintenance applications.
  • Nondestructive Testing Equipment Equipment used to evaluate materials and components for defects without causing damage, supporting quality assurance and failure analysis workflows.
  • X-ray Analyzers Analytical instruments using X-ray technology for materials composition and characterization analysis in industrial and laboratory environments.
  • Life Science Microscopes Research-grade microscopes for life-science laboratories conducting cellular, molecular, and biomedical imaging research.

Companies that use Olympus

Customer profile

Segments2 records

Ideal customer profiles2 records

Olympus technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Olympus partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Olympus competitors and assessment

Company assessment

Direct peers

  • Bruker Corporation: Manufacturer of analytical and scientific instruments including advanced microscopy and X-ray/elemental analysis systems; competes with Evident across life science research tools and industrial/NDT analytical workflows.
  • Keyence Corporation: Global supplier of industrial sensors, microscopes, and measurement systems; competes directly with Evident Industrial in factory QA, automated inspection, and high-magnification video microscopy for manufacturers.
  • Carl Zeiss Microscopy: ZEISS division selling optical and electron microscopes plus industrial measurement systems directly to research, healthcare, and industrial QA customers; deep product overlap with both Evident Life Science and Evident Industrial inspection offerings.
  • Nikon Instruments: Optical microscope and industrial inspection instruments arm of Nikon competing in clinical/research microscopy and industrial metrology with comparable precision optics, software, and service economics to Evident.
  • Hitachi High-Tech: Sells electron microscopes, NDT/X-ray systems, and industrial analytical instruments to scientific and manufacturing customers, overlapping directly with both Evident Life Science and Evident Industrial inspection portfolios.
  • Baker Hughes (Waygate Technologies): Houses Waygate Technologies (formerly GE Inspection Technologies), a leading NDT and industrial inspection equipment supplier competing directly with Evident's videoscopes, ultrasonic/remote visual inspection, and X-ray inspection lines.
  • Leica Microsystems: Danaher-owned premium microscope and imaging systems provider competing head-on with Evident Life Science in clinical research, educational, and high-end research microscopy, sharing the same optics-led product architecture and B2B academic/biopharma channels.

Emerging players

  • Shimadzu Corporation: Japanese manufacturer of analytical and measuring instruments including spectroscopy and NDT systems; offers partial product overlap with Evident's X-ray analysis and inspection portfolio while expanding in life science markets.

Broad incumbents

  • Ametek Inc. Diversified electronic instruments and electromechanical devices group with significant exposure to analytical, NDT, and process inspection instrumentation comparable to Evident Industrial's measurement and QA offerings.
  • Thermo Fisher Scientific: Global life sciences and analytical instruments conglomerate with broad portfolios in microscopy adjacent tools, spectroscopy, and lab equipment; provides broader competition across Evident Life Science's premium research and clinical customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Olympus social profiles

Digital presence

Olympus financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Olympus leadership team

Management profile

Number of profiles

Profiles2 records

Olympus funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Olympus M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olympus

What does Olympus do?

Olympus/Evident develops, manufactures, and supports scientific instrumentation — including industrial microscopes, videoscopes, nondestructive testing equipment, and X-ray analyzers — for life-science research and industrial quality-control, inspection, and measurement applications. The portfolio is organized under the Evident Industrial and Evident Life Science sub-brands and complemented by digital software and documentation distribution.

When was Olympus founded?

Olympus was founded in 2001. It employs 101 to 250 people.

Where is Olympus based?

Olympus is headquartered in Münster, Germany, in the Europe region.

How does Olympus make money?

Three revenue lines are on record. Industrial Scientific Equipment Sales are the primary driver. The others are life Science Instrument Sales and software and Support Services.

Who are Olympus's main competitors?

Direct peers on record are Bruker Corporation, Keyence Corporation, Carl Zeiss Microscopy, Nikon Instruments, Hitachi High-Tech, Baker Hughes (Waygate Technologies) and Leica Microsystems. Shimadzu Corporation is listed as an emerging player. Broad incumbents are Ametek Inc. and Thermo Fisher Scientific.

Does Olympus have an API?

No public API is recorded for Olympus.

What industry is Olympus in?

Olympus's product category is Scientific Instruments. Its primary akta.pro industry code is HLAGAIAE, Microscopy, Imaging & Flow Cytometry Instruments, with a secondary code of HLAGAIAB, Mass Spectrometry & Spectroscopy Instruments. Its NAICS code is 334516 and its SIC code is 3826.

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Live signals
LinkedInNon Destructive Testing Technology Market Growth Outlook, AI Strategy, Size & Regions 2026-2033Verified Market Reports published a market analysis forecasting the global Non Destructive Testing (NDT) technology market to grow from $5.8 billion in 2024 to $10.9 billion by 2033, driven by industrial automation and regulatory safety standards. The report highlights key industry players such as Baker Hughes, Olympus (Evident), and Hitachi High-Tech as they leverage AI and robotics to enhance inspection efficiency and compliance.LinkedInAutomated Inspection Systems Market Future Signals | Digital Shifts & Key DriversThe global automated inspection systems market is projected to grow from USD 9.2 billion in 2024 to USD 16.5 billion by 2033, driven by the adoption of AI, machine vision, and Industry 4.0 technologies across manufacturing sectors. Key growth drivers include stringent quality standards, cost reduction pressures, and the expansion of industrial automation in regions such as Asia Pacific, North America, and Europe. Major players like Keyence, Nordson, and Olympus are intensifying competition through product innovation, strategic partnerships, and geographical expansion.EIN PresswireDigital Inspection Market to Reach USD 50.72 Billion by 2032 | Size, Share, Demand, Forecast and Competitive AnalysisMaximize Market Research released a report on the Global Digital Inspection Market, valued at USD 28.44 billion in 2024 and projected to reach USD 50.72 billion by 2032, growing at a 7.5% CAGR. Key developments include Wabtec's $1.78 billion acquisition of Olympus's Inspection Technologies division on July 1, 2025, and GE Vernova's May 2024 launch of an AI-powered autonomous inspection platform. The market is being driven by adoption of 3D digital inspection, AI-powered predictive maintenance, IoT-enabled monitoring, and Industry 4.0 solutions across manufacturing, aerospace, energy, and automotive sectors, with North America leading adoption and APAC emerging as the fastest-growing region.openPR.comNon-Destructive Testing (NDT) Market is Powering a $32.5B Predictive Revolution | Driven by AI, robotics, and aerospace innovationThe global Non-Destructive Testing (NDT) Market is projected to more than double from USD 16.3 billion in 2025 to USD 32.5 billion by 2035, driven by aging infrastructure, the energy transition, and the rise of predictive analytics. The industry is undergoing a technological shift from routine testing to AI-powered predictive intelligence, with key players like Bureau Veritas, SGS, Intertek, MISTRAS, and Baker Hughes controlling approximately 42% of market share while Tier-2 innovators like Eddyfi, Nikon Metrology, and Olympus drive new techniques in robotics, AI inspection platforms, and digital twin integration.LinkedInAutomatic Inspection System Market Outlook 2026–2033: Trends, Growth & ForecastSynapse Market Research published a forecast report projecting the Automatic Inspection System market to grow from USD 2.3 billion in 2024 to USD 5.8 billion by 2033, at a CAGR of 10.8%. The growth is driven by increasing demand for quality control, rising labor costs, and advancements in AI and machine learning technologies across industries such as automotive and pharmaceuticals. Key manufacturers identified in the competitive landscape include Baker Hughes, Keyence, and Olympus.EmulsiveOlympus OM-1 and Zuiko Auto-Macro 50mm f/3.5 – Mercedes van studyThe article details a personal photography project where the author used an Olympus OM-1 camera and a Zuiko Auto-Macro 50mm f/3.5 lens to photograph a Mercedes-Benz van in Graz. The narrative focuses on the technical process of shooting film, dealing with development errors using Ilford Pan F film, and the resulting aesthetic study of the vehicle's weathered features.GlobeNewswireOlympus Scientific Cloud™ v. 3.0 Delivers Even More Value to Olympus Connected Inspection and Analytical Devices with Powerful Tools and Free FeaturesOlympus released version 3.0 of its Scientific Cloud platform, offering a streamlined UI, App Marketplace, and instrument management tools. The platform provides 10 GB of free cloud storage per tenant and free features like wireless updates and calibration certificates for connected devices. The Inspection Project Manager app was released with OSC 3.0 to streamline thickness gage workflows.GlobeNewswireOlympus Releases New Powerful 300mm f/4 M.ZUIKO Digital ED IS PRO Lens, More Info: B&HOlympus released the 300mm f/4 M.ZUIKO Digital ED IS PRO lens for Micro Four Thirds, offering a 600mm-equivalent focal length. It features 5-axis sync IS providing up to six stops of shake compensation and a 4.6-foot minimum focus distance. The lens is weather-sealed and includes an optional teleconverter to reach 840mm.TechCrunchDo Not Swallow: Olympus Releases Tiny E-PL Promotional CamerasOlympus has launched tiny promotional E-PL1 and E-PL2 cameras, which cannot take pictures but can be carried as keychain accessories. Only 100 units are available for approximately $7 each. The limited availability and unique design aim to promote the brand creatively.TechCrunchOlympus reveals its new point-and-shoot line; I'll keep this briefOlympus has released four new point-and-shoot digital cameras, with the article specifically highlighting the $160 FE-5020 model. The FE-5020 features a 3x zoom lens and is positioned as offering the best balance of function and value compared to the more expensive options in the lineup.