Graham Golf Cars

What Graham Golf Cars does

Graham Golf Cars, Inc. is a privately held, full-service golf cart dealership headquartered at 5736 S Kings Hwy in Myrtle Beach, South Carolina, operating five showroom locations across Eastern South Carolina: Myrtle Beach (17 South), North Myrtle Beach, Aynor, Manning, and Surfside Beach, plus a rental pickup in Murrells Inlet. Founded in the early 1980s and incorporated in South Carolina, the company is an authorized E-Z-GO dealer and self-describes as one of the largest E-Z-GO dealers in the country. Its core offering spans new E-Z-GO golf carts across the Express (4- and 6-passenger), Liberty, Freedom, RXV, and Valor model lines in gas, electric, and ELiTE lithium variants; refurbished and bargain pre-owned carts starting from approximately $5,795; OEM and aftermarket parts and accessories; expert service and repair for most makes and models; a rental fleet branded Graham Cart Rentals; short- and long-term storage solutions; financing through Sheffield Financial; and a trade-in valuation program. A "Build It Your Way" digital configuration tool allows customer-spec'd carts.

The business operates on a direct-to-consumer retail dealership model with no proprietary technology platform, generating revenue primarily through one-time unit sales, supplemented by recurring and usage-based streams from rentals, storage, parts, and service. Its go-to-market combines physical showroom retail with online quote requests, financing applications, trade-in valuation, and content marketing via blog, Facebook, Instagram, and Twitter. Target customers include beach-community residents and vacationers, golf courses and resorts, gated-community and campground property owners, and buyers of street-legal low-speed vehicles. There are no disclosed funding rounds, institutional investors, management team bios, M&A activity, or revenue figures, and the company appears to be founder/family-owned with no parent entity.

Name

Graham Golf Cars

Legal name

Graham Golf Cars, Inc.

Website

https://grahamgolfcars.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Graham Golf Cars is a privately held, full-service E-Z-GO golf cart dealership operating five showrooms across Eastern South Carolina. It sells new, refurbished, and custom carts and provides parts, service, rentals, storage, and financing to beach-community residents, vacationers, golf courses, and property owners.

Ownership category

akta.pro rank

Product category

Golf Cart Dealership

NAICS

Sporting Goods Retailers (45911), Other Motor Vehicle Dealers (4412)

SIC

Retail-Auto & Home Supply Stores (5531), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro industry

PRIMARYCRAMAGAC

Golf Bags, Carts & Travel Gear Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Golf Equipment & Apparel Retail

SECONDARYCRAMABAG

Golf Equipment, Apparel & Pro Shop Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

SECONDARYCRAOAJAK

Golf Equipment & Accessories Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Sporting Goods, Outdoor & Recreation Distribution

Keywords

• Golf cart sales
• Golf cart rentals
• Golf cart service
• Golf cart parts
• Recreational vehicles

Headquarters

HQ city

Myrtle Beach

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Golf Cart Sales: Sales of new E-Z-GO golf carts, including various models such as Express, Liberty, Freedom, RXV, and Valor in 4-passenger and 6-passenger configurations. Available in gas, electric, and lithium-powered variants.
2. Used/Refurbished Golf Cart Sales: Sales of pre-owned golf carts including trade-ins and refurbished units at various price points starting from approximately $5,795.
3. Parts and Accessories: Sales of OEM and aftermarket parts and accessories for E-Z-GO golf carts and other brands. Full line of parts and accessories available.
4. Service and Repair: Golf cart repair and maintenance services for most makes and models of gas and electric golf carts. Expert service center for all golf car repair needs.
5. Golf Cart Rentals: Short-term and seasonal golf cart rentals for vacations, special events, beach trips, and campground stays. Multiple rental pickup locations throughout the Grand Strand area.
6. Storage Services: Short-term and long-term storage solutions for golf carts, protecting them from South Carolina's humid coastal environment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Graham Golf Cars is a multi-location E-Z-GO golf cart dealership that sells new and refurbished golf carts (Express, Liberty, Freedom, RXV, and Valor models in gas, electric, and ELiTE lithium variants) across five showrooms in Eastern South Carolina. The dealership also offers OEM and aftermarket parts, expert repair and maintenance service, short-term rentals, climate-controlled storage, financing through Sheffield Financial, and trade-in valuations.

Product overview

Graham Golf Cars operates as a multi-location E-Z-GO golf cart dealership in Eastern South Carolina, offering a portfolio of golf cart products and services. Their core product offering centers on E-Z-GO brand golf carts including Express (4 and 6 passenger), Liberty, Freedom, RXV, and Valor model lines available in gas and electric/ELiTE lithium variants. The company differentiates through custom build-your-own configurations and refurbished pre-owned options. Supporting the sales business, Graham Golf Cars provides a full suite of services including parts and accessories sales, expert repair and maintenance, short-term and long-term storage, rental fleet operations, financing through Sheffield Financial, and trade-in valuation services across five South Carolina showroom locations.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Z-GO Express 4 4-passenger E-Z-GO golf cart available in gas and electric (ELiTE lithium) variants, featuring the Summit X trim with various customization options and colors. For individual consumers and families seeking beach or community transportation.
• E-Z-GO Express 6 6-passenger E-Z-GO golf cart available in gas and ELiTE lithium variants, designed for larger groups and families. For consumers needing higher-capacity neighborhood and beach transportation.
• E-Z-GO Liberty Premium E-Z-GO golf cart line available in Summit X and XTL variants with ELiTE lithium technology, offering street-legal (LSV) configurations and multiple color options including camouflage patterns. For consumers seeking premium street-legal low-speed vehicles.
• E-Z-GO Freedom E-Z-GO golf cart series available in RXV variants with ELiTE lithium batteries, including fleet models designed for commercial or personal use. For fleet buyers and individual consumers.
• E-Z-GO RXV E-Z-GO golf cart platform available in multiple configurations including Summit XTL, ELiTE, and fleet variants, with lithium battery options. For commercial fleet operators and individual consumers.
• E-Z-GO Valor 2-passenger and 4-passenger E-Z-GO golf cart available in gas configurations, currently featured in manufacturer promotions. For individual consumers.
• Custom Golf Cart Builds Build-it-your-way customization program allowing customers to configure E-Z-GO golf carts to their specifications. For individual consumers seeking personalized golf carts.
• Refurbished and Used Golf Carts Pre-owned and reconditioned golf carts including 4-passenger and 6-passenger models, electric and gas variants at various price points starting from approximately $5,795. Sold as-is with 90-day warranty on car/charger and 18-month warranty on new batteries. For cost-sensitive individual consumers.
• Golf Cart Parts and Accessories Full line of E-Z-GO OEM and aftermarket parts and accessories for maintenance, repairs, and customization. For golf cart owners and service customers.
• Golf Cart Service and Repair Expert service department providing routine maintenance, repairs, and upgrades for most makes and models of gas and electric golf carts. For golf cart owners across all brands.
• Golf Cart Rentals Short-term rental fleet for beaches, vacations, and special events with multiple pickup locations throughout the Grand Strand area. For vacationers and seasonal visitors.
• Golf Cart Storage Short-term and long-term storage solutions for golf carts to protect against South Carolina's humid coastal environment. For golf cart owners needing seasonal storage.
• Golf Cart Financing Financing options for new and used golf carts, street-legal models, and neighborhood electric vehicles through Sheffield Financial partnership. For individual consumers seeking financing.
• Trade-In Valuation Trade-in value assessment service for customers looking to upgrade their existing golf cart. For golf cart owners seeking to upgrade.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• E-Z-GOcoreChannel Partner/ Reseller/ DistributorExclusive authorized E-Z-GO dealer offering new and refurbished E-Z-GO golf carts. The company is one of the largest E-Z-GO dealers in the country, selling the full range of E-Z-GO models including Express, Liberty, Freedom, RXV, and Valor series in gas, electric, and lithium configurations.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Carolina Custom Golf Carts: Regional Carolinas-based dealer and custom builder serving a similar beach/golf community customer base; directly comparable geography and use-case focus.
• Coastal Golf Carts: Regional golf cart dealer serving coastal Southeastern markets with new, used, and rental inventory — overlaps with Graham's beach-community customer base and go-to-market motion.

Broad incumbents

• E-Z-GO (Textron): Golf cart manufacturer and Graham's core brand partner; relevant because manufacturer-level decisions on pricing, allocations, and direct-sales strategy directly govern Graham's economics.
• Yamaha Golf Cars: Third major golf cart manufacturer competing for the same dealer-channel and end-customer pool; relevant as a benchmark for Graham's authorized-dealer economics and brand competition.
• Club Car: Major golf cart manufacturer competing for the same end-customer demand as E-Z-GO; represents the principal substitute brand Graham could sell and a competitive threat from rival authorized dealers in adjacent markets.

Direct peers

• Lone Star Golf Carts: Large authorized golf cart dealership group in Texas operating multiple showrooms with sales, service, rentals, and parts — comparable multi-location retail scale and full-service offering.
• Affordable Golf Carts: Independent golf cart dealer operating across multiple Southern states with new, used, and refurbished inventory plus service — comparable in business model and value-tier positioning.
• Tomlin Golf Cars: Multi-state authorized E-Z-GO dealer offering new, used, rentals, and service across the Southeast; similar in scale, footprint strategy, and authorized-dealer model.
• Steve Marsh Golf Carts: Large authorized E-Z-GO dealer group in California operating multiple showroom locations, selling new and refurbished golf carts with full parts and service — directly comparable in business model, brand alignment, and multi-location retail format to Graham.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/carsgraham
• Facebookfacebook.com/GrahamGolfCarsInc
• Instagraminstagram.com/grahamgolf.cars
• LinkedInlinkedin.com/company/graham-golf-cars-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Graham Golf Cars