Southwestern Wire
Southwestern Wire is a privately held US manufacturer of galvanized wire and chain link fence fabric, operating four facilities (Norman/Tulsa/Sacramento/Birmingham) and selling exclusively through US distributors across fence, industrial, recycling, and agricultural end markets with vertically integrated steel rod supply.
- Company typePrivate
- Founded1992
- HeadquartersNorman, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Southwestern Wire does
Southwestern Wire, Inc. is a privately held US manufacturer of galvanized wire, chain link fence fabric, and related fabricated products, founded in March 1992 by Max Moore and Steve Peters through the acquisition of Acme Fence and Iron assets from the Bank of Oklahoma, headquartered in Norman, Oklahoma. The company operates four US manufacturing facilities — Norman, OK (headquarters and main galvanizing/weaving), Tulsa, OK (GAW chain link acquired from General Wire in 2013-2014), Sacramento, CA (opened 2016), and Birmingham, AL (opened 2014) — and is vertically integrated through its sister mill Mid American Steel & Wire in Madill, OK, which supplies domestic steel rod feedstock. Core technologies include Galvanized Before Weave (GBW) and Galvanized After Weave (GAW) chain link manufacturing, Class 5 zinc coating up to 2.0 oz/sq ft meeting ASTM A 392 Class 2, proprietary MaxFuse2b thermally fused polyolefin elastomer coating meeting ASTM F668 Class 2b, security mesh production down to 3/8 inch and up to 20 feet, and what the company claims is the only domestic mass-production galvanized tension bar facility in the United States.
The product portfolio spans chain link fence fabric (galvanized, vinyl coated, fused bonded, and preslatted with EagleSlat/EagleMax privacy slats), industrial continuous wire (low and high carbon, brite basic and galvanized), recycling and baling wire (single loop bale ties, auto box wire, high tensile strapping), vineyard and trellis wire, high tensile and electric fence wire, agricultural products (barbed wire, woven field fence, livestock panels), and fabricated panels (residential gates, dog kennels, temporary construction and event fence panels), supported by tension bars and rods, tension wire, pipe and tubing, and a full fittings line. End markets include chain link fence contractors, recyclers, vineyards and growers, agricultural/ranching operations, construction sites, and security/prison applications, with products meeting multiple ASTM specifications. Southwestern Wire also holds sub-brands MaxFuse2b, EagleSlat, and EagleMax, and was elected to the CLFMI Board of Directors for a three-year term beginning in 2026.
The business model is B2B distribution-mediated: products are sold exclusively through expert US distributors and wholesalers rather than directly to end users, with pricing on a quote/truckload basis. Sales coverage is organized into Eastern and Western territories under a National Sales Manager, spanning all 50 states. The company maintains roughly 200+ employees and operates as an independent private company with no identified venture capital, private equity, or institutional investor involvement; current leadership includes CEO David Weinand, CFO/Controller Robert Martella, Executive Vice President and co-founder Steve Peters, and Principal Pat Moore (widow of co-founder Max Moore, who died in a plane crash in summer 2000). Revenue figures are not publicly disclosed.
Southwestern Wire firmographics
Firmographics- Name
- Southwestern Wire
- Legal name
- Southwestern Wire, Inc.
- Website
- https://swwire.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Southwestern Wire is a privately held US manufacturer of galvanized wire and chain link fence fabric, operating four facilities (Norman/Tulsa/Sacramento/Birmingham) and selling exclusively through US distributors across fence, industrial, recycling, and agricultural end markets with vertically integrated steel rod supply.
- Ownership category
- akta.pro rank
Southwestern Wire industry classification
Industry- Product category
- Wire and Chain Link Fence Manufacturing
- NAICS
- Other Fabricated Wire Product Manufacturing (332618)
- SIC
- Steel Pipe & Tubes (3317)
- akta.pro primary industry
- Building Wire & Cable (Residential/Commercial) (IMADAMAA)
- akta.pro secondary industry
- Packaging & Wrapping Technical Textiles (FIBCs/Big Bags/Industrial Sacks/Strapping Substrates) (IMAOADAN)
Keywords
Where Southwestern Wire is headquartered
LocationHeadquarters
- HQ city
- Norman
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Southwestern Wire business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Wire Products Sales: Manufacture and sale of wire products including galvanized wire, industrial wire, chain link fence fabric, baling wire, vineyard wire, high tensile wire, and agricultural wire products. Products sold through distributor and wholesaler network across the United States.
- Chain Link Fence Products: GBW galvanized chain link fence, GAW galvanized chain link fence, vinyl coated chain link fence (extruded, extruded bonded, fused bonded MaxFuse2b), preslatted chain link fence, tension bars, truss rods, tension wire, barbed wire, pipe and tubing, fittings. Sold through distributors and wholesalers.
- Recycling and Baling Wire Products: Single loop bale ties (black annealed and galvanized), auto box wire, high tensile strapping wire for recycling applications. Sold through distributor network.
- Agricultural Wire Products: High tensile wire, electric fence wire, vineyard and trellis wire, barbed wire, woven wire field fence, hog and cattle panels. Products in various grades (140, 180, 200) and configurations for ranch and agricultural applications.
- Fabricated Panel Products: Temporary fence panels for construction and events, residential bent frame gates, dog kennels. Custom fabricated products sold through distributors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Wholesale/distributor pricing for baling wire, chain link fence, and industrial wire |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Southwestern Wire product offering
Product offeringCore offering
Southwestern Wire manufactures galvanized wire and chain link fence products, including GBW (Galvanized Before Weave) and GAW (Galvanized After Weave) chain link fence, vinyl coated fence, baling wire, vineyard/high tensile agricultural wire, tension bars, pipe and tubing, and fabricated panel products. The company operates three domestic manufacturing facilities in Oklahoma, California, and Alabama, selling exclusively through a U.S. distributor and wholesaler network serving fence, recycling, industrial, and agricultural end markets.
Product overview
Southwestern Wire is a US-based wire and chain link fence manufacturer operating three domestic facilities (Norman, OK; Tulsa, OK; Sacramento, CA). The company produces a comprehensive portfolio of wire and fence products organized into distinct product lines: (1) Chain Link Fence Products including galvanized (GBW and GAW), vinyl coated, MaxFuse2b fused bonded, and preslatted fences with privacy slats; (2) Industrial Wire/Continuous products including brite basic wire and galvanized wire; (3) Recycling Wire and Single Loop Bale Ties for the recycling industry; (4) Straighten Cut Wire in galvanized and black annealed; (5) Vineyard and Trellis Wire for agricultural applications; (6) High Tensile and Electric Fence Wire; (7) Agricultural Products including barbed wire, woven field fence, and livestock panels; (8) Fabricated Panel Products including residential gates, dog kennels, and temporary fence panels. Supporting products include tension bars/rods, tension wire, pipe/tubing, and fence fittings. The company controls manufacturing from melt to finished product through its sister company Mid American Steel & Wire in Madill, OK.
Differentiator
Problem solved
Functional benefit
Brands
- MaxFuse2b: Polyolefin fused bonded color coated chain link fence product with superior corrosion resistance, UV stability, and chip resistance.
- EagleSlat
- EagleMax
Products and services
- Chain Link Fence Products Complete range of chain link fence fabric including GBW (Galvanized Before Weave) and GAW (Galvanized After Weave) products in various gauges, mesh sizes, and coatings for residential, commercial, and industrial applications. Sold through fence distributors and wholesalers.
- GBW (Galvanized Before Weave) Chain Link Fence Premium galvanized chain link fence manufactured from wire strand galvanized prior to weaving, providing smooth uniform coating, icicle-free installation, and superior corrosion resistance meeting ASTM A 392 Class 1 and Class 2 standards with coating weights up to 2.0 oz/sq ft.
- GAW (Galvanized After Weave) Chain Link Fence Traditional galvanized chain link fence manufactured from raw wire woven first then galvanized, available in 1.2 oz and 2.0 oz coating weights. Features rough appearance ideal for security and industrial applications.
- Vinyl Coated Chain Link Fence Color-coated chain link fence with vinyl coating applied via extruded, extruded bonded, or fused bonded processes. Available in multiple colors including black, green, and brown for aesthetic appeal and additional corrosion protection.
- MaxFuse2b Polyolefin Fused Bonded Chain Link Commercially produced fused bonded color coated chain link fence using polyolefin elastomer coating on galvanized steel core wire. Most corrosive resistant option with outstanding adhesion, UV stability, and chip resistance. Complies with ASTM F668 Class 2b with minimum .006 in coating thickness.
- Preslatted Chain Link Fence (EagleSlat and EagleMax) Privacy-enhancing chain link fence with slats threaded through fencing. Includes EagleSlat (75% visibility reduction) and EagleMax (98% visibility reduction) options available in galvanized and vinyl coated finishes.
- Tension Bars and Rods Full line of galvanized tension bars, truss rods, drop rods, and gate rods. The only domestic manufacturer of galvanized tension bars in the US, producing residential, commercial/industrial, and security mesh bars in various lengths.
- Tension Wire
Quantifiable outcome
- Salt spray testing demonstrates GBW chain link outlasts GAW in red rust resistance over extended periods due to smooth uniform galvanized coatings
- +2 more outcomes
Companies that use Southwestern Wire
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Southwestern Wire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Southwestern Wire partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- General Wire (Tulsa, OK)coreAcquired General Wire mill in Tulsa, OK adding GAW (Galvanized After Weave) chain link fence to the product line. The experienced team at the Tulsa location brings many years of expertise in manufacturing GAW products. This acquisition expanded production capabilities and product offerings.
- Mid American Steel & WirecoreSister mill located in Madill, OK that provides raw material (steel rod) for Southwestern Wire's manufacturing operations. This integrated relationship allows Southwestern Wire to control the process from melt to fabrication, ensuring quality standards and 100% American Made products. Raw material is melted domestically and manufactured into wire products.
- CLFMI (Chain Link Fence Manufacturers Institute)minorTrade association serving the chain link fence industry, providing technical guidance, education, and industry collaboration. Southwestern Wire elected to Board of Directors for three-year terms beginning in 2026 during Annual Business Meeting. Recognition as industry participant in standards and technical matters.
- American Fence AssociationminorIndustry association displayed as logo on website indicating membership and participation in fence industry standards and community.
- AWPA (American Wire Producers Association)minorIndustry association displayed as logo on website indicating membership and participation in wire production standards.
Scale indicators5 records
Recent moves11 records
Expansion highlights5 records
Southwestern Wire competitors and assessment
Company assessmentMarket position
Strengths3 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Southwestern Wire social profiles
Digital presenceSouthwestern Wire compliance and trust
Trust signalCompliance8 records
Southwestern Wire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Southwestern Wire leadership team
Management profileNumber of profiles
Profiles13 records
Southwestern Wire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Southwestern Wire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Southwestern Wire
What does Southwestern Wire do?
Southwestern Wire manufactures galvanized wire and chain link fence products, including GBW (Galvanized Before Weave) and GAW (Galvanized After Weave) chain link fence, vinyl coated fence, baling wire, vineyard/high tensile agricultural wire, tension bars, pipe and tubing, and fabricated panel products. The company operates three domestic manufacturing facilities in Oklahoma, California, and Alabama, selling exclusively through a U.S. distributor and wholesaler network serving fence, recycling, industrial, and agricultural end markets.
Is Southwestern Wire a public or private company?
Southwestern Wire is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Southwestern Wire founded?
Southwestern Wire was founded in 1992. It employs 51 to 100 people.
Where is Southwestern Wire based?
Southwestern Wire is headquartered in Norman, United States, in the North America region.
How does Southwestern Wire make money?
Five revenue lines are on record. Wire Products Sales are the primary driver. The others are chain Link Fence Products, recycling and Baling Wire Products, agricultural Wire Products and fabricated Panel Products.
Does Southwestern Wire have an API?
No public API is recorded for Southwestern Wire.
What industry is Southwestern Wire in?
Southwestern Wire's product category is Wire and Chain Link Fence Manufacturing. Its primary akta.pro industry code is IMADAMAA, Building Wire & Cable (Residential/Commercial), with a secondary code of IMAOADAN, Packaging & Wrapping Technical Textiles (FIBCs/Big Bags/Industrial Sacks/Strapping Substrates). Its NAICS code is 332618 and its SIC code is 3317.