Southwestern Wire

What Southwestern Wire does

Southwestern Wire, Inc. is a privately held US manufacturer of galvanized wire, chain link fence fabric, and related fabricated products, founded in March 1992 by Max Moore and Steve Peters through the acquisition of Acme Fence and Iron assets from the Bank of Oklahoma, headquartered in Norman, Oklahoma. The company operates four US manufacturing facilities — Norman, OK (headquarters and main galvanizing/weaving), Tulsa, OK (GAW chain link acquired from General Wire in 2013-2014), Sacramento, CA (opened 2016), and Birmingham, AL (opened 2014) — and is vertically integrated through its sister mill Mid American Steel & Wire in Madill, OK, which supplies domestic steel rod feedstock. Core technologies include Galvanized Before Weave (GBW) and Galvanized After Weave (GAW) chain link manufacturing, Class 5 zinc coating up to 2.0 oz/sq ft meeting ASTM A 392 Class 2, proprietary MaxFuse2b thermally fused polyolefin elastomer coating meeting ASTM F668 Class 2b, security mesh production down to 3/8 inch and up to 20 feet, and what the company claims is the only domestic mass-production galvanized tension bar facility in the United States.

The product portfolio spans chain link fence fabric (galvanized, vinyl coated, fused bonded, and preslatted with EagleSlat/EagleMax privacy slats), industrial continuous wire (low and high carbon, brite basic and galvanized), recycling and baling wire (single loop bale ties, auto box wire, high tensile strapping), vineyard and trellis wire, high tensile and electric fence wire, agricultural products (barbed wire, woven field fence, livestock panels), and fabricated panels (residential gates, dog kennels, temporary construction and event fence panels), supported by tension bars and rods, tension wire, pipe and tubing, and a full fittings line. End markets include chain link fence contractors, recyclers, vineyards and growers, agricultural/ranching operations, construction sites, and security/prison applications, with products meeting multiple ASTM specifications. Southwestern Wire also holds sub-brands MaxFuse2b, EagleSlat, and EagleMax, and was elected to the CLFMI Board of Directors for a three-year term beginning in 2026.

The business model is B2B distribution-mediated: products are sold exclusively through expert US distributors and wholesalers rather than directly to end users, with pricing on a quote/truckload basis. Sales coverage is organized into Eastern and Western territories under a National Sales Manager, spanning all 50 states. The company maintains roughly 200+ employees and operates as an independent private company with no identified venture capital, private equity, or institutional investor involvement; current leadership includes CEO David Weinand, CFO/Controller Robert Martella, Executive Vice President and co-founder Steve Peters, and Principal Pat Moore (widow of co-founder Max Moore, who died in a plane crash in summer 2000). Revenue figures are not publicly disclosed.

Name

Southwestern Wire

Legal name

Southwestern Wire, Inc.

Website

https://swwire.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Southwestern Wire is a privately held US manufacturer of galvanized wire and chain link fence fabric, operating four facilities (Norman/Tulsa/Sacramento/Birmingham) and selling exclusively through US distributors across fence, industrial, recycling, and agricultural end markets with vertically integrated steel rod supply.

Ownership category

akta.pro rank

Product category

Wire and Chain Link Fence Manufacturing

NAICS

Other Fabricated Wire Product Manufacturing (332618)

SIC

Steel Pipe & Tubes (3317)

akta.pro primary industry

Building Wire & Cable (Residential/Commercial) (IMADAMAA)

akta.pro secondary industry

Packaging & Wrapping Technical Textiles (FIBCs/Big Bags/Industrial Sacks/Strapping Substrates) (IMAOADAN)

Keywords

• Chain link fence manufacturing
• Galvanized wire products
• Baling wire recycling
• Agricultural fence wire
• Industrial wire products

Headquarters

HQ city

Norman

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Wire Products Sales: Manufacture and sale of wire products including galvanized wire, industrial wire, chain link fence fabric, baling wire, vineyard wire, high tensile wire, and agricultural wire products. Products sold through distributor and wholesaler network across the United States.
2. Chain Link Fence Products: GBW galvanized chain link fence, GAW galvanized chain link fence, vinyl coated chain link fence (extruded, extruded bonded, fused bonded MaxFuse2b), preslatted chain link fence, tension bars, truss rods, tension wire, barbed wire, pipe and tubing, fittings. Sold through distributors and wholesalers.
3. Recycling and Baling Wire Products: Single loop bale ties (black annealed and galvanized), auto box wire, high tensile strapping wire for recycling applications. Sold through distributor network.
4. Agricultural Wire Products: High tensile wire, electric fence wire, vineyard and trellis wire, barbed wire, woven wire field fence, hog and cattle panels. Products in various grades (140, 180, 200) and configurations for ranch and agricultural applications.
5. Fabricated Panel Products: Temporary fence panels for construction and events, residential bent frame gates, dog kennels. Custom fabricated products sold through distributors.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Southwestern Wire manufactures galvanized wire and chain link fence products, including GBW (Galvanized Before Weave) and GAW (Galvanized After Weave) chain link fence, vinyl coated fence, baling wire, vineyard/high tensile agricultural wire, tension bars, pipe and tubing, and fabricated panel products. The company operates three domestic manufacturing facilities in Oklahoma, California, and Alabama, selling exclusively through a U.S. distributor and wholesaler network serving fence, recycling, industrial, and agricultural end markets.

Product overview

Southwestern Wire is a US-based wire and chain link fence manufacturer operating three domestic facilities (Norman, OK; Tulsa, OK; Sacramento, CA). The company produces a comprehensive portfolio of wire and fence products organized into distinct product lines: (1) Chain Link Fence Products including galvanized (GBW and GAW), vinyl coated, MaxFuse2b fused bonded, and preslatted fences with privacy slats; (2) Industrial Wire/Continuous products including brite basic wire and galvanized wire; (3) Recycling Wire and Single Loop Bale Ties for the recycling industry; (4) Straighten Cut Wire in galvanized and black annealed; (5) Vineyard and Trellis Wire for agricultural applications; (6) High Tensile and Electric Fence Wire; (7) Agricultural Products including barbed wire, woven field fence, and livestock panels; (8) Fabricated Panel Products including residential gates, dog kennels, and temporary fence panels. Supporting products include tension bars/rods, tension wire, pipe/tubing, and fence fittings. The company controls manufacturing from melt to finished product through its sister company Mid American Steel & Wire in Madill, OK.

Differentiator

Problem solved

Functional benefit

Brands

• MaxFuse2b: Polyolefin fused bonded color coated chain link fence product with superior corrosion resistance, UV stability, and chip resistance.
• EagleSlat
• EagleMax

Products and services

• Chain Link Fence Products Complete range of chain link fence fabric including GBW (Galvanized Before Weave) and GAW (Galvanized After Weave) products in various gauges, mesh sizes, and coatings for residential, commercial, and industrial applications. Sold through fence distributors and wholesalers.
• GBW (Galvanized Before Weave) Chain Link Fence Premium galvanized chain link fence manufactured from wire strand galvanized prior to weaving, providing smooth uniform coating, icicle-free installation, and superior corrosion resistance meeting ASTM A 392 Class 1 and Class 2 standards with coating weights up to 2.0 oz/sq ft.
• GAW (Galvanized After Weave) Chain Link Fence Traditional galvanized chain link fence manufactured from raw wire woven first then galvanized, available in 1.2 oz and 2.0 oz coating weights. Features rough appearance ideal for security and industrial applications.
• Vinyl Coated Chain Link Fence Color-coated chain link fence with vinyl coating applied via extruded, extruded bonded, or fused bonded processes. Available in multiple colors including black, green, and brown for aesthetic appeal and additional corrosion protection.
• MaxFuse2b Polyolefin Fused Bonded Chain Link Commercially produced fused bonded color coated chain link fence using polyolefin elastomer coating on galvanized steel core wire. Most corrosive resistant option with outstanding adhesion, UV stability, and chip resistance. Complies with ASTM F668 Class 2b with minimum .006 in coating thickness.
• Preslatted Chain Link Fence (EagleSlat and EagleMax) Privacy-enhancing chain link fence with slats threaded through fencing. Includes EagleSlat (75% visibility reduction) and EagleMax (98% visibility reduction) options available in galvanized and vinyl coated finishes.
• Tension Bars and Rods Full line of galvanized tension bars, truss rods, drop rods, and gate rods. The only domestic manufacturer of galvanized tension bars in the US, producing residential, commercial/industrial, and security mesh bars in various lengths.
• Tension Wire

Quantifiable outcome

• Salt spray testing demonstrates GBW chain link outlasts GAW in red rust resistance over extended periods due to smooth uniform galvanized coatings
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• General Wire (Tulsa, OK)coreOEM/ Whitelabel/ Licensing Partner · 1 January 2014Acquired General Wire mill in Tulsa, OK adding GAW (Galvanized After Weave) chain link fence to the product line. The experienced team at the Tulsa location brings many years of expertise in manufacturing GAW products. This acquisition expanded production capabilities and product offerings.
• Mid American Steel & WirecoreStrategic or Co-development PartnerSister mill located in Madill, OK that provides raw material (steel rod) for Southwestern Wire's manufacturing operations. This integrated relationship allows Southwestern Wire to control the process from melt to fabrication, ensuring quality standards and 100% American Made products. Raw material is melted domestically and manufactured into wire products.
• CLFMI (Chain Link Fence Manufacturers Institute)minorOthersTrade association serving the chain link fence industry, providing technical guidance, education, and industry collaboration. Southwestern Wire elected to Board of Directors for three-year terms beginning in 2026 during Annual Business Meeting. Recognition as industry participant in standards and technical matters.
• American Fence AssociationminorOthersIndustry association displayed as logo on website indicating membership and participation in fence industry standards and community.
• AWPA (American Wire Producers Association)minorOthersIndustry association displayed as logo on website indicating membership and participation in wire production standards.

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Market position

Strengths3 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/swwire

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southwestern Wire