Geoptis

What Geoptis does

Geoptis is a French SaaS geointelligence and geomarketing company that provides a collaborative platform for enterprises and public sector organizations to make location-based decisions. The company's core product, the Geoptis Solution, allows users to visualize distribution networks, sectorize territories, calculate catchment areas (zones de chalandise), and assess market potential by cross-referencing private, public, premium, and field-collected data. It is built on a proprietary cartographic platform purpose-designed for non-GIS-expert decision-makers and is supported by an unusually large proprietary data asset: more than 60,000 data factors collected through 65,000+ connected sensors and 30,000 La Poste vehicles equipped with sensors and cameras traversing France daily.

The company sells into two primary segments: (i) enterprises with physical networks in retail, banking, insurance, social housing, healthcare, and F&B (named references include BRED Banque Populaire, Groupe BPCE, Optical Center, Club Med, Valloire Habitat, Immobilière 3F, La Mutuelle Catalane, and Lorina); and (ii) the French public sector, where it offers specialized services such as road network audits, road inventory and qualification, urban heritage audits, social needs analysis, and mobile coverage measurement (references include Ville d'Auxerre, Communauté de Communes du Pays de l'Ozon, Loiret Numérique, Perpignan Méditerranée Métropole, and Périmouv'). Documented outcomes include a 25% road maintenance cost saving for one communauté de communes through optimized intervention programming.

Geoptis is a wholly-owned subsidiary of La Poste Group, the French national postal service, and operates as Geoptis SAS from Issy-les-Moulineaux in the Paris region with 11–50 employees. Revenue comes from annual SaaS subscriptions (quote-based, not publicly disclosed), bespoke geomarketing studies and consulting, and field audit services for the public sector. Distribution is primarily direct sales to enterprise and government buyers, augmented by a freemium self-serve trial (freemium.geoptis.com). The business is domestic-only (France), with no disclosed external funding, M&A, or international expansion activity. Leadership comprises CEO Jean-Philippe Massin, CTO Thomas Kpade, and CMO Bruno Establet.

Name

Geoptis

Legal name

Geoptis SAS

Website

https://geoptis.fr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Geoptis is a French SaaS geointelligence and geomarketing platform, wholly owned by La Poste, that helps enterprises and public sector organizations make location-based decisions using data from 65,000+ sensors and 30,000 postal vehicles across France.

Ownership category

akta.pro rank

Headquarters

HQ city

Issy-les-moulineaux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscription: Geoptis operates primarily as a SaaS platform offering subscription-based access to its geomarketing and geointelligence solution. Customers access the platform on a recurring basis with subscription tiers based on usage scope and features.
2. Custom Studies and Consulting: Geoptis offers bespoke geomarketing studies and consulting services including market studies, network diagnostics, revenue forecasting, and custom territorial analyses tailored to specific client needs.
3. Field Audit Services: On-site audit services for public sector clients including road network audits, urban heritage assessments, mobile coverage measurements, and infrastructure inventory work.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Geoptis sells a collaborative geointelligence and geomarketing SaaS platform (Geoptis Solution / Solution Géomarketing) that enables enterprises and public-sector clients to visualize distribution networks, compute catchment areas (zones de chalandise), and assess market potential. The platform is paired with custom geomarketing studies, consulting, and on-site field audit services (road, urban heritage, mobile coverage, social needs analysis). Its data layer is powered by 65,000+ connected sensors and 30,000 La Poste vehicles equipped with sensors and cameras.

Product overview

Geoptis is a Location Intelligence company offering a unified platform-plus-services portfolio centered on its Geoptis Solution software combined with professional services. The core Geoptis Solution and Solution Géomarketing provide a collaborative geointelligence platform for visualizing distribution networks, analyzing catchment areas, and calculating market potential. Supporting this are the Plateforme Cartographique (cartographic visualization), Données (comprehensive data services with 65,000+ sensors and 30,000 vehicles), and Études et Conseil (custom consulting). For the public sector, specialized services include Analyse des Besoins Sociaux, Inventaire et Qualification des Voies, Audit de Voirie, Audit de Patrimoine Urbain, and Audit de la Couverture Mobile. The company operates as a La Poste subsidiary, leveraging an unprecedented data ecosystem for geomarketing and geointelligence applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Geoptis Solution

Quantifiable outcome

• 25% cost savings on road maintenance through optimized intervention programming
• +2 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• La PostecoreStrategic or Co-development PartnerGeoptis is a wholly-owned subsidiary of La Poste Group. This parent-subsidiary relationship provides Geoptis with unique competitive advantages including access to La Poste's nationwide logistics network for data collection (30,000 vehicles equipped with sensors and cameras), established credibility with public sector clients, and operational infrastructure. La Poste's physical presence across France enables Geoptis's unprecedented territorial data collection capabilities.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GEOPTIS_SAS
• YouTubeyoutube.com/@geoptis9445
• LinkedInlinkedin.com/company/geoptis

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geoptis