Absolute Cosmetic Medicine

What Absolute Cosmetic Medicine does

Absolute Cosmetic Medicine is a privately held, multi-award-winning cosmetic medicine clinic headquartered in Applecross, Western Australia, operating eleven physical locations across metropolitan Perth (Innaloo, Perth CBD/Raine Square, Nedlands, Applecross, Joondalup) and regional WA (Mandurah, Esperance, Karratha, Geraldton, Kalgoorlie, Bunbury, Busselton). Founded and operated by Medical Director Dr. Glenn Murray and Director of Nursing Stephanie Murray, both with over thirty years of full-time aesthetic medicine experience, the clinic serves adult individuals seeking surgical and non-surgical aesthetic procedures across face, body, breast, skin, and laser categories.

The clinical portfolio spans surgical procedures (facelifts, blepharoplasty, liposuction, fat transfer, breast augmentation, breast reduction, breast implant removal, Renuvion skin tightening, erbium laser resurfacing) performed in a WA Health Department licensed day hospital — the first in Western Australia to achieve accreditation to the Cosmetic Standards — alongside non-surgical treatments built on capital-intensive device platforms including Ultraformer MPT (HIFU), Morpheus8 Optimas Max (RF microneedling), Enlighten III Pico Laser, DOT Co2 Fractional Laser, CoolSculpting (cryolipolysis), Vivace RF Microneedling, AGNES RF, and Pixel Fractional Laser. Dr. Murray holds an MIT AI (Health) certification alongside his MBBS and FRACGP qualifications.

The business operates a pay-as-you-go revenue model: surgical procedures require two consultations, a mandatory seven-day cooling-off period, a GP referral, a validated BDD questionnaire, and a A$2,200 deposit to secure a surgical date; non-surgical treatments and retail skincare (Skin Truth product line) are billed per service or via an online storefront. Patients book through the Nookal online platform, and the clinic offers Medicare-bulk billed breast implant reviews for implants over ten years old.

Name

Absolute Cosmetic Medicine

Legal name

Absolute Cosmetic Medicine

Website

https://absolutemakeover.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Absolute Cosmetic Medicine is a privately held multi-clinic cosmetic medicine practice in Western Australia offering surgical and non-surgical aesthetic procedures across face, body, breast, skin, and laser categories to individual adult patients, operating eleven locations and a WA Health Department licensed day hospital.

Ownership category

akta.pro rank

Product category

Cosmetic Medicine

NAICS

Offices of Physicians (62111), Specialty (except Psychiatric and Substance Abuse) Hospitals (6223)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industries

Cosmetic Dermatology (Aesthetic Injectables) (HLAKACAE), Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN), Professional Skincare & Facial Treatments (CRABALAF)

Keywords

• Cosmetic surgery services
• Aesthetic medicine
• Body contouring
• Facial rejuvenation
• Breast procedures

Headquarters

HQ city

Applecross

HQ country

Australia

HQ region

Oceania

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Surgical Procedures: One-time surgical procedures including facelifts, eyelid surgery, liposuction, breast augmentation, breast reduction, and breast implant removal. Procedures require consultation, cooling-off period, and deposit of $2,200 to book.
2. Non-Surgical Treatments: Non-surgical aesthetic treatments including laser procedures, RF microneedling, CoolSculpting, skin rejuvenation, and injectable treatments.
3. Consultation Services: Medical consultations with qualified practitioners including initial consultations (requiring GP referral), BDD assessments, and follow-up reviews.
4. Retail Products: Skincare products sold through their online shop (Skin Truth product line) and gift vouchers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Absolute Cosmetic Medicine operates a multi-clinic cosmetic medicine practice delivering surgical and non-surgical procedures across the face, body, breast, and skin categories. The practice combines a registered day hospital with multiple consulting clinics to provide end-to-end aesthetic treatments under one organisation, supported by an in-house team of doctors, nurses, and skin therapists.

Product overview

Absolute Cosmetic Medicine is a multi-award-winning cosmetic surgery clinic offering a comprehensive portfolio of surgical and non-surgical aesthetic procedures. The clinic provides treatments across five main categories: Face (surgical procedures including facelifts and blepharoplasty, plus non-surgical options like wrinkle treatments and lip enhancement), Body (liposuction, skin tightening with Renuvion and Ultraformer HIFU, and CoolSculpting), Breast (augmentation, implant removal, and reduction), Skin (Vivace RF microneedling, AGNES RF, Rejuran), and Laser & Light (erbium laser resurfacing, DOT CO2 fractional, Enlighten III pico laser, tattoo removal). Surgical procedures are performed in their WA Health Department licensed day hospital, while non-surgical treatments use technologies like radiofrequency, HIFU, cryolipolysis, and various laser systems. The clinic is led by Medical Director Dr. Glenn Murray and Director of Nursing Stephanie Murray, with over 30 years of experience in aesthetic medicine.

Differentiator

Problem solved

Functional benefit

Products and services

• Cosmetic Surgical Procedures
• Non-Surgical Aesthetic Treatments
• Skin Treatments
• Cosmetic Skincare Range

Quantifiable outcome

• 24/7 aftercare support available for urgent concerns and emergencies

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Me Clinic: Long-established Melbourne cosmetic clinic offering surgical and non-surgical aesthetic treatments. Comparable on multi-decade operating history, full-service portfolio, and Australian private-clinic model.
• Chelsea Cosmetics Melbourne: Multi-clinic Australian cosmetic surgery provider offering breast, body, and facial procedures alongside non-surgical treatments. Comparable on consumer-facing surgical clinic model and pricing structure.
• Cosmos Clinic: Australian multi-location cosmetic clinic offering both surgical (liposuction, breast, face) and non-surgical aesthetic procedures with day-hospital capability. Most directly comparable to Absolute Cosmetic in service mix, surgical scope, and Australian operating context.
• Results Medispa & Skin Clinic: Australian cosmetic clinic group offering surgical and non-surgical aesthetic treatments across multiple locations. Comparable on integrated surgical-plus-non-surgical offering and consumer marketing approach.
• Victorian Cosmetic Institute: Melbourne-based specialist cosmetic clinic with strong injectable and non-surgical offering. Comparable on physician-led clinical positioning, regulated medical setting, and consumer aesthetic patient base.
• Laser Clinics Australia: Largest chain of aesthetic clinics in Australia with broad non-surgical offerings (laser hair removal, skin treatments, injectables) across many locations. Closest comparable on multi-site consumer-facing aesthetic services and digital booking model, though lighter on surgical scope.
• Coco Ruby Cosmetic Surgery: Melbourne-based cosmetic clinic group combining surgical procedures (breast, body, face) with non-surgical treatments. Comparable on full-service aesthetic offering and Australia-only geographic focus.
• Australian Skin Clinics: Multi-location Australian cosmetic clinic chain providing skin, laser, and injectable treatments. Comparable on customer segment (consumer aesthetic patients), service mix (skincare, laser, injectables), and multi-site clinic operating model.
• Dr. Lanzer Clinic: Australian cosmetic surgery clinic group offering surgical and non-surgical aesthetic procedures. Comparable on founder-led brand, surgical-day-hospital operation, and Australian consumer market focus.

Emerging players

• Eden Institute: Australian cosmetic clinic offering surgical and non-surgical aesthetic services with a growing multi-site presence. Comparable on service mix and consumer target, though smaller scale and less established brand than Absolute Cosmetic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Absolute_Perth
• Facebookfacebook.com/absolutecosmeticmedicine
• LinkedInlinkedin.com/company/absolute-cosmetic-medicine

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Absolute Cosmetic Medicine