Atlantis Adventures
Atlantis Adventures operates battery-powered passenger submarine tours and yacht cruises in Hawaii and six international destinations, serving leisure tourists, residents, travel agents, and corporate groups with all-inclusive ticketed underwater experiences.
- Company typePrivate
- Founded1988
- HeadquartersHonolulu, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Atlantis Adventures does
Atlantis Adventures LLC is a privately held Hawaii-based tourism operator founded by Dennis Hurd in 1983, with Hawaii operations commencing in 1988. The company's core product is battery-powered, Coast Guard-approved passenger submarine tours diving 100+ feet below sea level, operated across three Hawaii locations (Waikiki, Maui, and Kona) and seven international destinations (Grand Cayman, Barbados, St. Thomas, Aruba, Guam, and Cozumel). Submarines in the fleet carry 48 to 64 passengers, with the Atlantis XIV claimed as the world's largest passenger submarine at over 100 feet in length. The company has transported 11 million+ cumulative passengers across all operations and has operated continuously for 35+ years. It also operates artificial reefs such as the Carthaginian shipwreck off Maui to create self-sustaining marine habitats.
The business operates a dual brand portfolio: Atlantis Submarines (the core underwater tourism product) and Majestic by Atlantis Cruises (a sub-brand offering Waikiki sunset cocktail cruises, Friday fireworks cruises, and seasonal whale-watching). Revenue is generated through one-time ticket sales at per-person pricing ($160-$168 adult, $72-$75 child for submarine tours; ~$64 adult for sunset cruises), with a Kama'aina discount program for Hawaii residents and military personnel. Go-to-market is direct-to-consumer through the company's Rezgo-based website booking system, complemented by a dedicated Travel Agent Portal, on-site ticket offices (including a Hilton Hawaiian Village kiosk), and hotel concierge referral partnerships. Customer segments span leisure tourists, travel agents, local residents, and corporate/private group events. Operations are supported by in-house maintenance facilities in Honolulu with shipwright, electronics technician, diesel mechanic, and marine maintenance technician roles.
Atlantis Adventures firmographics
Firmographics- Name
- Atlantis Adventures
- Legal name
- Atlantis Adventures LLC
- Website
- https://atlantisadventures.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Atlantis Adventures operates battery-powered passenger submarine tours and yacht cruises in Hawaii and six international destinations, serving leisure tourists, residents, travel agents, and corporate groups with all-inclusive ticketed underwater experiences.
- Ownership category
- akta.pro rank
Atlantis Adventures industry classification
Industry- Product category
- Marine Tourism
- NAICS
- Scenic and Sightseeing Transportation, Water (48721), Tour Operators (561520), Scenic and Sightseeing Transportation, Water (487210)
- akta.pro primary industry
- Submarine & Glass-Bottom Boat Experiences (THAJAJAL)
- akta.pro secondary industries
- Sightseeing & Scenic Boat Tours (Harbor, Sunset, Dolphin/Whale Watching) (THAJAJAA), Marine & Coastal Ecotourism (Diving, Snorkeling, Whale Watching) (THAAAAAJ), Luxury Yacht & Small-Ship Expedition Cruises (THAEABAF)
Keywords
Where Atlantis Adventures is headquartered
LocationHeadquarters
- HQ city
- Honolulu
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Atlantis Adventures business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Submarine Tour Tickets: All-inclusive tickets for submarine tours at Waikiki, Maui, and Kona locations. Tours dive 100+ feet below the surface for underwater experiences viewing marine life and coral reefs.
- Majestic Yacht Cruises: Waikiki Sunset Cocktail Cruises, Friday Fireworks & Cocktail Cruises, and seasonal Whale Watch Cruises aboard the Majestic yacht with full-service bar and lounge.
- Kama'aina Resident Discounts: Special discounted rates for Hawaii residents and military personnel with valid ID, targeting local repeat customers.
- Group Events & Charters: Private charters and group events for corporate events, celebrations, and special occasions on Majestic cruise vessels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Waikiki Submarine Tour - Adult |
| Unit Pricing | Pay-as-you-go | Waikiki Submarine Tour - Child |
| Unit Pricing | Pay-as-you-go | Maui Submarine Tour - Adult |
| Unit Pricing | Pay-as-you-go | Maui Submarine Tour - Child |
| Unit Pricing | Pay-as-you-go | Kama'aina Waikiki Discount |
| Unit Pricing | Pay-as-you-go | Kama'aina Maui Discount |
| Unit Pricing | Pay-as-you-go | Majestic Sunset Cocktail Cruise |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Atlantis Adventures product offering
Product offeringCore offering
Atlantis Adventures operates battery-powered, Coast Guard-approved passenger submarine tours diving 100+ feet below sea level at three Hawaii locations (Waikiki, Maui, Kona), and yacht cruises under the Majestic by Atlantis Cruises brand offering sunset cocktail cruises, Friday fireworks cruises, and seasonal whale watch cruises. Tours include narrated educational experiences viewing marine life, coral reefs, and artificial reef habitats such as sunken ships.
Product overview
Atlantis Adventures operates two main product lines: Atlantis Submarines (the core product) offering battery-powered, Coast Guard-approved passenger submarine tours at three Hawaii locations—Waikiki, Maui, and Kona—diving 100+ feet below sea level; and Majestic by Atlantis Cruises (a sub-brand) offering yacht cruise experiences including sunset cocktail cruises, Friday fireworks cruises, and seasonal whale watch cruises. The company has operated since 1988 and serves over 11 million passengers. Submarine tours feature artificial reef habitats, air-conditioned comfort, and narrated educational experiences about marine environments. The Kama'aina discount program provides resident pricing as an add-on to all tour products.
Differentiator
Problem solved
Functional benefit
Products and services
- Waikiki Underwater Adventure Submarine tour from Waikiki featuring views of Diamond Head, artificial reefs including sunken ships and an airplane hull, and marine life such as turtles, sharks, and stingrays. Operates aboard the Atlantis XIV, the world's largest passenger submarine at over 100 feet. Priced at $167.81 per adult and $75.39 per child.
- Maui Underwater Adventure Submarine tour from Maui featuring the sunken ship Carthaginian which serves as an artificial reef. Explores coral reefs and marine life over 100 feet below the surface. Priced at $160.41 per adult and $72.09 per child.
- Kona Underwater Adventure Submarine tour from Kona exploring a pristine 25-acre coral reef garden and sunken ships aboard a 48-passenger battery-powered submarine.
- Waikiki Sunset Cocktail Cruise Yacht cruise experience departing from Waikiki offering panoramic views of Hawaii's sunsets, open-air decks, and an air-conditioned full-service bar and lounge with live music and complimentary cocktails. Priced at $63.82 per adult.
- Friday Fireworks & Cocktail Cruise Friday evening yacht cruise featuring fireworks displays and cocktails aboard the Majestic, departing from Pier 6 in Honolulu.
- Whale Watch Cruise Seasonal humpback whale watching cruise departing from Waikiki, offering views of whales migrating from Alaska to breed, calve, and nurse their young.
- Group Events & Private Charters Private charters and group events for corporate events, celebrations, and special occasions on Majestic cruise vessels.
Quantifiable outcome
- 11 million+ passengers safely transported on undersea adventures
- +2 more outcomes
Companies that use Atlantis Adventures
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Atlantis Adventures technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Atlantis Adventures partnerships and signals
Strategic signalScale indicators5 records
Recent moves9 records
Expansion highlights6 records
Atlantis Adventures competitors and assessment
Company assessmentDirect peers
- Star of Honolulu: Operates Hawaii's largest dinner cruise and whale-watch experiences from the same Waikiki harbor, competing directly with Majestic for sunset cruise and group event bookings among the same tourist base.
- Body Glove Cruises Hawaii: Hawaii-based water excursion operator offering snorkeling, dolphin watches, and sunset cruises from Waikiki. Direct competitor for the same tourist wallet share, particularly for price-sensitive segments.
- Hawaii Nautical: Multi-island Hawaii snorkel, whale-watch, and sunset cruise operator selling through the same travel agent and hotel concierge channels that Atlantis relies on.
- Atlantis Submarines International: The international sister brand of Atlantis Adventures operating the same submarine excursion concept in Grand Cayman, Barbados, St. Thomas, Aruba, Guam, and Cozumel — effectively the company's own overseas operations and its only true direct competitor in submarine tourism.
- Holo Holo Charters: Hawaii boat tour and charter operator serving Kauai and Oahu with snorkeling, whale watching, and sunset sails — overlapping tours and customer segments from the same Hawaiian tourism ecosystem.
Regional players
- Roberts Hawaii: Largest full-service ground tour operator in Hawaii, offering island tours, inter-island packages, and curated excursions. Competes for hotel concierge referrals and travel agent mindshare across the same Hawaii customer base.
- Blue Hawaiian Helicopters: Hawaii's leading helicopter tour operator offering aerial island experiences, competing for premium tourist activity bookings and operating through the same hotel and travel-agent distribution channels.
Broad incumbents
- Lindblad Expeditions: Public expedition cruise company (in partnership with National Geographic) specializing in eco-conscious, small-ship marine experiences. Comparable on the eco-tourism and educational-narration value proposition, though at a larger scale and broader geographic footprint.
- Royal Caribbean Group: Global cruise conglomerate that brings millions of passengers through Hawaiian ports. Acts as both a potential feeder channel for Atlantis excursions and a broad incumbent in the maritime leisure tourism category.
Others
- Viator (Tripadvisor): Major online tour aggregator and distribution platform where Atlantis submarine tours are listed. Functions as a key channel partner, not a competitor, but a structural dependency for inbound tourist bookings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Atlantis Adventures social profiles
Digital presenceAtlantis Adventures financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atlantis Adventures leadership team
Management profileNumber of profiles
Profiles1 record
Atlantis Adventures subsidiaries and ownership
Company hierarchySubsidiaries7 records
Atlantis Adventures funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atlantis Adventures M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atlantis Adventures
What does Atlantis Adventures do?
Atlantis Adventures operates battery-powered, Coast Guard-approved passenger submarine tours diving 100+ feet below sea level at three Hawaii locations (Waikiki, Maui, Kona), and yacht cruises under the Majestic by Atlantis Cruises brand offering sunset cocktail cruises, Friday fireworks cruises, and seasonal whale watch cruises. Tours include narrated educational experiences viewing marine life, coral reefs, and artificial reef habitats such as sunken ships.
Is Atlantis Adventures a public or private company?
Atlantis Adventures is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Atlantis Adventures founded?
Atlantis Adventures was founded in 1988. It employs 51 to 100 people.
Where is Atlantis Adventures based?
Atlantis Adventures is headquartered in Honolulu, United States, in the North America region.
How does Atlantis Adventures make money?
Four revenue lines are on record. Submarine Tour Tickets are the primary driver. The others are majestic Yacht Cruises, kama'aina Resident Discounts and group Events & Charters.
Who are Atlantis Adventures's main competitors?
Direct peers on record are Star of Honolulu, Body Glove Cruises Hawaii, Hawaii Nautical, Atlantis Submarines International and Holo Holo Charters. Regional players are Roberts Hawaii and Blue Hawaiian Helicopters. Broad incumbents are Lindblad Expeditions and Royal Caribbean Group. Viator (Tripadvisor) is listed as an others.
Does Atlantis Adventures have an API?
No public API is recorded for Atlantis Adventures.
What industry is Atlantis Adventures in?
Atlantis Adventures's product category is Marine Tourism. Its primary akta.pro industry code is THAJAJAL, Submarine & Glass-Bottom Boat Experiences, with a secondary code of THAJAJAA, Sightseeing & Scenic Boat Tours (Harbor, Sunset, Dolphin/Whale Watching). Its NAICS code is 48721.