Money Vehicle

What Money Vehicle does

Money Vehicle (MONEY VEHICLE LLC.) is a US-based, privately held financial literacy education company founded in 2020 by former NFL player and Certified Financial Planner Jedidiah Collins and headquartered in Bellevue, Washington (governed under North Carolina law). The company delivers a multi-format curriculum built on a single analogy framework that compares a financial journey to a road trip, packaged as a semester-long K-12 curriculum with an interactive textbook, workbook, and virtual content, plus modular one-hour certification courses, an asynchronous independent study certification with automatic grading, and a best-selling companion book available in English and Spanish. The platform integrates with leading K-12 and higher-ed learning management systems — Schoology, Canvas, and Moodle — via LTI 1.1 for account provisioning, and is certified compliant with COPPA, FERPA, and the New York Parents' Bill of Rights for Data Privacy and Security, with a published VPAT conformance report supporting K-12 procurement.

The business operates a B2B enterprise field-sales motion targeting US high schools, school districts, and college athletic departments, complemented by a self-serve direct-to-consumer channel for individual students and a book distribution channel on Amazon. Revenue is generated through subscription curriculum licensing to schools on 12-month commitments with 30-day cancellation, one-time book sales, and recurring fees for one-hour and independent study certifications. Distribution is augmented by a Jump$tart Coalition National Partnership, an NFLPA partnership that has reached 1,000+ professional athletes, and a 2024 statewide partnership with the Louisiana State Education System, while the founder continues to drive demand through speaking engagements, podcast appearances, and content marketing. The company is bootstrapped with 1–10 employees, led by Collins as Founder and Theresa Seiler as VP of Operations and Head of Teacher Training.

Name

Money Vehicle

Legal name

MONEY VEHICLE LLC.

Website

https://yourmoneyvehicle.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Money Vehicle is a US-based, bootstrapped financial literacy education company founded in 2020 that delivers a semester-long K-12 curriculum, modular one-hour certifications, and an independent study program — licensed to high schools, college athletic departments, Greek organizations, and individual students via an LTI-integrated, COPPA/FERPA-compliant platform.

Ownership category

akta.pro rank

Product category

K-12 Financial Literacy Education Platform

akta.pro primary industry

Personal Finance & Financial Literacy for Students (EDAMAIAH)

akta.pro secondary industry

Financial Education & Coaching (Digital Programs, Tools) (FSAGADAH)

Keywords

• Financial literacy curriculum
• K-12 personal finance
• Online learning platform
• Educational content licensing
• Student-athlete financial education

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. School Curriculum Licensing: Semester-long curriculum sold to high schools and school districts. Includes interactive textbook, virtual content, and teacher resources. Schools subscribe on a per-account basis with 12-month commitment terms.
2. Book Sales: Best-selling financial literacy book 'Your Money Vehicle' sold through Amazon and direct channels. Available in English and Spanish.
3. One-Hour Course Certifications: Quick certification courses covering specific topics like tax preparation and Time Value of Money. Sold to athletic departments and individual students.
4. Independent Study Certification: Asynchronous program with automatic grading for individual students to complete at their own pace.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Money Vehicle provides a semester-long K-12 financial literacy curriculum delivered via an online learning platform that includes an interactive textbook, workbook, virtual content, and teacher resources built around a road-trip analogy framework. The company also sells the Your Money Vehicle book (English and Spanish) and one-hour topical certifications for student-athletes, Greek organizations, and individual learners. Core customers are U.S. high schools, school districts, and college athletic departments, with individual students able to enroll via a self-paced independent study certification.

Product overview

Money Vehicle is a financial literacy education company offering a multi-format product portfolio centered on its core Money Vehicle analogy — comparing a road trip to a financial journey — to make personal finance engaging for students. The flagship is the Curriculum for Schools, a complete semester-long program with an interactive textbook, workbook, and virtual content. The Best-Selling Book provides a standalone workbook-style experience for independent readers. One-Hour Certification courses offer modular, topic-specific quick learning (e.g., Tax Course, Time Value of Money) for student-athletes, Greek organizations, and individuals. The Independent Study Certification provides an asynchronous, auto-graded program for individual students. Speaker services featuring founder Jedidiah Collins round out the offering. Materials are available in English and Spanish. The company is a Proud National Partner of Jump$tart Coalition for Personal Financial Literacy.

Differentiator

Problem solved

Functional benefit

Products and services

• Money Vehicle Curriculum for Schools A semester-long financial literacy curriculum for high schools including an interactive textbook, virtual content, and teacher resources, built on the Money Vehicle road-trip analogy. Sold via 12-month subscription licensing per account to high schools and school districts.
• Your Money Vehicle Book Amazon Best-Selling financial literacy book by Jedidiah Collins, CFP, providing an interactive, workbook-style journey through the first 10 steps students need to take with their money. Available in English and Spanish via Amazon and direct channels.
• Money Vehicle Workbook An interactive workbook accompanying the Money Vehicle curriculum, designed in a workbook-style format for students to walk through financial literacy lessons and exercises.
• One-Hour Course Certifications
• Independent Study Certification
• Tax Course (One-Hour Certification)
• Book Speaker: Jed Collins

Quantifiable outcome

• Taught 1,000+ professional athletes
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• Jump$tart Coalition for Personal Financial LiteracyflagshipGTM or Marketing PartnerMoney Vehicle is a Proud National Partner of Jump$tart Coalition, the leading organization promoting personal financial literacy in the United States. This partnership provides credibility, network access to schools and educators, and positions Money Vehicle as a recognized player in the K-12 financial education space.
• NFLPA (National Football League Players Association)coreGTM or Marketing PartnerThrough the NFLPA and other organizations, Money Vehicle taught over 1,000 professional athletes. This partnership enables access to professional athlete audiences for financial literacy education.
• Louisiana State Education SystemcoreStrategic or Co-development PartnerEstablished statewide partnership in Louisiana in 2024, bringing Money Vehicle to schools nationwide. Going back to New Orleans was described as a dream come true for founder Jedidiah Collins.
• LSU Athletic DepartmentcoreStrategic or Co-development PartnerMoney Vehicle provides tailored programming for LSU's 16 varsity teams, recognizing that financial literacy isn't one-size-fits-all. Conducts one-on-one sessions and provides platform access for student-athletes, particularly addressing NIL considerations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ramsey Education (Dave Ramsey): Foundations in Personal Finance high school curriculum is one of the most widely adopted paid personal finance courses in U.S. schools. Direct competitor for district-level licensing with stronger brand recognition.
• EverFi (Vector Solutions): One of the largest K-12 financial literacy and life-skills curriculum providers, now part of Vector Solutions. Competes head-to-head with Money Vehicle in school district deals, often at a larger scale and with bundled offerings.
• iCEV: Career and technical education platform used by secondary schools that includes personal finance curriculum. Competes for the same CTE/elective curriculum budget in U.S. high schools.
• Next Gen Personal Finance (NGPF): Non-profit providing free, comprehensive personal finance curriculum to U.S. high schools. Directly competes with Money Vehicle's school licensing offering on the same buyer (high school teachers and district admins) and same use case (personal finance curriculum).
• FoolProof: Personal finance curriculum provider specifically designed for K-12 and college students. Competes for the same school and athletic department budget lines as Money Vehicle.
• Banzai: Offers financial literacy courses and workbooks licensed to K-12 schools and libraries. Directly competes in the same school-district procurement funnel for personal finance curriculum seats.

Broad incumbents

• Junior Achievement USA: Established non-profit delivering financial literacy, work readiness, and entrepreneurship programs to K-12 students nationwide. Broader portfolio than Money Vehicle but overlaps significantly on personal finance curriculum for the same buyer.
• Practical Money Skills (Visa): Visa's free personal finance education resource for educators, parents, and students. Adjacent incumbent offering free curriculum that competes with paid offerings in the same school procurement process.

Emerging players

• Greenlight: Family finance platform offering debit cards, investing, and financial education for kids and teens. Overlaps with Money Vehicle's student segment through financial education content and a growing K-12 school partnership program.
• Zogo Finance: Mobile-first financial literacy app for students and young adults that gamifies personal finance concepts. Partial overlap with Money Vehicle's student-focused content, particularly in independent-study and college segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/money_vehicle
• YouTubeyoutube.com/@TheMoneyVehicle
• Facebookfacebook.com/Money-Vehicle-100055052560116
• LinkedInlinkedin.com/company/your-money-vehicle
• Instagraminstagram.com/moneyvehicle
• TikToktiktok.com/@fullbackoffinance

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Money Vehicle