National Orange Show Event Center

What National Orange Show Event Center does

National Orange Show Event Center is a non-profit event venue and fairgrounds operator headquartered in San Bernardino, California, with origins tracing to a citrus-industry association formed in 1910 and the first National Orange Show staged in 1911. The organization operates a 120+ acre campus featuring 150,000 square feet of indoor exhibit space, parking for approximately 8,000 vehicles, and the capacity to host events ranging from 20 to 40,000+ attendees. Its portfolio includes six distinct rentable venues — Orange Pavilion (up to 3,600 guests), Valencia (up to 1,000), Renaissance (up to 600), L'Orange (up to 200), Backstretch (up to 450), and Lagoon (up to 300) — along with three anchor entertainment assets: the Orange Show Speedway (quarter-mile asphalt oval), the Martin A. Matich Sports Center (state-of-the-art satellite wagering facility for off-track horse racing betting), and NOS Bingo.

The business generates revenue across multiple streams: one-time venue rentals for concerts, weddings, quinceañeras, corporate events, and trade shows; transaction-based off-track betting and bingo operations; on-site food and beverage sales; and recurring signature events including the annual National Orange Show Fair, the Wine & Food Fall Affair fundraiser, and the Pacific Rim Wine Competition. The organization serves a hybrid mix of enterprise customers (event organizers and promoters such as Insomniac Events and Rolling Loud) and consumer segments (Inland Empire families, horse racing bettors, bingo players), with go-to-market executed through direct booking inquiries via the website, phone, and contact forms. Distribution is exclusively physical and regional — the venue does not operate a digital product, app, or API.

The institution is governed by a Board of Directors (no parent company, no outside shareholders) and operates the National Orange Show Foundation (charitable giving, scholarships, at-risk children programs) and the National Citrus Institute (agricultural education) as affiliated programs. Pricing for venue rentals is quote-based and not publicly disclosed; the only published price point is the $5 Sports Center admission (free after 5:00 pm, cash only). The organization's 115-year operating history, regional scale, and non-profit structure constitute its principal competitive differentiators in the Inland Empire event market.

Name

National Orange Show Event Center

Legal name

National Orange Show Companies Inc.

Website

https://nosevents.com

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

101–250 employees

Short description

National Orange Show Event Center is a 115-year-old non-profit fairgrounds and event venue in San Bernardino, California, operating a 120+ acre campus with six rentable venues and entertainment assets including a speedway, off-track betting, and bingo, serving event organizers and Inland Empire consumers.

Ownership category

akta.pro rank

Product category

Event Venue and Convention Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE)

akta.pro secondary industries

Fairgrounds & Expo Parks (THAHAAAH), Local Community & Multi-Category Fairs (MPAGAFAO), General Consumer Expos & Trade Shows (MPAGAFAA)

Keywords

• Event venue rentals
• Convention and event hosting
• Off-track horse wagering
• Community fair operations
• Corporate event spaces

Headquarters

HQ city

San Bernardino

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Venue Rental: The primary revenue stream comes from renting out various event venues to organizers for concerts, trade shows, weddings, banquets, quinceañeras, corporate events, and private parties. Venues range from the 3,600-seat Orange Pavilion to intimate spaces like L'Orange (up to 200 guests).
2. Off-Track Betting: The Martin A. Matich Sports Center operates off-track betting on horse racing events, generating revenue from wagering take rates. Operating hours are Friday-Saturday 10am-last race and Sunday 11am-last race, with a $5 admission fee.
3. NOS Bingo: Regular bingo operations at the venue, providing gaming entertainment to the community with scheduled sessions.
4. Food and Beverage Sales: On-site food and beverage service including bar operations for events. The venue employs bar staff including bartenders and bar backs for event catering.
5. Annual National Orange Show Fair: The annual fair attracts families from the Inland Empire, featuring agricultural exhibits, carnival rides, livestock shows, and family entertainment. Revenue generated supports community programs through the NOS Foundation.
6. Wine & Food Fall Affair: Annual fundraising event featuring food and wine tastings, generating proceeds for the NOS Foundation and local charities. Attracts sponsors from the local business community.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The National Orange Show Event Center operates a 120+ acre multi-venue event complex in San Bernardino, California, offering indoor and outdoor venue rentals for concerts, weddings, corporate events, trade shows, quinceañeras, and banquets. The facility also operates consumer entertainment attractions including off-track horse racing wagering, bingo gaming, a quarter-mile speedway, and the annual National Orange Show Fair.

Product overview

The National Orange Show Event Center is a multi-venue event complex spanning over 120 acres with 150,000 square feet of indoor exhibit space. It offers seven distinct venue spaces: Orange Pavilion (up to 3,600 guests), Valencia (up to 1,000 guests), Renaissance (up to 600 guests), L'Orange Room (up to 200 guests), Backstretch (up to 450 guests), and Lagoon (up to 300 guests), plus outdoor spaces. The venue hosts annual events including the National Orange Show Fair, NOS Bingo, Wine & Food Fall Affair, and Pacific Rim Wine Competition. Entertainment offerings include the Martin A. Matich Sports Center (off-track betting), Orange Show Speedway (quarter-mile racing), and supports community programs through the NOS Foundation and National Citrus Institute.

Differentiator

Problem solved

Functional benefit

Brands

• Orange Pavilion: Clear span building with large professional stage accommodating up to 3,600 guests, ideal for concerts, exhibits, banquets, trade shows, and sporting events.
• Valencia
• Renaissance
• L'Orange
• Backstretch
• Lagoon
• NOS Bingo
• Orange Show Speedway
• Martin A. Matich Sports Center

Products and services

• Orange Pavilion A popular clear span building featuring a large professional stage with rigging capability for lights and sound for concerts and television broadcasts. Accommodates up to 3,600 theater seating or 1,500 banquet seating. Ideal for concerts, exhibits, banquets, trade shows, and sporting events.
• Valencia Ballroom An exquisite ballroom reflecting tradition of warmth and elegance, featuring luxurious chandeliers, furnishings, and state-of-the-art technology. Includes a Grand Ballroom with 1,000 theater seating and three breakout ballrooms with 200 banquet seating each. Accommodates up to 800 guests.
• Renaissance Situated near a one-acre lagoon and surrounded by lush landscaping, featuring first-class catering services, unlimited menu selections, dance floors, and dressing rooms. Accommodates up to 600 banquet seating or 1,000 theater seating. Ideal for weddings, corporate parties, and banquets.
• L'Orange Room An intimate facility with paneled windows overlooking the one-acre lagoon and outdoor patio. Can be used alone or combined with the adjacent Renaissance Room. Accommodates up to 150 banquet seating or 200 theater seating.
• Backstretch Located inside the Martin A. Matich Sports Center, featuring a 260-seat amphitheater, three large screens, a separate bar, and stage area. Ideal for private parties, sporting events, small concerts, and business meetings. Accommodates up to 450 banquet seating.
• Lagoon Outdoor venue offering peaceful ambiance under stars or shade of tall trees. Features 45,000 square feet with fountains. Ideal for receptions, quinceañeras, parties, dances, auctions, and picnics. Accommodates up to 300 guests.
• National Orange Show Fair Annual family fair featuring livestock and agricultural programs, carnival, and educational exhibits focused on where food comes from. Held in San Bernardino with emphasis on community entertainment. The fair has been held annually since 1911 with the exception of four years during World War II.
• NOS Bingo Bingo entertainment facility at the National Orange Show grounds offering regular bingo games and events for the local community.
• Martin A. Matich Sports Center State-of-the-art satellite wagering center offering off-track betting on horse racing events. Open Friday-Sunday with admissions starting at $5 (FREE after 5:00pm). Cash only, no bills over $20 accepted.
• Orange Show Speedway A 1/4 mile asphalt oval racetrack located 3 miles from I-10 and less than a mile from I-215, hosting various racing events.
• Wine & Food Fall Affair Premier food tasting event fundraiser benefiting the National Orange Show Foundation and local charities, considered the premier food tasting event in San Bernardino. Attracts sponsors from the local business community.
• Pacific Rim Wine Competition Wine competition event held at the National Orange Show grounds.

Quantifiable outcome

• Can accommodate more than 40,000 attendees
• +4 more outcomes

Named customers30 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves12 records

Expansion highlights4 records

Direct peers

• Fairplex (Pomona, LA County Fair): Fairplex operates the LA County Fair and a 500+ acre fairgrounds/expo complex in Pomona, the closest direct comparable to NOS's model — multi-venue rental, annual consumer fair, racing, gaming, and equestrian shows — also a nonprofit association, also serving the Inland Empire / SoCal market.
• OC Fair & Event Center (Costa Mesa): 32nd District Agricultural Association operating the OC Fairgrounds and annual OC Fair in Costa Mesa — directly comparable multipurpose fairground/event center with venue rentals, equestrian center, and consumer trade/consumer shows, also serving the Southern California live events market.
• Del Mar Fairgrounds (22nd DAA): Del Mar Fairgrounds operates the San Diego County Fair plus year-round concerts, horse racing, OTB, and trade shows on the North San Diego County coast — directly comparable fairground-operator model with similar racing/gaming/entertainment revenue mix.
• Cal Expo (California Exposition & State Fair): Cal Expo is the California State Fair venue in Sacramento, operating year-round events including concerts, horse racing, trade shows, and an annual fair — directly comparable multi-event fairground model with similar mission-driven, state-affiliated nonprofit governance.
• Cow Palace (California State Events Center, Daly City): Cow Palace is a multipurpose arena and event venue in Daly City hosting concerts, trade shows, and the Grand National Rodeo — comparable multipurpose regional event venue operator model in California, though smaller footprint and more arena-focused than NOS.

Regional players

• Ontario Convention Center: Ontario Convention Center is a 225,000 sq ft convention/events facility in Ontario, CA — within 10 miles of NOS — competing directly for regional corporate events, trade shows, and consumer expos in the Inland Empire.

Broad incumbents

• Los Angeles Convention Center: LACC is a 720,000 sq ft city-owned convention center in Downtown LA, a much larger and broader-scoped competitor for premium trade shows and expos — comparable business model (rental of exhibit space for organizers) but at a larger scale and different geography.

Others

• ASM Global: ASM Global is the world's largest venue-management operator (300+ venues worldwide, including Staples Center/Crypto.com Arena, many SoCal arenas) — provides the operator-services ecosystem (booking, marketing, F&B concessions) that NOS runs in-house, and represents both a competitor for managed-event mandates and a potential acquirer/partner.
• Live Nation Entertainment: Live Nation is the dominant global concert promoter and venue operator; it controls many of the festivals (Insomniac's parent company is closely tied, Rolling Loud has partnerships) that NOS hosts — making it both a critical supplier/customer relationship and a structural threat if Live Nation vertically integrates its own venue footprint.

Emerging players

• Yaamava' Resort & Casino (San Manuel Band): Yaamava' in Highland, CA is a rapidly expanding casino-resort-concert venue roughly 15 miles from NOS — increasingly competing for the same Southern California concert-going demographic with newer amenities and a much larger gaming revenue base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/nos_events
• Facebookfacebook.com/NOSEventCenter
• Instagraminstagram.com/noscenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Orange Show Event Center