The Gifted Stationery Company

What The Gifted Stationery Company does

The Gifted Stationery Company is a UK-based private limited company (The Gifted Stationery Co Ltd) headquartered in Bath, United Kingdom, operating as a wholesale supplier of gift stationery, diaries, calendars, and lifestyle gifts. The company serves B2B trade customers, primarily independent gift shops and stationery retailers, through dedicated trade accounts and the Faire wholesale marketplace, alongside a direct-to-consumer e-commerce site. Its core product offering is built around paper-based stationery (notebooks in A4, A5, A6, B5 Wiro, and Pocket formats; notecards; 2027 diaries and calendars across Square Wall, Slimline, Weekly Planner, A5, A6 Flexi, and Pocket formats) plus writing instruments, desk organisation items, gift wrap and bags, and lifestyle accessories such as cosmetic bags and tote bags.

The product portfolio is differentiated by a mix of licensed heritage design collections — notably William Morris patterns (Strawberry Thief, Willow Bough, Pomegranate, Blackthorn) and Masters Collection artworks (Van Gogh, Monet, Klimt, Matisse) — alongside proprietary collections including The Wildlife, Country Stroll, Flutter, Foxy Tales, Queen Bee, Opulence, Symphony, Sea Breeze, Wild Harmony, Enchanted Garden, Radiance, Pom Poms, and Klimt. Products carry responsibly sourced paper certification, with all calendars noted as fully recyclable. The company also offers pre-filled Counter Display Units (CDUs) for pocket notebooks and diaries, designed to streamline point-of-sale merchandising for retail buyers.

The revenue model is one-time wholesale transactions of physical goods to trade buyers and marketplace partners, with pricing handled via account arrangements rather than public list prices. The business is privately held with no disclosed external investment, no parent company, no subsidiaries, and no recorded funding rounds. The company is a micro-enterprise with 1-10 employees and operates as an independent lifestyle and stationery brand supplying a fragmented long-tail of UK and international independent retailers via trade and marketplace channels.

Name

The Gifted Stationery Company

Legal name

The Gifted Stationery Co Ltd

Website

https://thegiftedstationeryco.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Gifted Stationery Company is a Bath, UK-based wholesale supplier of gift stationery, diaries, calendars, and lifestyle gifts to independent gift shops and stationery retailers, operating through dedicated trade accounts, the Faire marketplace, and its own e-commerce site.

Ownership category

akta.pro rank

Product category

Gift Stationery & Lifestyle Gifts

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Office Supplies and Stationery Retailers (459410)

SIC

Wholesale-Paper & Paper Products (5110), Greeting Cards (2771)

akta.pro primary industry

Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE)

Keywords

• Wholesale stationery
• Gift stationery
• Calendars diaries
• Lifestyle gifts
• Licensed artwork stationery

Headquarters

HQ city

Bath

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Wholesale Stationery and Lifestyle Product Sales: B2B wholesale sales of stationery products including notebooks, notecards, diaries, calendars, writing instruments, and lifestyle gifts to trade accounts and marketplace partners.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

The Gifted Stationery Company designs, sources, and distributes wholesale gift stationery and lifestyle gift products — including notebooks, notecards, diaries, calendars, writing instruments, gift packaging, and home/lifestyle accessories — under both licensed designs (notably William Morris) and proprietary collections. The range is offered to trade buyers via dedicated trade accounts and via the Faire marketplace, alongside direct retail sales through the company website.

Product overview

The Gifted Stationery Company is a UK-based wholesale and retail stationery business offering a diverse portfolio of paper-based products and lifestyle gifts. The core offering centres on notebooks, notecards, diaries, and calendars in multiple formats (A4, A5, A6, B5, Pocket, Slimline, Square Wall). These are distributed across licensed design collections including William Morris, Art Masters (Van Gogh, Monet, Klimt), and proprietary themed collections such as The Wildlife, Flutter, Foxy Tales, Wild Harmony, and Klimt. Supporting product lines include writing instruments, stationery organisation items, gift wrap/bags/boxes, and lifestyle accessories (lunch bags, cosmetic bags, tote bags). Products are available as individual items or as pre-filled Counter Display Units (CDUs) for retail merchandising. The company sells directly to consumers via its e-commerce site and to trade customers through trade accounts and the Faire wholesale marketplace.

Differentiator

Problem solved

Functional benefit

Brands

• The Wildlife: A collection featuring hand-drawn rabbits, hares, hedgehogs, and adorable dormice surrounded by delicate blooms. Cozy, charming, and undeniably serene with a delightful touch of countryside magic.
• William Morris
• Masters Collection
• Country Stroll
• Flutter
• Foxy Tales
• Kissing Hares
• Klimt
• Queen Bee
• Opulence
• Symphony
• Sea Breeze
• Wild Harmony
• Enchanted Garden
• Radiance
• Pom Poms

Products and services

• Notebooks and Journals

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FairecoreChannel Partner/ Reseller/ DistributorThe Gifted Stationery Company distributes products through Faire's wholesale marketplace platform, allowing trade buyers to order through their Faire accounts.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Scribbler: UK greeting-card and design-led gift retailer. Comparable product breadth (cards, gifts, stationery accessories) and similar target customer of independent gift and stationery trade buyers.
• Gift Republic: UK gifting-focused company supplying licensed and novelty gift ranges through both trade accounts and consumer channels. Directly comparable on licensed/brand-driven gift and lifestyle product distribution.
• Talking Tables: UK-based design-led party, gift, and stationery company selling into both trade and consumers. Comparable to The Gifted Stationery Company's design-led gift stationery assortment and B2B-plus-DTC channel mix.
• Paperchase: Long-standing design-led UK stationery, greeting-card, and gift brand targeting the same indie and design-conscious retailer/consumer base. Direct overlap on notecards, diaries, gift wrap, and lifestyle stationery ranges.
• MOO: Design-led print and stationery company selling notecards, business stationery, and lifestyle paper products. Comparable on premium design-led paper goods, gifting formats, and direct-to-consumer + B2B channels.

Regional players

• CarrotTop: US-based wholesale gift, stationery, and lifestyle-gift supplier operating through a trade-account B2B model. Same wholesale-to-retail channel structure and product mix, but primarily North American geography.

Broad incumbents

• Card Factory: UK's largest specialist greeting-card retailer with adjacent gift and party ranges. Operates at vastly larger scale across overlapping categories (cards, wrap, party, gifts).
• WHSmith: Large UK high-street retailer with deep stationery, greeting-card, and diary assortments. Not a direct competitor in licensing/design niche but shares shelf and calendar demand dynamics.
• Moonpig: UK-based online greeting-card and personalised-gift specialist. Operates at materially larger scale in greeting cards and adjacent gifting, but competes for similar occasion-based demand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/about

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Gifted Stationery Company