Book2look
Book2look operates a web-based platform that lets book publishers create, distribute, and embed digital book previews (BIBLETs) across websites, email, and social networks, distributed exclusively through R.R. Bowker in North America.
- Company typePrivate
- Founded2008
- HeadquartersGrabenstätt, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Book2look does
Book2look is a web-based marketing service for book publishers, operated by Book2look International GmbH from Grabenstätt, Germany. The company's core product is the "BIBLET" — a digital book preview bundling cover image, PDF text excerpt, ISBN and metadata — which publishers upload to B2L-operated servers and then embed across their own websites, email campaigns, social bookmarks, and social networks. The platform exposes two ancillary modules: BookNet, which integrates with Facebook, Twitter, and Pinterest to surface topic-driven book samples to readers, and Book Wall, a browsable catalog of available titles.
The underlying technology stack is a straightforward web service: publishers obtain access accounts through R.R. Bowker LLC, which holds exclusive distribution rights for the US and Canada; data ingestion supports both bulk FTP upload and manual field-by-field entry. BIBLETs remain active for up to five years while a book is in print, can be revised or deleted at any time by the publisher (cascading through integrated sites), and are designed explicitly for further dissemination rather than controlled playback.
Book2look monetizes through per-unit BIBLET pricing, with fees varying by total volume tier and contracts running on multi-year terms managed by Bowker in North America. The business is bootstrapped (no disclosed funding rounds), privately held under Ralph Möllers as Managing Director, and has been operating since 2008 without a mobile app, public API, or significant disclosed headcount. Customer concentration is diffuse across a long tail of publishers, and the company's growth optionality rests on extending its Bowker channel, expanding language localization, and broadening social-channel integrations rather than on aggressive product or capital deployment.
Book2look firmographics
Firmographics- Name
- Book2look
- Legal name
- Book2look International GmbH
- Website
- https://book2look.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Book2look operates a web-based platform that lets book publishers create, distribute, and embed digital book previews (BIBLETs) across websites, email, and social networks, distributed exclusively through R.R. Bowker in North America.
- Ownership category
- akta.pro rank
Book2look industry classification
Industry- Product category
- Publisher Marketing Software
- NAICS
- Book Publishers (51313)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- eBook & Digital Reading Platforms (BPAMAJAK)
Keywords
Where Book2look is headquartered
LocationHeadquarters
- HQ city
- Grabenstätt
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Book2look business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- BIBLET Sales: Publishers pay Bowker compensation for each BIBLET produced during the contract term. Additional BIBLETs may be purchased at the applicable rate based on total number purchased. Unused BIBLETs expire after one calendar year. Each BIBLET remains active for up to five years if the book is actively available for sale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Per-unit BIBLET pricing based on volume tier |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Book2look product offering
Product offeringCore offering
Book2look provides a web-based marketing platform that enables publishers to create and distribute BIBLETS—digital book previews containing book excerpts, cover images, and detailed metadata—across websites, email campaigns, and social networks. The platform operates on proprietary B2L Servers and supports flexible data management through FTP uploads and structured book detail records for online book promotion.
Product overview
Book2look is a unified web-based marketing platform operated by Book2Look International GmbH for publishers to promote books online. The core offering consists of the BOOK2LOOK Platform and BIBLETS—digital book previews containing cover images, excerpts (PDF format), book titles, subtitles, series information, author details, publisher/ imprint, publication dates, ISBN, categories, and keywords. Publishers can create unlimited BIBLETS and integrate them into websites or share via social platforms. The platform includes two sub-features: BookNet, a discovery tool that helps readers find book samples based on their interests through Facebook, Twitter, and Pinterest integration; and Book Wall, a browsable collection of available titles.
Differentiator
Problem solved
Functional benefit
Products and services
- BIBLET
Companies that use Book2look
Customer profileSegments1 record
Ideal customer profiles1 record
Book2look technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
Book2look partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- R.R. Bowker LLCcoreR.R. Bowker LLC, a Delaware limited liability company based in New Providence, NJ, serves as the exclusive distributor of BOOK2LOOK in the US and Canada. Bowker is appointed and licensed by Book2look International GmbH (B2L) to act as the exclusive distributor, providing publishers access to the BOOK2LOOK service.
- Book2look International GmbH (B2L)coreBook2look International GmbH operates the B2L Servers and Software underlying the BOOK2LOOK service. B2L owns, updates, and manages the B2L Servers. Bowker enters into contracts with publishers based on corresponding agreement with B2L.
- WITS InteractiveminorWITS Interactive, based in India, is listed as the service provider/realizer for Book2look.
Scale indicators1 record
Recent moves4 records
Expansion highlights2 records
Book2look competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Book2look social profiles
Digital presenceBook2look financial estimates
Financial estimateRevenue estimate
Valuation estimate
Book2look leadership team
Management profileNumber of profiles
Profiles1 record
Book2look funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Book2look M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Book2look
What does Book2look do?
Book2look provides a web-based marketing platform that enables publishers to create and distribute BIBLETS—digital book previews containing book excerpts, cover images, and detailed metadata—across websites, email campaigns, and social networks. The platform operates on proprietary B2L Servers and supports flexible data management through FTP uploads and structured book detail records for online book promotion.
Is Book2look a public or private company?
Book2look is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Book2look founded?
Book2look was founded in 2008. It employs 1 to 10 people.
Where is Book2look based?
Book2look is headquartered in Grabenstätt, Germany, in the Europe region.
How does Book2look make money?
One revenue line is on record: BIBLET Sales.
Does Book2look have an API?
No public API is recorded for Book2look.
What industry is Book2look in?
Book2look's product category is Publisher Marketing Software. Its primary akta.pro industry code is BPAMAJAK, eBook & Digital Reading Platforms. Its NAICS code is 51313 and its SIC code is 2731.