Serenity House

What Serenity House does

Serenity House is a Texas-licensed, CARF-accredited non-profit organization that has operated since 1984 as a comprehensive substance use disorder (SUD) treatment and prevention provider. Its core clinical offering is a vertically integrated care continuum anchored in Abilene, Texas, comprising a 20-bed medically supervised detox unit, a co-ed residential treatment center, a 32-client male-only residential facility in Fredericksburg, a 12-week outpatient program (twice-weekly group sessions plus individual counseling), a 32-bed sober living facility called The Legacy, and a Peer Recovery Program staffed by four named recovery coaches. Clinical programming is built on three evidence-based therapeutic modalities, Motivational Interviewing, Person-Centered Therapy, and Cognitive Behavioral Therapy, combined with medication-assisted detoxification using buprenorphine for opiate withdrawal; treatment intensity reaches more than 30 hours per week of structured programming in the residential setting.

The business model blends insurance-billed clinical revenue, private-pay treatment, a limited financial assistance program prioritized for high-acuity populations, monthly sober living rent, and grant- or contract-funded youth prevention services. Serenity House is in-network with eight major commercial payers (Aetna, Beacon, Blue Cross, Cigna, First Care, Humana, Magellan, United Healthcare), runs a 24/7 toll-free admissions hotline (1-866-795-HOPE), and generates patient referrals from physicians, attorneys, mental health providers, the Texas Department of Family and Protective Services, and family members. A second line of activity is the Impact Youth Prevention Program, which delivers evidence-based curricula (Life Skills, Positive Action, Kids/Youth Connection, Too Good For Drugs) to 9,683 students across 86 schools in Abilene, Wichita Falls, and Weatherford, reaching a total of 22,434 individuals through 2,479 presentations and community activities, and operates the Prevention Alliance for Wichita community coalition.

The organization is staffed by more than 100 trained professionals including masters-level clinicians, Licensed Chemical Dependency Counselors, and counselor interns, distributed across clinical, marketing, public relations, and community liaison functions in Abilene, Fredericksburg, Wichita Falls, Weatherford, and San Antonio. Since founding, Serenity House states it has helped over 36,000 individuals break free from substance abuse, and it self-describes as one of the largest treatment programs in the Southwest. It is a private non-profit corporation (legal name Serenity Foundation of Texas) with no parent company, no funding rounds, no M&A activity, and no publicly disclosed financial statements.

Name

Serenity House

Legal name

Serenity Foundation of Texas

Website

https://serenitytexas.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Serenity House is a Texas-licensed, CARF-accredited non-profit that has delivered residential, outpatient, and detox substance abuse treatment, sober living, and youth prevention services from Abilene since 1984, serving over 36,000 individuals to date.

Ownership category

akta.pro rank

Product category

Addiction Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (62322), Outpatient Mental Health and Substance Abuse Centers (621420), Other Community Housing Services (624229)

SIC

Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), Substance Use Disorder Prevention & Recovery Services (BPAGACAE), Substance Use Prevention & Student Assistance Programs (School-Based) (EDAKAMAJ), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

• Addiction treatment services
• Substance abuse recovery
• Residential rehabilitation
• Outpatient counseling programs
• Youth prevention education

Headquarters

HQ city

Abilene

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Insurance-Based Revenue: Accepts most major insurance plans including Aetna, Beacon, Blue Cross, Cigna, First Care, Humana, Magellan, and United Healthcare. Insurance verification conducted during admission process.
2. Private Pay: Accepts private-pay clients who pay out-of-pocket for treatment services.
3. Financial Assistance Program: Limited financial assistance available for clients without insurance, with priority given to pregnant active users, injected substance users, those at high risk for opiate overdose, DFPS referrals, and homeless individuals.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Serenity House provides a comprehensive continuum of substance abuse treatment and prevention services, including medically supervised detox with buprenorphine, residential treatment at two Texas campuses (Abilene and Fredericksburg), a 12-week outpatient program, sober living housing at The Legacy, peer recovery coaching, and youth prevention education delivered in schools and community settings. The organization combines evidence-based therapeutic modalities (CBT, Motivational Interviewing, Person-Centered Therapy) with 30+ hours of weekly programming, accepting most major insurance plans and offering financial assistance to qualifying individuals.

Product overview

Serenity House operates as a behavioral health organization offering a comprehensive substance abuse treatment and prevention platform. The core offering includes residential treatment at two Texas campuses (Abilene and Fredericksburg), a medication-assisted detox program, and outpatient services. Post-treatment support is provided through sober living at The Legacy facility and a Peer Recovery Program. The organization also operates the Impact Youth Prevention Program for schools and the Prevention Alliance for Wichita community coalition. All programs incorporate evidence-based therapeutic approaches including Motivational Interviewing, Person-Centered Therapy, and Cognitive Behavioral Therapy, delivered by over 100 trained professionals including masters-level clinicians, LCDCs, and counselor interns.

Differentiator

Problem solved

Functional benefit

Brands

• The Legacy: Sober living facility providing affordable housing for individuals early in recovery from substance abuse
• Impact Youth Prevention

Products and services

• Medically Supervised Detox
• Abilene Residential Treatment Center
• Fredericksburg Residential Treatment Center
• Outpatient Treatment
• Sober Living at The Legacy
• Impact Youth Prevention Program
• Prevention Alliance for Wichita
• Peer Recovery Program

Quantifiable outcome

• Over 36,000 people helped since 1984
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• AetnacoreChannel Partner/ Reseller/ DistributorIn-network insurance provider accepted at Serenity House treatment facilities for substance abuse treatment coverage
• Beacon Health SystemcoreChannel Partner/ Reseller/ DistributorIn-network insurance provider accepted for behavioral health and substance abuse treatment services
• Blue Cross Blue Shield of TexascoreChannel Partner/ Reseller/ DistributorIn-network provider for substance abuse treatment coverage in Texas
• CignacoreChannel Partner/ Reseller/ DistributorIn-network health insurance provider accepting Serenity House for addiction treatment
• HumanacoreChannel Partner/ Reseller/ DistributorIn-network provider for behavioral health and substance abuse treatment services
• United HealthcarecoreChannel Partner/ Reseller/ DistributorIn-network insurance provider for addiction treatment coverage
• Magellan HealthcoreChannel Partner/ Reseller/ DistributorIn-network behavioral health provider for substance abuse treatment services
• Life Skills TrainingcoreStrategic or Co-development PartnerEvidence-based prevention curriculum provider used in schools for substance abuse prevention education
• Positive ActioncoreStrategic or Co-development PartnerEvidence-based curriculum provider for youth prevention programs in schools and community sites
• Too Good For DrugscoreStrategic or Co-development PartnerEvidence-based substance abuse prevention curriculum used in Serenity Impact programs
• Taylor Alliance for Prevention - AbilenecoreStrategic or Co-development PartnerCommunity coalition partnership for environmental prevention strategies and policy advocacy
• Follow Our Lead - Weatherford CoalitioncoreStrategic or Co-development PartnerCommunity coalition working to reduce risk factors and increase protective factors in Weatherford
• Prevention Alliance for WichitacoreStrategic or Co-development PartnerSerenity Impact's community prevention coalition bringing together local leaders, educators, parents, youth, and community partners to prevent substance use and promote mental wellness
• Wichita County SchoolscoreStrategic or Co-development PartnerSchool partnerships for delivering prevention curriculum to youth grades 6-12, reaching over 2500 students
• DFPS (Department of Family and Protective Services)minorChannel Partner/ Reseller/ DistributorReferral source for clients who are referred by child protective services, given priority for financial assistance

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• American Addiction Centers: Multi-state for-profit operator offering detox, residential, outpatient, and sober living for SUD with broad insurance participation. Directly comparable to Serenity House across its integrated service lines, with the contrast that AAC operates at national for-profit scale.
• Sundown M Ranch: Nonprofit regional SUD treatment provider in the Pacific Northwest offering detox, residential, outpatient, and youth prevention programs. Closely comparable to Serenity House in scale, scope, CARF accreditation model, and community mission.
• Caron Treatment Centers: Nonprofit residential and outpatient SUD treatment provider offering a full continuum of care including detox, residential, family programming, and recovery support. Closely comparable to Serenity House in mission, patient population, and program structure.
• Hazelden Betty Ford Foundation: One of the largest nonprofit residential SUD treatment providers in the U.S. with multiple campuses offering detox, residential, outpatient, and recovery services. Directly comparable to Serenity House's integrated continuum, evidence-based clinical model, and CARF-accredited operating approach.
• CleanSlate Centers: Outpatient addiction medicine provider specializing in medication-assisted treatment (MAT) for opioid and alcohol use disorders. Comparable to Serenity House's outpatient program and buprenorphine-assisted detox services, with a stronger regional outpatient footprint.
• Rosecrance: Nonprofit behavioral health provider offering residential, outpatient, and prevention services across multiple states. Comparable to Serenity House in continuum structure, evidence-based programming, and community prevention emphasis.
• Gaudenzia: One of the largest nonprofit addiction treatment and behavioral health providers in the U.S., offering detox, residential, outpatient, and prevention services. Directly comparable to Serenity House in mission, continuum, and community-based prevention work.
• Oxford House: National nonprofit sober living network providing affordable recovery housing for individuals in early recovery. Directly comparable to Serenity House's The Legacy sober living facility in operating model, governance approach, and target population.
• The Recovery Village: Multi-state SUD treatment operator with detox, residential, outpatient, and aftercare services. Directly comparable to Serenity House's integrated care model and insurance-based revenue approach.

Others

• Botvin LifeSkills Training: Provider of evidence-based substance abuse prevention curricula (including LifeSkills Training) used in school-based programs nationwide. Functions as a curriculum supplier and ecosystem participant whose products Serenity House deploys in its Impact Youth Prevention Program.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SerenityHouseFoundation/videos
• Facebookfacebook.com/serenityhousetexas
• Instagraminstagram.com/serenityhouse_wf
• Xx.com/SerenityTexas
• LinkedInlinkedin.com/company/serenity-impact-ypp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serenity House