Generation-Re
Generation-Re is a private investment syndicate pooling capital from 170+ members to make follower-stage investments in regenerative agriculture and food startups globally, earning a 10% per-deal fee and 20% carried interest via the Odin SPV platform.
- Company typePrivate
- Founded2022
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Generation-Re does
Generation-Re (Gen-Re) is a private investment syndicate founded in 2022 and domiciled in the United Kingdom that pools capital from a community of more than 170 investors — including family offices, seasoned and new investors, farmers, entrepreneurs, and policy advisors — to make minority, follower-stage investments in regenerative agriculture and food startups globally. The syndicate deploys capital through a special purpose vehicle (SPV) on the third-party Odin platform, with a minimum ticket of $1k per opportunity and typical deal sizes between $50k and $300k across Pre-Seed, Seed, and Series A rounds, and explicitly does not lead rounds. Its stated footprint spans the UK, Finland, Sweden, Denmark, and the United States.
The platform has no proprietary software or AI components of its own; its core technology is the syndicate workflow itself — pitch deck and investment memo distribution, deal decision forms, WhatsApp/email community updates, and onboarding calls managed by a Community Manager (Emily), all underwritten by Founding Partners Koen van Seijen and Naeem Lakhani. Gen-Re's distribution and deal flow advantage stem from Koen's "Investing in Regenerative Agriculture & Food" podcast (now at episode 300) and the deep operational overlap with The First Thirty (TFT) VC, which Gen-Re follows as lead investor in most deals.
Gen-Re monetises via two streams: a 20% carried interest on future investor profits (the headline success-fee model) and a 10% flat fee per investment, of which the majority passes through to Odin and the remainder supports Gen-Re operations. There is no subscription, no management fee, and no disclosed ARR; near-term economics depend entirely on deal cadence (~one every 3-4 weeks) and the eventual realisation of carried interest on portfolio exits. The only confirmed portfolio investment in the dataset is Gen-Re's participation in Antler Bio's $3.9M seed round led by The First Thirty Ventures in June 2025.
Generation-Re firmographics
Firmographics- Name
- Generation-Re
- Legal name
- Generation-Re
- Website
- https://gen-re.land
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Generation-Re is a private investment syndicate pooling capital from 170+ members to make follower-stage investments in regenerative agriculture and food startups globally, earning a 10% per-deal fee and 20% carried interest via the Odin SPV platform.
- Ownership category
- akta.pro rank
Generation-Re industry classification
Industry- Product category
- Investment Syndicate Services
- NAICS
- Funds, Trusts, and Other Financial Vehicles (525), Other Financial Vehicles (52599)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Family Office Investment Platforms & Direct Investing (PE/VC/Co-Invest) (FSAAADAH)
Keywords
Generation-Re business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Carried Interest (Success Fee): Gen-Re operates on a success fee model, earning 20% of future profits that investors gain from their investments. This aligns the syndicate's incentives with investor returns.
- Platform Fee: A 10% flat rate is charged on each investment, with the majority going to fund the third-party Odin platform and the remainder supporting Gen-Re operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Single investment tier with minimum $1k ticket |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Generation-Re product offering
Product offeringCore offering
Generation-Re is an investment syndicate that pools capital from a community of individual investors to back regenerative agriculture and food startups through Special Purpose Vehicles (SPVs). Each deal is structured as a separate SPV hosted on the Odin platform, providing members with curated deal flow, due diligence, and access to opportunities typically reserved for institutional investors. Members benefit from a community-driven model with shared insights and a minimum ticket size of $1,000 per deal.
Product overview
Generation-Re is a single, unified investment syndicate platform focused exclusively on regenerative agriculture and food. The company does not offer a multi-module product architecture or distinct technology products. Its sole offering is investment syndication services, enabling pooled investment into early-stage regenerative agriculture companies from Pre-Seed through Series A stages globally.
Differentiator
Problem solved
Functional benefit
Products and services
- Generation-Re Investment Syndicate
Companies that use Generation-Re
Customer profileSegments1 record
Ideal customer profiles1 record
Generation-Re technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Generation-Re partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OdincoreThird-party syndicate platform used by Gen-Re for investor accreditation and processing investments. The platform handles deal decision forms and investment completion for syndicate members.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Generation-Re competitors and assessment
Company assessmentDirect peers
- The First Thirty Ventures: VC firm with overlapping founders (Koen van Seijen, Naeem Lakhani, Antony Yousefian, Saumeel Pachigar) that leads regenerative agriculture and food rounds which Gen-Re typically follows. Directly comparable thesis, team, and deal pipeline.
- AngelList (Syndicates): Leading platform for angel syndicates and rolling funds; comparable operating model (SPVs, lead-follow dynamics, carry economics) and is the closest general-purpose analog to Gen-Re's syndicate structure.
- Republic: Retail-accessible private investment platform offering community-driven deal participation with low minimums; comparable to Gen-Re's democratized, community-led investment model, though applied across a broader thesis set.
- Seedrs: Equity crowdfunding and syndication platform enabling pooled community investment into startups; shares Gen-Re's SPV-style pooling model and minimum-ticket democratization, with a broader sector mandate.
- AgFunder: Specialist AgriFoodTech VC and media platform; directly comparable thematic focus on agriculture and food startups, with a similar venture-investor orientation in the same vertical Gen-Re targets.
- Cibus Fund: Investment fund focused on sustainable food and agriculture technologies; directly comparable thematic mandate to Gen-Re and a credible co-investor or allocator in the same deals.
- Crowdcube: Retail-accessible equity crowdfunding and syndication platform; comparable community-investing model with low minimum tickets and SPV-style pooling, though focused more on later-stage and growth companies.
Broad incumbents
- S2G Ventures: Established, larger fund focused on food, agriculture, and ocean tech; a broad incumbent in the regen-ag/AgriTech category that competes for many of the same founders Gen-Re backs, but at materially larger check sizes and institutional scale.
- Synthesis Capital: FoodTech and agricultural innovation venture fund; operates in the same regen-ag/AgriFoodTech category at larger institutional scale, competing for primary allocations in similar rounds.
Emerging players
- Climate VC: Early-stage climate-focused VC network; thematically aligned to Gen-Re's regenerative-agriculture mandate via the broader climate-tech funnel and represents both a partial peer and a potential co-investor in the same founders.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Generation-Re social profiles
Digital presenceGeneration-Re financial estimates
Financial estimateRevenue estimate
Valuation estimate
Generation-Re leadership team
Management profileNumber of profiles
Profiles5 records
Generation-Re funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Generation-Re M&A and investment
M&A and investmentM&A
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Generation-Re
What does Generation-Re do?
Generation-Re is an investment syndicate that pools capital from a community of individual investors to back regenerative agriculture and food startups through Special Purpose Vehicles (SPVs). Each deal is structured as a separate SPV hosted on the Odin platform, providing members with curated deal flow, due diligence, and access to opportunities typically reserved for institutional investors. Members benefit from a community-driven model with shared insights and a minimum ticket size of $1,000 per deal.
Is Generation-Re a public or private company?
Generation-Re is a private company. It is classified as unknown and is currently operating.
When was Generation-Re founded?
Generation-Re was founded in 2022. It employs 1 to 10 people.
How does Generation-Re make money?
Two revenue lines are on record. Carried Interest (Success Fee) is the primary driver. The others are platform Fee.
Who are Generation-Re's main competitors?
Direct peers on record are The First Thirty Ventures, AngelList (Syndicates), Republic, Seedrs, AgFunder, Cibus Fund and Crowdcube. Broad incumbents are S2G Ventures and Synthesis Capital. Climate VC is listed as an emerging player.
Does Generation-Re have an API?
No public API is recorded for Generation-Re.
What industry is Generation-Re in?
Generation-Re's product category is Investment Syndicate Services. Its primary akta.pro industry code is FSAAADAH, Family Office Investment Platforms & Direct Investing (PE/VC/Co-Invest). Its NAICS code is 525 and its SIC code is 6211.