Clarke and Pulman

What Clarke and Pulman does

Clarke & Pulman Ltd. is a privately held agricultural, construction, and groundcare machinery dealership headquartered in Burscough, Lancashire, United Kingdom, operating from two depot locations in Burscough and Garstang and founded in 2003. The firm functions as an authorised main dealer for a portfolio of major OEMs — Massey Ferguson, Fendt (AGCO), JCB, Kverneland, Honda, and Polaris — and additionally holds an appointed UK agency for Scottish manufacturer Stewart Trailers. Its catalogue spans new and used agricultural machinery (tractors, combine harvesters, telehandlers, balers, mowers, tedders, rakes, sprayers, fertiliser spreaders, trailers, ATVs, UTVs), compact construction equipment (skid steers, compact excavators, compact track loaders, telescopic wheel loaders, telehandlers, dumpsters, the JCB Teleskid 3TS-8T/3TS-8W), and complementary power products, with a separately branded SERVICE+ fixed-cost maintenance contract program.

The business derives revenue across five streams: one-time sales of new machinery, one-time sales of used machinery, OEM and non-OEM parts supply (carrying over £1m of parts inventory at any one time for the full brand portfolio), service and repair work performed by manufacturer-trained technicians, and finance brokerage for equipment purchases. Go-to-market is sales-led, combining on-site field sales at the two Lancashire depots with a centralised Sales Hub reachable via phone (01704 897 507 and 01995 640 302) and email ([email protected]). Marketing channels include the corporate website (with an Export sub-section indicating international sales intent), seasonal blog content, Tracks Magazine, and social presence on Instagram and Facebook. Headcount stands at 101–250 employees, sister entities Rufford's Country Lifestyle and Ramages DIY operate within The Clarke & Pulman Group, and no external funding, parent company, or recurring licensing revenue model is disclosed in the source material.

Name

Clarke and Pulman

Legal name

Clarke & Pulman Ltd.

Website

https://clarkeandpulman.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Clarke & Pulman is a privately held UK agricultural and groundcare machinery dealership operating from two Lancashire depots, representing Massey Ferguson, Fendt, JCB, Kverneland, Honda, Polaris, and Stewart Trailers across new and used equipment sales, parts, service, and finance.

Ownership category

akta.pro rank

Product category

Agricultural Machinery Dealership

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Outdoor Power Equipment Retailers (444230)

SIC

Farm Machinery & Equipment (3523), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Agricultural Tractor & Field Machinery Vehicle Manufacturing (IMACAFAB)

akta.pro secondary industries

Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD), Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC)

Keywords

• Agricultural machinery dealer
• Farm equipment sales
• Machinery servicing repairs
• Groundcare equipment
• Tractor dealer

Headquarters

HQ city

Burscough

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Inventory, Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New Agricultural Machinery Sales: Sale of new agricultural machinery from major brands including Massey Ferguson, Fendt, JCB, Kverneland, Honda, Polaris, and Stewart Trailers. Machines include tractors, telehandlers, combines, mowers, balers, trailers, ATVs, UTVs, compact excavators, and compact track loaders.
2. Used Agricultural Machinery Sales: Sale of pre-owned farm machinery and equipment. Every piece inspected by experienced team. Stock includes tractors, trailers, mowers, ATVs, UTVs, fertiliser spreaders, cattle feeders, and implements.
3. Parts Sales: Sale of genuine OEM and non-genuine spare parts. Stock of over £1m of spare parts at any one time including genuine and non-genuine parts for all major brands stocked.
4. Service & Repairs: Expert servicing and repair services with manufacturer trained technicians. SERVICE+ contract offers fixed hourly rates with savings of up to 40% compared to standard retail rates.
5. Finance Services: Range of finance options to make machinery more affordable, including competitive finance on second-hand purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Clarke and Pulman is an authorized multi-brand agricultural and groundcare machinery dealership selling new tractors, telehandlers, ATVs/UTVs, trailers, implements and compact construction equipment from Massey Ferguson, Fendt, JCB, Kverneland, Honda, Polaris and Stewart Trailers. The company also sells pre-owned machinery, supplies genuine OEM and aftermarket parts from over £1m of stock, provides manufacturer-trained servicing and repairs, offers the SERVICE+ fixed-cost maintenance contract, and arranges finance for both new and used equipment across Lancashire, Merseyside, Greater Manchester, Cheshire and Yorkshire.

Product overview

Clarke & Pulman is an agricultural and groundcare machinery dealership operating across Lancashire, UK. The company offers a multi-brand portfolio of new and used agricultural equipment through a platform model centered on authorized dealership relationships with major manufacturers. The core product lines include Massey Ferguson tractors and forage equipment (tedders, rakes, mowers, balers, combine harvesters, telehandlers), JCB construction and agricultural machinery (tractors, telehandlers, wheel loaders, skid steer loaders, compact excavators, compact track loaders including the Teleskid range), Kverneland agricultural equipment (precision farming, choppers, cultivation, ploughing, seeding, tedders, and Siloking feed mixer wagons), Polaris ATVs and UTVs, Stewart Trailers (PRO Series, GX Range, RoadKing, EDGE dropside, and various trailer types), and Honda power products. The business operates on a dealership model where it serves as a main dealer for these brands, providing both sales and comprehensive after-sales support including service & repairs, parts supply, and the SERVICE+ fixed-cost maintenance contract program. The company also offers finance services to make machinery purchases more accessible.

Differentiator

Problem solved

Functional benefit

Brands

• SERVICE+: A fixed-cost service and maintenance contract program for agricultural machinery offering discounted hourly rates, free machine health checks, and 12-month warranty on labour and parts

Products and services

• Massey Ferguson New Tractors and Equipment
• JCB Agricultural and Compact Construction Equipment
• Kverneland Tillage, Forage and Feeding Equipment
• Fendt Agricultural Equipment
• Honda ATVs and Power Equipment
• Polaris ATVs and UTVs
• Stewart Trailers
• Used Agricultural Machinery
• Service and Repairs
• Parts Supply
• SERVICE+ Maintenance Contract
• Finance Services

Quantifiable outcome

• SERVICE+ contract offers savings of up to 40% compared to standard retail rates for repairs and servicing
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• Rufford's Country LifestyleminorOthersSister company under The Clarke & Pulman Group offering stylish and practical designer country wear, homeware, pets and gifts. Cross-promotional relationship with shared customer base.
• Ramages DIYminorOthersSister company and DIY store located in Burscough, offering tools and accessories for the home. Part of Clarke & Pulman Group network.
• Agco PartscoreTechnology or IntegrationAGCO Corporation parts division providing genuine parts for Massey Ferguson and Fendt machinery. Clarke & Pulman is an authorised AGCO dealer offering over £1m of AGCO parts in stock.
• JCBcoreChannel Partner/ Reseller/ DistributorJCB is a premier supplier relationship where Clarke & Pulman sells the full JCB range including tractors, telehandlers, wheel loaders, skid steer loaders, compact excavators, and dumpsters. Sales team is fully manufacturer trained.
• Stewart TrailerscoreChannel Partner/ Reseller/ DistributorAppointed UK agent for Scottish firm Stewart Trailers, a leading trailer manufacturer known for unrivalled build quality. Clarke & Pulman stocks the full range including PRO Series, GX Range, EDGE Range, RoadKing, dumper trailers, flat trailers, livestock containers, low loader trailers, and tipping trailers.
• PolariscoreChannel Partner/ Reseller/ DistributorPolaris is a global market leader in ATV and UTV industry. Clarke & Pulman is a Polaris main dealer in Lancashire, supplying the full Polaris range including ATVs, Ranger UTVs, and Youth vehicles.
• Massey FergusoncoreChannel Partner/ Reseller/ DistributorMain dealer for Massey Ferguson in Lancashire, selling tractors, telehandlers, combine harvesters, balers, front loaders, mowers, rakes, and tedders. Massey Ferguson created the world's first three-point hitch.
• KvernelandcoreChannel Partner/ Reseller/ DistributorMain dealer for Kverneland in Lancashire, stocking equipment for tillage, ploughing, seeding, spreading, forage and feeding. Range includes precision farming solutions, choppers, cultivation equipment, tedders, plough equipment, and seeding equipment.
• FendtcoreChannel Partner/ Reseller/ DistributorFendt is part of AGCO Corporation with Farmer First strategy. Clarke & Pulman is an authorised Fendt dealer selling the full range including tractors and agricultural equipment.
• HondacoreChannel Partner/ Reseller/ DistributorHonda is a major brand partner for ATVs and power equipment. Clarke & Pulman stocks Honda ATVs, UTVs, and power equipment through their Lancashire dealership.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ben Burgess & Co: Multi-branch East Anglian agricultural and groundscare machinery dealer representing Massey Ferguson, Fendt, JCB, and other premium OEMs. Directly comparable to Clarke & Pulman as a multi-brand franchised UK ag equipment dealer with new/used sales, service, and parts operations.
• John Bownes Ltd: Cheshire-based agricultural and groundscare machinery dealer, regionally adjacent to Clarke & Pulman. Comparable independent multi-brand dealership serving farmers in the North West with new/used equipment and aftersales support.
• Hunt Forest Group: Multi-branch agricultural, groundcare, and construction equipment dealer in Southern England representing multiple OEMs. Comparable mid-sized UK full-line farm machinery dealership with new and used sales plus aftersales operations.
• Rea Valley Tractors: Mid-sized UK agricultural machinery dealer group with multi-depot coverage across the Midlands/Welsh borders, carrying premium tractor and implement franchises. Comparable dealership model and customer base to Clarke & Pulman.
• Ripon Farm Services: Yorkshire-based farm machinery dealer group operating multiple depots across Northern England selling Massey Ferguson, Fendt, JCB, and complementary brands. Closest geographic and operational analogue to Clarke & Pulman's Lancashire model.
• Russells Group: East Anglian agricultural machinery dealer representing multiple premium tractor brands. Operates a similar full-service dealership model combining new/used equipment sales with aftersales, parts, and service support across multiple branches.
• Crawfords Group: Multi-branch agricultural and groundcare equipment dealer covering Northern England counties. Similar footprint and customer base to Clarke & Pulman, with parallel brand mix around major tractor and machinery OEMs.
• PA Turney: Family-run Yorkshire agricultural machinery dealership carrying franchises across tractors, combines, and groundcare equipment. Operates an analogous independent multi-brand dealer model in the same broader UK farm machinery distribution channel as Clarke & Pulman.

Others

• AgriArgo UK: UK distributor for McCormick, Landini, and Valpadana tractors under the Argo Tractors group. Connected to the same UK farm machinery distribution channel and dealer network as Clarke & Pulman, but as a brand owner/importer rather than a peer independent dealership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ClarkeandPulman
• Instagraminstagram.com/clarkeandpulmanltd
• Xx.com/clarkepulmanltd
• LinkedInlinkedin.com/company/clarke-pulman-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clarke and Pulman