Scheppach Group
Scheppach Group is a 1927-founded, family-owned German manufacturer of cordless power tools (20V Pro), garden equipment (40V), and compact construction machinery, selling direct-to-consumer via e-commerce, catalogues, and expanding international subsidiaries to DIY and professional customers.
- Company typePrivate
- Founded1927
- HeadquartersIchenhausen, Germany
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Scheppach Group does
Scheppach Group is a privately held German manufacturer of power tools, garden equipment, and compact construction machinery, founded in 1927 in Niderraunau and headquartered in Ichenhausen, Bavaria. The company is family-controlled (Pfaff family) and operates as Scheppach GmbH under a private limited liability structure, with a headcount in the 251-500 range and a wholly-owned sub-brand, Woodster GmbH. Its portfolio is organized into three product categories: DIY (anchored by the 20V Pro rechargeable cordless platform covering drilling, sawing, grinding, and workshop tools), Gardening & Yard Work (anchored by the 40V rechargeable platform covering lawn care, hedge and tree maintenance, pumps, cleaning, and generators), and Building & Renovating (covering cutting, mixing, compaction, demolition, and transport equipment for professional construction use). Recent additions include the EXC815 mini excavator (563.5 kg operating weight, launched November 2024), extending the range into compact heavy equipment for construction and garden design.
The business model is primarily direct-to-consumer hardware sales through a multi-channel setup that combines a UK e-commerce storefront (scheppach.co.uk), a dedicated online spare parts shop, downloadable product catalogues, and a growing network of international wholly-owned subsidiaries for geographic expansion. Pricing is unit-based, quoted in EUR ex-works Ichenhausen with 30-day net payment terms and no disclosed tiered or subscription structure; spare parts are sold separately. Customer segments are defined horizontally across DIY consumers (primary), professional tradespeople, and garden enthusiasts, with no named enterprise anchor accounts. The proprietary 20V and 40V battery platforms are the central technical differentiator, designed to drive cross-product stickiness within each voltage class. Distribution is supported by digital marketing infrastructure (Google Analytics, Google AdWords remarketing, social channels) and a regional sponsorship partnership with the Augsburger Panther. The company is GDPR-compliant and holds the Bayerns Best 50 award (2018-2021) and the Popular Brand 2024 seal, but has not disclosed revenue, external funding, or AI/ML capabilities.
Scheppach Group firmographics
Firmographics- Name
- Scheppach Group
- Legal name
- Scheppach GmbH
- Website
- https://scheppach.com
- Company type
- Private
- Founded year
- 1927
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Scheppach Group is a 1927-founded, family-owned German manufacturer of cordless power tools (20V Pro), garden equipment (40V), and compact construction machinery, selling direct-to-consumer via e-commerce, catalogues, and expanding international subsidiaries to DIY and professional customers.
- Ownership category
- akta.pro rank
Scheppach Group industry classification
Industry- Product category
- Power Tools and Garden Equipment
- NAICS
- Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112), Power-Driven Handtool Manufacturing (333991), Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Soldering, Rework & Electronics Hand Tools Retail (CRACAKAG)
- akta.pro secondary industry
- Outdoor Power Equipment Parts & Service Retail (CRAIADAH)
Keywords
Where Scheppach Group is headquartered
LocationHeadquarters
- HQ city
- Ichenhausen
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Scheppach Group business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Hardware Sales: Scheppach generates revenue primarily through the sale of power tools, garden equipment, and construction equipment to consumers and professionals. Products include saws, drills, planers, compressors, generators, pumps, and compact excavators.
- Spare Parts: Online spare parts shop through scheppach.co.uk providing replacement parts for all product lines
- Catalogues and Documentation: Online and downloadable PDF catalogues providing product information and documentation
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard pricing for power tools, garden equipment and construction equipment |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Scheppach Group product offering
Product offeringCore offering
Scheppach Group designs, manufactures, and distributes a broad portfolio of power tools, garden and yard equipment, construction and renovation machinery, cleaning equipment, and air compressors under the Scheppach and Woodster brands. Its products are targeted at DIY users, hobbyists, gardeners, and semi-professional tradespeople, unified by proprietary 20V Pro and 40V cordless battery platforms.
Product overview
Scheppach Group is a manufacturer of power tools, garden equipment, and construction machinery founded in 1927, headquartered in Ichenhausen, Germany. The company offers a comprehensive portfolio organized into three main product categories: DIY tools (including the 20V Pro rechargeable device series for cordless power tools), Gardening & Yard Work equipment (including the 40V rechargeable device series for cordless garden tools), and Building & Renovating products for professional construction applications. The portfolio spans from handheld power tools like drills, saws, and grinders to heavy equipment including the EXC815 Mini Excavator. The company also operates the Woodster sub-brand. Product lines utilize rechargeable battery platforms (20V for DIY, 40V for gardening) enabling users to interchange batteries across compatible tools within each voltage class.
Differentiator
Problem solved
Functional benefit
Companies that use Scheppach Group
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Scheppach Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
Scheppach Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Augsburger PantherminorScheppach and the Augsburger Panther formed a partnership with a presence at the Curt Frenzel Stadium on 6th January. This represents a sponsorship/marketing partnership to increase brand visibility at sporting events.
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
Scheppach Group competitors and assessment
Company assessmentDirect peers
- STIHL: German global leader in chainsaws and outdoor power equipment, with a growing cordless battery platform (AS system). Directly comparable in the 40V garden equipment category where Scheppach competes.
- DeWalt (Stanley Black & Decker): Stanley Black & Decker's professional-focused power tool brand with 20V/60V FlexVolt platforms. Closely comparable in cordless tool strategy and overlap with Scheppach's building & renovating category.
- Festool (TTS Tooltechnic Systems): German premium power tool brand owned by the TTS Tooltechnic group, focused on professional woodworking and finishing. Comparable as a German premium brand targeting professional contractors, an adjacent segment to Scheppach's pro offerings.
- Einhell Germany AG: German DIY-focused power tool and garden equipment maker with Power X-Change battery platform. Direct domestic competitor with very similar product mix, customer base (DIY + pro-sumer), and price positioning to Scheppach.
- Makita: Japanese global leader in cordless power tools with the LXT 18V platform. Directly competes in the same DIY and professional segments Scheppach targets, with a similar breadth of garden and construction offerings.
- Husqvarna Group: Swedish manufacturer of outdoor power products, robotic lawn mowers, and garden equipment with a strong battery platform strategy. Direct peer in the 40V garden equipment segment and broader outdoor power equipment category.
- Kärcher: German cleaning and garden equipment specialist with private ownership. Comparable as a German family/privately-held brand selling consumer and professional cleaning/garden tools with a strong direct and dealer network.
- Bosch Power Tools: Robert Bosch's power tools division is the dominant European competitor in DIY and professional cordless tools (18V platform) and garden equipment. Directly comparable product portfolio, target customers, and DIY/professional split.
- Metabo (Koki Holdings): German power tool brand specializing in professional metalworking and construction tools. Directly comparable in the professional power tool segment and the building & renovating category Scheppach serves.
Broad incumbents
- Black & Decker (Stanley Black & Decker): Mass-market DIY power tool brand under Stanley Black & Decker. Comparable in the DIY consumer segment, though broader and more globally distributed than Scheppach's current footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Scheppach Group social profiles
Digital presenceScheppach Group compliance and trust
Trust signalCompliance1 record
Scheppach Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Scheppach Group leadership team
Management profileNumber of profiles
Profiles5 records
Scheppach Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
Scheppach Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Scheppach Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Scheppach Group
What does Scheppach Group do?
Scheppach Group designs, manufactures, and distributes a broad portfolio of power tools, garden and yard equipment, construction and renovation machinery, cleaning equipment, and air compressors under the Scheppach and Woodster brands. Its products are targeted at DIY users, hobbyists, gardeners, and semi-professional tradespeople, unified by proprietary 20V Pro and 40V cordless battery platforms.
Is Scheppach Group a public or private company?
Scheppach Group is a private company. It is classified as family owned and is currently operating.
When was Scheppach Group founded?
Scheppach Group was founded in 1927. It employs 251 to 500 people.
Where is Scheppach Group based?
Scheppach Group is headquartered in Ichenhausen, Germany, in the Europe region.
How does Scheppach Group make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are spare Parts and catalogues and Documentation.
Who are Scheppach Group's main competitors?
Direct peers on record are STIHL, DeWalt (Stanley Black & Decker), Festool (TTS Tooltechnic Systems), Einhell Germany AG, Makita, Husqvarna Group, Kärcher, Bosch Power Tools and Metabo (Koki Holdings). Black & Decker (Stanley Black & Decker) is listed as a broad incumbent.
Does Scheppach Group have an API?
No public API is recorded for Scheppach Group.
What industry is Scheppach Group in?
Scheppach Group's product category is Power Tools and Garden Equipment. Its primary akta.pro industry code is CRACAKAG, Soldering, Rework & Electronics Hand Tools Retail, with a secondary code of CRAIADAH, Outdoor Power Equipment Parts & Service Retail. Its NAICS code is 333112 and its SIC code is 3524.