KWES-TV NewsWest 9

Name

KWES-TV NewsWest 9

Legal name

KWES-TV

Website

https://newswest9.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industry

Local News & Weather Stations (MPABACAJ)

Keywords

• Local television news
• Broadcast media
• Weather forecasting
• News streaming
• Regional journalism

Headquarters

HQ city

Odessa

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels3 records

Marketing channels4 records

Core offering

KWES-TV NewsWest 9 is a local television broadcast station that produces and distributes hyperlocal news, weather, sports, and community content for the Midland-Odessa metropolitan area and the broader West Texas/Permian Basin region. Its offering is delivered across three primary channels: over-the-air broadcast television, the newswest9.com website with articles, video, and live streaming, and the NewsWest 9+ mobile streaming application available on iOS and Android. Content is provided free to viewers and monetized through advertising and sponsorships.

Product overview

NewsWest 9 (KWES-TV) is a local television news station operating as part of the TEGNA media network, serving the Midland-Odessa and Permian Basin region of West Texas. The company operates a unified multi-platform news operation consisting of traditional TV broadcasting, a responsive website (newswest9.com), and the NewsWest 9+ mobile streaming application. Content verticals span local news, weather, sports, crime/investigations, health, politics, entertainment, and community features. The Near Me user-generated content module enables community photo/video submissions, creating audience engagement. All platforms share breaking news, weather alerts, and video content.

Differentiator

Problem solved

Functional benefit

Products and services

• NewsWest 9 Website (newswest9.com) Primary digital platform providing local news, weather, sports, and entertainment coverage for the Midland, Texas and West Texas/Permian Basin region, featuring breaking news articles, live streaming video, weather forecasts and radar, and community content accessible on desktop and mobile browsers.
• NewsWest 9+ Mobile Streaming App Mobile application available on iOS and Android that allows users to stream NewsWest 9 content and watch live television on their mobile devices, including on-demand content and push notifications for breaking news.
• NewsWest 9 TV Broadcasting (KWES-TV) Traditional over-the-air television broadcasting of local news, weather, sports, and entertainment content to the Midland-Odessa metropolitan area and surrounding West Texas communities via the KWES-TV signal.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• WTLV / First Coast News (Jacksonville): TEGNA-owned NBC/ABC duopoly in Jacksonville, FL. Comparable multi-platform local news operation under the same parent, demonstrating TEGNA's broadcast-station operating model.
• WCNC (Charlotte): TEGNA-owned NBC-affiliated station in Charlotte, NC. Sister TEGNA station using the same Locked On Podcast Network integration and digital streaming platform as NewsWest 9.
• WUSA9 (Washington, DC): TEGNA-owned CBS-affiliated station in the Washington, DC market. Larger-market sister station under the same corporate parent, leveraging shared national and syndicated content resources.
• WFAA (Channel 8): TEGNA-owned ABC-affiliated flagship station in Dallas-Fort Worth, sharing corporate ownership with KWES-TV. Operates a similar multi-platform local news model, but at much larger scale in a top-five U.S. DMA.
• KENS 5 (CBS San Antonio): TEGNA-owned CBS-affiliated station serving the San Antonio market. Another TEGNA sister property using the same content management, streaming-app infrastructure, and operational playbook as KWES-TV.
• KARE 11 (Minneapolis): TEGNA-owned NBC-affiliated station in Minneapolis-St. Paul. Sister property to KWES-TV under common ownership, with comparable multi-platform news operations and weather brand (similar Skyview-style camera network).

Regional players

• KLBK-TV (EverythingLubbock.com): CBS-affiliated broadcast station in Lubbock, Texas, providing comparable hyperlocal news and weather coverage to a neighboring West Texas market. Functions as an indirect competitor for regional ad spend.
• KCBD (NewsChannel 11): NBC-affiliated broadcast station serving the nearby Lubbock market, sharing the same network affiliation as KWES-TV. Operates with a similar local-news playbook in an adjacent West Texas geography.

Direct peers

• KOSA-TV (CBS 7): CBS-affiliated broadcast television station operating in the same Odessa/Midland DMA as KWES-TV. Directly competes for the same local news audience, advertisers, and sports rights in the Permian Basin.
• KMID (ABC Big 2 News): ABC-affiliated broadcast television station serving the Midland-Odessa market. Competes head-to-head with KWES-TV for local news viewers and ad revenue in West Texas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/newswest9
• LinkedInlinkedin.com/company/kwes-tv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KWES-TV NewsWest 9