Pharmacy Society of Wisconisn

What Pharmacy Society of Wisconisn does

The Pharmacy Society of Wisconsin (PSW) is a private nonprofit professional membership society founded in 1998 and headquartered at 701 Heartland Trail, Madison, WI. It serves as the unified statewide voice for Wisconsin pharmacists, pharmacy technicians, pharmacy students, and pharmacy residents, with horizontal segmentation across member types and tiered dues ranging from $15 (students) to $280 (licensed pharmacists) annually. PSW delivers its mission through continuing education programs, an annual conference cycle, peer-reviewed publications (The Journal / JPSW, six issues per year), legislative advocacy, and a portfolio of clinical toolkits.

The organization's flagship operational program is the Wisconsin Pharmacy Quality Collaborative (WPQC), a statewide network of accredited pharmacies that delivers medication therapy management services reimbursed by Wisconsin ForwardHealth (Medicaid and SeniorCare) at no cost to eligible patients. WPQC pharmacies operate in nearly every Wisconsin county, and certification revenue is layered on top of base membership at $180/year for pharmacists and $50/year for technicians. Complementary product lines include the Technician Product Verification (TPV) certification program, the Transitions of Care Toolkit (piloted at health systems including Mayo Clinic Franciscan, Froedtert, Aurora BayCare, and UW Health), 13 clinical pocketbook toolkits, specialty toolkits for opioid abatement, migraine, GLP medications, and pharmacogenetics, the Wisconsin Pharmacy Recovery Network (WPRN) for impaired professionals, and the HealthShifts job platform. Academic partnerships with UW-Madison, Medical College of Wisconsin, and Concordia embed WPQC training in APPE curricula.

PSW monetizes primarily through recurring annual membership dues and certification subscriptions, supplemented by one-time toolkit sales, conference and CE revenue, and grant funding such as the Community Pharmacy Foundation grant for practice transformation coaching. The go-to-market model is community-led, driven by professional networks, conferences, CE events, and advocacy programs rather than direct sales. Technology infrastructure is modest: a DNN-based website, the PSW Network community platform, podcast and webinar delivery, and integrations with EpicCare Link, ForwardHealth portal, and WISHIN for health information exchange. Geographic footprint is exclusively Wisconsin, with no multi-state expansion indicated.

Name

Pharmacy Society of Wisconisn

Legal name

Pharmacy Society of Wisconsin

Website

https://pswi.org

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Pharmacy Society of Wisconsin is a nonprofit professional membership society serving Wisconsin pharmacists, technicians, and students through advocacy, continuing education, clinical toolkits, and the statewide WPQC medication therapy management certification network reimbursed by ForwardHealth.

Ownership category

akta.pro rank

Headquarters

HQ city

Bangor

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees from pharmacists, pharmacy technicians, students, and retired pharmacists. Membership categories include Pharmacist Member ($280/year), Technician Member ($75/year), Student Member ($15/year), and various WPQC membership tiers.
2. WPQC Certification Fees: Wisconsin Pharmacy Quality Collaborative certification fees for pharmacists and technicians. Pharmacist WPQC Only: $180/year; Technician WPQC Only: $50/year.
3. Educational Products and Toolkits: Sale of clinical toolkits, training materials, and certification programs. Technician Product Verification Toolkit: $500; Pharmacist Provider Status Implementation Guide: $150 (members), $225 (non-members).
4. CPF Grant Program: Community Pharmacy Foundation grant funding for practice transformation coaching programs supporting Medicaid MTM services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

Pharmacy Society of Wisconsin is a nonprofit professional membership society that delivers tiered annual memberships (pharmacist $280, technician $75, student $15), continuing pharmacy education programs, and the Wisconsin Pharmacy Quality Collaborative (WPQC) credentialing network for medication therapy management. It supplements these with state-specific clinical toolkits (Transitions of Care, Opioid Abatement, Migraine, Pharmacogenetics, GLP, Collaborative Practice, 13 Clinical Pocketbook Toolkits), certificate programs such as Pharmacist Provider Status and Technician Product Verification, advocacy to the Wisconsin State Legislature and Pharmacy Examining Board, the Wisconsin Pharmacy Recovery Network (WPRN) for impaired professionals, and the HealthShifts job board.

Product overview

The Pharmacy Society of Wisconsin (PSW) offers a comprehensive portfolio of professional resources for pharmacy professionals in Wisconsin. The core offering is the Wisconsin Pharmacy Quality Collaborative (WPQC), a network of accredited pharmacies providing medication therapy management (MTM) services including comprehensive medication reviews. Supporting this core program are multiple training and certification programs (WPQC Certification Training, Technician Product Verification), clinical toolkits (13 Clinical Pocketbook Toolkits, Migraine Toolkit, Opioid Abatement Toolkit, Pharmacogenetics Toolkit, Transitions of Care Toolkit, GLP Toolkit, Collaborative Practice Toolkit), the Wisconsin Pharmacy Recovery Network for substance use support, and the HealthShifts job network. Additional offerings include the Journal publication, CPF Grant coaching program, and Pharmacist Provider Status certificate program.

Differentiator

Problem solved

Functional benefit

Products and services

• Wisconsin Pharmacy Quality Collaborative (WPQC) A statewide network of accredited Wisconsin pharmacies committed to higher standards of medication management, patient education, quality assurance, and patient safety. WPQC-certified pharmacists provide medication therapy management (MTM) services such as comprehensive medication reviews, reimbursed by Wisconsin ForwardHealth (Medicaid and SeniorCare) with services available at no cost to eligible patients.
• WPQC Certification Training Self-paced homestudy program for pharmacists and technicians to become WPQC-certified, including study materials, assessment exam, and CE credit; available as a standalone $180/year pharmacist or $50/year technician certification or bundled with PSW membership.
• Technician Product Verification (TPV) Program Advanced role-expansion program for pharmacy technicians providing product verification certification under Wisconsin Administrative Code Phar 7.14; includes a $500 TPV Toolkit and dedicated online training track.
• Transitions of Care Toolkit Resources for institutions and pharmacists to improve care transitions covering medication reconciliation, discharge management, patient education, hand off, and follow-up domains; piloted at sites including Monroe Clinic Hospital, Mayo Clinic Franciscan Healthcare, Aurora BayCare Medical Center, Aurora Medical Center Manitowoc County, UW Hospital and Clinics, and Froedtert & The Medical College.
• Clinical Pocketbook Toolkits (Set of 13) A collection of 13 pocketbook toolkits for pharmacists to reference when reviewing medication profiles and completing comprehensive medication reviews and patient assessments, developed by Wisconsin pharmacy experts.
• Collaborative Practice Toolkit Resources to support collaborative practice agreements between pharmacists and other Wisconsin healthcare providers, covering agreement frameworks, sample templates, and implementation guidance.
• GLP Toolkit Resources for pharmacists managing GLP (glucagon-like peptide) medications, supporting patient counseling, therapy management, and clinical decision-making.
• Migraine Toolkit Resources for pharmacists to play an active role in migraine management, including screening tools, communication strategies, lifestyle modifications, therapies, and billing/coding guidance; released in 2025.
• Opioid Abatement Toolkit (Fall Reading Series) Resources for pharmacists to engage with county governments on opioid settlement fund projects addressing prevention, treatment, and recovery from opioid use disorder; originally funded by the Cardinal Health Foundation and structured around an 8-week fall reading series launched in 2025.
• Pharmacogenetics Toolkit Basic introduction and reference to clinical pharmacogenetics for pharmacists, providing foundational guidance on using genetic information to inform medication therapy decisions.
• Wisconsin Pharmacy Recovery Network (WPRN) Voluntary program supporting pharmacists, pharmacy students, and pharmacy technicians recovering from substance use disorders, providing confidential referrals, regional contacts, and twice-monthly virtual support meetings.
• Community Pharmacy Foundation (CPF) Grant Program Community Pharmacy Foundation-funded coaching program (Grant ID 73343) with three cohorts to strengthen MTM performance, expand billing, and improve care for Medicaid members with chronic asthma, supporting WPQC practice transformation coaching for Wisconsin community pharmacies.
• HealthShifts Job Network Pharmacy career job board powered by PSW connecting pharmacy job seekers with employers across various practice settings in Wisconsin and beyond.
• The Journal (JPSW) Peer-reviewed professional publication for pharmacists, residents, pharmacy students, and pharmacy technicians in Wisconsin and throughout the United States, publishing six issues per year with evidence-based medicine reviews, patient-centered improvement initiatives, policy reviews, and Journal CE articles.
• Pharmacist Provider Status Certificate Program and Implementation Guide Comprehensive certificate training program and implementation guide for pharmacists to implement provider status billing under Wisconsin Act 98, covering credentialing, privileging, and ForwardHealth enrollment; implementation guide priced at $150 for PSW/WPQC members and $225 for non-members.

Quantifiable outcome

• WPQC pharmacies are present in almost every Wisconsin county, providing statewide access to MTM services
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• HealthShiftscoreTechnology or IntegrationHealthShifts is a job board platform for pharmacy careers powered by PSW. The platform enables job seekers to find pharmacy positions and employers to post job listings. Contact: [email protected], 608-827-9200. Address: 701 Heartland Trail, Madison, WI 53717.
• Wisconsin ForwardHealthcoreStrategic or Co-development PartnerWisconsin ForwardHealth (Medicaid and SeniorCare) is the primary payer partner for the WPQC program. WPQC-certified pharmacists provide MTM services to ForwardHealth members at no cost, with services reimbursed to pharmacies. Contact: Drug Authorization and Policy Override Center at 1-800-947-9627.
• UW-Madison School of PharmacyminorStrategic or Co-development PartnerAcademic partner for APPE student WPQC training. Contact: Mara Kieser, MS, RPh, Assistant Dean, [email protected]
• Medical College of Wisconsin School of PharmacyminorStrategic or Co-development PartnerAcademic partner for APPE student WPQC training. Contact: Rachel Kavanaugh, PharmD, BCACP, Associate Professor, [email protected]
• Concordia University of Wisconsin School of PharmacyminorStrategic or Co-development PartnerAcademic partner for APPE student WPQC training. Contact: PSW office at 608-827-9200
• LendKeyminorGTM or Marketing PartnerFinancial services partner referenced in PSW Partners section for member financial products
• Pharmacists Mutual Insurance CompanyminorGTM or Marketing PartnerInsurance partner referenced in PSW Partners section, providing coverage options for pharmacy professionals
• PAAS NationalminorGTM or Marketing PartnerCompliance and audit partner referenced in PSW Partners section
• Pharmacist's LetterminorGTM or Marketing PartnerClinical resources partner referenced in PSW Partners section

Scale indicators4 records

Recent moves4 records

Expansion highlights6 records

Broad incumbents

• American Society of Health-System Pharmacists (ASHP): National professional society for pharmacists practicing in hospitals and health systems, providing CE, advocacy, and practice standards. Comparable to PSW's health-system pharmacy resources and Transitions of Care toolkit work.
• American Pharmacists Association (APhA): National professional membership society for pharmacists, offering advocacy, CE, and practice resources comparable to PSW but at the national rather than Wisconsin level. Operates as a broader incumbent in the same professional association category.

Direct peers

• National Community Pharmacists Association (NCPA): National professional association for community pharmacists that provides advocacy, education, and practice resources directly comparable to PSW's portfolio. Both organizations serve pharmacy owners and practitioners with continuing education and legislative engagement.

Others

• National Association of Boards of Pharmacy (NABP): National body that supports state pharmacy boards with licensure, accreditation, and regulatory standards. Adjacent to PSW's WPQC accreditation work and Pharmacy Examining Board advocacy, but focused on regulatory rather than membership services.
• American Association of Colleges of Pharmacy (AACP): National association representing pharmacy schools and academic pharmacy. Overlaps with PSW's academic partnerships with UW-Madison, MCW, and Concordia on APPE training and student pipeline development.

Emerging players

• Pharmacy Technician Certification Board (PTCB): National certification body for pharmacy technicians, overlapping with PSW's Technician Product Verification (TPV) and WPQC Technician certification offerings. Comparable in the credentialing/certification category for technicians.
• National Pharmacy Technician Association (NPTA): National professional association specifically for pharmacy technicians, providing CE and advocacy. Comparable to PSW's Technician Member section and TPV program but at the national scale.

Regional players

• Iowa Pharmacy Association: State pharmacy association providing advocacy, education, and practice support to Iowa pharmacists. Another nearby state-level professional society with a comparable membership and CE model.
• Minnesota Pharmacists Association (MPhA): State pharmacy association in Minnesota that provides advocacy, CE, and practice resources to pharmacists and technicians in a neighboring Upper Midwest state. Closest geographic and structural analog to PSW.
• Illinois Pharmacists Association (IPhA): State pharmacy association serving Illinois pharmacists and technicians with membership, advocacy, and continuing education programs. Operates as a peer state-level society in an adjacent Midwest market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/PSWpharmacists

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pharmacy Society of Wisconisn