CREST

What CREST does

CREST is a Mexico-headquartered construction materials manufacturer and the self-described leading adhesive brand in Mexico, operating as a subsidiary brand of publicly traded conglomerate Grupo Lamosa, S.A.B. de C.V. Founded in 1957 to develop improved installation techniques for Grupo Lamosa's flooring products, CREST has grown over 67 years into a regional construction chemicals platform with 11 manufacturing and distribution facilities spanning Mexico, Guatemala, and Chile, and a stated expansion roadmap targeting Argentina, Colombia, Peru, Guatemala, and the US southern border market.

The company's product portfolio is organized around eight categories: adhesives (conventional, reinforced, and specialty formulations for ceramic, porcelain, natural stone, large-format panels, facades, pools, and flexible substrates); grouts (cement-based, urethane, and epoxy chemistries with up to 36 color options); stuccos and decorative coatings under the Crestuco sub-brand; waterproofing systems under ImperCrest (elastomeric and acrylic lines with thermal-reduction variants claimed to lower interior temperatures up to 13°C); cleaners, sealers, and surface treatments; acrylic and latex additives; self-leveling mortars; and pre-mixed construction mortars. Technology differentiation rests on in-house R&D with certified technologists, automated high-volume manufacturing, and compliance with ANSI A118 series, ISO 9001, ONNCCE, LEED, and NOM-018-ENER-2011 standards. The Santa Catarina plant is described as the most important adhesives plant in Latin America with 100% automated systems.

CREST's business model is B2B sales of physical construction chemicals through direct plant sales, regional distributors, warehouse/bodega locations, and e-commerce via its own website and a Mercado Libre marketplace storefront. Customer segmentation targets construction professionals (installers/colocadores), architects (via the CREST EVOCA loyalty program launched 2015), contractors, and distributors across residential and commercial construction. Marketing and community engagement are anchored by the annual Día del Colocador event (2,000+ installers), the CREST Móvil mobile activation fleet, ongoing digital and traditional media campaigns since 2012, and active social media presence since 2013. Pricing is not publicly disclosed and is set through sales channels and bulk/distributor arrangements.

Name

CREST

Legal name

Grupo Lamosa, S.A.B. de C.V.

Website

https://crest.com.mx

Company type

Public

Founded year

1957

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

CREST is the leading adhesive and construction chemicals brand in Mexico, operating as a subsidiary of publicly traded Grupo Lamosa. It manufactures adhesives, grouts, waterproofing, stuccos, and mortars across 11 plants in Mexico, Guatemala, and Chile, serving installers, architects, and distributors.

Ownership category

akta.pro rank

Product category

Construction Materials Manufacturing

NAICS

Paint, Coating, and Adhesive Manufacturing (3255), Adhesive Manufacturing (32552), Paint and Coating Manufacturing (325510)

SIC

Adhesives & Sealants (2891), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Concrete, Gypsum & Plaster Products (3270)

akta.pro primary industry

Tile Setting Materials (Mortars, Mastics & Grouts) (IMADAOAG)

akta.pro secondary industries

Architectural & Decorative Paints (IMAEAHAA), Adhesives (Structural & Assembly) (IMAEAGAH)

Keywords

• Tile installation adhesives
• Construction chemicals manufacturing
• Waterproofing systems
• Tile grouts and sealants
• Surface preparation products

Headquarters

HQ city

Garza García

HQ country

Mexico

HQ region

Latin America

Offices11 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Construction Materials Sales: CREST generates revenue through the sale of construction materials including adhesives, grouts, stuccos, waterproofing products, mortars, cleaners, and sealers. Products are sold in various sizes (1L, 3.78L, 19L, 25kg bags) through direct sales, distributors, and e-commerce marketplace channels.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

CREST manufactures and sells construction materials for surface preparation, tile and stone installation, and protection of building finishes. Its product portfolio includes cement-based and modified tile adhesives, cement and urethane-based grouts (emboquilladores), cement-based stuccos (Crestuco line), acrylic and cement-based waterproofing systems (ImperCrest line), tile cleaners, sealers, additives, and self-leveling mortars, sold primarily to construction professionals, installers, architects, and building materials distributors in Mexico and Latin America.

Product overview

CREST is a comprehensive construction materials manufacturer and the leading adhesive brand in Mexico with Latin American presence. The product portfolio consists of eight core product lines: (1) Adhesives including conventional (Crest Blanco, Plata, Cerámico Rápido, Pega Mármol), reinforced (Porcelanato, Flexible GF, Gran Formato, Fachadas GF, Piso sobre Piso), and specialty adhesives (Sumergible, Mastik MP-300, Panel); (2) Grouts including cement-based (BoquiCrest Ultramax, JuntaCrest Ultramax), urethane-based (BoquiCrest Glass, Quarzo, Ultra Grout), epoxy (EpoxyCrest 2020), and specialty grouts (Sanicrest, FlexiGrout); (3) Stuccos under the Crestuco sub-brand including base, ecological, thermal, and decorative finishes; (4) Waterproofing products under the ImperCrest sub-brand including acrylic coatings (Básica line with 3/5/7/10 year warranties, Acril 360 line with thermal reduction), cement-based waterproofing, crack-isolation membranes, and sealers; (5) Cleaners (Clean Obra Fosfórico, Clean Mantenimiento, Clean Piedras Naturales); (6) Sealers and Treatments (Seal Acabado Natural, Waterblock, High Gloss Sealer, AntiSlip); (7) Additives (AdiCrest MP-Plus, Concrete Bond, Ultramax Grout Additive); and (8) Mortars (Autonivel, Autonivel Pro, Constructor series). All products are designed for surface preparation, tile and stone installation, and protection of building finishes in residential and commercial construction.

Differentiator

Problem solved

Functional benefit

Brands

• BoquiCrest: Product line for grouts and sealants including BoquiCrest and JuntaCrest families
• Crestuco
• ImperCrest
• CREST EVOCA
• CREST Móvil

Products and services

• Crest Adhesives Line Comprehensive line of tile and stone installation adhesives including conventional (Crest Blanco, Plata), fast-setting (Crest Cerámico Rápido, Rápido), porcelain-specific (Crest Porcelanato, Porcelanato Plata), large-format (Gran Formato), facade (Fachadas GF), flexible (Flexible GF), floor-over-floor (Piso sobre Piso), pool and submerged (Sumergible), and specialty variants (Panel, Mastik MP-300, EuroBond LOT). For residential and commercial construction professionals and installers.
• Crest Grouts (Emboquilladores) Complete grout portfolio including cement-based (BoquiCrest Ultramax with 36 colors, JuntaCrest Ultramax), urethane-based (BoquiCrest Glass, Quarzo, Ultra Grout), epoxy (EpoxyCrest 2020), and specialty sealer-grouts (Sanicrest, FlexiGrout y Boquifom). For tile joint filling in residential, commercial, hospital, restaurant, and laboratory installations.
• Crestuco Stucco Line Cement-based decorative and protective coatings for walls and ceilings including base (Crestuco, Ecológico, Panel, Obra), spray-applied (Proyectable), thermal (Térmico reducing temperatures by 5°C), decorative stone-look (Stone Look, Stukum), leveling (Aplana), texture (Textura, Textura Extra Fino, Masilla, Pulido), pool-specific (Albercas), and cool-deck (Banqueta Fresca). For interior and exterior surface finishing in residential and commercial projects.
• ImperCrest Waterproofing Line Elastomeric acrylic and cement-based waterproofing systems including ImperCrest Básica (3, 5, 7, 10-year warranties), ImperCrest Acril 360 thermal line, cement-based waterproofing (Cemento Plástico, Cemento Reforzado), sealers, reinforcement mesh, anti-fracture membranes (Membrana Antifractura 2010), and crack-isolation membranes (Blue Fence). For roof, wall, and below-grade waterproofing in residential and commercial construction.
• Crest Clean Cleaners Post-installation and maintenance cleaners including phosphoric acid-based (Crest Clean Obra Fosfórico) for adhesive and grout residue removal, alkaline-based daily-use cleaner (Crest Clean Mantenimiento Alcalino), and neutral pH cleaner for natural stones (Crest Clean Piedras Naturales). For installers, contractors, and end users maintaining tile and stone installations.
• Crest Sealers and Treatments Sealers and surface treatments including solvent-based natural finish sealer (Crest Seal Acabado Natural), water-based sealer for porous surfaces (Crest Seal Waterblock), glossy film-forming sealer (Crest High Gloss Sealer), and anti-slip treatment (Crest AntiSlip). For natural stone, grout, and tile surface protection in residential and commercial applications.
• Crest Additives Acrylic and synthetic emulsion additives used as water substitutes or performance enhancers for adhesives, grouts, stuccos, mortars, and concrete: AdiCrest MP-Plus (100% acrylic), AdiCrest Concrete Bond (ASTM C1059 Type II), and Ultramax Grout Additive. For construction professionals preparing modified mortars and grouts.
• Crest Mortars Surface preparation and masonry mortars including self-leveling compounds (Crest Autonivel, Autonivel Pro), pre-mixed block adhesives (Crest Constructor Pega Block), fine finish paste (Crest Constructor Afine), and plastering/leveling mortar (Crest Constructor Empaste). For construction professionals preparing substrates before floor covering installation or masonry work.

Quantifiable outcome

• ImperCrest Acril 360 products can reduce interior temperatures by up to 13°C
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Grupo Lamosa, S.A.B. de C.V.coreOthersCREST is a subsidiary brand of Grupo Lamosa, S.A.B. de C.V., a Mexican publicly traded company and leader in the floor and tile industry in Mexico. CREST originated within Grupo Lamosa in 1957 to address the need for improved installation techniques for the company's flooring products.

Scale indicators5 records

Recent moves23 records

Expansion highlights4 records

Direct peers

• Mapei: Italian global leader in tile-installation adhesives, grouts, waterproofing and construction chemicals with the broadest product range in the category. Closest direct comp to CREST, competing for the same professional installer base worldwide and entering Latin America.
• Bostik (Arkema): Bostik is Arkema's adhesives arm, with a leading tile-and-construction adhesives portfolio sold under brands like Bostik and Quelyd. Direct competitor to CREST's adhesives/grouts business globally and in Latin America.
• Saint-Gobain Weber: Saint-Gobain's tile-adhesives and facade-finishes subsidiary, one of the largest competitors in tile-setting mortars and facade systems. Direct competitor to CREST's Crestuco and adhesive lines across Latin America.
• Fosroc: Specialty construction-chemicals manufacturer focused on tile adhesives, grouts, sealants and waterproofing for the infrastructure and building markets. Comparable product set and similar positioning in emerging markets.

Broad incumbents

• Sika AG: Swiss specialty-chemical incumbent with broad construction portfolio including tile adhesives, grouts, waterproofing and sealants under the Sika and Schönox brands. Overlaps with CREST's core categories as part of a much wider building solutions suite.
• Henkel (Adhesive Technologies): German multinational whose Adhesive Technologies division covers construction adhesives among many other segments. Overlaps with CREST's adhesives and sealants but at much broader portfolio scale.
• BASF Master Builders Solutions: BASF's construction-chemicals arm offering concrete admixtures, tile adhesives, waterproofing and sealants. Broader chemistry incumbent competing for the same construction-prosessional customer in Mexico and beyond.

Regional players

• Pidilite Industries (Dr. Fixit / Fevicol): India-based adhesives leader under Fevicol/Dr. Fixit brands, strong in waterproofing and construction chemicals in India and surrounding markets. Comparable tile-adhesive and waterproofing product mix, though primarily serves South Asia rather than Latin America.

Others

• Grupo Lamosa: Mexican publicly listed parent of CREST and Mexico's leading ceramic tile manufacturer. Closely related via ownership and origin; CREST was created in 1957 within Lamosa to install Lamosa's tiles, and the two remain strategically aligned across the floor-and-wall system.
• Grupo Argos (Cementos Argos): Colombian conglomerate with leading cement and concrete materials businesses across Latin America and the US. Adjacent construction-materials participant in the same regional customer base, though focused on cement/concrete rather than tile-installation chemicals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CRESTMexico
• Xx.com/CRESTMx
• LinkedInlinkedin.com/company/about

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CREST