Konigfrankstahl
SC KONIGFRANKSTAHL SRL is a Romanian steel distributor serving construction, manufacturing, and individual customers from warehouses in Bucharest and Sibiu, offering tubes, sheets, profiles, and precision cutting services as part of the Austrian König Group.
- Company typePrivate
- Founded2012
- HeadquartersBucharest, Romania
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Konigfrankstahl does
SC KONIGFRANKSTAHL SRL is a privately held Romanian steel products distributor and a wholly-owned subsidiary of the Austrian König Group, founded as the Romanian entity in approximately 2012. The company distributes a broad metallurgical catalog — square and rectangular tubes (EN 10219, EN 10210), round tubes including seamless, pressure, and precision hydraulic variants, hot- and cold-rolled sheets, solid rolled steel bars, structural profiles, and European standard sections (HEA, HEB, HEM, IPE, INP, UPE, UNP) — to construction, manufacturing, and individual customers throughout Romania. Operations are anchored by two warehouses in Bucharest and Sibiu, supported by state-of-the-art precision cutting equipment capable of fixed-length and angular cuts up to 45 degrees, with most orders fulfilled within 24 hours.
The business runs a sales-led B2B go-to-market complemented by an e-commerce storefront (thesteel.com) and digital marketing across Google AdWords, Facebook, and LinkedIn. Pricing is quote-based for all products, with offers delivered via email ([email protected]) to both individuals and legal entities, and the company supplements product sales with storage, cutting, delivery, and technical consulting services. ISO 9001:2015 and ISO 14001:2015 certifications from TÜV Rheinland underpin quality and environmental management. As one of 10 European subsidiaries within the König Group's network, the Romanian entity benefits from group-wide procurement, inventory access, and logistics despite operating as a relatively small standalone organization with no disclosed financials, no external funding, and no named customer logos.
Konigfrankstahl firmographics
Firmographics- Name
- Konigfrankstahl
- Legal name
- SC KONIGFRANKSTAHL SRL
- Website
- https://konigfrankstahl.ro
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SC KONIGFRANKSTAHL SRL is a Romanian steel distributor serving construction, manufacturing, and individual customers from warehouses in Bucharest and Sibiu, offering tubes, sheets, profiles, and precision cutting services as part of the Austrian König Group.
- Ownership category
- akta.pro rank
Konigfrankstahl industry classification
Industry- Product category
- Steel Distribution
- NAICS
- Metal Service Centers and Other Metal Merchant Wholesalers (423510), Steel Product Manufacturing from Purchased Steel (3312)
- SIC
- Wholesale-Metals & Minerals (No Petroleum) (5050), Miscellaneous Primary Metal Products (3390)
- akta.pro primary industry
- Steel Products Trading & Service Centers (Flat, Long, Pipe & Tube, Rebar) (IMAKAJAB)
Keywords
Where Konigfrankstahl is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices3 records
Markets served
Konigfrankstahl business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales
Revenue model
- Steel Products Sales: Sale of metallurgical steel products including rectangular/round pipes, sheets, solid rolled steel, profiles, and europrofiles. Products are sold to both individuals and legal entities through direct sales and e-commerce channels.
- Value-Added Services: Storage services, precision cutting/debiting, delivery, and specialized consulting services provided to customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for all products |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Konigfrankstahl product offering
Product offeringCore offering
KönigFrankStahl distributes a full dimensional range of metallurgical steel products — square and rectangular tubes, round tubes, steel sheets/plates, solid steel bars, structural profiles, and European structural profiles (HEA, HEB, HEM, IPE, INP, UPE, UNP) — to construction, manufacturing, and individual customers in Romania. The company complements its product portfolio with precision cutting services, warehousing in Bucharest and Sibiu, rapid in-house delivery, and specialized technical consulting.
Product overview
KönigFrankStahl is a steel products distributor offering a comprehensive portfolio of metallurgical steel products across six main categories: square/rectangular tubes (tevi rectangulare), round tubes (tevi rotunde), steel sheets/plates (tabla), solid steel bars (otel laminat plin), structural profiles (profile), and European structural profiles (europrofile). The company provides specialized sub-products including precision hydraulic tubes and pressure tubes, complemented by four service offerings: storage, precision cutting/debitare, rapid delivery, and expert technical consultation. KönigFrankStahl operates as part of the international König Group (established 1864) with logistics centers in Bucharest and Sibiu, Romania.
Differentiator
Problem solved
Functional benefit
Brands
- RHS: Steel profile brand under König Group offering square and rectangular tubes with quality service standards across Europe
Products and services
- Square and Rectangular Tubes (Teava patrata si rectangulara) Square and rectangular steel tubes available in cold-formed (EN 10219) and hot-finished (EN 10210) specifications, part of the hollow sections product line. Sold to construction, manufacturing, and individual customers.
- Round Tubes (Teava rotunda) Round steel tubes including seamless (trasa), pressure tubes (EN 10216-1), precision hydraulic tubes (EN 10305-4, E235), and longitudinally welded tubes. Sold to construction, manufacturing, and industrial customers.
- Steel Sheets and Plates (Tabla) Steel plates and sheets including hot-rolled thin black plate LBC (HRS/HRC), thick black plate LTG (HRP), and cold-rolled decarburized plate LBR (CRS/CRC). Sold to construction, manufacturing, and industrial customers.
- Solid Steel Bars (Otel laminat plin) Hot-rolled solid steel products including round bars (S355J2, S355J0, C45, 42CrMo4, 16MnCr5), square bars (S355J2, S355J0, C45E), and flat steel/platbanda (S355J2). Sold to manufacturing and industrial customers.
- Steel Profiles (Profile) Structural steel profiles including L-shaped corner profiles (cornier) and T-profiles available in grades S235, S275, S355 including S355J2. Sold to construction and industrial customers.
- Europrofile (European Structural Profiles) European standard structural steel sections including HEA, HEB, HEM, IPE, INP, UPE, and UNP profiles in grades S235, S275, S355. Sold to construction and structural engineering customers.
- Precision Cutting Services (Servicii de debitare) Precision cutting services including automatic cutting, fixed-length cuts, and angle cuts up to 45 degrees using state-of-the-art equipment. Provided to construction, manufacturing, and individual customers.
- Storage Services (Servicii de depozitare) Modern storage and material handling technology at warehouses in Bucharest and Sibiu locations. Provided to construction, manufacturing, and individual customers.
- Delivery Services (Servicii de livrare) Fast delivery services with own logistics centers in Bucharest and Sibiu, with most orders delivered within 24 hours. Provided to all customer segments.
- Expert Consultation (Consiliere de specialitate) Specialized consulting services providing expert advice for steel product selection and applications. Provided to construction, manufacturing, and individual customers.
Quantifiable outcome
- Most orders delivered within 24 hours
Companies that use Konigfrankstahl
Customer profileSegments3 records
Ideal customer profiles3 records
Konigfrankstahl technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Konigfrankstahl partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and supporting.
- König Group (Grupul König)coreParent company of KONIGFRANKSTAHL. Founded in 1864, the König Group has grown from a family business to an international concern with 10 subsidiaries across Europe (Austria, Hungary, Bulgaria, Romania, Croatia, Slovakia, Slovenia, Czech Republic, Poland, Netherlands). The group provides the full product palette and logistical support.
- TÜV RheinlandsupportingCertification partner providing ISO 9001:2015 (quality management) and ISO 14001:2015 (environmental management) certifications for KONIGFRANKSTAHL.
- RHS (Part of König Group)supportingEuropean brand operating under the König Group, setting quality standards for services to customers. Offers diversified product and service palette with wide range of square and rectangular pipes manufactured according to EN 10210, EN 10219 and EN 10305/5 (DIN 2395).
- ALUKÖNIGSTAHLsupportingRelated brand under the König Group, operating under the RHS brand across Europe with established quality service standards.
- FRANKSTAHLsupportingAustrian family company brand combining traditional values in relationships with partners, customers, suppliers, and employees while utilizing modern technologies and working methods.
- TheSteel.comsupportingE-commerce platform serving as online storefront for steel products. Links to konigfrankstahl.ro and serves both individuals and legal entities seeking to purchase steel products.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Konigfrankstahl competitors and assessment
Company assessmentDirect peers
- Klöckner & Co: One of Europe's largest steel and metal distribution platforms with multi-country operations, value-added processing, and e-commerce ordering. Directly comparable to Konigfrankstahl in core business model (steel service center, EN-spec products, B2B focus), but operating at far greater scale and with greater digital maturity.
- thyssenkrupp Materials Services: European steel and metal distribution arm of thyssenkrupp, offering EN-spec carbon steel products, value-added cutting/processing, and warehousing across multiple geographies. Highly comparable in product mix and B2B service center model, though with broader material coverage and pan-European footprint.
- Mairon Group: Romanian-headquartered steel and metal service center with national warehousing and value-added processing. The closest direct regional peer to Konigfrankstahl, competing head-to-head in the Romanian construction and manufacturing customer segments with overlapping product lines.
- Invest-Metall (IMR): Romanian steel service center distributing EN-spec tubes, sections, sheets, and bars with cutting services. Directly competes with Konigfrankstahl on the same customer segments in Romania with a similar warehouse-and-delivery model.
Broad incumbents
- Salzgitter AG: Integrated German steel producer with a significant steel trading and service center division. Comparable in EN-spec steel product offering and processing services, though substantially larger and with upstream mill integration that Konigfrankstahl lacks.
- Reliance Steel & Aluminum: Largest North American metal service center operator. Highly comparable business model (steel/metals distribution with value-added processing and warehousing), though geographically distant. Useful benchmark for service-center economics and processing-margin dynamics.
- Voestalpine Steel Division: Austrian-headquartered steel major with distribution and service center operations across Central/Eastern Europe. Directly comparable product portfolio (sections, tubes, sheets per EN standards) and geographic overlap, though at far greater scale and with proprietary mill capacity.
- ArcelorMittal Distribution: Distribution and service center arm of the world's largest steelmaker. Comparable in EN-spec steel distribution and processing, with significant presence in Romania and Central/Eastern Europe. Substantially larger and benefits from internal mill supply.
- Ryerson: North American metal service center with value-added processing (cutting, forming) and a mix of B2B and e-commerce channels. Comparable in the structural shift from pure distribution toward processing-and-services, although operating in a different geography.
Regional players
- DLN (formerly Donalam / Steel Networks): Regional Romanian/Central European steel distribution and processing player. Comparable in product mix (EN-spec sections and tubes) and customer base, providing a useful read on Romanian steel demand cycles.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Konigfrankstahl social profiles
Digital presenceKonigfrankstahl compliance and trust
Trust signalCompliance2 records
Konigfrankstahl financial estimates
Financial estimateRevenue estimate
Valuation estimate
Konigfrankstahl leadership team
Management profileNumber of profiles
Konigfrankstahl funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Konigfrankstahl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Konigfrankstahl
What does Konigfrankstahl do?
KönigFrankStahl distributes a full dimensional range of metallurgical steel products — square and rectangular tubes, round tubes, steel sheets/plates, solid steel bars, structural profiles, and European structural profiles (HEA, HEB, HEM, IPE, INP, UPE, UNP) — to construction, manufacturing, and individual customers in Romania. The company complements its product portfolio with precision cutting services, warehousing in Bucharest and Sibiu, rapid in-house delivery, and specialized technical consulting.
Is Konigfrankstahl a public or private company?
Konigfrankstahl is a private company. It is classified as corporate owned and is currently operating.
When was Konigfrankstahl founded?
Konigfrankstahl was founded in 2012. It employs 51 to 100 people.
Where is Konigfrankstahl based?
Konigfrankstahl is headquartered in Bucharest, Romania, in the Europe region.
How does Konigfrankstahl make money?
Two revenue lines are on record. Steel Products Sales are the primary driver. The others are value-Added Services.
Who are Konigfrankstahl's main competitors?
Direct peers on record are Klöckner & Co, thyssenkrupp Materials Services, Mairon Group and Invest-Metall (IMR). Broad incumbents are Salzgitter AG, Reliance Steel & Aluminum, Voestalpine Steel Division, ArcelorMittal Distribution and Ryerson. DLN (formerly Donalam / Steel Networks) is listed as a regional player.
Does Konigfrankstahl have an API?
No public API is recorded for Konigfrankstahl.
What industry is Konigfrankstahl in?
Konigfrankstahl's product category is Steel Distribution. Its primary akta.pro industry code is IMAKAJAB, Steel Products Trading & Service Centers (Flat, Long, Pipe & Tube, Rebar). Its NAICS code is 423510 and its SIC code is 5050.