Sharjah National Lube Oil
Sharjah National Lube Oil (Sharlu) is a privately held UAE lubricant manufacturer founded in 1975, producing automotive, industrial, marine, and specialty lubricants for B2B customers across the Middle East, supported by an ISO-accredited lab and a 66,000 MT bulk storage terminal at Hamriyah Free Zone.
- Company typePrivate
- Founded1975
- HeadquartersSharjah, United Arab Emirates
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Sharjah National Lube Oil does
Sharjah National Lube Oil Co. L.L.C, operating as Sharlu, is a Sharjah-headquartered, privately held lubricant manufacturer founded in 1975. It is positioned as the UAE's first independent lubricant manufacturer and produces a full-spectrum product portfolio of approximately 35 SKUs spanning automotive engine oils and transmission fluids (e.g., ACE, RACE, VIGOR, ENVIRO GREEN, ATF, CVT, brake fluids), industrial lubricants (gear oils, hydraulic fluids, turbine oils, compressor oils, cutting oils, greases), marine lubricants, and specialty products including AdBlue/DEF. Manufacturing is conducted at a blending plant in the Sajja Industrial Area of Sharjah, supported by an in-house ISO/IEC 17025:2017 accredited testing laboratory (TL-1077), and complemented by the HFZ Tank Terminal at Hamriyah Free Zone, which provides 66,000 MT of bulk storage across 38 tanks, jetty-adjacent loading lines, and tank leasing services.
The company holds ISO 9001, ISO 14001, ISO 45001, and API EOLCS License No. 0476, and maintains strategic partnerships with major multinational oil companies for base oil supply and technology collaboration. Its go-to-market is B2B, operating through direct enterprise sales and a distributor/reseller network across the UAE and the wider Middle East, supplemented by toll blending services for partners. Revenue is generated primarily from one-time product sales of manufactured lubricants and ancillary terminal/lease services; pricing is quote-based and not publicly disclosed. The company employs 51–100 staff and reports no external investors, no parent company, and no public listing.
Sharjah National Lube Oil firmographics
Firmographics- Name
- Sharjah National Lube Oil
- Legal name
- Sharjah National Lube Oil Co. L.L.C
- Website
- https://sharlu.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sharjah National Lube Oil (Sharlu) is a privately held UAE lubricant manufacturer founded in 1975, producing automotive, industrial, marine, and specialty lubricants for B2B customers across the Middle East, supported by an ISO-accredited lab and a 66,000 MT bulk storage terminal at Hamriyah Free Zone.
- Ownership category
- akta.pro rank
Sharjah National Lube Oil industry classification
Industry- Product category
- Lubricants
- NAICS
- Petroleum Lubricating Oil and Grease Manufacturing (324191), Petroleum Bulk Stations and Terminals (424710)
- SIC
- Wholesale-Petroleum Bulk Stations & Terminals (5171), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)
- akta.pro primary industry
- Marine & Offshore Lubricants (Cylinder Oils, System Oils, EALs) (EUALAJAI)
- akta.pro secondary industries
- Gear Oils & Transmission Fluids (IMAEAMAE), Refrigeration Compressor Oils (IMAEAMAH), Packaging, Filling & Private Label / Contract Manufacturing (EUALAJAD), Marine Lubricants Supply & Services (Cylinder/System Oils) (TLAHAKAJ)
Keywords
Where Sharjah National Lube Oil is headquartered
LocationHeadquarters
- HQ city
- Sharjah
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices2 records
Markets served
Sharjah National Lube Oil business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Lubricant Manufacturing and Sales: The company manufactures and markets high-quality lubricants under the Sharlu brand, serving automotive, industrial, and marine sectors. Revenue is generated through product sales to distributors, direct customers, and through toll blending services for partners.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Sharjah National Lube Oil product offering
Product offeringCore offering
Sharjah National Lube Oil Co. L.L.C (Sharlu) is a UAE-based independent lubricant manufacturer that blends, packages, and sells automotive engine oils and transmission fluids, industrial lubricants (gear oils, hydraulic fluids, turbine oils, cutting oils, compressor oils, thermofluid), marine lubricants, and specialty products (coolants, greases, DEF/AdBlue) at its state-of-the-art Sharjah blending plant. The company also offers toll blending services for partners and operates a 66,000 MT HFZ Tank Terminal at Hamriyah Free Zone providing bulk storage, loading, and tank leasing.
Product overview
Sharjah National Lube Oil Co. L.L.C (operating as Sharlu) is a lubricant manufacturer producing high-quality automotive, industrial, marine, and specialty products. The company operates as the region's first independent lubricant manufacturer since 1975, with a state-of-the-art blending plant in Sharjah. The product portfolio includes 13 automotive engine oils and transmission fluids (ACE, VIGOR, RACE, SHIELD, HITEC, ENVIRO GREEN, ATF, CVT, brake fluids), 17 industrial lubricants (gear oils, hydraulic oils, turbine oils, cutting oils, compressor oils, thermofluid), 1 marine lubricant (MARINE), and 4 specialty/grease products (coolant, EP grease, MP grease, SH ADBLU diesel exhaust fluid). The company also operates an HFZ Tank Terminal providing storage and logistics services.
Differentiator
Problem solved
Functional benefit
Brands
- Sharlu: Primary brand for automotive, industrial, marine lubricants and specialty greases
Products and services
- SHARLU ACE (SN) Fully synthetic motor oil formulated for severe operations in hot and cold climates, meeting requirements of American, European, and Japanese car manufacturers (API SN grade).
- SHARLU ATF DEXIII Special blend of high quality base stocks with advanced additive system for automatic and power shift transmissions, meeting Caterpillar TO-2 requirements.
- SHARLU ATF VI High performance premium quality synthetic recommended for most modern 6+ speed automatic transmissions in North American, European, and Japanese vehicles.
- SHARLU CVT FLUID Premium fully synthetic lubricant formulated for multi-chain and push-belt type CVT equipment in North American, European, and Asian vehicles.
- SHARLU ENVIRO GREEN (CK-4) Fully synthetic heavy duty diesel engine oil meeting API CK-4 requirements, made from highly oxidation-stable synthetic base oil combined with latest additive technology.
- SHARLU HD BRAKE FLUID DOT 3 Automotive brake fluid meeting FMVSS No. 116 DOT 4 quality and exceeding SAE J-1703 E standards.
- SHARLU HD BRAKE FLUID DOT 4 Automotive brake fluid of FMVSS No. 116 DOT 4 quality with high viscosity index ensuring reliable braking over wide temperature range.
- SHARLU HITEC (CI-4/SL) Extra high performance diesel engine oil offering exceptional performance for demanding modern diesel engines in severe conditions.
- SHARLU PRIME (SL) SYNTHETIC Multigrade motor oil providing improved anti-wear, increased oxidation control, enhanced engine cleanliness, and protection against rust and corrosion.
- SHARLU RACE (SP) Fully synthetic motor oil developed with highly oxidation-stable synthetic base oil and premium additive package for modern engine technology.
- SHARLU SHIELD (CH-4/SJ) Premium heavy duty multi-grade diesel engine oil confirming to API CH-4/SJ performance level, blended from highly refined paraffinic base stock.
- SHARLU VIGOR (SL/CF) Advanced automotive engine oil meeting demanding performance requirements of modern gasoline engines with latest additive technology.
- SHARLU VIGOR 4T BIKE OIL Four-stroke bike engine oil for motorcycle applications.
- SHARLU MARINE Blend of superior quality high viscosity index paraffinic base stock with balanced additive package for trunk piston type marine and stationary diesel engines.
- SHARLU CIRCULATION OIL GP General purpose circulation oil for industrial machinery applications.
- SHARLU COMPRESSOR OIL Air compressor oil developed to meet latest changes in air compressor designs with increased capacity and efficiency.
- SHARLU CUTTING OIL 'F' Anti-mist active sulphur cutting oil designed for moderate to severe machining operations with extreme pressure additive system.
- SHARLU EP GEAR LUBLE GL-4 Automotive gear oil blended from solvent refined base stocks fortified by mild EP, defoamant, and pour point depressant additives.
- SHARLU GEAR GUARD High quality lead-free extreme-pressure oil blended from high viscosity index paraffinic base stock and sulphur phosphorus additive package for heavy duty industrial gears.
- SHARLU HYDROFLUID AW Superior quality high viscosity index anti-wear hydraulic oil with advanced technology additive package.
- SHARLU MACHINE WAY OIL Lubricating oil for machine guide ways and slides where extreme precision in machine member movement is required.
- SHARLU MP GEAR OIL (GL-5) Automotive gear lubricant blended from superior quality paraffinic base stock and extreme pressure additive package for high temperature and extreme loading conditions.
- SHARLU QUENCHING OIL B High quality heat treatment oil blended from highly refined solvent-treated mineral base oil for general purpose quenching.
- SHARLU RUBBER PROCESSING OIL L Quality solvent refined paraffinic process oil with low aromatic content and excellent colour stability for rubber manufacturing.
- SHARLU RUST PREVENTIVE OIL General purpose medium term protective oil for protecting steel parts from rusting during warehouse storage.
- SHARLU SEWING MACHINE OIL Premium quality oil specifically formulated for lubrication of high-speed industrial sewing machines.
- SHARLU SOL CUT General purpose soluble oil with high levels of detergency, reserve alkalinity, low foaming tendencies, and bactericide for machining operations.
- SHARLU THERMO FLUID High performance thermal oil for closed indirect heating installations, operating at maximum temperature of 300 degrees Celsius.
- SHARLU TRACTOR FLUID Formulated from highly solvent refined base stock for all types of agriculture transmissions, hydraulic systems, wet brakes, and final drive of farm equipment.
- SHARLU TRANSMISSION FLUID 4 Transmission and drive train oil made from high viscosity index solvent refined base stocks with extreme pressure and anti-oxidation additives.
- SHARLU TURBINE OIL Double inhibited steam and gas turbine oil formulated from highly refined HVI paraffinic base stocks with anti-oxidant, anti-foam, metal deactivator, and anti-rust additives.
- SHARLU COOLANT Engine coolant for automotive and industrial applications.
- SHARLU EP GREASE Extreme pressure grease for heavy-duty industrial applications.
- SHARLU GREASE MP Multipurpose grease for general industrial and automotive applications.
- SHARLU SH ADBLU High-quality urea-based diesel exhaust fluid (DEF) designed for Selective Catalytic Reduction (SCR) technology to reduce NOx emissions.
- HFZ Terminal Bulk Storage and Loading Services Tank farm at Hamriyah Port Free Zone offering 66,000 MT total storage capacity across 38 tanks, with 6 loading lines near the jetty, loading operations for IBC, Flexi Bags, ISO Tanks, and Road Tankers, plus tank leasing services for partners.
- Toll Blending Services Contract lubricant blending services offered to partners using Sharlu's state-of-the-art blending plant in Sharjah and in-house testing facilities, enabling partners to manufacture lubricants under their own brands.
Companies that use Sharjah National Lube Oil
Customer profileSegments4 records
Ideal customer profiles5 records
Sharjah National Lube Oil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Sharjah National Lube Oil partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Major Multinational Oil CompaniescoreThe company maintains strong partnerships with major multinational oil companies for base oil supply and technology collaboration. These partnerships enable access to quality raw materials and shared technical expertise in lubricant formulation.
Scale indicators4 records
Recent moves1 record
Expansion highlights5 records
Sharjah National Lube Oil competitors and assessment
Company assessmentRegional players
- Petromin (Saudi Arabia): Saudi Arabia-based lubricants and petroleum products company serving Gulf markets. Comparable as a regional Middle East lubricant peer with overlapping automotive and industrial product offerings.
- JX Nippon Oil & Energy Lubricants: Asian-headquartered integrated lubricant producer with Middle East export presence. Comparable as a lubricant manufacturer competing in similar automotive and industrial categories, though primarily operating in different geographies.
Broad incumbents
- Shell Lubricants: Global lubricants market leader and major competitor to Sharlu in the UAE/Middle East across automotive, industrial, and marine segments. Comparable as a broad incumbent offering overlapping lubricant product lines with greater scale and OEM approvals.
- ADNOC Distribution: UAE-based fuel and lubricant distributor with ADNOC-branded lubricants sold through extensive retail network. Comparable as a UAE-headquartered lubricant seller with overlap in automotive lubricants, though broader in retail fuel distribution.
- TotalEnergies Lubricants: Global lubricants division of TotalEnergies with strong Middle East presence in automotive, industrial, and marine lubricants. Comparable as a broad incumbent with overlapping product portfolio and regional distribution.
- ExxonMobil Lubricants (Mobil): Global lubricant major with active UAE/Middle East distribution serving automotive, industrial, and marine segments. Comparable as a broad incumbent competing with Sharlu across the same end-markets.
- Castrol (BP): Global lubricant brand under BP, with strong presence in the Middle East serving automotive and industrial customers. Comparable as a broad incumbent in the same product categories as Sharlu.
Direct peers
- Fuchs Petrolub: Germany-based independent lubricant specialist with global operations including Middle East presence. Comparable as an independent specialty lubricant manufacturer with similar product breadth across automotive, industrial, and specialty segments.
- ENOC (Emirates National Oil Company): UAE-based integrated energy company that manufactures and markets lubricants (ENOC Lubricants) domestically and regionally. Directly comparable to Sharlu as a UAE-headquartered lubricant producer serving automotive, industrial, and marine segments.
- Gulf Oil International: UAE-headquartered independent lubricant blender and marketer with global distribution, serving automotive, industrial, and marine segments. Directly comparable to Sharlu as an independent blender with similar product breadth and regional positioning.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sharjah National Lube Oil social profiles
Digital presenceSharjah National Lube Oil compliance and trust
Trust signalCompliance5 records
Sharjah National Lube Oil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sharjah National Lube Oil leadership team
Management profileNumber of profiles
Sharjah National Lube Oil subsidiaries and ownership
Company hierarchySubsidiaries1 record
Sharjah National Lube Oil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sharjah National Lube Oil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sharjah National Lube Oil
What does Sharjah National Lube Oil do?
Sharjah National Lube Oil Co. L.L.C (Sharlu) is a UAE-based independent lubricant manufacturer that blends, packages, and sells automotive engine oils and transmission fluids, industrial lubricants (gear oils, hydraulic fluids, turbine oils, cutting oils, compressor oils, thermofluid), marine lubricants, and specialty products (coolants, greases, DEF/AdBlue) at its state-of-the-art Sharjah blending plant. The company also offers toll blending services for partners and operates a 66,000 MT HFZ Tank Terminal at Hamriyah Free Zone providing bulk storage, loading, and tank leasing.
Is Sharjah National Lube Oil a public or private company?
Sharjah National Lube Oil is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sharjah National Lube Oil founded?
Sharjah National Lube Oil was founded in 1975. It employs 51 to 100 people.
Where is Sharjah National Lube Oil based?
Sharjah National Lube Oil is headquartered in Sharjah, United Arab Emirates, in the Middle East region.
How does Sharjah National Lube Oil make money?
One revenue line is on record: lubricant Manufacturing and Sales.
Who are Sharjah National Lube Oil's main competitors?
Regional players on record are Petromin (Saudi Arabia) and JX Nippon Oil & Energy Lubricants. Broad incumbents are Shell Lubricants, ADNOC Distribution, TotalEnergies Lubricants, ExxonMobil Lubricants (Mobil) and Castrol (BP). Direct peers are Fuchs Petrolub, ENOC (Emirates National Oil Company) and Gulf Oil International.
Does Sharjah National Lube Oil have an API?
No public API is recorded for Sharjah National Lube Oil.
What industry is Sharjah National Lube Oil in?
Sharjah National Lube Oil's product category is Lubricants. Its primary akta.pro industry code is EUALAJAI, Marine & Offshore Lubricants (Cylinder Oils, System Oils, EALs), with a secondary code of IMAEAMAE, Gear Oils & Transmission Fluids. Its NAICS code is 324191 and its SIC code is 5171.