Turning Winds

What Turning Winds does

Turning Winds is a private, for-profit therapeutic residential treatment center founded in 2002 by John Baisden Jr. and his father, operating a 150-acre campus in Montana's Yaak Valley, one of the most remote areas in the continental United States. The company serves teenagers struggling with behavioral problems, anxiety, depression, and trauma, delivering care through a single integrated offering called the TREC (Therapeutic Recreation Environment Curriculum) program. TREC combines wilderness-based activities — including hiking, whitewater rafting, cross-country skiing, and backpacking — with clinical therapy, treating the adolescent in an immersive residential environment rather than through modular or distributed services. The reported outcome metric is that approximately 98% of program graduates continue to college or trade school.

The business operates on a tuition-based residential treatment model with a single domestic revenue stream; no public pricing, insurance-network relationships, or financial disclosures are available. Go-to-market is direct admission: families contact the facility directly for intake and enrollment, with marketing appearing to rely on family testimonials and word-of-mouth referrals rather than structured digital or partnership channels. The company has 11-50 employees, no disclosed parent company, no external investors, no funding rounds, no partnerships or alliances, no patents or trademarks on record, and no certifications or compliance registrations listed. Operationally, the firm is family-founded and family-led, with no M&A activity, leadership transitions, restructuring events, or regulatory actions documented in the available sources. There is no evidence of AI/ML adoption, technology stack beyond the TREC curriculum framework, mobile app presence, API surface, or third-party integrations.

Name

Turning Winds

Legal name

Turning Winds

Website

https://turningwinds.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Turning Winds is a private residential treatment center founded in 2002 in Montana's Yaak Valley that treats adolescents with behavioral, emotional, and trauma-related challenges through its proprietary TREC wilderness-based therapy program on a 150-acre campus.

Ownership category

akta.pro rank

Product category

Youth Residential Behavioral Health / Wilderness Therapy

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO)

Keywords

• Wilderness therapy
• Residential treatment
• Adolescent behavioral health
• Youth therapy program
• Therapeutic boarding

Headquarters

HQ city

Bonners Ferry

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Residential Treatment Services: Turning Winds operates as a residential treatment center providing therapeutic services to teenagers. Revenue is generated through tuition and fees associated with the residential treatment program serving teenagers with behavioral problems, anxiety, depression, and trauma.

Distribution channels1 record

Core offering

Turning Winds is a private, family-run therapeutic residential treatment center for adolescents located on a 150-acre campus in Montana's Yaak Valley. It sells enrollment in its proprietary TREC (Therapeutic Recreation Environment Curriculum) program, which combines outdoor/wilderness activities (hiking, backpacking, rafting, skiing) with individual and group therapy to treat teenagers struggling with behavioral, emotional, anxiety, depression, and trauma issues.

Product overview

Turning Winds operates as a single unified therapeutic residential program rather than a platform with modular products. The core offering is the TREC (Therapeutic Residential Environmental Curriculum) program, a wilderness-based treatment approach delivered on a 150-acre campus in Montana's Yaak Valley. This integrated program combines outdoor activities with clinical therapy to treat adolescents experiencing behavioral, emotional, and trauma-related challenges.

Differentiator

Problem solved

Functional benefit

Products and services

• TREC Program (Therapeutic Recreation Environment Curriculum) — Residential Adolescent Treatment A residential therapeutic program for adolescents (teens) struggling with behavioral issues, anxiety, depression, and trauma. Combines structured clinical therapy (individual and group) with outdoor/wilderness activities such as hiking, backpacking, rafting, and skiing on a 150-acre campus in Montana's Yaak Valley. Enrolled teens and their families are the buyers; the teen is the participant.

Quantifiable outcome

• Approximately 98% of graduates continue to college or trade school

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves1 record

Direct peers

• Trails Carolina: Wilderness therapy program for pre-teens, teens, and young adults in North Carolina. Direct competitor with overlapping clinical model and family-of-troubled-teen positioning.
• Open Sky Wilderness Therapy: Utah-based wilderness therapy program for adolescents and young adults. Closely aligned in clinical philosophy, outdoor activities used therapeutically, and target demographic.
• Anasazi Foundation: Arizona-based wilderness program for struggling youth and young adults using wilderness experiences and counseling. Directly comparable in mission, modality, and target demographic.
• Pacific Quest: Hawaii-based wilderness therapy and outpatient program for adolescents and young adults. Directly comparable therapeutic modality (nature-based, integrated clinical programming) and target population.
• Summit Achievement: Maine-based wilderness therapy and residential program for adolescents. Similar therapeutic orientation and serves overlapping demographic of families seeking outdoor-based intervention.
• Evoke Therapy Programs: Outdoor behavioral healthcare program for adolescents and young adults. Comparable wilderness-based therapeutic model with similar admissions pathways through families and clinicians.
• SUWS of the Carolinas: Wilderness therapy program for adolescents and young adults in the southeastern U.S. Highly comparable as a wilderness-based therapeutic intervention serving similar demographics of struggling teens.
• Second Nature Wilderness Programs: Utah-based wilderness therapy program for adolescents. Comparable in clinical approach (outdoor behavioral healthcare) and admissions profile.
• Blue Ridge Therapeutic Wilderness: Residential wilderness therapy program for adolescents in North Carolina. Same wilderness-based clinical model and adolescent behavioral/mental health focus as Turning Winds.
• Aspiro Adventure: Utah-based wilderness therapy program for adolescents and young adults. Comparable wilderness-based clinical model and admissions motion via families and professionals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/turningwindsmt
• Facebookfacebook.com/turningwinds
• LinkedInlinkedin.com/company/turningwinds

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turning Winds