Borusan Otomotiv

What Borusan Otomotiv does

Borusan Otomotiv Grubu is the exclusive Turkish distributor for BMW, MINI, BMW Motorrad, Range Rover, Defender, Discovery, Jaguar, and (since 2025) Microlino, operating as a 50/50 joint venture between Borusan Holding of Istanbul and GIWA Holding GmbH & Co. KGaA of Munich since its founding in 1984. The group is structured across seven wholly-owned entities: Borusan Otomotiv Ithalat (BMW/MINI/Motorrad import and distribution), Borusan Otomotiv Pazarlama (JLR and Microlino marketing and trading), Borusan Otomotiv Premium (long-term leasing, financing, and insurance), Borusan Oto Servis (authorized dealer and service operations with 11-12 facilities), Borusan Oto Kıbrıs (Northern Cyprus JLR dealer), BOM Motor Sporları (motorsport operations including BOM Akademi, BOM E-Team, and BOM Karting), and Borusan Oto Degerlendirme (used car platform under the Borusan Next brand, with the Carvak digital auction platform acquired in October 2025). Distribution reaches customers through 26 authorized dealers and 46 authorized service centers across Turkey plus a Northern Cyprus JLR outlet.

Revenue is generated across four streams: one-time vehicle import and distribution sales through the dealer network (BMW, MINI, BMW Motorrad, JLR brands, Microlino); managed premium leasing, financing, and insurance services via Borusan Otomotiv Premium for corporate fleet and HNW retail clients; used car cash purchase, trade-in, sales, and auction services via Borusan Next (including Borusan Next İhale and Carvak); and ancillary motorsport-related brand engagement. Digital products layered on the distribution core include the ChargeIQ EV charging aggregation app (launched 2025), BOTOFAST AI-powered customer engagement tool, MINI Türkiye Mobile Application (April 2025), EDP electrification transformation platform, and connected vehicle services via BMW ConnectedDrive and MINI Connected. The group was recognized as the World's Largest MINI Distributor in 2024 based on 2023 sales performance and holds a dense awards record across customer experience, sustainability, motorsport, innovation, and HR categories from 2021-2026.

Name

Borusan Otomotiv

Legal name

Borusan Otomotiv İthalat ve Dağıtım A.Ş.

Website

https://borusanotomotiv.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Borusan Otomotiv Grubu is the exclusive Turkish distributor for BMW, MINI, BMW Motorrad, Jaguar Land Rover brands, and Microlino, operating 26 dealers and 46 service centers across Turkey as a 50/50 joint venture between Borusan Holding and Germany's GIWA Holding. The group also provides premium leasing and financing, used car sales through Borusan Next, and motorsport operations.

Ownership category

akta.pro rank

Headquarters

HQ city

Istanbul

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Distribution and Import: Borusan Otomotiv serves as the official distributor of BMW, MINI, BMW Motorrad (for over 40 years), Range Rover, Defender, Discovery, Jaguar, and Microlino brands in Turkey, generating revenue through vehicle imports and distribution
2. Premium Vehicle Rental Services: Borusan Otomotiv Premium offers long-term lease, financing and insurance solutions for vehicles at authorized dealers
3. Used Car Sales and Services: Borusan Oto Değerlendirme (Borusan Next brand) provides cash purchase, trade-in, sales and service solutions for used cars of all brands and models, including auction services through Borusan Next İhale

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Borusan Otomotiv is the official distributor in Turkey for premium automotive brands including BMW, MINI, BMW Motorrad, Range Rover, Defender, Discovery, Jaguar, and Microlino. The group operates through a nationwide network of 26 authorized dealers and 46 authorized service centers, and offers complementary services including long-term vehicle leasing, financing, insurance (Borusan Otomotiv Premium), used car evaluation, trade-in, sales and auctions (Borusan Next), and motorsports activities (BOM Motor Sporları).

Product overview

Borusan Otomotiv is a premium automobile and motorcycle distribution group serving with 7 companies: Borusan Otomotiv İthalat (BMW, MINI, BMW Motorrad distribution), Borusan Otomotiv Pazarlama (Range Rover, Defender, Discovery, Jaguar, Microlino distribution), Borusan Otomotiv Premium (lease, financing, insurance), Borusan Oto (authorized dealer/service with 11-12 facilities), Borusan Oto Kıbrıs (Northern Cyprus JLR dealer), BOM Motor Sporları (motorsport with BOM Akademi, BOM E-Team, BOM Karting), and Borusan Oto Değerlendirme (used car platform with Borusan Next brand). Digital products include ChargeIQ for EV charging ecosystem, Borusan Next for used car services, BOTOFAST for AI-powered customer engagement, and BMW ConnectedDrive/MINI Connected for connected vehicle services. The group operates 26 authorized dealers and 46 authorized services across Turkey.

Differentiator

Problem solved

Functional benefit

Brands

• Borusan Next: Used car brand under Borusan Oto Değerlendirme offering cash purchase, trade-in, sales, service, and auction services for all brands and models. Also includes Borusan Next İhale for auction processes.
• BOM (Borusan Otomotiv Motorsport)
• Okyanus Platformu (Okyanus Gönüllü Borusanlılar Platformu)
• ChargeIQ
• Turuncu Yazılar (Orange Posts)
• Carvak

Products and services

• BMW, MINI and BMW Motorrad Distribution
• Range Rover, Defender, Discovery, Jaguar and Microlino Distribution
• Neue Klasse BMW iX3
• Borusan Otomotiv Premium
• Borusan Next
• BOM Motor Sporları (Borusan Otomotiv Motorsport)
• ChargeIQ Application
• MINI Türkiye Mobil Uygulaması

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature2 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Togg TrumoreminorStrategic or Co-development Partner · 13 March 2026Borusan Next and Togg Trumore announced a partnership to provide used car services related to Togg electric vehicles, expanding the ecosystem for Turkish electric vehicle owners through Borusan Next's evaluation and sales services.
• SipaBoardsminorGTM or Marketing Partner · 2 August 2025BMW x SipaBoards e-SUP partnership bringing electric mobility to waterways, combining BMW's electric vehicle ecosystem with SipaBoards' electric stand-up paddleboards.
• YGA (Young Guru Academy)minorOthersPartnership through Okyanus Gönüllü Platform for social responsibility projects including 'Oku, Düşün, Paylaş' education initiative, establishing libraries at schools for disadvantaged children.
• TEMA Vakfı (Turkish Foundation for Combatting Soil Erosion)minorOthersEnvironmental partnership through Okyanus Platform for oak acorn collection days and tree planting initiatives, also received donations for fire relief efforts.
• TAYK (Turkish Yachting and Sailing Federation)minorGTM or Marketing PartnerSponsorship of TAYK 30 Ağustos BMW Borusan Otomotiv Victory Cup sailing competition held in Istanbul Bosphorus.
• MINI Tennis SponsorshipsminorGTM or Marketing PartnerMINI partnership with tennis including T300 Masters Tournament sponsorship and sponsorship of tennis player Zeynep Sönmez.
• Toprak RazgatlıoğlucoreGTM or Marketing PartnerBorusan Otomotiv sponsors Toprak Razgatlıoğlu, Turkish World Superbike Championship rider, representing Turkey internationally in motorsports.
• Cem BölükbaşıcoreGTM or Marketing PartnerBorusan Otomotiv supports Cem Bölükbaşı, Turkey's first Formula 2 driver, competing in European Le Mans Series with Vector Sport team.
• CarvakminorStrategic or Co-development PartnerBorusan Next completed acquisition of Carvak, a used car platform, expanding digital capabilities in the used car market.
• Borusan Kocabıyık VakfıcoreOthersBorusan Kocabıyık Foundation, established by Asım Kocabıyık, manages all education support activities including scholarships for students.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Others

• Asbury Automotive Group:
• Cox Automotive (Manheim): Global automotive services group operating Manheim auctions and dealer technology platforms. Adjacent comparable given Borusan Next İhale's vehicle auction business and Borusan's broader dealer-services footprint.

Direct peers

• AutoCanada: Canadian automotive dealership group with premium franchise exposure and used-car operations. Comparable multi-brand retail platform with national dealer network similar in structure to Borusan's Turkish footprint.
• AutoNation: Largest US automotive retailer with new and used vehicle sales, F&I, and aftersales. Comparable scale, multi-brand premium exposure, and omnichannel platform strategy similar to Borusan's authorized dealer network.
• Pendragon plc: UK-based premium automotive retailer operating franchised dealerships and used-car platforms. Closely comparable premium-franchise mix and used-car platform strategy to Borusan's UK-style operating model.
• Sonic Automotive: US-based Fortune 500 automotive retailer with a strong premium/luxury franchise mix and EchoPark used-car operations. Comparable business model combining new-vehicle retail, F&I, and used-car platforms similar to Borusan Next.
• Group 1 Automotive: US-based premium automotive retailer with UK (Inchcape Retail) operations. Directly comparable multi-brand premium franchise operator with F&I and used-car verticals similar to Borusan's structure.
• Doğan Trend Otomotiv: Turkish automotive distributor representing Volkswagen, Škoda, CUPRA, Porsche, and other brands in Turkey. Direct domestic competitor operating under a similar import-and-distribute-plus-dealer-network model with comparable scale.
• Inchcape plc: London-listed global premium automotive distributor with multi-brand distribution and retail across emerging markets. Highly comparable to Borusan as a multi-brand premium importer/distributor with similar geographic concentration in select markets and exclusive OEM contracts.

Emerging players

• CarMax: Largest US used-car retailer with omnichannel platform and auction services. Borusan Next and Carvak are pursuing a similar scaled used-car + auction model, making CarMax a relevant comparable for the Borusan Next growth vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/borusan-otomotiv
• Facebookfacebook.com/BorusanOtomotiv

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Borusan Otomotiv