What Humans does

Humans is a Lima, Peru-based creative advertising agency founded in 2018 and headquartered at Javier Prado Este 444, piso 20, in the San Isidro district. The firm delivers an integrated suite of communication services for enterprise clients, including integrated communication campaigns, brand creation and social-focused campaigns, graphic universe development, digital experiences, brand performance campaigns, community building campaigns, brand activations and brand experiences, and audiovisual production. Visible client engagements span telecommunications (Bitel), education (CERTUS, UCAL), fintech (BiPay, BanBif), food and beverage (Ajinomoto, Centenario), lottery (TUSAMI), healthcare (Abbott, MiFarma, Clinica San Felipe), consumer goods (Faber-Castell), and sports (Peruvian Volleyball Federation, Girls U-17 World Championship PERU 24).

The agency's stated methodology is built on four proprietary pillars: Creative Tech Integration, Media Content Strategy, Cultural Creativity, and Social Native Content. These pillars describe an approach that fuses technology with creativity, designs ideas for specific formats and consumer contact stages (top/mid/bottom of funnel), and produces native content tailored to individual social platforms. Humans positions itself as a hybrid between a creative agency and a media agency, presenting four-pillar differentiation versus pure-play creative or pure-play media competitors in Peru. No software products, APIs, or AI/ML capabilities are disclosed in source material; the underlying technology layer is the methodology and the integrated senior team.

The business operates as a private professional services firm. Revenue is generated from project-based creative engagements with enterprise clients; pricing is not publicly disclosed. Distribution is direct, sales-led, and entirely domestic within Peru, with no international offices reported. The firm maintains a core senior team of eight named leaders, with a total headcount of 11-50. There is no public indication of external investment, institutional backing, or funding rounds.

Name

Humans

Legal name

Humans

Website

https://humans.pe

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Humans is a Lima, Peru-based creative advertising agency founded in 2018 that delivers integrated campaigns, brand creation, digital experiences, brand performance, community building, and audiovisual production for enterprise clients across telecommunications, education, fintech, food and beverage, and sports.

Ownership category

akta.pro rank

Product category

Creative Advertising Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

akta.pro secondary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Creative advertising agency
• Brand campaign development
• Social media content
• Digital experience design
• Audiovisual production services

Headquarters

HQ city

San Isidro

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Revenue generated from integrated communication campaigns, brand creation and social campaigns, graphic universe and branding, digital experiences, brand performance campaigns, community building campaigns, activations and brand experiences, and audiovisual production services

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Humans is a Lima-based creative agency that designs integrated communication campaigns and brand-building services for consumer-facing companies. Its core offering spans brand creation, social-focused campaigns, graphic universe development, digital experiences, brand performance campaigns, community management, brand activations, and audiovisual production. The agency positions itself as a "creative tech fusion" partner that combines cultural insight, strategy, media, and production under a single team.

Product overview

Humans is a creative advertising agency based in Lima, Peru, offering a comprehensive ecosystem of advertising and communication services. The agency operates as a single unified service offering rather than a software platform, providing integrated communication campaigns, brand creation and social-focused campaigns, graphic universe development and branding, digital experiences, brand performance campaigns, community building campaigns, brand activations and experiences, and audiovisual production services. The agency positions itself as a creative partner that designs advertising and communication solutions centered on human relationships, connecting brands with audiences authentically.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Creation
• Social-Focused Campaigns
• Graphic Universe Development
• Digital Experiences
• Brand Performance Campaigns
• Community Management
• Brand Activations
• Audiovisual Production

Named customers8 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• DAVID (David Miami): Independent creative agency known for culturally driven, social-first campaigns for global brands; relevant peer because of its boutique scale and creative-led positioning versus networks.
• GUT Network: Independent LatAm-rooted creative agency with offices across the Americas; comparable in its independent creative positioning and ambition to win against network agencies in the region.

Broad incumbents

• McCann Lima: Global network's Lima office offering full-service advertising including creative, media, and production; competes with Humans for the same enterprise brand budgets but with materially more scale and capability breadth.
• BBDO Peru: Omnicom network agency serving Lima-based enterprise clients across integrated advertising, branding, and activations; direct competitor for the tier of brand work Humans targets.
• Publicis Peru: Publicis Groupe's Lima office covering creative, media, and digital for major advertisers; competes for the same enterprise account base as Humans but with full network capabilities.
• Wunderman Thompson Peru: WPP digital and experience agency present in Lima, offering brand, digital experience, and activation services that overlap with Humans' integrated offering.
• MullenLowe Peru: Global creative network with Peruvian operations offering integrated brand communications and activations; comparable in service mix though larger in scale.
• Ogilvy Peru: WPP-owned network agency in Lima with integrated brand, advertising, and experience capabilities; competes for the same brand creation and campaign mandates at a larger scale.

Direct peers

• Fahrenheit DDB Peru: Peruvian creative agency operating a similar integrated campaign model for enterprise brands; directly competes in the Lima market for creative AOR and activation work.
• Circus (Peru): Lima-based independent creative agency with a comparable boutique positioning serving Peruvian and regional brands; competes for the same mid-to-large client roster across integrated campaigns, branding, and digital.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@humansperu
• Facebookfacebook.com/humansperu
• LinkedInlinkedin.com/company/humansperu
• Instagraminstagram.com/humans.peru
• Xx.com/HumansPeru

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Humans