What Grupo Simões does

Grupo Simões is a private, family-owned Brazilian business group founded in 1943 in Manaus and headquartered in Northern Brazil. The group operates four business divisions: beverages, industrial gases, vehicles, and port operations. Its beverages division, anchored by Brasil Norte Bebidas (BNB), is the franchise bottler for Coca-Cola across six Northern Brazilian states (Amazonas, Pará, Rondônia, Acre, Amapá, Roraima) since 1970, producing 170M+ liters of soft drink annually and holding 70% regional market share; proprietary brands include Guaraná Tuchaua (1974) and Belágua mineral water (1984). The industrial gases division operates as Carboman (legal name Gás Carbônico de Manaus Ltda), producing CO2 and N2 with facilities in Manaus, Belém, and Porto Velho, including a pioneering bioethanol-based CO2 capture plant scheduled to open in Ulianópolis in November 2025.

The vehicles division operates franchised dealerships for Fiat (Murano Veículos, since 1994), Honda (Shizen Veículos, since 1999), and Ford (Monttana Veículos/Monttana Caminhões) in Manaus, generating revenue through vehicle sales and after-sales services. A fourth vertical — port logistics — is being built via Terminal Portuário Novo Remanso (TPNR) in Itacoatiara (construction began 2020). The group's revenue model is transaction-based across all four divisions, combining franchise bottling fees, direct sales of industrial gases to industrial customers (with 24-hour technical support), vehicle sales, and logistics services.

The group employs approximately 500 direct collaborators plus extensive indirect employment through its supply chain. It maintains ISO 9001, 14001, 22000, OHSAS 18001, and FSSC 22000 certifications and operates a formal governance structure established in 2004 with a Family Council, Board of Directors, and (since 2008) an Executive Presidency under professional management. The group has expanded via a combination of organic growth and M&A, most recently combining beverage operations with Solar Bebidas in 2021.

Name

Grupo Simões

Legal name

Grupo Simões

Website

https://gruposimoes.com.br

Company type

Private

Founded year

1943

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Grupo Simões is a private, family-owned Brazilian conglomerate founded in 1943, headquartered in Manaus, operating Coca-Cola franchise bottling, industrial gas production (Carboman), vehicle dealerships (Fiat, Honda, Ford), and port logistics across Northern Brazil.

Ownership category

akta.pro rank

Product category

Beverage Manufacturing and Distribution

NAICS

Beverage Manufacturing (3121), Offices of Other Holding Companies (551112), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Beverages (2080), Malt Beverages (2082)

akta.pro primary industry

Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios) (CRADAIAL)

akta.pro secondary industry

Alcoholic Beverage Wholesale (Beer, Wine, Spirits) (AFAIAGAA)

Keywords

• Beverage bottling
• Industrial gas production
• Vehicle dealerships
• Coca-cola franchise
• Port logistics

Headquarters

HQ city

Manaus

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Beverage Distribution: Franchise operations for Coca-Cola and own brands (Guaraná Tuchaua, Belágua mineral water), Kaiser beer distribution across Northern Brazil.
2. Vehicle Dealership: Franchised dealership operations for Fiat (Murano Veículos) and Honda (Shizen Veículos) brands in Manaus, generating revenue through vehicle sales and after-sales services.
3. Industrial Gases: Production and distribution of CO2 (Carbon Dioxide) and N2 (Nitrogen Gas) through Carboman brand. Services include hydrostatic testing, valve repair and maintenance, and 24-hour technical assistance.
4. Port Operations: Terminal Portuário Novo Remanso (TPNR) in Itacoatiara, serving logistics and port operations needs.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Grupo Simões is a diversified family-owned conglomerate operating three core divisions in Northern Brazil: a Beverages division that franchise-bottles Coca-Cola products and produces its own Guaraná Tuchaua and Belágua mineral water brands across three factories and seven distribution centers; a Vehicles division operating Fiat, Honda, and Ford dealerships (Murano, Shizen, Monttana) in Manaus; and an Industrial Gases division (Carboman) producing CO2 and N2 for industrial customers. The group also operates the Terminal Portuário Novo Remanso (TPNR) port terminal.

Differentiator

Problem solved

Functional benefit

Brands

• Murano Veículos: Fiat automobile dealership in Manaus, inaugurated in 1994.
• Shizen Veículos
• Monttana Veículos
• Monttana Caminhões
• Carboman
• Brasil Norte Bebidas (BNB)
• Guaraná Tuchaua
• Belágua

Products and services

• Coca-Cola franchise bottling (Brasil Norte Bebidas - BNB) Franchise bottling and distribution of Coca-Cola products across Northern Brazil (Manaus, Belém, Porto Velho, Rio Branco, Macapá, Marabá, Boa Vista, Santarém) operating three beverage factories and seven distribution centers. Holds 70% regional market share and produces over 170 million liters of soft drink annually.
• Guaraná Tuchaua Proprietary guaraná-flavored soft drink brand produced and sold under Grupo Simões across Northern Brazil.
• Belágua Mineral Water Mineral water brand bottled in Benevides, Pará, and distributed across Northern Brazil by Grupo Simões.
• Kaiser Beer Distribution Distribution of Kaiser beer products across Northern Brazil, started in 1997.
• Carboman Industrial Gases (CO2 and N2) Production and direct distribution of carbon dioxide (CO2) and nitrogen (N2) industrial gases under the Carboman brand (legal name Gás Carbônico de Manaus Ltda) for beverages, metallurgy, fire extinguishers, and automotive industries. Includes hydrostatic testing, valve repair and maintenance, and 24-hour technical assistance.
• Murano Veículos (Fiat Dealership) Official Fiat automobile dealership in Manaus offering vehicle sales, showroom services, and after-sales support for individual consumers and corporate clients.
• Shizen Veículos (Honda Dealership) Official Honda motorcycle and vehicle dealership in Manaus with a 15,000 m² facility providing sales, after-sales service, and warranty support.
• Monttana Veículos (Ford Dealership) Ford automobile dealership in Manaus operated by Grupo Simões, providing sales and after-sales services for Ford passenger vehicles.
• Monttana Caminhões (Ford Truck Dealership) Ford truck dealership operated by Grupo Simões, providing commercial truck sales and services.
• Terminal Portuário Novo Remanso (TPNR) Port Operations Port terminal operation in Itacoatiara serving logistics and port operation needs in Northern Brazil.

Quantifiable outcome

• 70% regional market share in Coca-Cola operations
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Solar BebidascoreStrategic or Co-development Partner · 1 January 2021Business combination of beverage operations between Solar Bebidas and Grupo Simões starting in 2021, consolidating Coca-Cola franchise operations in Northern Brazil.
• JV Mais (Joint Venture Coca-Cola)coreStrategic or Co-development Partner · 1 January 2007Joint venture with other Coca-Cola manufacturers to explore non-carbonated beverage business in Brazil.
• HondacoreChannel Partner/ Reseller/ Distributor · 1 January 1999Official Honda motorcycle and vehicle dealership franchise operated through Shizen Veículos in Manaus since 1999.
• KaiserminorChannel Partner/ Reseller/ Distributor · 1 January 1997Beer distribution partnership for Kaiser products initiated in 1997.
• Fiat Automóveis S/AcoreChannel Partner/ Reseller/ Distributor · 1 January 1994Official Fiat automobile dealership franchise operated through Murano Veículos in Manaus since 1994.
• Coca-Cola BrasilcoreChannel Partner/ Reseller/ Distributor · 1 January 1970Franchise bottling partnership for Coca-Cola products in Manaus (since 1970), Belém (since 1976), and other Northern Brazil locations.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Ambev (Companhia de Bebidas das Américas): Brazil's dominant brewer and CSD producer (Guaraná Antarctica, Pepsi franchises in some regions); broadly comparable in beverage manufacturing, distribution and brand portfolio scale, though materially larger and nationally focused.
• Air Products Brasil: Global industrial gas major with Brazilian operations; comparable to Carboman across CO2/N2 merchant supply, on-site gas solutions and industrial customer base in the North region.
• Heineken Brasil: National brewer operating in the same premium beer category Grupo Simões distributes; comparable as a partner/franchisor relationship and as a multi-brand beverage platform spanning Northern Brazil.

Direct peers

• Solar Bebidas: Brazilian Coca-Cola bottler that entered a business combination with Grupo Simões' beverage division in 2021, making it the most direct operational peer in the Northern Brazil CSD franchise footprint.
• White Martins (Linde group): Brazil's leading industrial and medical gases supplier (CO2, N2, O2, etc.); most direct peer to Carboman on CO2/N2 production, merchant gas distribution and technical service to beverage, metallurgy and healthcare customers.
• Coca-Cola Andina: Another major Coca-Cola bottler in South America (with Brazilian franchise territories); directly comparable on franchised bottling economics, packaging mix and multi-country operations.
• Coca-Cola FEMSA: Largest Coca-Cola bottler in Latin America; comparable as a franchise bottler of the same Coca-Cola system, with overlapping operational mechanics (bottling, distribution, route-to-market) and shared franchisor.

Emerging players

• Grupo Simões' JV Mais (non-carbonated JV): 2007 joint venture with other Coca-Cola bottlers to explore non-carbonated beverages; structurally comparable as a category-expansion vehicle for Brazilian Coca-Cola franchisees, and indicative of where Grupo Simões is investing forward.

Regional players

• Docas do Rio / local Amazonian port operators: Brazilian port terminal operators (public and private) comparable to TPNR's intended Itacoatiara operations; relevant peer set for the group's emerging logistics adjacency and regional cargo handling.
• Mitsubishi Motors / Caoa group (regional dealer groups): Brazilian automotive group operating franchised vehicle retail networks; comparable to Murano, Shizen and Monttana on franchised OEM dealership economics, after-sales service and regional retail footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/grupo-sim-es

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Simões