MICFootball

What MICFootball does

MICFootball is the operator of one of the world's leading international youth football tournaments, held annually during Easter on the Costa Brava in Catalonia, Spain. Founded in 2001 by Agrupació Esportiva MICFootball (AE MICFootball, CIF G-62989124) and headquartered in Sant Cugat del Vallès, the organization runs a multi-product portfolio anchored by the flagship Costa Brava tournament — 24th edition in 2026 with a record 464 teams, 8,500+ players, and 1,143 matches across nine age/gender categories spanning U12 to U19 plus a women's F16 bracket — and complemented by satellite products: MICIntegra (adapted football for players with intellectual disabilities, since 2013), MICFootfem (women's tournament, since 2015), MICFootball7 (children's tournament, since 2019), and a parallel Punta Cana international edition.

The digital layer consists of MICFootball TV, an exclusive OTT streaming platform launched in 2025 in strategic alliance with E+ (ATM MEDIA), using AI-equipped cameras across 10 venues to automate live coverage of nearly 400 matches. The 2025 edition reached 400,000 views, 24,000 registered users across 89 countries, and 16M+ hours of content consumed over the 5-day broadcast window. Distribution is event-driven: teams register directly via micfootball.com with category sell-outs evidencing demand-driven pricing power; the marketing stack combines Instagram Stories Highlights, a multilingual website (Spanish/Catalan/English), the MIC Intranet portal for registered teams, in-person launch events at venues such as CosmoCaixa Barcelona, and an ambassador programme featuring alumni such as Aitana Bonmatí and Pau Cubarsí.

Revenue streams include team registration fees (one-time per edition), corporate sponsorship (CaixaBank, PUMA, Volkswagen, Panini, RFEF, FCF, Diputació de Girona, Generalitat de Catalunya), EU Next Generation and Secretaria de Estado de Turismo co-funding, media rights and streaming inventory monetized through MICFootball TV, and merchandise via MICStore. Customer concentration sits across more than 400 participating teams per edition, anchored by deeply recurring elite-academy clients — Manchester United (22 consecutive editions), Real Madrid (21), AFC Ajax (16), Shakhtar Donetsk (6), Liverpool (7), FC Barcelona, Atlético de Madrid, AC Milan, Paris Saint-Germain, Newcastle United, Crystal Palace, Sevilla, and Olympique de Marseille among named participants — with documented alumni-to-professional pathways that underpin the brand's positioning as a talent-development platform rather than a pure sporting event.

Name

MICFootball

Legal name

Agrupació Esportiva MICFootball

Website

https://micfootball.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

MICFootball operates one of the world's leading international youth football tournaments, held annually during Easter on the Costa Brava (Catalonia), serving professional academies (Manchester United, Real Madrid, FC Barcelona, AC Milan, PSG, Ajax), national federations, and grassroots clubs across 22+ countries with a 2026 record of 464 teams and 8,500+ players, plus a 2025-launched AI-powered OTT streaming platform.

Ownership category

akta.pro rank

Product category

Youth Football Tournament & Sports Event Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Youth & Junior Tournament Organizers (MPAKADAL)

akta.pro secondary industries

Amateur & Grassroots Tournament Organizers (MPAKADAH), Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ), Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Youth football tournaments
• International football competitions
• Sports event management
• Youth sports development
• Football academy programs

Headquarters

HQ city

Sant Cugat Del Vallès

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Team Registration Fees: Youth football teams and clubs pay registration fees to participate in the annual Easter tournament. The 2026 edition sold out categories U19, U18, U16, U15, U14, U13, U12B, and U12A, with only the F16 (women's) category remaining open, indicating strong demand-driven pricing power.
2. Sponsorship & Brand Partnerships: Corporate sponsors including CaixaBank, PUMA, Volkswagen, Panini, FCF, RFEF, and others displayed across the website, tournament venues, and official communications provide sponsorship revenue. The EU Next Generation programme and Secretaria de Estado de Turismo also provide grant co-funding.
3. MICStore (Merchandise): The tournament operates an online store (MICStore) selling official tournament merchandise to participants, families, and fans.
4. Media Rights & Streaming: The strategic alliance with E+ (ATM MEDIA) for MICFootball TV creates a digital content platform that offers streaming of matches, generating viewership and opening exposure opportunities for brand sponsors.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

MICFootball organizes an annual international youth football tournament held each Easter on the Costa Brava in Catalonia, attracting youth academies, professional clubs, and national teams from around the world. The portfolio extends to three sister events (MICIntegra for players with disabilities, MICFootfem for female players, MICFootball7 for younger children) plus the MICFootball TV OTT streaming platform and a MICStore merchandise channel. Teams register and pay participation fees to compete in age-based categories from U12 through U19, plus an F16 women's category.

Product overview

MICFootball operates as a multi-product tournament portfolio anchored by the main international youth football tournament held annually on the Costa Brava. The core MICFootball tournament (the 24th edition in 2026) features multiple age categories (U19, U18, U16, U15, U14, U13, U12B, U12A, and F16 for females) with over 8,500 players across 464 teams. The offering extends to specialized sub-products: MICIntegra (adapted football for players with disabilities), MICFootball7 (summer tournament for younger children), and MICFootfem (female-exclusive tournament). A digital media layer includes MICFootball TV streaming platform and MICPlayers alumni program. The MICSTORE provides merchandise while the MICSTORE and media channels serve as complementary revenue streams.

Differentiator

Problem solved

Functional benefit

Brands

• MICIntegra: An adapted football tournament for people with disabilities, held annually during MICFootball Easter tournament in Vidreres (Costa Brava). Running since 2013.
• MICFootfem
• MICFootball7
• MICFootball TV

Products and services

• MICFootball (Main Tournament - Mediterranean International Cup) The flagship international youth football tournament held annually during Easter on the Costa Brava in Catalonia. It features nine age/gender categories (U19, U18, U16, U15, U14, U13, U12B, U12A, and F16 women's) and brings together top professional club academies (Manchester United, Real Madrid, FC Barcelona, Liverpool, AC Milan, PSG, Ajax) plus smaller clubs and national teams from 22+ countries for one week of competition combining sport, coexistence, and values.
• MICIntegra (Adapted Football Tournament) An adapted football tournament held annually in Vidreres (Costa Brava) for players with intellectual disabilities, run alongside the main MICFootball Easter tournament to promote inclusive sports participation and demonstrate the integrating power of sport.
• MICFootball7 A summer tournament for younger players, providing their first professional football experience, held at the Mediterranean Sports Village.
• MICFootfem An exclusive tournament for female players aged 10 to 19, scheduled as a special weekend event to end the football season.
• MICFootball TV An exclusive OTT streaming platform broadcast live and on-demand across MICFootball tournament venues using AI-equipped cameras, providing global match coverage that reached 400,000 views and 24,000 registered users across 89 countries during the 2025 edition.
• MICStore (Official Merchandise Store) Online store selling official MICFootball branded merchandise including apparel and accessories to participants, families, and fans.
• MICPlayers (Alumni Programme) Alumni programme that tracks and showcases former MICFootball participants who have reached professional football careers, including Lamine Yamal, Cole Palmer, Rodri, Marcus Rashford, Pedri, Aitana Bonmatí, and Dani Carvajal.

Quantifiable outcome

• 400,000 views from 24,000 registered users across 89 countries through MICFootball TV (2025 edition)
• +3 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core and minor.

• E+ (ATM MEDIA)coreTechnology or Integration · 1 April 2025Strategic alliance with E+, the OTT platform managed by ATM MEDIA, to launch MICFootball TV — an exclusive streaming platform that deployed AI-equipped cameras across 10 venues, broadcasting nearly 400 matches live and on-demand during the 2025 edition. The partnership achieved 400,000 views from 24,000 users across 89 countries. ATM MEDIA was founded in 2021 and operates in Europe, Latin America, and Africa.
• CaixaBankcoreGTM or Marketing PartnerCaixaBank appears as a primary sponsor in the sponsor logo section of the MICFootball website. The bank's sponsorship of the tournament provides financial support and brand visibility, with CaixaBank volunteers also participating in the MICIntegra event (La Caixa Volunteers programme).
• PUMAcoreGTM or Marketing PartnerPUMA is a featured sponsor of MICFootball, appearing in the main sponsor logo section of the website, indicating an official equipment or apparel sponsorship relationship.
• Volkswagen EspañaminorGTM or Marketing PartnerVolkswagen appears as a sponsor in the logo section of the MICFootball website, providing automotive sponsorship for the tournament.
• PaniniminorGTM or Marketing PartnerPanini, the collectibles and sticker company, is listed as a sponsor of MICFootball, suggesting a partnership related to collectibles, stickers, or trading cards for participants.
• Diputació de GironacoreGTM or Marketing PartnerThe Girona Provincial Council (Diputació de Girona) co-sponsors the tournament and provides local government support for the event that takes place across 40+ municipalities in the Girona province.
• Generalitat de Catalunya - EsportCatcoreGTM or Marketing PartnerThe Catalan Government's sports department (EsportCat) is an official sponsor of MICFootball, providing institutional support and co-funding through sports development programmes.
• Real Federación Española de Fútbol (RFEF)coreGTM or Marketing PartnerThe Spanish Football Federation (RFEF) is listed as a sponsor of MICFootball, indicating official recognition and support from Spain's national football governing body.
• Federació de Futbol Catalana (FCF)coreGTM or Marketing PartnerThe Catalan Football Federation (FCF) is a sponsor of MICFootball, providing regional football governing body support and legitimacy for the tournament held in Catalonia.
• Fundació La CaixaminorGTM or Marketing PartnerFundació La Caixa appears as a sponsor in the website footer logo section, providing additional corporate social responsibility and foundation-level support.
• Mundo DeportivominorGTM or Marketing PartnerThe Spanish sports newspaper Mundo Deportivo is listed as a media sponsor of MICFootball, providing press coverage and media visibility for the tournament.
• European Union - Next Generation EUcoreGTM or Marketing PartnerMICFootball received EU Next Generation funding through the 'Última Milla' (Last Mile) programme, financed by Spain's Ministry of Industry and Tourism, which supported the digital transformation and streaming capabilities of the tournament.
• Secretaria de Estado de TurismominorGTM or Marketing PartnerSpain's State Secretariat for Tourism appears in the sponsor section as a co-funder, contributing to the tournament's tourism promotion mission for the Costa Brava and Girona region.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Premier League International Cup: Premier League-operated youth tournament featuring top international club academies (including many of the same teams that participate in MICFootball such as PSG, Bayer Leverkusen, Atlético Madrid). A newer, federation-backed competitor that targets the same elite-academy talent pipeline as MICFootball.
• Dallas Cup: Premier international youth football tournament held annually in Texas, USA since 1980. Comparable to MICFootball in age-group structure (U13–U19), participation of elite European academies (Manchester United, Real Madrid, Arsenal historically), and its positioning as a scouting platform for young talent.
• Generation adidas Cup: MLS-operated premier youth football tournament featuring top North American and invited international academies (including Real Madrid, Manchester United, PSG). Comparable to MICFootball as an invite/international youth tournament, with similar age categories and broadcast ambitions.
• Gothia Cup: The world's largest youth football tournament, held annually in Gothenburg, Sweden since 1975. It is the most direct peer to MICFootball — a week-long international youth football tournament attracting thousands of teams globally, with comparable age categories, federation partnerships and tournament-week format.
• SuperCup NI (Milk Cup): Long-running international youth football tournament in Northern Ireland (since 1983), known for attracting Premier League and La Liga academy sides. Comparable to MICFootball in age categories, recruitment of top European academies, and tournament-week format.
• Viareggio Cup: Historic Italian youth football tournament (since 1949) held annually in Tuscany, comparable in format to MICFootball as a multi-age-category international club tournament with elite European academy participation and final-stage play hosted in a coastal Italian region.

Regional players

• WOSPAC Football Academy / Mediterranean Sports Village: Catalan/Mediterranean youth football training and tournament operator hosting events in the same Costa Brava/Girona region as MICFootball. Directly comparable as a regional player in the youth football tournament space, sharing geography and parts of the value chain (training camps, tournament hosting).

Others

• E+ / ATM MEDIA: Strategic technology and OTT streaming partner of MICFootball (MICFootball TV). ATM MEDIA operates in Europe, Latin America and Africa with an AI-powered sports streaming platform, serving as both a tech enabler and a benchmark for sport-streaming business models relevant to MICFootball's media expansion.

Broad incumbents

• FC Barcelona Youth Tournaments (La Masia Cup / MIC Barcelona-style invitationals): Major Spanish football clubs including FC Barcelona and Real Madrid increasingly run proprietary youth invitationals tied to their academies (e.g. La Masia events, Real Madrid Campus Experience). These compete with MICFootball for the attention and participation of top international youth teams.
• UEFA Youth League: The official UEFA-run youth club competition featuring the academies of Champions League participant clubs. Operates broadly in the same elite youth-football space as MICFootball but as a federation-anchored, season-long league rather than a tournament-week event.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights7 records

Customer concentration

• Instagraminstagram.com/micfootball
• Xx.com/micfootballcup
• Facebookfacebook.com/micfootball
• LinkedInlinkedin.com/company/micfootball

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MICFootball