The Woodlawn Cemetery

What The Woodlawn Cemetery does

The Woodlawn Cemetery is a 501(c)(3) non-profit operating a 400-acre National Historic Landmark cemetery in the Bronx, New York, continuously serving families since its 1863 founding. Its core operations span traditional in-ground burial (single, companion, and estate lots), an on-site crematory operating for nearly fifty years with the proprietary ten-step Cremation with Confidence Guarantee that uses digital tracking and stainless-steel identification tags, indoor and outdoor mausoleum options, and cremation memorialization ranging from glass-front niches to the Brookside Cremation Garden and communal ossuary.

Revenue is generated across four primary streams: one-time property and cremation sales, recurring annual care and maintenance contracts, gifts and memberships to the Woodlawn Conservancy (including President's Circle at $1,000+ annually), and ancillary income from public trolley and walking tours, educational field trips, and events at The Woolworth event space. Pricing is approved annually by the New York State Division of Cemeteries, with payment plans, pre-planning discounts, and a range of memorialization tiers starting at $50 for communal scattering. Distribution is regional, executed through direct in-person sales by Family Service Associates, phone and email channels, and coordination with licensed New York State funeral directors.

Beyond cemetery services, Woodlawn operates the Woodlawn Conservancy, which runs a Level II Accredited Arboretum featuring more than 400 tree species, the Bridge to Crafts Careers workforce training program partnering with NYC Department of Youth and Community Development, World Monuments Fund, The Door, and Davey Tree, plus educational programming for students. The property holds the largest collection of funerary art in the United States, with memorials by McKim Mead and White, Louis C. Tiffany, Carrere and Hastings, and Patricia Cronin, drawing 100,000+ visitors annually.

Name

The Woodlawn Cemetery

Legal name

The Woodlawn Cemetery and Conservancy

Website

https://woodlawn.org

Company type

Private

Founded year

1863

Operating status

Operating

Headcount range

51–100 employees

Short description

The Woodlawn Cemetery is a 501(c)(3) National Historic Landmark cemetery and conservancy in the Bronx, offering burial, cremation, mausoleum, arboretum, and educational services to New York metropolitan families since 1863.

Ownership category

akta.pro rank

Headquarters

HQ city

Bronx

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Burial Property Sales: Sale of cemetery lots including single, companion, estate lots, and mausoleum crypts. Properties are available in historic and newer sections of the cemetery.
2. Cremation Services: On-site crematory services with 10-step Cremation with Confidence process. Includes committal services at The Woolworth venue.
3. Annual Care and Maintenance: Ongoing lawn care, landscaping services, memorial cleaning, and special maintenance services for lot owners.
4. Conservancy Memberships and Donations: Tax-deductible donations to the 501(c)(3) Woodlawn Conservancy supporting preservation, educational programs, and restoration. President's Circle memberships at $1,000+ annually with exclusive benefits.
5. Preplanning Guide and Services: Free planning guides and living will kits provided; advanced planning services for future burial and cremation arrangements.
6. Tours and Events: Public trolley tours, walking tours, and private group tours. Events include concerts and educational programming.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Woodlawn Cemetery operates a 400-acre National Historic Landmark cemetery and on-site crematory in the Bronx, NY, providing traditional in-ground burial lots, mausoleum crypts, cremation services backed by a proprietary 10-step "Cremation with Confidence" tracking guarantee, cremation memorialization (indoor/outdoor niches, scattering garden, The Woolworth), pre-planning services, paid public tours and annual events, and Conservancy membership, educational field trips, and genealogical research services.

Product overview

The Woodlawn Cemetery offers a comprehensive suite of memorial and burial services centered around its 400-acre National Historic Landmark cemetery in the Bronx, New York. The core offerings include traditional in-ground burial services (single, companion, and estate lots) and on-site crematory services backed by the proprietary Cremation with Confidence Guarantee. Supporting services include mausoleum options (indoor and outdoor), cremation memorialization (niches, gardens, scattering), and event space at The Woolworth. The organization also operates an educational conservancy with programs including trolley and walking tours, field trips, the Bridge to Crafts Careers workforce training, and an accredited Level II Arboretum featuring over 400 tree species.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 100,000+ visitors annually from around the world
• +2 more outcomes

Segments3 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered minor and core.

• ArbNet Arboretum Accreditation ProgramminorOthers · 1 January 2017Administers arboretum accreditation program recognizing Woodlawn's Level II status based on professional practices standards.
• The Morton ArboretumminorOthers · 1 January 2017Partner organization in the ArbNet accreditation program that recognized Woodlawn's Level II Arboretum status.
• The DoorcoreStrategic or Co-development PartnerYouth development agency serving as Woodlawn's social services partner for the Bridge to Crafts Careers program. Provides wrap-around services including resume preparation, job interviews, placement assistance, and counseling for housing, child care, and financial management.
• World Monuments FundcoreStrategic or Co-development PartnerPartner in preservation training programs, providing expertise and support for training young people aged 18-24 in masonry restoration and historic preservation skills.
• The Davey Tree Expert CompanycoreStrategic or Co-development PartnerProvides instructors and technical support for the Landscape Restoration Training Program. The Davey Institute offers research, education, and training for landscape architecture and arborcare.
• Davey Tree InstituteminorStrategic or Co-development PartnerTechnical support provider for the Landscape Restoration Program, contributing to hands-on and classroom training at Woodlawn.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Trinity Church Cemetery: Manhattan-based historic cemetery operated alongside an active church parish; offers burial, cremation, and memorial services. Comparable as a long-standing NYC cemetery with a religious-affiliated, non-profit operating structure.
• Green-Wood Cemetery: Historic 478-acre cemetery in Brooklyn, NY, founded in 1838 with National Historic Landmark status. Directly comparable as a NYC historic, non-sectarian cemetery offering burial, cremation, and heritage tourism programming to a similar demographic.
• Cypress Hills Cemetery: Historic non-sectarian cemetery straddling Brooklyn and Queens. Comparable as a non-sectarian, NYC-area cemetery offering burial, cremation, and mausoleum options to overlapping families and funeral homes.
• Sleepy Hollow Cemetery: Historic non-profit cemetery in Sleepy Hollow, NY, known for notable residents (Washington Irving) and heritage tourism. Directly comparable as a heritage-driven, non-profit cemetery leveraging its historic status for tours and educational programming.
• Mount Auburn Cemetery: Cambridge, MA-based historic non-profit cemetery founded in 1831, designated a National Historic Landmark. Comparable as a pioneering garden-style cemetery with arboretum credentials, heritage tourism, and educational programming.
• Calvary Cemetery: One of the largest cemeteries in the U.S., located in Queens, NY. Comparable as a high-volume NYC-area Catholic cemetery offering traditional burial and cremation services to a similar regional customer base.
• Laurel Hill Cemetery: Historic non-profit cemetery in Philadelphia, PA, designated a National Historic Landmark. Comparable as a heritage-driven, non-profit cemetery with active conservation, tours, and educational programming targeting urban visitors.
• Graceland Cemetery: Historic non-profit cemetery in Chicago, IL, with notable funerary monuments and heritage programming. Comparable as a non-profit, design-forward historic cemetery leveraging architectural significance and educational outreach.

Broad incumbents

• Arlington National Cemetery: Federally operated national cemetery in Virginia, designated a National Historic Landmark. Comparable as a large landmark-status cemetery with heritage tourism and educational programming, though government-operated rather than non-profit.
• Forest Lawn Memorial-Parks & Mortuaries: Large multi-location for-profit cemetery and mortuary operator in Southern California. Comparable as a full-service cemetery/cremation/mortuary operator, but operates at greater scale as a commercial (rather than non-profit) entity with broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/woodlawn-cemetery-conservancy
• Xx.com/woodlawncemny

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Woodlawn Cemetery