PWN

What PWN does

PWN (Puur Water & Natuur) is a regulated Dutch drinking water company and nature reserve manager founded in 1920, headquartered in Velserbroek, North Holland. Under the Drinkwaterwet, PWN holds an exclusive monopoly on drinking water supply across North Holland province, producing approximately 112 billion liters annually at facilities in Andijk, Heemskerk, and within the dune area, with 45% of water naturally purified through the North Holland dune ecosystem. The company serves 804,160+ household, business, and institutional connections representing 1.7 million end customers, distributing through a physical pipeline network and managing accounts via the Mijn PWN self-service portal.

Beyond water, PWN manages over 7,500 hectares of protected dune nature across the Noordhollands Duinreservaat (5,300 ha) and Nationaal Park Zuid-Kennemerland (3,800 ha), operating three visitor centers, selling mandatory dune access cards, running nature excursions, and renting meeting facilities at Bezoekerscentrum De Hoep. Revenue mechanics combine regulated consumption charges and fixed connection fees for water (subscription/recurring), industrial water through the 2024 NH-Water B.V. joint venture with Evides Industriewater (managed services), and unit-priced dune cards and meeting venue rentals (one-time/access). As a non-profit (organisatie zonder winstoogmerk), PWN reinvests revenues into water infrastructure and nature conservation, receiving no subsidies for nature management. Customer segments span residential households, business and industrial customers, nature recreation visitors, and corporate meeting planners, all served primarily through direct infrastructure connections and digital channels within a single domestic market.

Name

PWN

Legal name

PWN

Website

https://pwn.nl

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

501–1,000 employees

Short description

PWN is a regulated Dutch non-profit drinking water monopoly serving 1.7 million customers in North Holland, operating 112 billion liters of annual production — 45% naturally purified through its 7,500+ hectares of managed dune nature reserves.

Ownership category

akta.pro rank

Headquarters

HQ city

Velsen

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Technology or R&D, Supply Chain

Revenue model

1. Drinking Water Supply: PWN supplies drinking water to 804,160 households, businesses, and institutions in North Holland province, generating revenue through water consumption charges and fixed connection fees (vastrecht). The organization operates as a non-profit entity.
2. Dune Card Sales: Revenue from sale of dune access cards (duinkaarten) required for entry into the Noordhollands Duinreservaat. Card prices range from €2 (1-day) to €47.50 (3-year plastic). Revenue directly funds dune conservation and maintenance.
3. Meeting and Event Venue Rental: Bezoekerscentrum De Hoep offers meeting rooms and conference facilities in the dunes. Pricing from €33 (half day) to €44 (full day) per person, plus flex workspace options at €5/hour.
4. Industrial Water via NH-Water B.V. Joint venture with Evides Industriewater to supply industrial water and services in North Holland province, serving non-drinking water needs of industrial customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels10 records

Core offering

PWN purifies surface water to drinking water at production facilities in Andijk and Heemskerk (with 45% of supply further purified through natural dune filtration) and distributes it via pipeline infrastructure to 804,160+ households, businesses, and institutions in North Holland province. The organization also manages over 7,500 hectares of dune nature reserves (Nationaal Park Zuid-Kennemerland and Noordhollands Duinreservaat), operates three visitor centers, sells mandatory dune access cards, and supplies industrial water through the NH-Water B.V. joint venture with Evides Industriewater.

Product overview

PWN (Puur Water & Natuur) operates as a drinking water company and nature manager in North Holland, offering a dual-core portfolio consisting of drinking water supply and dune/nature conservation. The drinking water business includes production at three facilities (Andijk, Heemskerk, Mensink), distribution to 804,160 households, customer portal (Mijn PWN), industrial water via the NH-Water B.V. joint venture, and public water taps. The nature management side encompasses the Noordhollands Duinreservaat and Nationaal Park Zuid-Kennemerland (totaling over 7,500 hectares), supported by three visitor centers offering activities, excursions, and meeting facilities. Revenue from dune cards directly funds conservation efforts. The organization also provides business services including connection infrastructure, fire hydrant management, and temporary water supplies.

Differentiator

Problem solved

Functional benefit

Products and services

• Drinking Water Supply PWN purifies surface water to drinking water quality at production facilities in Andijk and Heemskerk (with 45% of volume further treated via natural dune filtration) and supplies 112 billion liters annually to 804,160 households, businesses, and institutions across North Holland province.
• Nature Management (Duinbeheer) PWN manages over 7,500 hectares of dune nature reserves in North Holland, including Noordhollands Duinreservaat and Nationaal Park Zuid-Kennemerland, maintaining flora and fauna while enabling public recreation.
• Mijn PWN Customer Portal Online self-service portal enabling residential and business customers to submit water meter readings, declare moves, view invoices, and manage their drinking water account.
• Duinkaart (Dune Card) Mandatory access card for visitors aged 18+ to enter the Noordhollands Duinreservaat, offered as digital or plastic passes with 1-day, 1-week, 1-year, and 3-year validity options. Prices range from €2 (1 day) to €47.50 (3-year plastic). Revenue directly funds dune conservation.
• Nationaal Park Zuid-Kennemerland 3,800-hectare national park between IJmuiden and Zandvoort featuring dunes, beaches, forests, and historic estates. Open to the public without a dune card, with parking fees supporting park maintenance.
• Noordhollands Duinreservaat Approximately 5,300-hectare nature reserve stretching 20 kilometers between Wijk aan Zee and Bergen, consisting of dunes, beaches, and forests with diverse plant and animal species. Mandatory dune card required for entry.
• Bezoekerscentra (Visitor Centers) Three visitor centers - De Hoep (Castricum), De Kennemerduinen (Bloemendaal), and De Duinheide (Bergen) - serve as starting points for visits to the dune reserves with exhibitions, activities, dune card sales, and nature education.
• Activities and Excursions Nature-based activities including guided tours, children's programs, workshops, and outdoor experiences organized at visitor centers and throughout the dune areas.
• Meeting and Conference Facilities (Bezoekerscentrum De Hoep) Meeting rooms and conference facilities at Bezoekerscentrum De Hoep in Castricum with modern AV equipment, fairtrade catering, WiFi, parking, and dune access. Pricing from €33 (half day) to €44 (full day) per person.
• PWN Watertap (Public Drinking Water Tap Points) Public drinking water tap points installed across North Holland in collaboration with municipalities and businesses, providing free access to drinking water and reducing plastic bottle waste.
• Industrial Water (via NH-Water B.V.) Industrial water and services supplied through the NH-Water B.V. joint venture with Evides Industriewater, serving industrial customers in North Holland with process water from various sources including surface water, domestic, and industrial effluent.
• Fire Hydrant Services Products and services for the fire department including installation, replacement, or removal of fire hydrants, along with usage instructions and inspections.
• Water Connection Services Water connection infrastructure services including new connections, disconnection, construction connections, and temporary connections for events or filling swimming pools.

Quantifiable outcome

• 804,160 households, businesses and institutions served with reliable drinking water
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Hoogheemraadschap Hollands NoorderkwartiercoreStrategic or Co-development Partner · 26 January 2026Water management authority collaborating with PWN on the De Zanderij project to create climate-adaptive water storage, nature, and recreation areas. Partnership ensures future-oriented water management in the area through use of weirs.
• Provincie Noord-HollandcoreStrategic or Co-development Partner · 26 January 2026Province of North Holland acquired land for De Zanderij project and integrated it into Natuurnetwerk Nederland (NNN). Funded nature restoration work and provided project support.
• NH-Water B.V. (Joint Venture)coreStrategic or Co-development Partner · 1 September 2025PWN and Evides Industriewater (EIW) formed a joint venture NH-Water B.V. to supply industrial water and industrial water services in North Holland province. EIW brings extensive experience in producing various types of process water for specific applications from different water sources including surface water, domestic and industrial effluent.
• NatuurmonumentencoreStrategic or Co-development PartnerNature conservation organization collaborating on dune area management. Together with Staatsbosbeheer and PWN, they developed the Management and Implementation Plan for the dune areas.
• StaatsbosbeheercoreStrategic or Co-development PartnerGovernment nature management organization collaborating on dune area management in Nationaal Park Zuid-Kennemerland and Noordhollands Duinreservaat.
• IVNminorOthersEnvironmental education organization involved in the Beheer en Inrichtingsplan (Management and Implementation Plan) for the dunes along with municipalities, Hoogheemraadschap van Rijnland, Province of North Holland, and citizens.
• Gemeente CastricumminorStrategic or Co-development PartnerLocal municipality responsible for planning procedures, zoning plan establishment, and necessary permits for the De Zanderij nature restoration project.
• WaternetminorStrategic or Co-development PartnerWater management organization collaborating on dam deer population management and shared management of the Zandpoort ecoduct connecting Amsterdamse Waterleidingduinen with Nationaal Park Zuid-Kennemerland.
• Het WaterlaboratoriumcoreTechnology or IntegrationShared quality assurance institute for water companies Dunea, Waternet, and PWN. Conducts quarterly water composition analysis and quality monitoring for PWN's drinking water supply areas.
• Mee(r)Makers CommunityminorStrategic or Co-development PartnerOpen network initiated by PWN connecting water managers, residents, researchers, policymakers, and builders working on Nature-based Solutions for clean drinking water, resilient water systems, and healthy ecosystems. Source projects include Klimaatbuffer IJsselmeer and LIFE Watersource-project.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Oasen: Dutch drinking water company serving the Gouda and surrounding region (Zuid-Holland/Utrecht border area). Oasen operates as a smaller regional monopoly in the same regulated drinking water utility category, with comparable scale, business model, and regulatory framework as PWN.
• Waterbedrijf Groningen: Drinking water provider for the province of Groningen and parts of Drenthe and Friesland. Comparable as another Dutch regional water monopoly with a similar business model (surface water purification, regulated tariffs, long-term infrastructure ownership).
• Brabant Water: Drinking water utility serving the province of North Brabant. Brabant Water is a comparable regional Dutch water utility with a similar regulated monopoly structure, customer-base scale (over 1 million connections), and capital-investment profile.

Others

• Natuurmonumenten: Netherlands' largest nature conservation organization and PWN's partner in dune reserve management. Comparable because Natuurmonumenten manages similar large-scale protected nature areas, although as a non-profit conservation body rather than a water utility — relevant for benchmarking PWN's nature management business.
• Staatsbosbeheer: Dutch government organization managing state-owned nature areas, and a PWN partner in Nationaal Park Zuid-Kennemerland and Noordhollands Duinreservaat management. Comparable as a peer organization managing large-scale Dutch dune and nature areas with public funding, though operating under a different institutional model.

Direct peers

• Waternet: Water utility for Amsterdam and surrounding area, jointly owned by the municipality and Amstel, Gooi en Vecht water authority. PWN, Waternet, and Dunea share the quality-assurance institute Het Waterlaboratorium, and Waternet operates in the same regulated Dutch drinking water market with comparable geographic monopoly structure.
• Dunea: Dutch drinking water utility serving South Holland region, also operating dune-based natural water purification (in the Amsterdamse Waterleidingduinen). Dunea shares PWN's exact business model — surface water purification through coastal dune ecosystems combined with nature management — making it the closest functional peer.
• Evides: Drinking water company serving Zeeland, parts of Zuid-Holland, and Tholen, and PWN's joint venture partner in NH-Water B.V. for industrial water. Evides is comparable through its regulated drinking water business and is directly relevant as the partner of PWN's industrial water expansion strategy.

Broad incumbents

• Vitens: The largest drinking water company in the Netherlands, serving over 5.8 million customers across multiple provinces including Flevoland, Friesland, Gelderland, Overijssel, and Utrecht. Vitens is a broader incumbent in the same regulated drinking water utility category, with a larger scale and more diversified geographic footprint than PWN.
• Northumbrian Water: UK regulated water utility serving the North East of England, comparable in scale to PWN by customer count and in the regulated monopoly category. Northumbrian Water provides a useful cross-border reference point for PWN's infrastructure renewal economics and ESG financing strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PWNwaternatuur
• LinkedInlinkedin.com/company/pwn
• Instagraminstagram.com/pwnwaternatuur

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PWN