What Cornerstone Services, Inc. does

Cornerstone Services, Inc. (CRST) is a privately held, founder-owned full-service direct mail company founded in 1998 and headquartered at 31 South Ohioville Road in New Paltz, New York. The company operates an integrated in-house production facility handling the entire direct mail workflow — data targeting, list processing (including CASS/DPV verification and NCOA cleansing), graphic design, commercial printing, USPS presort automation, Intelligent Mail barcoding, and postal induction at the USPS Business Mail Entry Unit in Newburgh, NY. All operations are conducted at the New Paltz site with no outsourcing, supported by owner Sean Griffin, a USPS-certified Mailpiece Design Professional with 25+ years of experience.

CRST's revenue is generated primarily through unit-priced professional services across multiple service lines: direct mail campaigns ($0.48–$1.10 per piece all-in), EDDM campaigns (with retail postage of $0.247/piece and bundled all-in costs of $0.48–$0.72/piece), mailing list sales ($40–$200 per 1,000 names depending on list type), list processing ($75 per 1,000 records), nonprofit mailing assistance with PS Form 3624 authorization, union printing for political clients, and a smaller web design add-on. Pricing is pay-as-you-go with volume discounts.

The company employs a sales-led go-to-market targeting five primary customer segments across Ulster, Dutchess, and Orange counties in the Hudson Valley: local businesses and retailers, nonprofits, political campaigns, municipal governments, and real estate professionals. Distribution is direct-to-customer via the New Paltz facility, with lead generation driven by an SEO-optimized website and an educational blog authored by the owner. Customer examples span SMBs (Tango Insurance, Lawrence Hearing, local restaurants, real estate agents) and a few enterprise accounts (Waste Management, Cintas, O'Dwyers Public Relations). Since 1998, CRST has processed over 2.3 million mail pieces, serves 47 municipalities, maintains a BBB A+ rating, and reports a 98% on-time USPS induction rate.

Name

Cornerstone Services, Inc.

Legal name

Cornerstone Services, Inc.

Website

https://crst.net

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

251–500 employees

Short description

Cornerstone Services, Inc. (CRST) is a privately held, founder-owned full-service direct mail company founded in 1998 in New Paltz, NY, serving Hudson Valley businesses, nonprofits, political campaigns, municipalities, and real estate professionals across Ulster, Dutchess, and Orange counties with in-house data, design, printing, and USPS-compliant mailing services.

Ownership category

akta.pro rank

Headquarters

HQ city

New Paltz

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Mail Campaign Services: Full-service direct mail campaigns including mailing list targeting, graphic design, commercial printing, CASS/DPV verification, USPS presort, and postal induction. Revenue generated from design fees, printing fees, data processing fees, and postage pass-through.
2. Printing Services: Commercial printing for postcards, letters, brochures, newsletters, and self-mailers on in-house production equipment
3. Mailing List Sales and Processing: Consumer, business, saturation, new mover, and voter file lists with NCOA processing, CASS certification, deduplication. List processing services for client-provided lists at $75 per 1,000 records when not mailing.
4. EDDM Services: Every Door Direct Mail campaigns including route selection, design, printing, bundling, and USPS delivery at $0.247 per piece postage
5. Non-Profit Mailing Services: Assistance with PS Form 3624 nonprofit mailing authorization and processing mailings at nonprofit postage rates
6. Web Design Services: Professional websites, hosting, and SEO services for small businesses

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Cornerstone Services, Inc. (CRST) is a full-service direct mail company that manages direct mail campaigns end-to-end in-house, including mailing list targeting and data processing, graphic design, commercial printing, USPS-compliant mail preparation (CASS/DPV, NCOA, presort), and postal induction for businesses, nonprofits, political campaigns, and municipalities in the Hudson Valley region of New York.

Product overview

Cornerstone Services, Inc. (CRST) is a full-service direct mail company offering a unified suite of services under one roof. The core portfolio includes Direct Mail Campaigns as the primary service, supported by Data Lists for targeted audience selection, Printing Services for production, Mailing Services for USPS compliance, and Graphic Design for mail piece creation. Additional specialized offerings include EDDM for saturation mailing without a list, Non-Profit Mailing for discounted rates, Union Printing for political/labor organizations, and Web Design as an add-on service. All operations are handled in-house at their New Paltz, NY facility with no outsourcing.

Differentiator

Problem solved

Functional benefit

Products and services

• Direct Mail Campaigns End-to-end direct mail campaign management including mailing list targeting, graphic design, commercial printing, USPS-compliant mail preparation, and postal induction delivered in-house.
• Data Lists Targeted mailing lists including consumer demographics, B2B firmographics, saturation lists, new mover lists, and NCOA-cleaned addresses with custom geographic segmentation.
• Printing Services Commercial printing for postcards, letters, brochures, newsletters, and self-mailers using in-house production equipment at competitive rates.
• Mailing Services USPS-compliant automation presort addressing and mail preparation including CASS/DPV verification, NCOA processing, and Intelligent Mail barcoding for automation discounts.
• Graphic Design USPS-standard mail piece design optimized for visual impact and postal automation compliance.
• EDDM (Every Door Direct Mail) USPS Every Door Direct Mail program allowing blanket mailing to every household on selected postal carrier routes without a mailing list, including route selection, design, printing, bundling, and USPS delivery at $0.247 per piece postage.
• Non-Profit Mailing Discounted postage rates (37-52% savings) and PS Form 3624 authorization assistance for qualifying 501(c)(3) nonprofit organizations.
• Union Printing Printing services for political and labor organizations requiring union printing credentials and Allied Printing Trades Council labels.
• Web Design Professional websites, hosting, and SEO services for small businesses.

Quantifiable outcome

• Average direct mail response rate of 4.4% for house lists (36x higher than email's 0.12%)
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• USPS (United States Postal Service)coreStrategic or Co-development PartnerUSPS-certified direct mail partner listed on the USPS Printer Directory. Maintains active mailing permits, processes CASS-certified addresses, and meets all USPS automation requirements. Handles postal induction at the Business Mail Entry Unit (BMEU) in Newburgh, NY. Manages nonprofit mailing authorizations (PS Form 3624) for qualifying organizations.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Allegra Marketing & Print: Franchise network of locally owned marketing and print shops offering direct mail, printing, and signage services to SMBs. Directly comparable as a locally-rooted full-service print and mail provider competing for the same SMB customers and political/nonprofit campaigns.
• PsPrint: Online commercial printing and direct mail services provider offering postcards, brochures, EDDM, and mailing services to SMBs. Comparable as a direct mail and printing services provider targeting similar SMB and political campaign customers, though delivered nationally via web rather than local facility.
• NextDayFlyers: Online commercial printing and direct mail services provider offering postcards, EDDM, and bulk mailing to SMB customers nationwide. Comparable in printing and EDDM service mix, though national web-based delivery rather than regional in-person service.
• PrintingForLess: Online commercial printer offering postcards, brochures, direct mail pieces, and EDDM services to SMB and mid-market customers. Comparable product suite but web-platform delivery model rather than local full-service facility with hands-on design and data services.

Emerging players

• Lob: API-driven direct mail automation platform that enables businesses to send postcards, letters, and checks programmatically. Comparable as a direct mail execution provider but differs in being technology-first and remote rather than local-facility-based, making it more of a parallel channel than a direct local competitor.
• Postalytics: SaaS platform for direct mail campaign automation with integrated print and mailing fulfillment. Comparable as a direct mail execution provider serving SMB and mid-market senders, though delivered as technology rather than a local production facility.

Broad incumbents

• Taylor Corporation: Large diversified printing and marketing services conglomerate offering direct mail, commercial print, and personalized communications at national scale. Comparable as a direct mail provider but with vastly broader scale, multi-channel portfolio, and enterprise customer base.
• Cimpress / Vistaprint: Mass-customization printing and marketing services company operating Vistaprint and related brands across small business printing, signage, and direct mail. Comparable in end-market (SMB marketing materials) but orders of magnitude larger and web-platform led rather than local-service led.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CRSTNET
• LinkedInlinkedin.com/company/cornerstone-services-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cornerstone Services, Inc.