What Green Imaging does

Green Imaging, PLLC is a Houston, Texas-based radiologist-led virtual diagnostic imaging network founded in 2011 by Dr. Cristin Dickerson. Rather than operating owned imaging centers, the company aggregates access to 4,500-5,000+ independent, accredited imaging facilities across all 50 US states and resells unused facility capacity at transparent, bundled cash prices to self-pay patients and self-insured employers. Core services span MRI (1.5T, 3T, open, upright, large bore), CT, PET/CT, mammography (2D/3D), ultrasound, X-ray, DXA bone density, echocardiography, arthrograms, myelograms, and nuclear medicine, with all interpretations performed by board-certified, fellowship-trained radiologists.

The technology stack centers on a PACS portal (powered by sepStream), a Navigator Portal enabling providers to search bundled services by CPT code and zip code, a Green Patient Connect mobile app for physician order submission, and a Patient Concierge scheduling platform supporting text-based intake. A collaboration with an FDA-approved AI provider adds quantitative bone density assessment extractable from any body CT, allowing dual cardiovascular-and-bone-density screening without additional radiation. SOC 2 Type II compliance, Validation Institute verification, and a $100,000 ERISA Immunity Guarantee back the company's clinical and data security claims.

Revenue is generated through two primary streams. In the self-pay channel, patients pay transparent upfront unit prices (e.g., MRI from $390, CT from $250, mammogram from $125, X-ray from $50, DXA $150-$200) with no separate radiologist fee or split billing. In the employer channel, the Green Direct program contracts directly with self-funded employer groups, which receive a single monthly invoice for all procedures with no claims management, typically achieving 40-60% savings on imaging costs and up to 8% on total healthcare spend. Distribution is sales-led: direct enterprise contracting with employer HR/benefits teams, supplemented by a benefits advisor and TPA channel, DPC physician referrals via the Navigator Portal, and direct-to-consumer scheduling by phone, text, or web. Supporting offerings include teleradiology reads, peer review, overreads, second opinions, and expert witness services.

Name

Green Imaging

Legal name

Green Imaging, PLLC

Website

https://greenimaging.net

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Green Imaging is a Houston-based radiologist-led virtual network providing affordable diagnostic imaging across 4,500+ facilities in all 50 US states, serving self-insured employers and self-pay patients with transparent bundled pricing and AI-enabled bone density screening.

Ownership category

akta.pro rank

Product category

Diagnostic Imaging Services

NAICS

Diagnostic Imaging Centers (621512), Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Medical Laboratories (8071)

akta.pro primary industry

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)

akta.pro secondary industries

Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB), Breast Imaging Centers (Mammography/Tomosynthesis) (HLAFAKAD), Nuclear Medicine & Molecular Imaging (SPECT/PET) (HLAHABAE)

Keywords

• Diagnostic imaging services
• Medical imaging network
• Radiology interpretation services
• Imaging cost containment
• Self-funded health plans

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct-Pay Patient Services: Self-pay patients pay cash prices for imaging procedures. Prices are transparent and quoted upfront. This serves uninsured patients, high-deductible patients, and those choosing Green Imaging over traditional insurance.
2. Employer Health Plan Contracting: Direct contracting with self-insured employer groups. Clients receive one monthly invoice for all procedures performed. No claims management required from employer. Typically saves clients 40-60% on imaging costs and up to 8% on total healthcare spend.
3. Health Sharing Ministries and Cost-Containment Programs: Partnership with health sharing ministries and other cost containment programs to provide affordable imaging as an alternative to traditional insurance.
4. DPC-Centric Health Plan Integration: Bundled services with Direct Primary Care health plans, offering pre-negotiated rates for imaging services as part of DPC benefits packages.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Green Imaging operates a radiologist-led virtual network of 4,500+ accredited diagnostic imaging centers across all 50 U.S. states, reselling unused facility capacity at a discount to offer MRI, CT, PET/CT, mammography, ultrasound, X-ray, bone density (DXA), echocardiography, and nuclear medicine at transparent cash-pay prices (e.g., MRI from $390, mammogram from $125). The platform also contracts directly with self-insured employers (Green Direct) as a bolt-on benefit delivering 40–60% imaging savings and up to 8% total healthcare spend reduction through claims-free consolidated monthly billing.

Product overview

Green Imaging operates as a radiologist-led direct-pay network of diagnostic imaging facilities, offering a unified platform of imaging services through over 5,000 independent, accredited imaging centers across all 50 US states. The core offering is the Green Imaging Network, which provides MRI (1.5T, 3T, open, upright, large bore), CT scans, PET/CT, mammography (2D/3D), ultrasound, X-ray, bone density (DXA), echocardiography, arthrograms, myelograms, and nuclear medicine. The platform is built around transparent, upfront pricing with no hidden fees or split billing. Green Direct serves as the employer-facing direct contracting platform enabling self-insured groups to access the network with claims-free billing and reported savings of 40-60%. Supporting modules include the Navigator Portal for provider ordering, Green Patient Connect app for physician order submission, concierge-level Radiologist Services with teleradiology capabilities, Expert Witness Services, Peer Review, Overreads, and Second Opinions. AI Bone Density Assessment represents an innovative addition, using FDA-approved AI to extract bone density measurements from any CT scan. The company operates as a bolt-on benefit to existing health plans, serving employers, cost-containment groups, and private-pay patients.

Differentiator

Problem solved

Functional benefit

Brands

• Green Patient Connect: Mobile application for patients to submit orders and access imaging services
• Green Direct

Products and services

• Green Imaging Network A radiologist-led virtual network of 4,500+ diagnostic imaging facilities across all 50 U.S. states that delivers affordable MRI, CT, PET/CT, mammography, ultrasound, X-ray, bone density (DXA), echocardiogram, arthrogram, myelogram, and nuclear medicine services to self-insured employers and self-pay patients.
• MRI Services Magnetic resonance imaging services offered at 1.5T standard, 3T, open, upright, and large bore MRI machines at independent imaging facilities, with transparent cash pricing starting at $390.
• CT Scan Services Computed tomography imaging services available with and without contrast, covering various body regions and clinical indications, with cash pricing from $250 and AI bone density add-on capability.
• PET/CT Services Positron emission tomography combined with CT imaging for cancer staging, detection, and treatment planning.
• Mammography Services 2D and 3D screening and diagnostic mammography services with board-certified radiologist interpretation, starting at $125 self-pay for screening.
• Ultrasound Services Diagnostic ultrasound (sonogram) imaging for various clinical applications including abdominal, pelvic, cardiac, and vascular studies.
• X-Ray Services Digital X-ray imaging services starting as low as $50 per standard X-ray for self-paying patients.
• Bone Density (DXA) Services Dual-energy X-ray absorptiometry (DXA) scans for osteoporosis screening and bone mineral density measurement, typically priced at $150–$200.
• Echocardiogram Services Cardiac ultrasound imaging including transthoracic, transesophageal, stress echocardiograms, and 3D echocardiography for heart disease diagnosis.
• Specialty Imaging Services (Arthrogram, Myelogram, Nuclear Medicine) Advanced imaging including arthrograms, myelograms, and nuclear medicine procedures for specialized diagnostic needs.
• Green Direct Direct contracting platform for self-insured employer groups providing access to Green Imaging's network with transparent bundled pricing, no claims management, and a single monthly invoice for all procedures performed.
• Radiologist Services Concierge-level radiology interpretation services including board-certified reads, subspecialty consultations, teleradiology, backup coverage, and direct communication with referring physicians.
• Expert Witness Services Radiology expert witness services provided by board-certified radiologists for legal proceedings.
• Peer Review Services Radiology peer review services for quality assurance and medical professional oversight.
• Overreads Secondary radiology interpretation services where Green Imaging radiologists review imaging studies performed elsewhere.
• Second Opinions Second opinion radiology consultation services for patients seeking additional review of their imaging studies.

Quantifiable outcome

• 40% to 60% savings on imaging costs compared to hospital-based imaging
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• FDA-Approved AI Technology ProvidercoreTechnology or IntegrationGreen Imaging is collaborating with the first FDA Approved AI technology to quantitatively assess bone density from any body CT exam. This partnership enables dual calcium score/qCT bone density screening without additional radiation.
• Cicero InstitutecoreStrategic or Co-development PartnerPartnered with Cicero Institute and Senior Fellow Josh Archambault to discuss Texas House Bill 2002 and healthcare market changes at Free Market Medical Association Houston events.
• Next LevelminorStrategic or Co-development PartnerCo-hosted panel with Next Level to discuss stop-loss insurance at Houston FMMA Event Q2, 2024.
• Altiqe ConsultingminorImplementation/ SI/ Consulting PartnerAllison Cohen De Paoli, Founder of Altiqe Consulting, served as panelist at Green Imaging-hosted event on stop-loss coverage optimization.
• Skyward Specialty InsuranceminorImplementation/ SI/ Consulting PartnerCourtney Davis, Director of Regional Sales at Skyward Specialty Insurance, served as panelist at Green Imaging-hosted stop-loss event.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RAYUS Radiology: National outpatient imaging network (formerly Center for Diagnostic Imaging) operating MRI, CT, and other modalities across the US. Closest scale peer to Green Imaging's 4,500-facility nationwide footprint, though RAYUS owns its centers rather than purchasing unused capacity.
• Touchstone Imaging: Outpatient imaging operator offering MRI, CT, ultrasound, X-ray, and mammography with transparent self-pay pricing. Directly comparable service mix and cash-pay/affordability positioning to Green Imaging.
• MedQuest Associates: Imaging center management and development company operating a network of outpatient diagnostic imaging facilities. Comparable outpatient imaging delivery model and employer/plan relationships.
• Envision Radiology: Outpatient imaging network offering MRI, CT, X-ray, ultrasound, and other modalities across multiple states with transparent pricing. Comparable modality mix and outpatient imaging positioning.

Broad incumbents

• RadNet: Largest US outpatient imaging operator with hundreds of owned centers across multiple states. Competes for self-insured employer imaging volume and represents the scale incumbent Green Imaging must displace in any given market.
• SimonMed Imaging: Large outpatient imaging provider offering MRI, CT, ultrasound, mammography, and X-ray with transparent cash pricing on most studies. Directly comparable modality menu and cash-pay positioning to Green Imaging.
• Akumin: National outpatient imaging and oncology services platform serving hospitals, health plans, and self-pay patients. Comparable modality breadth and self-pay/pricing-transparency angle, though broader service portfolio.
• US Radiology Specialists: Network of partnered radiology practices and imaging centers providing diagnostic imaging and teleradiology services nationally. Comparable geographic reach and physician-led positioning to Green Imaging's radiologist-led model.

Emerging players

• Medmo: Online marketplace that helps patients and providers schedule affordable diagnostic imaging at partner facilities. Same buyer problem (price transparency, lower imaging costs) and adjacent scheduling platform approach.
• StatRad (Teleradiology): Teleradiology provider offering remote image interpretation services to hospitals and imaging centers. Overlaps with Green Imaging's radiologist services line (overreads, second opinions, peer review).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/greenimagingus

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Imaging