Schmidt
Schmidt is a French family-owned manufacturer of made-to-measure kitchens, wardrobes, storage, and bathroom furniture, selling primarily through a European network of concession showrooms to residential consumers with a secondary B2B vertical.
- Company typePrivate
- Founded1959
- HeadquartersLièpvre, France
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Schmidt does
Schmidt is a French privately-held manufacturer of made-to-measure kitchen, wardrobe, storage, and bathroom furniture, operating as SCHMIDT GROUPE S.A.S. from its headquarters in Lièpvre, France. The company runs production facilities in France and Germany and manufactures each order to custom specifications (millimeter-precision, no prefabrication), with a stated 65+ year operating history. Its core product set comprises four lines — Cuisines (custom equipped kitchens), Dressings (wardrobes), Rangements (storage furniture such as libraries, desks, TV units, and under-stair solutions), and Salles de bains (bathroom furniture) — supplemented by add-on categories (outdoor kitchens, tables and chairs) and supporting digital tools including an online 3D Configurator (Creativ'Box) and a customer Project Space (Espace projet).
Schmidt monetizes primarily through one-time sales of custom furniture, hardware sales of third-party appliances bundled into kitchen projects, professional installation services, and a smaller B2B line serving hotels, restaurants, offices, and retailers. Pricing is quote-based and not publicly disclosed; the company periodically runs promotional campaigns (e.g., free installation, discounts up to €2,000). Its go-to-market is sales-led and overwhelmingly retail: a network of independently operated concession showrooms called "Centres Conseil" across more than 20 countries, supported by a small e-commerce storefront (shop.schmidt) for accessories. Customer segments are predominantly individual residential consumers, with a secondary B2B/professional vertical.
The firm positions itself as "Premier réseau européen de cuisines et meubles sur mesure" and "Premier fabricant français." It is family-owned, has no disclosed external investors or parent company, reports 1,001–5,000 employees, and maintains no public revenue disclosure. The technology stack is conventional web infrastructure with social identity (Google, Facebook), Google Maps for store locator, and YouTube embeds; no public APIs, mobile app, or AI/ML capabilities are evidenced in the source material.
Schmidt firmographics
Firmographics- Name
- Schmidt
- Legal name
- SCHMIDT GROUPE S.A.S.
- Website
- https://home-design.schmidt
- Company type
- Private
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Schmidt is a French family-owned manufacturer of made-to-measure kitchens, wardrobes, storage, and bathroom furniture, selling primarily through a European network of concession showrooms to residential consumers with a secondary B2B vertical.
- Ownership category
- akta.pro rank
Schmidt industry classification
Industry- Product category
- Custom Furniture Manufacturing
- NAICS
- Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Wood Kitchen Cabinet and Countertop Manufacturing (337110), Household and Institutional Furniture Manufacturing (33712), Interior Design Services (54141)
- SIC
- Household Furniture (2510), Wood Household Furniture, (No Upholstered) (2511), Office Furniture (2520)
- akta.pro primary industry
- Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG)
- akta.pro secondary industries
- Custom Cabinet Design & Build (HSAPAIAA), Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA), Kitchen & Bath Installation & Project Services (Retail + Install) (CRAIAFAH), Kitchen Permitting, Design & Project Management (HSAPAAAK)
Keywords
Where Schmidt is headquartered
LocationHeadquarters
- HQ city
- Lièpvre
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Schmidt business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Custom Furniture Sales: Schmidt generates revenue primarily through the sale of made-to-measure furniture including kitchens, wardrobes, storage solutions, and bathroom furniture. Products are sold through a network of concession stores with installation services available.
- Appliance Sales: The company also sells appliances (refrigerators, ovens, hobs, etc.) from major brands at discounted prices as part of their kitchen offerings.
- Installation Services: Professional installation services are offered, sometimes included in promotional offers or available as an add-on service.
- B2B/Professional Solutions: Custom furniture solutions for professional spaces including hotels, restaurants, offices, and retail businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Custom furniture pricing based on project scope |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Schmidt product offering
Product offeringCore offering
Schmidt designs, manufactures, and sells made-to-measure kitchen, wardrobe, storage, and bathroom furniture, with each unit custom-built to order in its factories in France and Germany. Products are specified and sold through a European network of "Centre Conseil" advice-center showrooms and designer-led consultations, supported by an online 3D configurator and complementary professional installation services.
Product overview
Schmidt is a European leader in custom furniture, offering a unified platform of made-to-measure interior solutions centered around four core product lines: Cuisines (custom equipped kitchens), Dressings (wardrobes), Rangements (storage furniture including libraries, desks, TV units, closets), and Salles de bains (bathroom furniture). The company operates a 'premium modular' model where all products are manufactured to order in their French and German factories, customized to the millimeter per customer specifications. Supporting services include a 3D Configurator/Creativ'Box for virtual project visualization, Project Space for online project management, and financing solutions. Schmidt positions itself as a full-service provider from design consultation through installation, with dedicated offerings for both consumer (B2C) and professional (B2B) segments.
Differentiator
Problem solved
Functional benefit
Products and services
- Cuisines (Kitchens) Custom-built equipped kitchens available in multiple styles (design, contemporary, modern, rustic, industrial, high-end) and configurations (island, U-shaped, L-shaped, linear, open, compact), with custom door colors, worktops, drawers, storage solutions, integrated lighting, and kitchen furniture, sold primarily to residential consumers.
- Dressings (Wardrobes) Custom wardrobes and closet systems combining practicality and style, offering custom equipment and interior organization solutions for personalized storage in residential homes.
- Rangements (Storage Furniture) Custom storage furniture including libraries, desks, buffets and commodes, pantries and laundry rooms, TV units, closets, room dividers, and under-slope/under-stair solutions.
- Salles de bains (Bathrooms) Custom bathroom furniture featuring clean lines, noble materials, and intelligent layouts, including vanities, washbasins, interior solutions, lighting, mirrors, and other made-to-measure bathroom furniture.
- Tables et chaises (Tables and Chairs) Dining tables, kitchen tables, bar tables, and matching chairs and stools in various styles and finishes, designed to complement Schmidt kitchens and living spaces.
- Outdoor Kitchens Custom outdoor kitchen solutions designed for exterior cooking and entertainment spaces.
- B2B / Professional Solutions Custom furniture solutions tailored for professional spaces including shops, offices, liberal professions, hotels, restaurants, and other hospitality establishments, delivered through a direct enterprise sales team.
Companies that use Schmidt
Customer profileSegments2 records
Ideal customer profiles2 records
Schmidt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature2 records
Schmidt partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Schmidt competitors and assessment
Company assessmentDirect peers
- Nobilia: Germany-based and Europe's largest kitchen manufacturer, producing mass-customized kitchens at scale. Directly comparable to Schmidt as a competitor offering made-to-measure kitchen cabinetry through dealer networks across Europe.
- Hacker Kitchens: Major German kitchen manufacturer with strong presence in Central Europe. Competes with Schmidt in the mid-to-premium custom kitchen segment through independent dealer showrooms.
- Nolte Kitchens: One of Germany's largest kitchen manufacturers, offering custom cabinetry across price points via an extensive dealer network. Closely comparable to Schmidt in product, customization model and distribution approach.
- Poggenpohl: German premium kitchen manufacturer with global showroom presence. Competes with Schmidt at the upper end of the custom kitchen market with comparable design-led positioning.
- Howdens Joinery: UK leader in kitchens and joinery products sold through a trade-only depot network. Comparable to Schmidt as a kitchen manufacturer with an alternative (depot) distribution model serving installers and consumers.
- Leicht Küchen: German premium kitchen manufacturer focused on design-led, custom-built kitchens sold through independent showrooms. Direct competitor to Schmidt in the European premium kitchen segment.
- SieMatic: German premium kitchen brand with a global network of flagship showrooms. Comparable to Schmidt in its premium custom-kitchen positioning, made-to-measure approach and international dealer model.
- Wren Kitchens: UK-based vertically integrated kitchen manufacturer-retailer operating a large network of own showrooms. Direct peer to Schmidt's showroom-led custom kitchen model in the British market.
Broad incumbents
- IKEA: Global home furnishings giant offering modular kitchens (METOD) at value price points through megastore and online channels. Broad incumbent defining the lower-cost end of the kitchen market that Schmidt competes against.
Others
- Leroy Merlin: Major French home-improvement retailer offering kitchen installation, cabinetry and renovation services. Adjacent competitor in the French kitchen retail and installation market rather than a like-for-like manufacturer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Schmidt social profiles
Digital presenceSchmidt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schmidt leadership team
Management profileNumber of profiles
Profiles1 record
Schmidt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schmidt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schmidt
What does Schmidt do?
Schmidt designs, manufactures, and sells made-to-measure kitchen, wardrobe, storage, and bathroom furniture, with each unit custom-built to order in its factories in France and Germany. Products are specified and sold through a European network of "Centre Conseil" advice-center showrooms and designer-led consultations, supported by an online 3D configurator and complementary professional installation services.
Is Schmidt a public or private company?
Schmidt is a private company. It is classified as family owned and is currently operating.
When was Schmidt founded?
Schmidt was founded in 1959. It employs 1,001 to 5,000 people.
Where is Schmidt based?
Schmidt is headquartered in Lièpvre, France, in the Europe region.
How does Schmidt make money?
Four revenue lines are on record. Custom Furniture Sales are the primary driver. The others are appliance Sales, installation Services and B2B/Professional Solutions.
Who are Schmidt's main competitors?
Direct peers on record are Nobilia, Hacker Kitchens, Nolte Kitchens, Poggenpohl, Howdens Joinery, Leicht Küchen, SieMatic and Wren Kitchens. IKEA is listed as a broad incumbent. Leroy Merlin is listed as an others.
Does Schmidt have an API?
No public API is recorded for Schmidt.
What industry is Schmidt in?
Schmidt's product category is Custom Furniture Manufacturing. Its primary akta.pro industry code is CRAIAFAG, Kitchen & Bath Design-Build & Remodeling Showrooms, with a secondary code of HSAPAIAA, Custom Cabinet Design & Build. Its NAICS code is 3371 and its SIC code is 2510.