Referrals Real Estate Agents
- Company typePrivate
- Founded-
- HeadquartersGreenville, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Referrals Real Estate Agents does
Referrals Real Estate Agents is an independent, founder-operated referral agency headquartered in Greenville, South Carolina, that connects home buyers, sellers, renters, and investors with pre-screened local real estate agents across the United States and Canada. Founded by Bernard Smolowitz, a retired award-winning broker with 22 years of prior industry experience, the company operates as a human-driven matching service: consumers submit inquiries via phone, email, or website contact form, and the founder and his small team manually screen and refer vetted agents based on transaction type, location, language preference, and client fit. The service portfolio spans specialized verticals including luxury, commercial, first-time buyers, relocation, investment properties, foreclosures, and land transactions, supplemented by an algorithmic home value estimation tool.
The company's value proposition rests on independence from any brokerage and a stated refusal to accept agent advertising or referral fees, positioning the matching process as objective. The service is free to consumers with no obligation to use referred agents, and the company does not charge agents for inclusion in its network. There is no disclosed technology platform, no proprietary AI capability, and no formal monetization mechanism evident in source materials. Distribution runs through the company website, SEO-optimized city-specific landing pages, blog content, and word-of-mouth referrals.
Referrals Real Estate Agents firmographics
Firmographics- Name
- Referrals Real Estate Agents
- Legal name
- Referrals Real Estate Agents
- Website
- https://referralsrealestateagents.com
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
Referrals Real Estate Agents industry classification
Industry- Product category
- Real Estate Agent Referral Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Other Activities Related to Real Estate (531390)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Real Estate Referral Networks (Agents, Brokers & Lead Gen) (FSAEAMAF)
- akta.pro secondary industries
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA), Buyer Representation Services (BPAJAAAJ), Seller Representation & Listing Services (BPAJAAAK)
Keywords
Where Referrals Real Estate Agents is headquartered
LocationHeadquarters
- HQ city
- Greenville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Referrals Real Estate Agents business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Free Consumer Referral Service: The service is completely free to consumers. The company does not charge any fees to referred agents and does not permit agent advertisements on its platform. Revenue model is not explicitly disclosed, but the service appears to be structured as a consumer-facing matching service without direct monetization from the referral process.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free referral service for all consumers |
Distribution channels3 records
Marketing channels5 records
Referrals Real Estate Agents product offering
Product offeringCore offering
Referrals Real Estate Agents is an independent referral agency that screens, vets, and matches home buyers, sellers, renters, and investors with pre-screened local real estate agents across the US and Canada. The service is provided free of charge to consumers with no obligation to use any referred agent, and recommendations are based on agent performance rather than advertising spend. Specialized agent matching is offered for buyer, seller, investor, relocation, luxury, commercial, first-time buyer, foreclosed property, and land purchase transactions.
Product overview
Referrals Real Estate Agents operates as a free real estate agent referral service that connects home buyers, sellers, renters, and investors with pre-screened local real estate agents across the US and Canada. The core service screens and vets agents based on performance metrics, then matches clients with the most suitable agents for their specific needs. The product portfolio includes specialized referral services for different transaction types: buyer referrals, seller referrals, investment property referrals (including land purchases and 1031 exchanges), relocation referrals, luxury real estate, commercial real estate, first-time homebuyers, foreclosed properties, and land purchases. Additionally, the company offers a home value estimation tool that provides algorithmic property valuations. The service is completely free to consumers with no obligation to use referred agents.
Differentiator
Problem solved
Functional benefit
Products and services
- Real Estate Agent Referral Service A free referral service that connects home buyers, sellers, renters, and investors with pre-screened, vetted local real estate agents across the US and Canada. Matches clients with agents based on specific needs, location, and transaction type, including specialized verticals for buyer, seller, investment, relocation, luxury, commercial, first-time buyer, foreclosed property, and land transactions.
- Home Value Estimation Tool An algorithmic estimation tool that provides instant property value estimates based on property details and market data. Intended for informational purposes only and not a substitute for a professional property assessment.
Companies that use Referrals Real Estate Agents
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles5 records
Referrals Real Estate Agents technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Referrals Real Estate Agents partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Referrals Real Estate Agents competitors and assessment
Company assessmentBroad incumbents
- Redfin: Redfin is a technology-enabled residential brokerage that also matches consumers with its own salaried agents. A broader incumbent that overlaps in agent matching as part of a much wider offering.
- Compass: Compass is a large national residential real estate brokerage that uses technology-driven agent matching for buyers and sellers. Overlaps with the referral service in matching consumers to agents at scale.
- Realtor.com: Realtor.com is a major US real estate portal operated by Move/Realtor that connects consumers with local agents via find-a-realtor tools. Competes indirectly for the same agent-discovery intent.
- Zillow Group: Zillow operates the largest US real estate portal with Premier Agent, a paid lead-generation/agent matching product. Broad incumbent that competes indirectly for the same consumer-agent connection.
- Lower (formerly Rocket Homes): Lower is a digital homeownership platform offering agent matching alongside mortgage and refinancing products. Adjacent incumbent that bundles agent referrals into a wider home-finance experience.
Direct peers
- HomeLight: HomeLight is a venture-backed real estate agent matching platform that connects consumers with top-performing local agents via a free, data-driven matchmaking service. Direct competitor to Referrals Real Estate Agents in the agent referral category.
- UpNest: UpNest (now part of Rocket Homes) runs an agent matching marketplace where consumers receive competing proposals from local agents. Comparable on agent matching mechanics and free-to-consumer positioning.
- Agent Pronto: Agent Pronto is a real estate agent matching service that connects buyers and sellers with pre-screened local agents across the US. Closely comparable independent, free matching model.
- Clever Real Estate: Clever Real Estate matches home buyers and sellers with vetted agents across the US, using a comparable concierge-style model. Direct competitor offering free agent matching with national coverage.
Regional players
- Idealista: Idealista is the leading real estate portal in Spain, Italy, and Portugal with agent matching features. Comparable portal-plus-referral hybrid model but operating in different European geographies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Referrals Real Estate Agents financial estimates
Financial estimateRevenue estimate
Valuation estimate
Referrals Real Estate Agents leadership team
Management profileNumber of profiles
Profiles1 record
Referrals Real Estate Agents funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Referrals Real Estate Agents M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Referrals Real Estate Agents
What does Referrals Real Estate Agents do?
Referrals Real Estate Agents is an independent referral agency that screens, vets, and matches home buyers, sellers, renters, and investors with pre-screened local real estate agents across the US and Canada. The service is provided free of charge to consumers with no obligation to use any referred agent, and recommendations are based on agent performance rather than advertising spend. Specialized agent matching is offered for buyer, seller, investor, relocation, luxury, commercial, first-time buyer, foreclosed property, and land purchase transactions.
Is Referrals Real Estate Agents a public or private company?
Referrals Real Estate Agents is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Referrals Real Estate Agents founded?
Referrals Real Estate Agents was founded in -1.
Where is Referrals Real Estate Agents based?
Referrals Real Estate Agents is headquartered in Greenville, United States, in the North America region.
How does Referrals Real Estate Agents make money?
One revenue line is on record: free Consumer Referral Service.
Who are Referrals Real Estate Agents's main competitors?
Broad incumbents on record are Redfin, Compass, Realtor.com, Zillow Group and Lower (formerly Rocket Homes). Direct peers are HomeLight, UpNest, Agent Pronto and Clever Real Estate. Idealista is listed as a regional player.
Does Referrals Real Estate Agents have an API?
No public API is recorded for Referrals Real Estate Agents.
What industry is Referrals Real Estate Agents in?
Referrals Real Estate Agents's product category is Real Estate Agent Referral Services. Its primary akta.pro industry code is FSAEAMAF, Real Estate Referral Networks (Agents, Brokers & Lead Gen), with a secondary code of BPAJAAAA, Traditional Residential Brokerage (Existing Homes). Its NAICS code is 53121 and its SIC code is 6531.