What Now Form does

Now Form is a privately-held, founder-led strategic design studio headquartered in Gurgaon, India, operating since 2018 with approximately 11-12 core team members supplemented by a network of specialized external collaborators. The firm provides professional design services spanning strategy consulting, digital UX/UI design, branding, and research-led design interventions, rather than selling any discrete software product or platform. Its client base is concentrated in India but includes cross-border engagements, with marquee enterprise logos such as Marriott International (Pan-Asian digital asset redesign), SBI Card (conversational AI chatbot ILA handling 23M+ queries), Raw Mango and SUKETDHIR (luxury fashion brand language and campaigns), Bhaane, Kissaan (agritech), candi Solar (clean energy), and China India Foundation.

The studio's core technology stack is design tooling rather than proprietary software, augmented by a custom responsive asymmetric grid system for photography portfolio delivery, voice-based and iconographic UX patterns for semi-literate agritech users, and specialized conversational interface design frameworks applied to banking chatbots. Its competitive advantages rest on a multidisciplinary in-house team with global design pedigree (Rhode Island School of Design, Maryland Institute College of Art, Lasalle Singapore, MIT Institute of Design), prior in-house experience at C&G Partners NYC, Landor Tokyo, Marriott, Siemens, Microsoft, Uber, BCG, and Ernst & Young, plus a flexible external collaborator network for animation, 3D, packaging, and development.

The business model is project-based professional services delivered through direct enterprise engagement, with no publicly disclosed pricing, no subscription or SaaS component, no disclosed external funding, and no parent or institutional ownership. Marketing and demand generation rely on a public case-study portfolio, organic social presence (LinkedIn, Instagram, Facebook), research publications, and conference speaking rather than paid acquisition. Founder Vikramaditya Sharma (BFA, Rhode Island School of Design; ex-C&G Partners NYC, Landor Tokyo) leads the firm alongside Partner Shonali Ahooja and a senior team that includes a Software Strategist, Head of Research, Client Relations lead, Senior Design Strategist, and multiple Design Strategists.

Name

Now Form

Legal name

Now Form

Website

https://nowform.co

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Now Form is a Gurgaon-based strategic design studio providing UX/UI, branding, and research-led design services to enterprise clients across fashion, financial services, hospitality, agritech, and non-profit sectors, with a multidisciplinary team and project-based delivery model.

Ownership category

akta.pro rank

Product category

Strategic Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

akta.pro secondary industries

Creative & Brand Campaign Development (BPAFAAAB), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Strategic design services
• Brand identity design
• UX/UI design
• Digital design studio
• Branding consulting

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Design Consulting: Project-based engagements involving research, UX/UI design, branding, and digital transformation services for enterprise clients

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Now Form is a strategic design studio that delivers research-led UX/UI design, branding, and digital transformation services for enterprise clients. It operates through project-based engagements spanning strategy, digital design, and brand identity work for clients across fashion, financial services, hospitality, agritech, and non-profit sectors. The studio produces digital experiences, brand systems, websites, mobile applications, and campaign collateral as discrete client projects.

Product overview

Now Form is a strategic design studio that provides services rather than a product company. Their offerings encompass strategy consulting, digital design (UX/UI), and branding services. They work across industries including fashion, finance, hospitality, and agriculture, serving clients such as Marriott International, SBI Card, Raw Mango, SUKETDHIR, and Kissaan. Their approach combines research-led strategy with multidisciplinary design execution, though they do not offer a distinct software product or platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Design Consulting
• UX/UI Design Services
• Brand Identity Design
• Design Research and Publications

Quantifiable outcome

• SBI Card's chatbot ILA addressed over 23 million queries and received over 25,000 service requests
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Landor: Global brand consultancy where Now Form's founder previously worked (Tokyo office). Offers comparable brand strategy and identity services at much larger scale across enterprise clients worldwide.
• Wolff Olins: Global brand consultancy offering brand strategy and experience design to large enterprises including financial services and hospitality clients (overlapping with Now Form's SBI Card and Marriott work).
• IDEO: Global design and innovation consultancy with strong human-centered research methodology mirroring Now Form's research-led approach. Much larger scale, but directly comparable on the strategy-plus-design service model.
• Pentagram: World's largest independent design studio with partner-led model analogous to Now Form's structure. Comparable in multidisciplinary design services (branding, digital, editorial) but at global scale and prestige.

Direct peers

• Idiom Design and Consulting: India-based strategic design consultancy offering brand, packaging, and UX services to enterprise clients. Closely comparable in service mix (strategy + design) and in targeting Indian BFSI and consumer enterprises.
• Ray+Keshavan | the Brand Union: Indian legacy brand and design consultancy with similar strategy-led, multi-disciplinary model and exposure to enterprise clients across sectors. Comparable positioning as a top-tier India-based brand and design house.
• Lemon Design: India-based UX/UI and product design studio serving enterprise and startup clients. Most directly comparable on the digital UX/UI side of Now Form's offering, with similar size and Bengaluru/Gurgaon footprint.
• Fluid Design: Bengaluru-based independent design and brand strategy studio serving consumer and enterprise clients in India. Similar boutique scale, vertical-agnostic positioning, and brand-design core offering.
• Elephant Design: Pune-based independent brand and design studio with comparable size and India enterprise client base across BFSI, hospitality, and FMCG. Direct competitor for the same Indian marquee mandates that Now Form targets.
• Tangent Design: Independent India-based design studio with focus on brand identity, packaging, and digital experiences. Comparable boutique scale and service mix targeting fashion, consumer, and enterprise clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nowform.co
• LinkedInlinkedin.com/company/now-form
• Instagraminstagram.com/nowform

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Now Form