Betty Nansen Teatret

What Betty Nansen Teatret does

Betty Nansen Teatret is a privately operated Danish institutional theatre located at Frederiksberg Allé 57 in Copenhagen, with a second stage called Edison at Edisonsvej 10. The theatre is publicly funded through the Danish Ministry of Culture, Frederiksberg Municipality, and the Danish Arts Foundation, and is governed by a board with representatives from each of those funders. It presents contemporary performing arts across drama, dance, and interdisciplinary formats, anchored by the BETTY UDVIKLER development programme (launched in 2019 with Bikuben Foundation support) which codifies a collective co-creation methodology across extended workshop periods.

The core product is live performance, sold through a direct-to-consumer model: online via the bettynansen.dk website on the Tixly Denmark ticketing platform (switched from Billetten A/S on June 3, 2025), via physical retail at BilletBillet in Nørregade, Copenhagen, and at the venue box offices. Ticket prices span 80–485 DKK depending on production, with tiered fees (15 DKK ticket fee, 15 DKK order fee, 40 DKK phone fee, 75 DKK invoice fee), optional cancellation insurance via Secure My Booking, and 3-year gift cards. Ancillary revenue includes bar sales (with a 10% member discount), an annual art poster programme sold through Format Artspace, and commissions on cancellation insurance. Audience reach extends beyond walk-ins through the 'Vores Betty' loyalty programme (presale access, up to 50% discounts on selected tickets) and the cross-theatre 'Mit Teater' network connecting with Nørrebro Teater, Folketeatret, REPUBLIQUE/REVOLVER, and Østre Gasværk Teater.

Operationally, the theatre is in the middle of a leadership transition, with Niels Erling and Nanna Jelsgaard succeeding Elisa Kragerup and Eva Præstiin and scheduled to unveil their first season on August 14, 2026. The incoming leadership has signalled a programming mix spanning mainstream productions (e.g., Faust) and experimental 'turbo-theatre,' with international co-productions (Wiener Festwochen, Festival d'Avignon) on The Pelicot Trial under Milo Rau. Governance, HR, and compliance functions are run by a named team of approximately 25 staff and a six-member board.

Name

Betty Nansen Teatret

Legal name

Betty Nansen Teatret

Website

https://bettynansen.dk

Company type

Private

Founded year

1852

Operating status

Operating

Headcount range

11–50 employees

Short description

Betty Nansen Teatret is a publicly funded Danish institutional theatre in Frederiksberg, Copenhagen, operating two stages and serving general audiences, schools, and loyalty members with contemporary drama, dance, and interdisciplinary productions sold via its own ticketing platform and partner retail outlets.

Ownership category

akta.pro rank

Product category

Performing Arts

NAICS

Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Community & Amateur Theatre (MPAGABAD)

akta.pro secondary industry

Hybrid Concerts & Live Shows (Venue + Remote Audience) (MPAGAOAE)

Keywords

• Live theatre performances
• Contemporary performing arts
• Theatre ticketing services
• Collective co-creation productions
• Repertory drama and dance

Headquarters

HQ city

Frederiksberg

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Primary revenue stream from ticket sales for theatre performances and events. Ticket prices range from 80-485 DKK depending on performance.
2. Bar Sales: Revenue from bar operations providing drinks to theatre patrons. Members receive 10% discount.
3. Gift Cards: Gift cards valid for 3 years, usable for tickets and bar purchases.
4. Art Posters: Annual art posters created in collaboration with contemporary artists, sold through Format Artspace gallery.
5. Cancellation Insurance: Commission from Secure My Booking cancellation insurance offered at ticket purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Betty Nansen Teatret produces and presents contemporary live theatre performances at two venues in Frederiksberg, Copenhagen, including drama, dance, and experimental turbo-theatre productions. The theatre sells individual tickets (ranging from 80 DKK to 485 DKK depending on the production), runs a free loyalty membership program called Vores Betty with discounts and presale access, and offers ancillary services including bar service, gift cards, school visits, and an annual art poster program.

Product overview

Betty Nansen Teatret is a Danish theater venue offering live theatrical performances, primarily located at Frederiksberg Allé 57 in Copenhagen, with a secondary venue called Edison. The theater presents a variety of productions including drama, dance performances, and contemporary theater. Their primary services include ticket sales for performances, a membership program called 'Vores Betty' offering discounts and benefits, school visits, accessibility services, and gift cards. The theater operates primarily in Danish but also provides English language content. Performances range from classical works like Faust to contemporary pieces and experimental turbo-theatre.

Differentiator

Problem solved

Functional benefit

Brands

• BETTY DEVELOPS (Betty udvikler): Development initiative for exploring new and innovative approaches to performing arts, focusing on interdisciplinary genres, collective working processes, and production formats.

Products and services

• Live theatre performances Contemporary dramatic, dance, and experimental turbo-theatre productions staged at the main venue on Frederiksberg Allé 57 and the secondary Edison venue on Edisonsvej 10 in Copenhagen, presented to general audiences.
• BETTY UDVIKLER development programme Artistic development initiative exploring new and innovative approaches to performing arts, focusing on interdisciplinary genres, collective working processes, and production formats. Established in 2019 in collaboration with Bikuben Foundation.
• Vores Betty loyalty membership Free membership programme offering a 10% bar discount, up to 50% discount on selected tickets, presale access, and special offers on concerts and special events to engaged theatre-goers.
• School visits and educational programmes Curated theatrical experiences for school and educational groups visiting the theatre, supporting group bookings and accessibility accommodations.
• Gift cards Gift cards valid for 3 years, usable for ticket purchases and bar purchases at Betty Nansen Teatret. Subject to a 15 DKK order fee.
• Bar service On-site bar operations providing drinks to theatre patrons before, during, and after performances. Members receive a 10% discount.
• Annual art posters Annual art posters created in collaboration with contemporary artists, distributed and sold through the Format Artspace gallery at Nansensgade 35, Copenhagen. The program has featured 7+ contemporary Danish artists since the 2018/2019 season.
• Cancellation insurance (via Secure My Booking) Optional cancellation insurance offered at ticket purchase to cover cancellations due to illness, injury, or death, underwritten by Secure My Booking and earning the theatre a commission.

Quantifiable outcome

• Research article published in Journal for Artistic Research on collective co-creation methodology
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• Format ArtspaceminorChannel Partner/ Reseller/ DistributorGallery partner for Betty Nansen Theatre's annual art poster program. Art posters created by contemporary artists with complete creative freedom, available for purchase through the gallery at Nansensgade 35, Copenhagen.
• Scenit/TeaterbillettercoreStrategic or Co-development PartnerTheatre collaboration network for shared ticketing, membership programs (Mit Teater), and cross-theatre benefits. Enables profile linking across partner theatres including Nørrebro Teater, Folketeatret, REPUBLIQUE/REVOLVER, and Østre Gasværk Teater.
• Vienna Festival (Wiener Festwochen)coreStrategic or Co-development PartnerCo-production partner for The Pelicot Trial production. Project collaboration with Free Republic of Vienna and Festival d'Avignon, featuring Swiss director Milo Rau.
• Festival d'AvignonminorStrategic or Co-development PartnerPartner in international co-production of The Pelicot Trial project.
• Tixly DenmarkcoreTechnology or IntegrationTicket system provider since June 3, 2025, replacing Billetten A/S. Provides online ticketing platform, seat selection, and order management.
• BilletBilletminorChannel Partner/ Reseller/ DistributorPhysical ticket retail outlet for walk-up ticket purchases in Nørregade, Copenhagen. Enables anonymous ticket buying for those preferring not to purchase online.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nørrebro Teater: Copenhagen-based contemporary theatre and a confirmed Scenit/Teaterbilletter alliance partner of Betty Nansen, serving overlapping audiences with a comparable repertoire of drama and contemporary work.
• Folketeatret: Copenhagen commercial theatre also in the Scenit/Teaterbilletter network, presenting mainstream plays, musicals and contemporary productions to a broadly similar Copenhagen audience.
• Østre Gasværk Teater: Copenhagen mid-size theatre with a contemporary repertoire and Scenit/Teaterbilletter alliance partner, comparable in scale and programming style to Betty Nansen.
• Republique / Revolver: Copenhagen-based producing theatre partnership in the Scenit/Teaterbilletter alliance, focused on contemporary drama — a direct comparable in terms of artistic ambition and audience.

Regional players

• Göteborgs Stadsteater: Sweden's largest regional theatre with a contemporary repertoire and public-funding base; comparable operating model in a neighbouring Nordic market without direct geographic overlap with Betty Nansen.

Broad incumbents

• Münchner Kammerspiele: Munich's leading contemporary German-language theatre, with a similar auteur-driven, internationally co-produced repertoire and comparable public-funding structure.
• Toneelgroep Amsterdam / ITA: Netherlands' flagship contemporary repertory theatre, comparable on the axis of large-scale artistic-risk programming and international festival co-productions.
• Det Kongelige Teater (Royal Danish Theatre): Denmark's national theatre, operating multiple venues across Copenhagen with a full classical and contemporary repertoire. The most established direct comparable in the same geography and primary peer for public funding and audience share.
• Thalia Theater Hamburg: Major German city theatre with a strong contemporary, internationally co-produced repertoire — relevant peer for benchmarking programming and festival positioning.
• Schaubühne Berlin: Berlin's leading auteur/contemporary theatre, internationally recognised for innovative direction and collective creation models; comparable to Betty Nansen on artistic-methodology positioning rather than geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bettynansenteatret
• LinkedInlinkedin.com/company/betty-nansen-teatret

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Betty Nansen Teatret