Viking Rubber

What Viking Rubber does

Viking Rubber Company A/S is a Danish family-owned workwear manufacturer founded in 1935, specializing in windproof and waterproof apparel for professional use across port operations, airports, petrochemical, fishing, agriculture, construction, postal, and emergency services. The company's core technology is centered on proprietary fabric engineering, most notably the F120 textile (80% polyester / 20% polyurethane at 210g/m2) that combines 8,000mm water column resistance with breathability, supplemented by PVC-based rainwear with welded seams, flame-retardant and antistatic Multi Hazard textiles, and modular 3-in-1/4-in-1 jacket systems with EN 20471 high-visibility certification. The product portfolio is organized into sub-brands (Budget, Popular, Flex, Superior, EVOSAFE, Multi Hazard, Extreme Access) covering jackets, bib trousers, waders, coveralls, thermal layering, and accessories.

Viking Rubber operates a hybrid B2B model: the majority of products are custom-made for corporate clients with specific functional and fit requirements, supplemented by standard product lines sold through a distributor and retailer network. The company's go-to-market combines direct enterprise sales (handled by a small in-house sales team including a Sales Manager Europe) with channel partnerships, anchored by a retailer network built since 1984 with Germany as the largest market. The wholly-owned Viking Vietnam Ltd. subsidiary, established in 2004 and expanded to 6,000 square meters in Ho Chi Minh City, produces both Viking Rubber-branded workwear and contract manufacturing for hunting/leisure clothing for other companies, supported by ISO 9001, SA 8000, and ISO 14001 certifications. The company is currently in its third generation of family ownership, with Alexander Mygind Andersen as majority shareholder since 2021 and his father Kurt M. Andersen serving as Chairman of the Board.

Name

Viking Rubber

Legal name

Viking Rubber Company A/S

Website

https://viking-rubber.com

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

251–500 employees

Short description

Viking Rubber is a Danish family-owned manufacturer of windproof and waterproof workwear, serving port, airport, petrochemical, fishing, construction, and emergency services clients across Europe with custom and standard product lines produced in Vietnam.

Ownership category

akta.pro rank

Product category

Protective Workwear

NAICS

Plastics and Rubber Products Manufacturing (326)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Flame & Heat Protective Foundry/Welding Apparel (CRAAALAL)

akta.pro secondary industries

Cold-Weather Accessories Manufacturing (Thermal Sets/Arm & Leg Warmers) (IMAOAFAJ), Protective & Work Accessories Manufacturing (Safety Gloves/Hi-Vis Accessories) (IMAOAFAH)

Keywords

• Protective workwear manufacturing
• Waterproof rainwear apparel
• High visibility safety clothing
• Flame retardant workwear
• Industrial safety garments

Headquarters

HQ city

Faaborg

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Workwear Manufacturing: The majority of Viking Rubber's products are custom-made for companies with specific needs and requirements. Products are developed with the best raw materials from their own assortment combined with customer ideas, resulting in durable workwear with optimal fitting and required functions.
2. Standard Product Sales: The company also offers a range of standard workwear products across categories including rainwear, thermal wear, waders, hi-vis clothing, and accessories sold through distributors and retailers.
3. Corporate Clothing Solutions: B2B sales of corporate workwear to organizations requiring specific clothing for employees to keep them warm, dry, safe and comfortable.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Viking Rubber designs, manufactures, and distributes protective workwear — including rainwear, thermal wear, waders, high-visibility clothing, flame-retardant garments, and accessories — for industrial, maritime, airport, petrochemical, fishing, and construction workers. The majority of products are custom-made to customer specifications using proprietary F120 fabric, PVC, and flame-retardant materials, with production carried out at the company's own Viking Vietnam Ltd. facility. Standard collections are also sold through a European distributor and retailer network.

Product overview

Viking Rubber is a workwear manufacturer offering a diversified portfolio of specialized clothing products for industrial, maritime, and outdoor professional use. The product line comprises multiple collections organized by functionality and protection level: Budget and Popular series (entry-level PVC rainwear), Flex series (lightweight stretchable PVC), Superior series (premium F120 fabric with maximum durability and breathability), EVOSAFE (high-visibility safety workwear), and Multi Hazard (flame retardant and chemical protection for petrochemical environments). The portfolio includes jackets, trousers, bib trousers, overalls/coveralls, thermal layering pieces (jackets, trousers, vests, microfleece underwear), waders and fishing apparel, and accessories (belts, aprons, protective sleeves, waterproof bags, sou'westers). Core fabric technologies include F120 (waterproof/breathable/windproof, 8000mm water column), Flex PVC (lightweight stretchable), and standard PVC materials. The company also produces custom-made workwear tailored to specific organizational needs.

Differentiator

Problem solved

Functional benefit

Brands

• EVOSAFE: High-visibility safety workwear collection featuring EN ISO 20471 certified jackets and products with safety, comfort and quality as core elements.
• Superior
• Multi Hazard
• Extreme Access

Products and services

• Superior Workwear Collection Premium protective workwear collection manufactured from Viking Rubber's proprietary F120 fabric (80% PES / 20% PU, 210g/m2, water column resistance of more than 8,000mm), designed for outdoor workers in construction, ports, airports, and transportation who need durable, waterproof, breathable protection with high-visibility options. Includes parka jackets (3-in-1), bib trousers, softshell jackets, and trousers.
• EVOSAFE High-Visibility Collection High-visibility safety workwear collection featuring EN ISO 20471 certified jackets and softshell products designed for outdoor workers in construction, transportation, airports, and roadside operations where visibility is a regulatory and safety requirement.
• Multi Hazard Protective Workwear Collection Multi-hazard protective clothing collection combining flame retardant, antistatic, waterproof, breathable, and chemical-resistant properties with EN 20471 certification, designed for workers in petrochemical environments including refineries, drilling platforms, and oil and chemical transport.
• PVC Rainwear Collection (Budget, Popular, Flex, Primeur) Entry-level to heavy-duty PVC rainwear portfolio including rain jackets, bib trousers, smocks, and sou'westers with welded seams for complete waterproofing. Variants include Budget (entry-level, 80% PVC / 20% PES with stretch), Popular (lightweight), Flex (lightweight stretchable PVC with back ventilation), and Primeur (640g/m2 heavy-duty with cotton backing for professional fishermen and forestry workers).
• Waders and Fishing Apparel Waders and fishing apparel including chest waders, waist waders, hip boots, and waders with integrated safety boots, designed for commercial fishermen, anglers, and workers in water environments with PVC construction, FIXLOCK adjustable suspenders, and profile soles.
• Thermal Layering Collection Thermal insulating garments including jackets, vests, trousers, and microfleece underwear (165g polyester) with 100g/m2 polyester fill, designed to be worn under rainwear or as standalone cold-weather workwear, featuring rib-knit cuffs, stretch panels, and adjustable waists.
• Boiler Suit and Coverall Collection Full-body protective coveralls and boiler suits offering combined chemical, water, flame retardant, and antistatic protection with hoods, reflex effects, knit cuffs, and detachable hoods for petrochemical industry, acid work, and cold-environment work.
• Custom-Made Corporate Workwear Service Bespoke workwear development service in which Viking Rubber co-develops tailored protective clothing with corporate customers, combining in-house materials (F120, PVC, FR textiles) with customer requirements to deliver durable, optimally fitted, function-specific workwear for organizations whose off-the-shelf products do not meet their operational needs.
• Workwear Accessories (Aprons, Sleeves, Bags, Belts, Sou'westers) Complementary workwear accessories including PVC aprons, protective sleeves with neoprene cuffs, heavy-duty waterproof bags, adjustable canvas belts, and traditional sou'wester hats for fishermen, craftsmen, and outdoor workers.

Quantifiable outcome

• Water column resistance of more than 8,000mm
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• HHLA (Hamburg Port Authority)coreStrategic or Co-development Partner · 1 January 1995Partnership developed in mid-1990s for specific workwear for port operations. Under motto 'Specific Workwear for Specific Work'. Viking Rubber has followed the development of industry requirements and is a specialist in workwear for use at ports and other terminals.
• EUROGATEcoreStrategic or Co-development Partner · 1 January 1995Partnership for port industry workwear developed in mid-1990s. Companies sought quality clothing under the motto 'Specific Workwear for Specific Work'. Viking Rubber continues to serve as a specialist for EUROGATE's port operations.
• SattelmachercoreChannel Partner/ Reseller/ Distributor · 1 January 1984First German retailer partnership established when Kurt visited Hamburg in 1984. Sattelmacher bought 100 jackets immediately. This partnership marked the beginning of Viking Rubber's largest market (Germany). Sattelmacher is still a partner today.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Mascot International: Danish workwear manufacturer producing workwear, hi-vis, and safety footwear with a similar B2B distribution model and Europe-wide reach, making it one of the closest comparables to Viking Rubber.
• Blaklader: Swedish workwear maker specializing in durable trousers, jackets, and craftsman apparel sold through specialist dealers across Europe, overlapping directly with Viking Rubber's trades and outdoor worker segments.
• Portwest: Irish-headquartered global workwear and PPE manufacturer producing hi-vis, FR, rainwear, and protective clothing sold worldwide, with comparable certified FR/multi-hazard offerings (e.g., Bizflame) targeting the same petrochemical and airport customers.
• Snickers Workwear (Hultafors Group): Swedish premium workwear brand owned by Hultafors Group focused on craftsmen's trousers, jackets, and tool-carry systems, serving the same European trades/industrial buyer as Viking Rubber.
• Tranemo Workwear: Swedish specialist in flame-retardant and arc-rated workwear for oil & gas, energy, and industrial customers, the closest specialty peer to Viking Rubber's Multi Hazard petrochemical collection.
• Fristads (Hultafors Group): Swedish workwear legacy brand under Hultafors making workwear, hi-vis, and FR garments for industrial and service clients across Europe, sharing Viking Rubber's B2B distributor-led model.
• Dassy: Belgian workwear specialist offering work trousers, jackets, and hi-vis garments through a European dealer network, mirroring Viking Rubber's mid-sized EU specialist positioning.

Broad incumbents

• Engelbert Strauss: Germany's largest workwear specialist with an extensive workwear, footwear, and accessories range for trades, industry, and PPE; competes for the same German-speaking B2B accounts that drive Viking Rubber's largest market.
• Helly Hansen Workwear: Norwegian outdoor and workwear brand with a wide portfolio including workwear, safety footwear, and base layers; competes in the same professional waterproof/insulated outerwear category but at much broader consumer-and-pro scale.

Regional players

• L. Brador: Finnish workwear brand focused on industrial and outdoor worker apparel in the Nordics and Baltics; comparable in size and product mix but primarily serving Northern European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCu98LD37Wot4_3Q4i3rmFAw
• Facebookfacebook.com/VikingRubberCo
• LinkedInlinkedin.com/company/viking-rubber-co-a-s

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viking Rubber