What LSH Auto UK Ltd does

LSH Auto UK Ltd operates a multi-brand premium automotive dealership network in the United Kingdom, headquartered at Brighton Road, Stockport (Greater Manchester). The company runs nine physical dealerships across Manchester, Birmingham, and London, holding authorized franchise rights for Mercedes-Benz (passenger cars, Mercedes-AMG, Mercedes-EQ, and Mercedes-Benz Vans), BYD, and smart. Wholly-owned by Hong Kong-based conglomerate Lei Shing Hong Ltd — a premium automotive dealer group dating back over 45 years with more than 320 outlets across 110 cities globally — LSH Auto UK was incorporated in England and Wales in 2016 (company number 10066569) and serves individual consumers, business fleet customers, and Motability scheme participants.

The revenue model combines new and approved used vehicle sales (4,800+ new and 7,500+ used units annually) with a large recurring aftersales book (66,250+ service transactions per year). Additional streams include finance brokerage (PCP, contract hire, and lease purchase acting as credit broker with APRs from 0% to 4.9% representative), insurance distribution via AutoProtect (MBI) Limited and Automotive Compliance Ltd, accident repair and bodyshop services, trade parts supply, paint protection, and dedicated business and fleet sales. New vehicle pricing spans from approximately £21,575 (Mercedes-Benz Citan) to over £150,000 (Mercedes-Maybach S-Class), with a hybrid GTM combining physical showroom sales, online purchasing, and dedicated fleet account management.

Technology infrastructure includes the Keyloop Fusion dealer management system for retail operations, the Mercedes PRO Connect platform for electric fleet vehicle monitoring, ChargePoint EV charging infrastructure, and the LUXE mobile app for customer rewards. A Buy Online platform supports remote browsing, reservation, part-exchange, and purchase completion. Marketing combines digital channels (corporate website, email) with experiential events (AMG Experience test drives) and a community sponsorship programme (sports teams, Pride events, education partners). The company is regulated by the Financial Conduct Authority (FRN: 783736, 745459) and registered with the ICO for data protection (ZA188945).

Name

LSH Auto UK Ltd

Legal name

LSH Auto UK Limited

Website

https://lshauto.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

501–1,000 employees

Short description

LSH Auto UK Ltd operates nine premium automotive dealerships across Manchester, Birmingham, and London, retailing Mercedes-Benz, BYD, and smart vehicles. A subsidiary of Hong Kong's Lei Shing Hong Group, it provides new and used vehicle sales, aftersales, finance, fleet, and accident repair services.

Ownership category

akta.pro rank

Product category

Premium Automotive Retail

NAICS

Motor Vehicle and Parts Dealers (441), Other Motor Vehicle Dealers (4412)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

akta.pro secondary industries

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD), Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL), Auto & Vehicle Loan Brokerage (FSAEAEAK), Tires, wheels & related supplies distribution (CRAOANAD)

Keywords

• Premium automotive retail
• Mercedes-Benz dealership
• Used car sales
• Vehicle aftersales service
• Commercial fleet sales

Headquarters

HQ city

Stockport

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New Vehicle Sales: Sale of new Mercedes-Benz cars and vans, BYD vehicles, and smart automobiles. Revenue from direct vehicle sales to consumers and businesses.
2. Used Vehicle Sales: Sale of Approved Used vehicles including Mercedes-Benz, BYD, and smart models. Every used car includes one-year unlimited-mileage warranty.
3. Finance and Insurance: The company acts as a credit broker arranging finance for vehicle purchases. Receives commission from lenders for introducing customers. Also offers insurance products through AutoProtect (MBI) Limited.
4. Aftersales Services: Servicing, MOT, repairs, maintenance, bodywork and paint services. Includes parts and accessories sales, trade parts, tyre sales, and cosmetic repairs.
5. Paint Protection and Accessories: Additional value-added products including paint protection, accessories, and vehicle enhancement products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

LSH Auto UK Ltd is an authorised multi-franchise automotive dealer selling new Mercedes-Benz passenger cars, Mercedes-Benz Vans, BYD vehicles and smart electric vehicles through nine showrooms in Manchester, Birmingham and London. The business complements new and Approved Used vehicle sales with finance brokerage, aftersales servicing and MOT, accident repair, bodywork, parts, Motability scheme participation and dedicated business/fleet sales solutions.

Product overview

LSH Auto UK Ltd operates a multi-brand automotive dealership network across Manchester, Birmingham, and London, representing Mercedes-Benz (cars and vans), BYD, and smart brands. The core offering centers on new and approved used vehicle sales across three franchises, complemented by comprehensive aftersales services including servicing, repairs, accident repair, and genuine parts. Additional services include vehicle financing (PCP and contract hire), online purchasing, the LUXE loyalty app, Motability scheme participation, and business fleet solutions. The business is structured as a dealer group with nine physical dealerships supported by digital commerce capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• LUXE: An exclusive mobile app offering rewards, discounts and competitions for customers.

Products and services

• Mercedes-Benz Cars Full range of new Mercedes-Benz passenger vehicles including A-Class, C-Class, E-Class, CLA, GLA, GLB, GLC, GLE, GLS, S-Class, AMG performance models and EQ electric variants, sold to retail and business customers across nine UK showrooms.
• Mercedes-Benz Vans Commercial van range including Sprinter, Vito and Citan panel vans and chassis cabs plus electric variants eSprinter, eVito and eCitan, sold and serviced for business fleets with Mercedes PRO Connect telematics support.
• BYD Vehicles BYD electric and hybrid passenger vehicles including Ti 7 DM-p, Dolphin, Atto 2, Atto 3, Seal, Seal 6 DM-i, Sealion 5 DM-i, Sealion 7, and Seal U DM-i, with Apple CarPlay and Android Auto integration.
• smart Vehicles Authorised sales of smart electric vehicles including smart #1, smart #3 and smart #5 models across Pure to Brabus trim levels.
• Approved Used Vehicles Pre-owned Mercedes-Benz, BYD and smart vehicles with one-year unlimited-mileage warranty, roadside assistance and LUXE loyalty programme membership, sold across the dealership network and online.
• Servicing and Repair Workshop services including MOT testing, scheduled maintenance, mechanical repairs, tyre fitting and supply of genuine parts and accessories for all represented vehicle brands.
• Accident Repair Centre Bodywork repairs, cosmetic repairs, dent removal, alloy wheel refurbishment and paint protection services delivered at dedicated bodyshop facilities.
• Finance Options Vehicle financing arranged through PCP, contract hire and lease purchase with lenders including Mercedes-Benz Financial Services, delivered as FCA-regulated credit broking.
• Buy Online Online vehicle reservation and purchasing platform enabling customers to browse stock, arrange part-exchange, pay deposits and complete purchases remotely with home collection or delivery.
• LUXE App Exclusive mobile app providing loyalty rewards, discounts and competitions to LSH Auto customers.
• Motability Scheme Vehicle leasing programme for Motability-eligible disabled customers using their mobility allowance to acquire Mercedes-Benz, BYD or smart vehicles, including adapted options.
• Trade Parts Supply of genuine manufacturer parts and accessories to independent repairers and trade customers.
• Business and Fleet Solutions Dedicated fleet sales, fleet financing and fleet maintenance packages for commercial vehicle operators, with bulk purchase options and account management.

Quantifiable outcome

• 4800+ new cars sold annually
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Mercedes-Benz (Daimler AG)coreOEM/ Whitelabel/ Licensing PartnerPrimary franchise partner for Mercedes-Benz, Mercedes-AMG, Mercedes-EQ, and Mercedes-Benz Vans. LSH Auto operates as an authorized retail partner offering the complete model range of new Mercedes-Benz Cars, AMG, EQ and Mercedes-Benz Vans.
• BYDcoreOEM/ Whitelabel/ Licensing PartnerBYD main dealer and service provider. LSH Auto offers the full range of new BYD vehicles including Dolphin, Atto 3, Seal, Sealion, and Ti 7 models.
• smartcoreOEM/ Whitelabel/ Licensing PartnerAuthorized smart franchise dealer offering smart #1, smart #3, and smart #5 models.
• AutoProtect (MBI) LimitedminorChannel Partner/ Reseller/ DistributorInsurance distribution partner. LSH Auto UK Limited is an Appointed Representative of AutoProtect (MBI) Limited for insurance distribution purposes. FRN: 312143.
• Automotive Compliance LtdminorChannel Partner/ Reseller/ DistributorPrincipal firm for insurance distribution activities. LSH Auto UK Limited FRN: 745459 is an Appointed Representative of Automotive Compliance Ltd (FRN 497010) for general insurance distribution.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sytner Group: UK's largest Mercedes-Benz retailer and multi-brand premium dealer group; Sytner overlaps directly with LSH Auto on Mercedes-Benz Cars, Mercedes-Benz Vans, and premium franchised retailing across similar geographies.
• Pendragon: UK multi-franchise automotive retailer (now focused on franchised UK Motors and US-based Pinewood); comparable premium retail mix and aftersales exposure.
• Marshall Motor Group: UK multi-franchise automotive retailer with a portfolio spanning premium and volume brands; comparable business model to LSH across new/used sales, fleet and aftersales.
• JCT600: Yorkshire-headquartered multi-brand UK car retailer operating premium franchises including Mercedes-Benz; comparable scale and product/service mix.
• Vertu Motors: Listed UK multi-franchise automotive retailer with premium brand representation; comparable in scale, fleet capability and aftersales structure.
• Lookers (Alpha Auto Group): UK multi-brand automotive retailer with significant premium franchise exposure; comparable footprint and aftersales-led business model.

Broad incumbents

• Group 1 Automotive: US-headquartered international automotive retailer with UK operations (Inchcape UK retail acquisition footprint overlap); larger-scale premium franchised retailer with similar revenue mix.
• Inchcape plc: Global automotive distributor with UK retail presence; broader and more diversified than LSH but overlaps on premium franchise distribution and aftersales.
• Mercedes-Benz Retail Group UK: Direct wholly-owned Mercedes-Benz UK retail subsidiary; same brand and similar operating model, but competing with independent groups like LSH for franchise allocations and customer share.

Others

• Cox Automotive UK: Automotive services group providing remarketing, dealer software and aftersales solutions used across the UK dealer sector; ecosystem participant rather than direct competitor but adjacent on used-car and dealer technology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lshauto

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LSH Auto UK Ltd