Art of Roof

What Art of Roof does

Art of Roof is a French private limited company (SAS) headquartered in Aix-Les-Bains, Savoie, with additional offices in Paris and Lyon. Founded in 2018 by Jean-Sébastien Plaut and Jean-Bruno Ricard as a spin-out of their earlier graphic-design firm JSB Art Graphique (1991), the company specializes in the professional application of cool roof reflective coating systems — most prominently the proprietary PrimaTherm® three-layer system supplied exclusively by Prima Coating. The technical system comprises a bonding primer (PRIMOBLOC PH169), a reflective acrylic base coat (PRIMATHERM PH107), and a PVDF mineral protective finish (PRIMATHERM TCF PH107TCF), and is reported to achieve a Solar Reflectance Index (SRI) of 120 — the highest documented on the market — while reflecting approximately 95% of solar radiation.

The business sells installation, inspection, renovation, and preventive-maintenance services on a project basis to commercial, industrial, retail, and public-sector building owners across France, with operational concentration in the Auvergne-Rhône-Alpes region. Pricing is per-square-meter (€20–€45/m² ex-VAT depending on tier and system complexity), with a free on-site diagnostic and ROI simulation as the lead-generation mechanism. The company's signature differentiator is "Cool Art" — original Pop Art and Art Nouveau-inspired graphic works painted onto the white coating surface by in-house muralists — which positions the offering as both a functional thermal-performance intervention and a visible brand-communication asset. The company operates as a Société à Mission, holds recognitions including Le Coq Vert (Bpifrance 2023), Trophées de l'Artisanat (2025), and Provigis Tiers Responsable Bronze (2025), and maintains an enterprise field-sales go-to-market motion with no intermediary or reseller channel.

Art of Roof has no disclosed revenue, headcount, or external funding. Its strategic positioning rests on exclusive supply relationships (Prima Coating, Sika), institutional ecosystem memberships (Leonard/VINCI, Le Village by CA des Savoie, Mouvement Impact France, Climate Action Accelerator, Enercoop), and an eight-language website presence (FR, EN, DE, ES, IT, PT, PL, AR) that signals an intent to address demand beyond the current single-country French footprint.

Name

Art of Roof

Legal name

Art of Roof

Website

https://artofroof.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Art of Roof is a French private applicator of PrimaTherm® cool roof reflective coatings (SRI 120) for commercial, industrial, retail, and public-sector buildings, differentiated by integrated artistic rooftop designs and selling installation and maintenance services per square meter across France.

Ownership category

akta.pro rank

Product category

Cool Roof Installation Services

NAICS

Roofing Contractors (23816), Roofing Contractors (238160)

SIC

Asphalt Paving & Roofing Materials (2950), Coating, Engraving & Allied Services (3470)

akta.pro industry

PRIMARYHSAPAKAF

Exterior Painting & Surface Coatings

Home & Personal Services/Residential Renovation Services/Roofing, Siding & Exterior Renovation

SECONDARYIMADAFAI

Roof Underlayment & Vapor Barriers

Industrials, Manufacturing & Construction/Building Materials & Products/Roofing Materials & Systems

Keywords

• Cool roof coating
• Reflective roofing
• Roof insulation
• Rooftop painting
• Energy efficient roofing

Headquarters

HQ city

Aix-les-bains

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Cool Roof Installation Services: Project-based installation of cool roof coating systems on commercial, industrial, and public buildings. Revenue generated through per-square-meter pricing (€20-45/m² depending on system complexity and surface area), with free diagnostic and quote process.
2. Cool Art Artistic Services: Optional artistic design and painting services applied to cool roof surfaces, offering differentiated communication support for clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Art of Roof installs the PrimaTherm® cool roof coating system on industrial, commercial, and public building rooftops in France. The service is a professionally applied 3-layer technical coating (primer, reflective base, and PVDF protective finish) that reflects up to 95% of solar radiation to reduce cooling energy consumption. Supplementary services include roof inspection, renovation, preventive maintenance, administrative project support, and Cool Art — the integration of original graphic artworks onto the white coating surface for branding and communication.

Product overview

Art of Roof is a specialist cool roofing applicator offering the PrimaTherm® cool roof system — a professionally applied 3-layer technical coating (priming, reflective base, and PVDF mineral protective finish) for industrial, commercial, and tertiary buildings. The system achieves an SRI of 120 and reflects up to 95% of solar radiation, reducing cooling costs and urban heat island effects. Supplementary offerings include a free ROI estimation calculator, roof inspection, renovation, preventive maintenance programs, administrative project support, and Cool Art — a service integrating original graphic artworks onto the white coating surface. All offerings are delivered as services by Art of Roof's own teams and certified applicators.

Differentiator

Problem solved

Functional benefit

Products and services

• PrimaTherm® Cool Roof System Professional 3-layer cool roof coating system comprising a bonding primer (PRIMOBLOC PH169), a reflective acrylic base coat (PRIMATHERM® PH107), and a PVDF mineral protective finish (PRIMATHERM® TCF PH107TCF). Reflects up to 95% of solar radiation with an SRI of 120, extends roof lifespan, reduces cooling costs, and fights urban heat islands. Targets commercial, industrial, and tertiary buildings.
• Roof Renovation Services

Quantifiable outcome

• 10-20% reduction in air conditioning energy consumption (ADEME)
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Prima CoatingcoreTechnology or IntegrationExclusive partnership for the PrimaTherm® cool roof coating system - a 3-layer technical coating achieving SRI 120 (highest on market). Art of Roof serves as certified applicator. Prima Coating is a French manufacturer of lubricants, paints, and varnishes.
• Le Village by CA des SavoiecoreStrategic or Co-development PartnerBusiness incubator supporting innovation and entrepreneurship in the Savoie region. Art of Roof listed in their directory of members.
• Leonard (VINCI)coreStrategic or Co-development PartnerVINCI's internal innovation program bringing together startups and business units. Art of Roof selected for participation in Building Beyond 2024 event.
• Climate Action AcceleratorminorStrategic or Co-development PartnerOrganization accelerating corporate climate action. Art of Roof is a member demonstrating commitment to climate goals.
• Mouvement Impact FranceminorStrategic or Co-development PartnerCollective of French companies committed to positive social and environmental impact. Art of Roof is a member.
• SolucirminorStrategic or Co-development PartnerNetwork of companies committed to sustainable solutions. Art of Roof is a member; supports waste reduction through proper sorting and recycling.
• EnercoopminorOthersRenewable energy cooperative. Art of Roof is a member, demonstrating commitment to renewable energy for its operations.
• AL éco conseilsminorImplementation/ SI/ Consulting PartnerEnvironmental consulting firm supporting Art of Roof's lifecycle analysis (ACV) and environmental impact assessment.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bauder Ltd: European manufacturer of flat roof waterproofing membranes and insulation systems with established cool roof product line. Directly comparable product offering for commercial and industrial flat-roof applications.
• Henry Company: US-based commercial roofing and coatings manufacturer specializing in reflective roof coatings and cool roof systems. Directly comparable product offering to Art of Roof's PrimaTherm® system in the cool roof coating niche.
• Siplast: French subsidiary of IKO focused on commercial flat-roof waterproofing and reflective roofing solutions. Directly comparable as a French specialist offering cool roof and reflective coating systems to industrial and commercial customers.
• SOPREMA: French-headquartered manufacturer and applicator of waterproofing membranes and roofing systems for commercial and industrial buildings. Directly comparable as a French commercial roofing specialist with overlapping customer base and similar service model.

Broad incumbents

• AkzoNobel N.V. Global paints and coatings manufacturer producing industrial and architectural coatings including cool roof and reflective coatings. Comparable upstream as the coating manufacturer category from which Art of Roof sources technology.
• Sika AG: Global leader in waterproofing membranes and construction chemicals, already a partnership supplier to Art of Roof via Sikalastic-530 Reflect. Operates broad commercial roofing portfolio that overlaps with cool roof coatings and could be a direct competitor if it vertically integrates applicator services.
• GAF Energy: North America's largest roofing manufacturer with commercial cool roof systems and integrated solar-roofing solutions. Comparable as a broad incumbent with cool roof and reflective membrane products serving commercial customers.
• IKO Industries: Global manufacturer of waterproofing membranes and roofing systems including cool roof products, parent of Siplast. Comparable as a broad incumbent in commercial roofing with cool roof offerings.
• Carlisle Construction Materials: Large US-headquartered commercial roofing manufacturer offering EPDM, TPO, and cool roof membrane systems. Comparable as a major commercial roofing player with extensive cool roof product portfolio targeting industrial customers.

Others

• Prima Coating: Exclusive technology partner and sole supplier of Art of Roof's PrimaTherm® cool roof system; French manufacturer of paints and varnishes. Enabler/supplier relationship rather than competitor, but central to Art of Roof's value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/artofcoolroof
• Facebookfacebook.com/artofcoolroof
• Instagraminstagram.com/artofcoolroof
• LinkedInlinkedin.com/company/artofcoolroof

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Art of Roof