Scottsdale National Golf Club

What Scottsdale National Golf Club does

Scottsdale National Golf Club is a privately held, invitation-only private golf club operating on a 700-acre site in northeast Scottsdale, Arizona, owned by Bob and Renee Parsons since 2013 and legally domiciled as Scottsdale National Golf Club, LLC. Its core product is a 45-hole golf portfolio across three distinct layouts — the par-72 Mine Shaft Course (built 2003, featuring a 13-foot-deep signature bunker), The Other Course (links-style 18-hole layout opened 2016 requiring 1.5 million cubic yards of earthwork), and The Bad Little Nine (a 9-hole par-3 course opened 2016). Supporting infrastructure includes two clubhouses (PXG House and National Clubhouse), 15 member villas totaling 60 rooms, a 7,200-square-foot fitness center with spa, a 400-yard double-sided practice range with TrackMan fitting bays, and dining anchored by the Chef's Table and a 500+ bottle wine program.

The business operates on a dual revenue model: undisclosed subscription-based private membership providing unlimited access without tee times, and The Xperience — a $30,000-per-person, three-day application-and-invitation-only golf immersion that bundles PXG custom club fittings, villa accommodation, spa, and dining, functioning as both a direct revenue stream and the primary membership acquisition funnel. Commercial distribution is exclusively direct and invitation-only; the club deliberately forgoes traditional paid marketing in favor of earned media (New York Times, Golf Magazine, Bloomberg, ESPN+), PXG brand association (PXG House, TrackMan-enabled fittings, members-first access to GEN4 and subsequent equipment generations), and member referrals. The target customer is a single high-net-worth persona — affluent golf enthusiasts seeking privacy, no-tee-time access, and bespoke hospitality — with no enterprise, SMB, or retail channel exposure. Operational headcount is 11-50, consistent with a lean, high-touch service model.

Name

Scottsdale National Golf Club

Legal name

Scottsdale National Golf Club, LLC

Website

https://sngc.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Scottsdale National Golf Club is an invitation-only private golf club in Scottsdale, Arizona, owned by Bob and Renee Parsons, offering 45 holes across three signature courses, two clubhouses, 60 villa rooms, and a $30,000 three-day Xperience program for high-net-worth golf enthusiasts.

Ownership category

akta.pro rank

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Private Golf Membership: Invitation-only private golf club membership providing access to 45 holes across three courses, clubhouses, villas, dining, spa, and fitness facilities. No tee times required.
2. The Xperience Program: A three-day golf immersion program priced at $30,000 per person, including PXG custom club fitting, PXG apparel fitting, unlimited golf, villa accommodation, chef's table dinner, salon/spa treatments, and PXG World Headquarters tour. Available by application and invitation only.
3. PXG Product Sales and Early Access: Members receive early access to PXG golf equipment (clubs, apparel) before public release, with on-site fitting and purchasing available. Revenue flows to PXG (related entity).
4. Wine Program and Dining: Wino Wednesdays virtual wine tastings (bottles shipped to members), wine cellar program with rare bottles, and fine dining at PXG House (Chef's Table, The Perch), National Clubhouse. Wine list grew from 80 to over 500 bottles.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Scottsdale National Golf Club operates an invitation-only private golf club on 700 acres in northeast Scottsdale, Arizona, offering members 45 holes across three distinct courses (The Mine Shaft Course, The Other Course, and The Bad Little Nine), two clubhouses (PXG House and National Clubhouse), 15 member villas with 60 rooms, a 7,200-square-foot fitness center and spa, fine dining venues including the Chef's Table, and a wine program. The club also sells The Xperience, a three-day golf immersion program priced at $30,000 per person that includes PXG custom club fitting, villa accommodation, unlimited golf, and a PXG World Headquarters tour.

Product overview

Scottsdale National Golf Club is an exclusive, members-only private golf club offering a portfolio of three distinct golf courses and luxury amenities. The core offerings include The Mine Shaft Course (par-72 desert course), The Other Course (links-style with 18 holes), and The Bad Little Nine (challenging par-3 course). Supporting amenities include PXG House and National Clubhouse (two clubhouses), The Villas (15 member villas with 60 rooms), Villa Fitness Center, Practice Facility with TrackMan technology, Chef's Table dining, and Wine Cellar. The club also offers The Xperience—a three-day premium golf immersion program integrating PXG golf equipment technology—available by invitation only starting at $30,000 per person. Members receive early access to PXG apparel and equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• The Mine Shaft Course A visually stunning par-72 desert golf course at Scottsdale National Golf Club featuring a signature 13-foot-deep Mine Shaft Bunker behind the 15th green, constructed with wood planking from the original Pabst Brewery in Milwaukee. Available to members and their guests, plus Xperience participants.
• The Other Course A links-style 18-hole golf course at Scottsdale National Golf Club with a unique par sequence of six par-3s, six par-4s, and six par-5s designed to maximize shot variety and panoramic views of local mountain landmarks including Four Peaks, Mazatal Mountains, Tom's Thumb, and Pinnacle Peak.
• The Bad Little Nine A nine-hole par-3 course at Scottsdale National Golf Club featuring holes ranging from 86 to 153 yards with steeply sloped greens, irregular mounds, deep trenches, and a 999-square-foot 9th green, considered the hardest par-3 course in the world. The course has never been officially broken par during a Challenge Day since opening.
• The Xperience

Quantifiable outcome

• The Bad Little Nine has never been officially broken par during a Challenge Day since opening in 2016, offering a $1,000 bar credit prize at PXG House.
• +5 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Six partnerships are on record, tiered core and secondary.

• PXG (Parsons Xtreme Golf)coreOEM/ Whitelabel/ Licensing PartnerBob Parsons is the founder of both Scottsdale National Golf Club (purchased 2013) and PXG (Parsons Xtreme Golf). The two entities are deeply integrated: PXG House is named after and associated with PXG; The Xperience includes PXG custom club fitting, PXG apparel fitting, and PXG World Headquarters tours; members receive early access to PXG golf equipment and apparel before public release; on-site high-tech fitting bays use TrackMan technology to fit members with PXG clubs; PXG House contains a PXG Golf Shop displaying seasonal collections first.
• Jackson Kahn DesigncoreStrategic or Co-development PartnerJackson Kahn Design (led by David Kahn) designed The Other Course (debuted 2016) and The Bad Little Nine (opened 2016). They were also consulted on The Mine Shaft Course's signature 17th hole redesign in 2018, which became the 'Boomtown' signature hole created through dynamite explosions to reshape terrain.
• Swaback Architects + PlannerssecondaryTechnology or IntegrationScottsdale-based architecture firm that executed the design vision for PXG House alongside Kris Clay Studios, creating the 27,287-square-foot contemporary clubhouse with adobe mud bricks, copper and bronze accents, and panoramic views of the Sonoran Desert and 18th hole.
• Kris Clay StudiossecondaryTechnology or IntegrationDesign studio that collaborated with Swaback Architects + Planners on PXG House interiors and finishes, contributing to the rustic modern aesthetic with copper, bronze, and wood timber elements.
• David Mark LanesecondaryTechnology or IntegrationArchitect who designed The National Clubhouse (opened 2006) in Spanish mission and hacienda architectural style with adobe construction, men's and women's locker rooms, golf shop, and men's grill. Later enhanced by Renee Parsons with enlarged windows, hardwood floors, and native plant landscaping.
• TrackMansecondaryTechnology or IntegrationTrackMan launch monitor and swing analysis technology installed in high-tech fitting bays at the Scottsdale National practice facility, used for PXG custom club fittings to measure swing statistics and optimize club performance.

Scale indicators12 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Augusta National Golf Club: Iconic invitation-only private golf club with elite membership and tournament hosting; comparable to Scottsdale National's exclusivity model, single-location concentration, and culture of member privilege, though substantially larger in membership scale.
• Pebble Beach Resorts: Iconic golf resort combining championship courses with luxury hotel and villa accommodations and high-end dining; comparable in pairing golf with multi-night villa hospitality at premium price points, though at far larger scale and broader audience.

Direct peers

• Cypress Point Club: Ultra-exclusive invitation-only private golf club on a coastal setting; directly comparable to SNGC's invitation-only access, single-club model, and reputation as one of America's most elite member experiences.
• Pine Valley Golf Club: Highly exclusive private club widely regarded as one of America's most challenging golf courses; directly comparable to SNGC's emphasis on extreme course difficulty (Bad Little Nine, Mine Shaft Bunker) and member-driven exclusivity.
• Whisper Rock Golf Club: Premier private golf club in Scottsdale, Arizona; the closest direct local competitor competing for the same HNW Scottsdale member pool with multiple courses and high-end amenities.
• Estancia Club: Private members-only club in Scottsdale offering championship golf and luxury amenities in the Sonoran Desert; directly competes for the same affluent Scottsdale/Phoenix clientele and recreation-lifestyle positioning.
• Desert Mountain Club: Renowned Scottsdale private club with multiple golf courses, clubhouses, and luxury amenities; directly comparable multi-course, multi-amenity private-club business model serving the same Arizona HNW golf market.

Emerging players

• Bandon Dunes Golf Resort: Destination golf resort with multiple courses, lodging, and dining in a remote coastal setting; comparable to SNGC's bundled golf-plus-lodging-plus-F&B offering, though it operates a public-fee resort model rather than invitation-only membership.
• Streamsong Resort: Luxury destination golf resort with multiple courses and on-site lodging; comparable in bundling golf with villa accommodations and high-end amenities, though operated on a daily-fee and resort-stay basis rather than membership.

Others

• Troon Golf & Leisure: Leading third-party golf club management company overseeing elite private and resort properties; relevant as a service-provider peer shaping operating standards and revenue benchmarks across the luxury private-club category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/scottsdale-national-golf-club-l.l.c.

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scottsdale National Golf Club