What Eland Electric does

Eland Electric Corporation is a full-service electrical contractor headquartered in Green Bay, Wisconsin, operating since 1958 across Northeastern Wisconsin. The company is organized into five service divisions: Electrical Service (the foundational business since 1958), Solar PV, Automation/Industrial, Voice/Data Communications, and Design Build/Plan & Spec. Its customer base spans industrial, commercial, institutional, and residential segments across Green Bay, Appleton, Oshkosh, Manitowoc, Marinette, and Shawano. Notable marquee projects include a 608KW roof-mounted solar array at Fox River Mall (2017), a 230KW solar carport at Appleton International Airport (2018), and a 94KW system at C.D. Smith Construction.

The company's underlying technology stack is traditional electrical contracting supplemented with renewable energy and industrial automation capabilities. Solar PV installations use industry-standard components (SolarEdge and SMA inverters, REC Group modules, Enphase microinverters, IronRidge racking, Schletter mounting) and are monitored through the Enphase Enlighten platform. The automation division works with PLCs, VFDs, DC drives, HMI/touchscreen interfaces, and servo drives/motors, with established supplier relationships including Rockwell Automation-Allen Bradley. The communications division provides structured cabling including copper and fiber optic backbones. A key technical credential is that Rick Eland became Wisconsin's first NABCEP-certified solar installer in 2008, and more than half of Eland's journeyman electricians hold Master Electrician licenses.

Eland Electric operates on a professional services revenue model with quote-based project pricing. Revenue is generated through project-based contracts across its five service divisions, with no SaaS, subscription, or recurring revenue components disclosed. The go-to-market is direct sales: customers reach the company via phone (920-338-6000), website contact forms, or referrals, with dedicated project managers/estimators handling each division. Marketing channels include the company website, community involvement (volunteer solar installations for non-profits such as the Boys & Girls Club and CP Center), and Trade Ally partnerships with Focus on Energy, which provides customer rebates and installer recommendations. The company offers residential solar rebates up to $2,400 through Focus on Energy, with commercial systems potentially eligible for 30% Federal Tax Credit.

Name

Eland Electric

Legal name

Eland Electric Corporation

Website

https://elandelectric.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

Eland Electric Corporation is a Green Bay, Wisconsin-based full-service electrical contractor founded in 1958, serving industrial, commercial, institutional, and residential customers across Northeastern Wisconsin through five divisions: Electrical, Solar PV, Automation, Voice/Data Communications, and Design Build.

Ownership category

akta.pro rank

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Electrical Contracting Services: Traditional electrical contracting services for industrial, commercial, institutional, and residential customers. Services include electrical design/build, value added engineering, project management, remodeling, and various testing services including infrared scanning, power quality metering, harmonic analysis, and arc flash studies.
2. Solar PV Installations: Complete solar electric system installation from design to finished solution. The company has generated 977 MWh worth of electricity across all solar systems installed to date. Services include free home estimates and return on investment proposals.
3. Automation/Industrial Services: Service, installation, and design of automation systems including PLCs, VFDs, DC Drives, HMI/Operator Interfaces, Servo Drives/Motors, and industrial equipment for various industries.
4. Voice/Data/Communications: Structured cabling and communications solutions including voice, data, and video horizontal cabling, copper and fiber optic backbones, speaker systems, paging installations, and outside plant fiber optics.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Eland Electric Corporation is a full-service electrical contractor providing electrical design/build, solar PV installation, industrial automation, and structured voice/data communications cabling for residential, commercial, industrial, and institutional customers in Northeastern Wisconsin. The company delivers turnkey solutions spanning system design, value-added engineering, project management, installation, and ongoing maintenance services. With 50+ years of operating history since 1958, Eland Electric operates five integrated service divisions out of its Green Bay, Wisconsin headquarters.

Product overview

Eland Electric Corporation is a full-service electrical contractor offering five core service divisions: Electrical Services (the foundational business established in 1958), Solar PV installations, Automation/Industrial services, Voice/Data Communications, and Design Build/Plan & Spec services. The company operates as a single integrated offering where these services work together to provide comprehensive electrical solutions from design through installation and maintenance for customers in Northeastern Wisconsin.

Differentiator

Problem solved

Functional benefit

Products and services

• Electrical Service Comprehensive electrical contracting services including design/build, value-added engineering, project management, remodeling, infrared scanning, power quality analysis, arc flash studies, lightning protection, surge protection, efficient lighting conversions, and preventative maintenance programs for industrial, commercial, institutional, and residential customers.
• Solar PV Solar photovoltaic installation services including system design, installation, and real-time production monitoring for residential and commercial applications, with reference installations tracked through the Enphase Enlighten monitoring platform.
• Automation / Industrial Industrial automation services including PLC programming, VFD installation, DC drives, HMI/touchscreen interfaces, servo drives/motors, and equipment servicing for industries including anodizing/plating facilities, paper mills, bulk petroleum terminals, forge-machine shops, manufacturing facilities, food processing, rock quarries, conveyor distribution systems, bulk grain facilities, feed mills, tube mills, and sanitary-well facilities.
• Voice / Data Communications Structured cabling and communications infrastructure services including voice, data, and video horizontal cabling, copper and fiber optic backbones, speaker systems, paging installation, and outside plant fiber optics installation, backed by 40+ years of structured wiring experience.
• Design Build / Plan & Spec Electrical system design and build services including large-scale electrical design, power distribution, lighting layouts, low voltage data infrastructure, and working with existing designs to provide installation quotes based on customer specifications.

Quantifiable outcome

• 977 MWh total electricity generated by installed solar systems
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Enphase EnergycoreTechnology or IntegrationEland Electric installs Enphase microinverters and tracks systems through Enphase Enlighten monitoring platform. The company is listed as a reference installer on Enphase Energy's website with sample installations available for prospective customers to view.
• Focus on EnergycoreGTM or Marketing PartnerFocus on Energy is Wisconsin's utility rebate program. Eland Electric is a Trade Ally partner that helps customers access residential rebates up to $2,400 and commercial rebates. Focus on Energy also recommends Eland Electric as a verified local installer.
• Renew WisconsinminorGTM or Marketing PartnerNon-profit organization promoting renewable energy in Wisconsin. Eland Electric is listed as a partner/installer on Renew Wisconsin's website.
• NECA (National Electrical Contractors Association)minorGTM or Marketing PartnerEland Electric is a member of NECA, the national trade association for the electrical contracting industry, providing industry representation and resources.
• Brown County Home Builders AssociationminorGTM or Marketing PartnerLocal trade association membership providing networking and referral opportunities within the building industry in Brown County, Wisconsin.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Alliant Energy: Wisconsin-headquartered regulated utility providing electric and natural gas service across Wisconsin and Iowa. Comparable to Eland tangentially as the utility whose Focus on Energy rebates help drive residential solar demand for Eland, and as a potential channel partner/competitor on commercial solar and energy efficiency projects.
• Faith Technologies: One of the largest privately held electrical and specialty systems contractors in the U.S., headquartered in Appleton, Wisconsin. Directly comparable geography to Eland with overlapping electrical contracting, solar, and communications infrastructure services, but operating at much larger scale across multiple states.

Direct peers

• Pieper Electric: Wisconsin-based full-service electrical contractor providing industrial, commercial, and residential electrical services with a power systems group. Comparable to Eland as a similarly-positioned regional multi-division electrical contractor in Wisconsin with overlapping industrial automation and electrical service capabilities.
• Arch Solar: Wisconsin-based solar installer offering residential and commercial PV system design and installation. Comparable to Eland's Solar PV division as a similarly-positioned Wisconsin solar installer competing for the same residential and small-commercial customer base.
• SunVest Solar: Wisconsin-based residential and commercial solar installer offering design, installation, and financing. Comparable to Eland's Solar PV division as a similarly-positioned Wisconsin solar installer serving overlapping residential and commercial customer segments.
• Current Electric: Wisconsin-based electrical and solar contractor serving residential and commercial customers. Comparable to Eland for direct overlap in residential solar PV installation and electrical service work in the Wisconsin market.
• Mavid Construction: Wisconsin-based solar and roofing installer serving residential and commercial customers. Comparable to Eland for the residential and small commercial solar PV overlap in the same Wisconsin regional market.
• H&H Electric Holdings: Wisconsin-headquartered electrical construction and solar EPC firm serving commercial and utility-scale projects. Comparable to Eland for the overlap in commercial solar installation and electrical contracting, particularly on larger commercial and light-industrial projects.

Others

• Rockwell Automation: Global industrial automation and digital transformation company supplying PLCs, drives, and control systems referenced as a preferred supplier by Eland's Automation division. Comparable to Eland tangentially as the technology vendor whose products Eland integrates in industrial automation projects.

Regional players

• NEXT Electric: Midwest-based (Wisconsin/Minnesota) electrical contractor serving commercial and industrial customers. Comparable to Eland for the overlap in commercial and industrial electrical contracting, though NEXT operates primarily outside Eland's Northeastern Wisconsin core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ElandElectricCorporation
• LinkedInlinkedin.com/company/eland-electric-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eland Electric