What RIZAP does

RIZAP is a Japanese personal training company that operates a multi-brand platform centered on its flagship RIZAP BODYMAKE service. The core offering is a 2-month minimum one-on-one coaching program combining strength training, low-carb nutrition guidance, and mental support, delivered through more than 120 directly-owned studios across all 47 Japanese prefectures and supplemented by online training, a member-exclusive LINE app, and free access to the chocoZAP convenience-gym chain. The methodology is built on an evidence layer that includes 100+ published research papers, clinical-trial results in peer-reviewed journals, and a proprietary dataset of 180,000+ cumulative member outcomes used to inform individualized program design. Service is supported by a multi-disciplinary team of in-house trainers (3.2% recruitment acceptance rate, 192 hours of proprietary training each), dietitians, counselors, and 160+ affiliated medical institutions.

The business model is anchored by two subscription-style personal-training plans: the BASIC Plan (approximately 327,800 yen tax-inclusive for a 16-session / 2-month block) and the PRIME Plan (a longer-term plan averaging a 20-month tenure, with a 540,000+ yen initial outlay and total addressable fee of approximately 2,035,000 yen at 20 months, including a starter kit and a 50% permanent product discount). A 30-day unconditional money-back guarantee underwrites both plans. Additional revenue streams include e-commerce sales of proprietary supplements and low-carb foods through shop.rizap.jp, and a B2B corporate wellness program that has scaled to 1,950+ companies and 10,000+ participants as of June 2024. The company has extended the brand horizontally into adjacent verticals via sub-brands RIZAP GOLF (golf instruction, 2019), RIZAP ENGLISH (English-language instruction, 2020), and RIZAP COOK (cooking education, 2022). The customer base spans individual adults aged 16+, including a dedicated senior program (65+) developed in partnership with the University of Tsukuba, alongside corporate enterprise clients served through the Wellness Program. RIZAP is privately held and headquartered in Tokyo.

Name

RIZAP

Legal name

RIZAP, Inc.

Website

https://rizap.jp

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

RIZAP is a Japanese personal-training company operating 120+ studios nationwide, offering science-based one-on-one coaching, nutrition guidance, and a 30-day refund guarantee, with sub-brands in golf, English, cooking, and corporate wellness.

Ownership category

akta.pro rank

Product category

Personal Training Services

NAICS

Diet and Weight Reducing Centers (812191)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Strength & Conditioning Personal Training (HSADAAAB)

akta.pro secondary industry

General Nutrition Coaching (HSADAFAA)

Keywords

• Personal training
• Fitness coaching
• Weight loss program
• Body transformation
• Corporate wellness

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices26 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Personal Training Course Fees (BASIC & PRIME plans): The primary revenue stream is course fees from structured personal training programs. The BASIC Plan is priced from 298,000 yen (tax-inclusive 327,800 yen) for a 2-month/16-session program, with add-on months available. The PRIME Plan has a plan fee from 140,000 yen (tax-inclusive 154,000 yen) for 2 months plus a one-time registration fee of 400,000 yen (tax-inclusive 440,000 yen) and an admission fee of 50,000 yen (tax-inclusive 55,000 yen). Revenue is recognized over the program duration as sessions are delivered.
2. Supplement and merchandise sales: RIZAP sells proprietary supplements, protein products, and low-carb food items through its online store (shop.rizap.jp). PRIME plan members receive a 50% discount on all RIZAP products during their contract period. Starter kits valued at approximately 141,280 yen are provided free to PRIME plan enrollees.
3. Corporate Wellness Program (RIZAP Well-being Program): B2B wellness seminars and corporate health programs delivered by RIZAP trainers at client workplaces, combining classroom instruction with practical training sessions. Over 1,950 companies have adopted the program, with 10,000+ participants as of June 2024.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels12 records

Core offering

RIZAP is a Japanese private gym chain that sells science-based, one-on-one personal training programs (RIZAP BODYMAKE) through 120+ company-owned studios across Japan, combining resistance training, low-carb nutrition guidance, and behavioral support to deliver visible body transformation in a minimum 2-month commitment. The core training service is sold under two subscription plans (BASIC and PRIME), supplemented by adjacent sub-brands for golf instruction, English language learning, and cooking education, plus a corporate wellness seminar program and a separate self-service convenience gym chain (chocoZAP). Members are supported between sessions through the RIZAP Trainer Support LINE app with AI-powered meal photo analysis and a network of affiliated dietitians and physicians.

Product overview

RIZAP operates a multi-brand personal training platform centered on its flagship RIZAP BODYMAKE service — a science-based, one-on-one coaching program combining strength training, low-carb diet guidance, and mental support for visible body transformation in 2 months. The core BASIC and PRIME subscription plans are supplemented by specialized sub-brands RIZAP GOLF, RIZAP ENGLISH, and RIZAP COOK addressing distinct lifestyle goals. A senior-specific program (65歳からのRIZAP) serves older adults with adapted fitness protocols, while the RIZAP ウェルネスプログラム extends the methodology to corporate wellness. Members receive ongoing support via the RIZAP_トレーナーサポート LINE app, which includes AI-powered meal photo analysis for automated nutrient tracking. The platform's service is anchored by a team of certified trainers, dietitians, counselors, and affiliated physicians, supported by over 160 partnered medical institutions and academic research collaborations.

Differentiator

Problem solved

Functional benefit

Brands

• RIZAP BODYMAKE (ライザップボディメイク): Core personal training gym brand offering science-based, one-on-one body makeup programs with dedicated trainers, dietary guidance, and a 30-day full refund guarantee.
• RIZAP GOLF (ライザップ golf)
• RIZAP ENGLISH (ライザップイングリッシュ)
• RIZAP COOK (ライザップクック)
• chocoZAP

Products and services

• RIZAP BODYMAKE

Quantifiable outcome

• Average weight loss: -13kg over 12 weeks; average waist reduction: -16cm over 12 weeks (clinical trial data, N=46, age 24-66)
• +7 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Tokai University ( 工学部 医用生体工学科 高原教授)coreStrategic or Co-development PartnerRIZAP collaborates with Tokai University's Department of Biomedical Engineering (led by Professor Takahara) on research into the program's effects on fatty liver disease. Professor Takahara, who himself achieved approximately 20kg weight loss through the RIZAP program, presented findings at the Japan Society for the Study of Obesity demonstrating significant fatty liver improvement in program participants.
• University of Tsukuba (田中喜代次 名誉教授)coreStrategic or Co-development PartnerJoint development of a proprietary physical age estimation formula with Professor Tanaka Kiyoji (Professor Emeritus, University of Tsukuba) and THF Co., Ltd. The formula uses five exercise measurements to estimate physical age and has been applied in RIZAP's senior program since 2020.
• National Universities and Research Institutions (160+)coreStrategic or Co-development PartnerRIZAP conducts joint research with over 160 medical institutions and university research centers across Japan (as of May 2024), developing body transformation programs validated from medical and sports science perspectives. This academic collaboration underpins the company's scientific methodology claims and has produced over 100 published research papers.
• Japanese Clinical Trial Association (日本臨床試験協会)coreStrategic or Co-development PartnerConducts clinical trials on the RIZAP program, with results published in peer-reviewed journals. Trials covering 2-month, 3-month, and 10-month program outcomes measuring weight, body fat, visceral fat, blood pressure, blood sugar, and other health metrics (e.g., 'RIZAP Method for Obesity, Hypertension, Hyperglycemia, Hyperlipidemia' published in 'Medicine and Pharmacology' vol.71).
• Tokyo福祉大学身体運動学研究室minorStrategic or Co-development PartnerAcademic research collaboration analyzing RIZAP program monitor data (N=50) showing changes in basal metabolic rate, weight, and body fat percentage over 2 months, confirming the program's effectiveness in maintaining/increasing metabolic rate during weight loss.
• ASICS Corporation (アシックス)minorGTM or Marketing PartnerASICS, a global sports equipment manufacturer, is listed as a sponsor of the RIZAP Body Make Grand Prix 2022 event.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 24/7 Workouts: Japanese fully-personal personal training gym offering 100% one-on-one coaching and nutrition plans with strong value-pricing positioning; competes with RIZAP for the budget-conscious end of the personal training market.
• AIREFIT: Japan-based personal training studio operating on a similar one-on-one coaching + nutrition methodology model, positioned in the same premium price tier and targeting identical transformation-focused consumer demographics.
• BEYOND: Japanese personal training gym chain offering one-on-one coaching with meal support and body composition tracking at comparable price points to RIZAP BASIC; directly competes for the same body-transformation consumer segment in major Japanese cities.

Broad incumbents

• Konami Sports Club: Established Japanese full-service fitness chain offering personal training add-ons alongside traditional gym memberships; serves as a large incumbent competitor with broader facility footprints but less depth in dedicated transformation coaching.
• Gold's Gym Japan: Global premium fitness brand operating franchised multi-location gyms across Japan; offers personal training services as an add-on and competes for the same premium-tier fitness consumers with broader facility offerings.
• Anytime Fitness Japan: Largest 24-hour fitness franchise network in Japan with hundreds of low-cost access locations; competes in the broader personal training and convenience gym market where RIZAP also operates via chocoZAP.
• Curves: Women's-only 30-minute circuit training fitness chain with extensive Japanese franchise presence; competes for the same female body-transformation consumer demographic, especially among older and exercise-cautious women.
• Tipness: Japan-based chain of sports clubs and personal training studios with multi-location presence; offers overlapping personal training services but positioned as a broader fitness club rather than dedicated body-make program.

Emerging players

• chocoZAP: Low-cost self-service convenience gym launched under the RIZAP umbrella in 2022, but operates as a distinct low-touch brand; overlaps with RIZAP's member base for supplemental training and represents both a feeder and competitive dynamic within the broader RIZAP ecosystem.

Others

• ASICS (Wellness/Personal Training Services): Global sports equipment and performance brand that is a listed Body Make Grand Prix sponsor of RIZAP and has expanded into running-focused fitness services in Japan; adjacent ecosystem player with overlapping brand credentials in Japanese athletic performance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rizap_jp
• YouTubeyoutube.com/channel/UCl3KNzEZkai5e9WQryNOjGA
• Instagraminstagram.com/rizap_official
• TikToktiktok.com/@rizap_official
• LinkedInlinkedin.com/company/rizapcorp

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RIZAP