Technical educators in Norden AB
Trainor (Technical educators in Norden AB) is a Swedish provider of regulatorily-approved eLearning, classroom, and webinar courses in electrical safety, electrical engineering, work environment, ATEX, and automation, serving 80,000+ Nordic and international professionals annually across installation, power, industrial, and construction sectors.
- Company typePrivate
- Founded1999
- HeadquartersSundsvall, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Technical educators in Norden AB does
Technical educators in Norden AB, operating as Trainor (formerly Teknikutbildarna until a 2022 rebrand), is a privately held Swedish professional training provider headquartered in Sundsvall with a stated market-leading position in eLearning and electrical safety training in Sweden and the Nordic region. The company delivers a catalog of nearly 200 courses covering electrical safety, electrical engineering, work environment, ATEX, and automation to more than 80,000 professionals annually in Swedish and English, with offerings distributed across self-serve eLearning, instructor-led classroom courses, and live webinar formats. Core content is regulatorily anchored: courses carry SEK Svensk Elstandard approval and align with the SS-EN 50110-1 / SS-EN 50 110-1 standards, covering certifications such as ESA electrical work, ATEX, Bas-P/Bas-U, and authorized electrician credentials.
Revenue is generated through a mix of one-time course licenses (eLearning), professional services revenue from classroom and customized enterprise courses, recurring subscription revenue from the Competence Management workforce-skills platform, and subscription/multi-year tuition from the Elektrikerskolan adult electrician distance-learning program. Distribution combines a product-led self-serve eLearning funnel via trainor.se (with localized Norwegian and Global storefronts at trainor.no and trainor.eu), direct enterprise sales for customized corporate training, a mobile app, and a public certificate verification portal. Adjacent or partner relationships are signaled by a Groupe Apave logo on the corporate website, though the precise ownership or commercial nature of that relationship is not disclosed in available sources. The company is privately held, with no public listing, no disclosed funding rounds, and no headcount or revenue figures available in the input data.
Technical educators in Norden AB firmographics
Firmographics- Name
- Technical educators in Norden AB
- Legal name
- Technical educators in Norden AB
- Website
- https://teknikutbildarna.se
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Trainor (Technical educators in Norden AB) is a Swedish provider of regulatorily-approved eLearning, classroom, and webinar courses in electrical safety, electrical engineering, work environment, ATEX, and automation, serving 80,000+ Nordic and international professionals annually across installation, power, industrial, and construction sectors.
- Ownership category
- akta.pro rank
Technical educators in Norden AB industry classification
Industry- Product category
- Professional Training and eLearning
- NAICS
- Professional and Management Development Training (61143), Technical and Trade Schools (6115)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Technical & Digital Skills Training (BPACANAB)
- akta.pro secondary industries
- Electronics Technician Training (Analog/Digital) (EDAOABAG), Electrical Power Systems & Utility Linework (Transmission/Distribution) (EDAOABAC), Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)
Keywords
Where Technical educators in Norden AB is headquartered
LocationHeadquarters
- HQ city
- Sundsvall
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Technical educators in Norden AB business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- eLearning course sales: Self-service web-based courses available for individual purchase and company-wide deployment. Courses cover electrical safety, eltechnique, work environment, ATEX, and automation.
- Classroom training: Instructor-led courses delivered in person at customer locations or Trainor's facilities.
- Customized company courses: Tailored training programs developed specifically for individual company needs.
- Competence Management services: Tools and services for companies to manage and overview employee competence development.
- Electrician school (Elektrikerskolan): Adult education programs for training electricians, offered through distance learning with study options for full-time or part-time students.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Technical educators in Norden AB product offering
Product offeringCore offering
Trainor (formerly Teknikutbildarna) provides professional training in electrical safety, electrical engineering, work environment, ATEX, and automation through a multi-format platform. Offerings include nearly 200 web-based eLearning courses, instructor-led classroom courses, live webinar courses, Competence Management services for tracking workforce development, customized company training, and the Elektrikerskolan adult electrician education program. Each year over 80,000 professionals complete Trainor's courses.
Product overview
Trainor operates a multi-format training platform offering nearly 200 electrical safety and technical courses delivered via eLearning (web-based animated courses), instructor-led classroom courses, and live webinar broadcasts. The platform is complemented by Competence Management services for enterprise workforce development tracking, custom course development, and the Elektrikerskolan adult education program for becoming licensed electricians. Key course offerings include ESA electrical safety certifications, ATEX explosion protection training, Bas-P/Bas-U project planning courses, and authorized electrician programs. The company serves over 80,000 professionals annually across Swedish, Nordic, and international markets.
Differentiator
Problem solved
Functional benefit
Products and services
- eLearning Courses Web-based self-paced courses with animated, reality-anchored materials covering electrical safety, electrical technology, work environment, ATEX, and automation. Approximately 200 different courses available for individual purchase or company-wide deployment.
- Classroom Courses Instructor-led courses delivered in physical classrooms covering topics such as electrical safety, ESA certification, and working with voltage. Held at Trainor facilities or customer locations.
- Webinar/Live Courses Live broadcast training courses delivered remotely in real-time, combining instructor-led interaction with remote accessibility.
- Competence Management Subscription-based service providing a comprehensive overview of employees' total competence development, allowing companies to ensure training situations and maintain a workforce skills overview.
- Custom/Tailored Courses Bespoke course development service where Trainor collaborates with companies to create engaging training programs tailored to specific organizational needs.
- Elektrikerskolan (Electrician School) Adult education program for becoming an electrician, offered as distance learning through Sweden's largest electrician school for adults. Provides training in multiple professional orientations with full-time or part-time study options.
- Trainor App Mobile application for accessing courses and training materials on-the-go.
Companies that use Technical educators in Norden AB
Customer profileSegments6 records
Ideal customer profiles5 records
Technical educators in Norden AB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Technical educators in Norden AB partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Groupe ApaveminorGroupe Apave is displayed as a partner/subsidiary in the footer of Trainor's website, indicating a business relationship or parent company connection. Apave is an international group specializing in risk management, inspection, and certification services.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Technical educators in Norden AB competitors and assessment
Company assessmentBroad incumbents
- DNV: International certification body with training services spanning safety, energy, and industrial sectors. Adjacent incumbent comparable to Trainor's standards-aligned, certification-adjacent training content, particularly in power and energy.
- Nemko: Nordic-rooted testing, inspection, and certification organization with electrical safety and ATEX training offerings. Closely comparable on electrical safety domain and Nordic origin, but with a much broader TIC portfolio.
- Groupe Apave: International risk-management, inspection, and certification group already shown as a partner/subsidiary on Trainor's site. Comparable as a broader incumbent in TIC-and-training that overlaps Trainor's compliance and electrical safety positioning across many more geographies.
- DEKRA: Global TIC and certification provider with safety, electrical, and ATEX-related training services. Comparable as a broad incumbent serving similar compliance-driven training needs across multiple industries and regions.
- Bureau Veritas: Global testing, inspection, and certification (TIC) company with a training division covering electrical, safety, and industrial compliance. Comparable as a wider incumbent offering overlapping electrical-safety training inside a much larger portfolio.
- TÜV Rheinland: International certification and testing body offering technical and safety training, including electrical and industrial compliance programs. Overlaps Trainor's standards-based, certification-adjacent training at global scale.
Direct peers
- Schneider Electric Energy University: Schneider Electric's training arm delivers electrical safety, power distribution, and automation courses to working professionals globally. Most comparable to Trainor on product (technical electrical eLearning + classroom) and target buyer (electricians and electrical engineers).
- Eaton Training: Eaton provides electrical safety, code-compliance, and power-systems training courses through in-person and eLearning formats. Directly comparable to Trainor's electrical safety, ESA-style certification, and electrical engineering course portfolio for industrial and installation audiences.
Emerging players
- Pluralsight: Digital skills and technology training platform targeting professionals with a self-serve eLearning model. Comparable on PLG-style eLearning delivery and subscription revenue, though its content centers on software/IT rather than electrical safety.
- Skillsoft: Enterprise compliance, leadership, and technology training provider with a strong compliance-and-certification catalog. Comparable as a subscription-based compliance training alternative that could compete for the same enterprise compliance-training budget as Trainor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Technical educators in Norden AB social profiles
Digital presenceTechnical educators in Norden AB compliance and trust
Trust signalCompliance1 record
Technical educators in Norden AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Technical educators in Norden AB leadership team
Management profileNumber of profiles
Profiles1 record
Technical educators in Norden AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Technical educators in Norden AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Technical educators in Norden AB
What does Technical educators in Norden AB do?
Trainor (formerly Teknikutbildarna) provides professional training in electrical safety, electrical engineering, work environment, ATEX, and automation through a multi-format platform. Offerings include nearly 200 web-based eLearning courses, instructor-led classroom courses, live webinar courses, Competence Management services for tracking workforce development, customized company training, and the Elektrikerskolan adult electrician education program. Each year over 80,000 professionals complete Trainor's courses.
Is Technical educators in Norden AB a public or private company?
Technical educators in Norden AB is a private company. It is classified as unknown and is currently operating.
When was Technical educators in Norden AB founded?
Technical educators in Norden AB was founded in 1999. It employs 11 to 50 people.
Where is Technical educators in Norden AB based?
Technical educators in Norden AB is headquartered in Sundsvall, Sweden, in the Europe region.
How does Technical educators in Norden AB make money?
Five revenue lines are on record. eLearning course sales are the primary driver. The others are classroom training, customized company courses, competence Management services and electrician school (Elektrikerskolan).
Who are Technical educators in Norden AB's main competitors?
Broad incumbents on record are DNV, Nemko, Groupe Apave, DEKRA, Bureau Veritas and TÜV Rheinland. Direct peers are Schneider Electric Energy University and Eaton Training. Emerging players are Pluralsight and Skillsoft.
Does Technical educators in Norden AB have an API?
No public API is recorded for Technical educators in Norden AB.
What industry is Technical educators in Norden AB in?
Technical educators in Norden AB's product category is Professional Training and eLearning. Its primary akta.pro industry code is BPACANAB, Technical & Digital Skills Training, with a secondary code of EDAOABAG, Electronics Technician Training (Analog/Digital). Its NAICS code is 61143 and its SIC code is 8200.