Genteel
Genteel is a private U.S. medical-device company selling vacuum-assisted lancing devices, patented lancets, and replacement accessories to people managing diabetes, CGM users needing backup testing, caregivers, and pet owners through its online store.
- Company typePrivate
- Founded2014
- HeadquartersTualatin, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Genteel does
Genteel is a privately held U.S. medical-device company based in Tualatin, Oregon, that sells lancing devices and lancets for blood-glucose testing. It serves people managing Type 1, Type 2, or gestational diabetes, CGM users who require backup testing, caregivers and parents of children with diabetes, and pet owners. The company also sells replacement parts and carrying accessories.
Its core architecture uses patented vacuum technology to draw blood toward the skin surface so that a shallower lancet puncture may be sufficient, together with color-coded cushioned contact tips that control puncture depth and support testing at sites such as the palm, forearm, and above the knee. The Basic device accepts square-based universal lancets, while the Exclusive device is restricted to patented Butterfly Touch lancets with variable-gauge tips intended to reduce pain and nerve irritation.
Genteel primarily generates revenue through one-time direct-to-consumer hardware sales, priced at approximately $95-$120 with limited promotional pricing, followed by consumables, replacement parts, and accessories. Butterfly Touch lancets are available through a recurring subscription, while contact tips, nozzles, O-rings, sleeves, and travel organizers create an aftermarket around the durable device. Products are sold through Genteel's own e-commerce storefront with worldwide shipping, supported by a 30-day return policy and a one-year manufacturer warranty; the company also states that the device is eligible as a medical expense for FSA and HSA use.
Genteel firmographics
Firmographics- Name
- Genteel
- Legal name
- Genteel
- Website
- https://mygenteel.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Genteel is a private U.S. medical-device company selling vacuum-assisted lancing devices, patented lancets, and replacement accessories to people managing diabetes, CGM users needing backup testing, caregivers, and pet owners through its online store.
- Ownership category
- akta.pro rank
Genteel industry classification
Industry- Product category
- Blood Glucose Lancing Devices
- NAICS
- Surgical Appliance and Supplies Manufacturing (339113)
- SIC
- Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Lancing Devices & Lancets (HLAHAHAH)
- akta.pro secondary industry
- Blood Glucose Monitoring (BGM) Meters & Test Strips (HLAHAHAG)
Keywords
Where Genteel is headquartered
LocationHeadquarters
- HQ city
- Tualatin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Genteel business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Lancing Devices: One-time hardware sales of lancing devices including Basic, Exclusive, and Plus variants. Devices range from $94.97 to $119.97
- Lancets and Consumables: Recurring sales of Butterfly Touch Lancets (100 pcs for $11.99), replacement parts (nozzles, contact tips, O-rings), and accessories
- Subscription Service: Automatic delivery subscription for Butterfly Touch Lancets with better pricing, eliminating customer stress about running out
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Genteel Basic - Original pain-free lancing device |
| One time/ perpetual license | Pay-as-you-go | Genteel Exclusive - Advanced model with Butterfly Touch Lancets |
| One time/ perpetual license | Pay-as-you-go | Genteel Plus Kit - Basic device with travel accessories |
| One time/ perpetual license | Pay-as-you-go | Genteel Exclusive Plus Kit - Premium package with all accessories |
| Subscription | Monthly | Butterfly Touch Lancets Subscription |
| Unit Pricing | Pay-as-you-go | Nozzle Replacement Pack |
| Unit Pricing | Pay-as-you-go | Replacement Contact Tips |
| Unit Pricing | Pay-as-you-go | Neoprene Sleeve |
| Unit Pricing | Pay-as-you-go | Travel and Organizer Pouch |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Genteel product offering
Product offeringCore offering
Genteel designs, manufactures, and sells patented pain-free lancing devices and proprietary Butterfly Touch Lancets for blood glucose testing. Using vacuum technology combined with cushioned contact tips, the devices draw blood to the skin surface to enable shallow punctures that avoid pain nerves, supporting alternate-site testing on palm, forearm, and above the knee. Products are sold directly to consumers through the company's own e-commerce website, with a recurring subscription for consumable lancets.
Product overview
Genteel offers a portfolio of pain-free lancing devices for blood sugar testing, built around patented vacuum technology and cushioned tips that make lancing gentle and clinically proven to be painless. The core product line includes four lancing device tiers: Basic (entry-level, accommodates universal lancets), Exclusive (uses exclusively patented Butterfly Touch Lancets to minimize nerve vibration), Plus Kit (Basic with travel accessories), and Exclusive Plus Kit (Exclusive with travel accessories). Supporting the devices are consumable accessories including Butterfly Touch Lancets (available via subscription), Replacement Contact Tips (color-coded for depth control), Nozzle Replacements, and Replacement O-Rings. Carry accessories include a Neoprene Sleeve and Travel Organizer Pouch. All devices use interchangeable contact tips to control puncture depth and enable alternate site testing (palm, forearm, above knee) beyond fingertips. The company is US-based with a 30-day money-back guarantee and 1-year manufacturer warranty.
Differentiator
Problem solved
Functional benefit
Products and services
- Genteel Basic - Personal Lancing Device Original pain-free lancing device for blood sugar management, featuring six different colored contact tips for customized depth and compatibility with all square-based lancets as well as Butterfly Touch Lancets. Includes the device, nozzle, and 6-pack colored contact tips; priced at $104.97 (limited-time offer $59).
- Genteel Exclusive - Personal Lancing Device Advanced pain-free lancing device that exclusively uses patented Butterfly Touch Lancets to minimize vibrations that cause pain and nerve irritation. Includes the device, six colored contact tips, quick start guide, and two 10-pack samples of Butterfly Touch lancets; priced at $94.97. Not compatible with other manufacturers' lancets.
- Genteel Plus Kit - Personal Lancing Device Best-selling Basic pain-free lancing device bundled with travel accessories for mobile care. Includes the device, nozzle, 6-pack colored contact tips, travel organizer pouch, emergency contact card, neoprene sleeve, quick start guide, and 10 Butterfly Touch Lancets. Available in Blue, Black, and Pink; priced at $119.97 (was $137).
- Genteel Exclusive Plus Kit - Personal Lancing Device Combines the Exclusive lancing device (exclusive Butterfly Touch Lancets) with travel accessories. Includes the device, nozzle, 6-pack colored contact tips, travel organizer pouch, emergency contact card, neoprene sleeve, quick start guide, and 2-10 pack samples of Butterfly Touch Lancets; priced at $109.97.
- Butterfly Touch Lancets (with Subscription Option) Patented polished stainless steel lancets with bevelled tip from 30-36g designed to minimize pain and irritation. Available in 100-count packages at $11.99, and as an automatic-delivery subscription providing better pricing and ensuring customers never run out.
- Replacement Contact Tips Color-coded contact tips that control lancet puncture depth when the device is activated. Available in Blue, Yellow, Green, Clear, Orange, Violet, and Multicolor packs of 6; priced at $14.95 per 6-pack.
- Nozzle Replacement (Pack of 2) Clear nozzle that fits on top of the Genteel device and holds the contact tip in place; a mission-critical element of the vacuum technology enabling pain-free blood draw. Pack of 2 priced at $14.95.
- Replacement O-Rings Replacement vacuum elements for the Genteel device: one O-ring placed under the clear nozzle and another on the piston assembly inside the Genteel tube. Sold as a maintenance consumable.
- Genteel Neoprene Sleeve Breathable neoprene sleeve designed to keep the Genteel lancing device safe and clean; priced at $14.00.
- Genteel Travel and Organizer Pouch Carrying case designed to hold all tools for measuring and maintaining blood sugar levels; fits in a purse or backpack pocket and accommodates the Genteel device, meter, test strips, and insulin pens. Priced at $21.95 (was $24.95).
Quantifiable outcome
- Clinically proven to reduce pain during blood glucose testing
- +2 more outcomes
Companies that use Genteel
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles5 records
Genteel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Genteel partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights5 records
Genteel competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Customer concentration
Genteel social profiles
Digital presenceGenteel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Genteel leadership team
Management profileNumber of profiles
Profiles1 record
Genteel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Genteel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Genteel
What does Genteel do?
Genteel designs, manufactures, and sells patented pain-free lancing devices and proprietary Butterfly Touch Lancets for blood glucose testing. Using vacuum technology combined with cushioned contact tips, the devices draw blood to the skin surface to enable shallow punctures that avoid pain nerves, supporting alternate-site testing on palm, forearm, and above the knee. Products are sold directly to consumers through the company's own e-commerce website, with a recurring subscription for consumable lancets.
Is Genteel a public or private company?
Genteel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Genteel founded?
Genteel was founded in 2014. It employs 11 to 50 people.
Where is Genteel based?
Genteel is headquartered in Tualatin, United States, in the North America region.
How does Genteel make money?
Three revenue lines are on record. Lancing Devices are the primary driver. The others are lancets and Consumables and subscription Service.
Does Genteel have an API?
No public API is recorded for Genteel.
What industry is Genteel in?
Genteel's product category is Blood Glucose Lancing Devices. Its primary akta.pro industry code is HLAHAHAH, Lancing Devices & Lancets, with a secondary code of HLAHAHAG, Blood Glucose Monitoring (BGM) Meters & Test Strips. Its NAICS code is 339113 and its SIC code is 3841.