What Made By Coopers does

Made By Coopers (legal entity Made By Coopers Apothecary Limited, registered in England and Wales, company number 10566978) is an independent UK-based apothecary founded in 2016 by Clare Cooper and Darren Cooper in Lancing, West Sussex. The company designs, formulates, and small-batch manufactures a portfolio of natural, plant-based sleep aids, aromatherapy products, botanical skincare, and bath products, with 90% of products formulated in-house at its UK lab. The product range spans approximately 40+ SKUs organized into themed lines — Sleepy Head, Calm, Happy, Focus, Awaken, Revive, Restore, Purify — encompassing pillow sprays, room sprays, essential oil blends, face and body oils, serums, cleansing oils, bath salts, body scrubs, candles, sleep balms, meditation accessories, and curated bundles, all positioned as vegan, cruelty-free, and free of parabens, SLS, sulphates, mineral oil, artificial colours, and synthetic fragrances. Core technology is rooted in proprietary botanical formulation, an in-house A-Z ingredient traceability database, and FSC-certified, recyclable glass packaging rather than any software or AI platform.

The business operates a direct-to-consumer model centered on its Shopify-based e-commerce site (madebycoopers.com), supplemented by a Subscribe-and-Save subscription program offering a 15% discount on 8- or 12-week recurring deliveries (powered by Bold Commerce) and a wholesale/stockist channel for retail partners. Pricing spans roughly $18 USD for travel-size sprays up to $74 USD for bundles, with mid-range SKUs in the $25-$50 range; shipping is free in the UK over £30 and extends to the EU and US at flat rates. Marketing is multi-channel and content-led, combining a wellness blog, email newsletter (15% first-order incentive), organic social with reported TikTok virality for body oils, an affiliate/content-creator program, and earned media in publications such as Evening Standard, Hello!, Tatler, Natural Health Magazine, and Yoga Magazine. The customer base is described as "thousands of customers," and the company has accumulated 1,016 verified reviews averaging 4.81 stars, plus repeat category wins at the Natural Beauty Awards (2021) and Beauty Shortlist Mama & Baby Awards (2023) for its Sleepy Head Pillow Spray.

Made By Coopers is privately held, founder-owned, and bootstrapped with no external funding rounds, parent entity, or subsidiaries evidenced in the source material. The team is described as 1-10 employees, operating from a single UK location. Recent strategic activity has centered on a 2023 full rebrand (new leaf/fingerprint logo, dark leafy green palette, frosted glass packaging, FSC-certified postal boxes), a 2023 portfolio expansion into eight mood-positioned essential oil blends and new room sprays, the launch of the Ritual Sounds content initiative (YouTube guided meditations and Spotify playlists), and ongoing product line extension into 2025 (Blood Orange & Mango Body Scrub). An Ecologi partnership underpins the brand's sustainability narrative, with reported outputs of 1,200+ trees planted and 68 climate projects funded.

Name

Made By Coopers

Legal name

Made By Coopers Apothecary Limited

Website

https://madebycoopers.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Made By Coopers is a UK-based independent apothecary crafting natural, plant-based sleep aids, aromatherapy products, and botanical skincare, sold direct-to-consumer via its own website with subscription and wholesale channels.

Ownership category

akta.pro rank

Product category

Natural Aromatherapy & Skincare

NAICS

Toilet Preparation Manufacturing (32562)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

akta.pro secondary industry

Body Sprays & Mists (CRABADAC)

Keywords

• Natural aromatherapy products
• Botanical skincare products
• Essential oil blends
• Handcrafted apothecary
• Sleep aid sprays

Headquarters

HQ city

Lancing

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through their website. Products sold include pillow sprays, essential oils, body oils, bath salts, body scrubs, candles, serums, and bundles.
2. Subscription Model: Subscribe and Save option offering 15% discount with auto-renewing subscriptions delivered every 8 or 12 weeks.
3. Wholesale/B2B: Bulk products sold to stockists and retail businesses at wholesale pricing through direct email contact.
4. Gift Cards: Digital gift cards sold in denominations from £20 to £150, delivered by email with no expiration.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Made By Coopers is a UK apothecary that manufactures and sells natural, organic aromatherapy and skincare products including pillow sprays, essential oils, bath salts, body scrubs, candles, serums, face and body oils, and curated gift bundles. The company handcrafts its range in small batches using botanical ingredients and sells directly to consumers via its own online store, with additional wholesale distribution to selected stockists.

Product overview

Made By Coopers is a modern apothecary offering a unified portfolio of natural wellness and botanical skincare products centred on aromatherapy and sleep solutions. The core product lines include: Sleep & Pillow Sprays (Sleepy Head, Zen, Calm, Happy, Focus) in both room spray and essential oil formats; Facial Skincare (serums, cleansing oils, face & body oils); Bath & Body (bath salts, body scrubs, balms); and Yoga & Accessories (meditation cushions, eye pillows). Products are organized into themed collections (Sleepy Head, Calm, Happy, Awaken, Revive, Restore, Focus, Purify) with each featuring complementary room sprays, essential oil blends, and sometimes candles or bath products. The company also offers curated bundles (Bathing Ritual, Sleep Kits, Firm & Nourish Serum Bundle, Aromatherapy Room Spray Bundle) and gift cards. The portfolio spans approximately 40+ distinct products across 8 essential oil blend lines, with award-winning sleep products as flagship items. The offering emphasizes clean, vegan, cruelty-free botanical formulations with plant-derived ingredients, targeting wellness-focused consumers seeking natural sleep aids and aromatherapy solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Pillow Sprays
• Essential Oils
• Bath Salts
• Body Scrubs
• Candles
• Serums
• Face & Body Oils
• Curated Bundles

Quantifiable outcome

• 1016 verified customer reviews with 4.81 star average rating
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• EcologicoreStrategic or Co-development PartnerPartnership for carbon footprint offset and reforestation projects. Made By Coopers has planted over 1200 trees and funded 68 climate projects including wind energy in India, solar power, protection of Mataven forest in Columbia, mangrove planting in Madagascar, and Amazonian rainforest preservation in Brazil. Every purchase helps fund these environmental projects.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pai Skincare: UK clean-beauty brand focused on botanical, certified-organic skincare for sensitive skin — comparable in size, geography, and the consumer they target (clean-beauty-conscious buyers seeking vegan, cruelty-free formulations).
• Aromatherapy Associates: UK-based essential oil and bath brand selling blends, body oils, and relaxation-focused formulations through DTC and spa channels — comparable product mix and a heritage of in-house botanical formulation.
• Tropic Skincare: UK-based natural and vegan personal-care brand with a direct-sales model and broad skincare/bath range — comparable 'naturally formulated, UK-made, founder-led' positioning targeting similar wellness-oriented consumers.
• Tisserand Aromatherapy: Long-established UK aromatherapy brand offering essential oils, bath products, and sleep sprays with comparable natural ingredient positioning and omni-channel (DTC + retail/wholesale) GTM.
• This Works: British sleep-and-wellness brand with a portfolio centred on pillow sprays, essential oils, and sleep-aid skincare — overlapping directly with Made By Coopers' Sleepy Head category and similar premium positioning.
• NEOM Organics: UK-based luxury aromatherapy and natural wellbeing brand best known for its sleep-focused home fragrances, candles, and pillow mists — a near-identical product overlap with Made By Coopers' Sleepy Head and Calm ranges and a shared focus on the wellness-focused female consumer.

Emerging players

• Evolve Organic Beauty: Smaller UK-based natural and organic skincare DTC brand with a focused range of serums, oils, and balms — comparable in scale and certification-driven positioning, though with less of a sleep/aromatherapy focus than Made By Coopers.

Broad incumbents

• ESPA: UK-based spa- and aromatherapy-led skincare and body brand selling essential oils, body oils, and bath products via DTC and spa/wholesale channels — overlaps in aromatherapy-led positioning and trade distribution model.
• The Body Shop: Iconic natural-ingredient beauty brand offering bath, body, and skincare with a strong ethical/sustainability positioning — overlaps thematically with Made By Coopers' vegan/cruelty-free message but spans an order-of-magnitude more SKUs and geographies.
• Lush: Established UK-based handmade natural cosmetics brand with broad bath, body, and gift ranges — overlaps with Made By Coopers' bath salts, scrubs, and gifting bundles but operates at materially larger scale with a global retail footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/madebycoopers
• Facebookfacebook.com/madebycoopers
• LinkedInlinkedin.com/company/madebycoopers

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Made By Coopers