STATARTS

What STATARTS does

statArts GmbH is a privately held, Nürnberg-based market research company founded in 1993 that delivers custom, end-to-end research services to small and medium-sized enterprises (SMEs) across multiple industries in Germany. The firm is structured as a German GmbH (private limited company), registered at Nordring 107, 90409 Nürnberg, and operates with a headcount in the 1–10 range under managing directors Christian Straus and Werner Dittrich.

The company's service portfolio is organized in three layers. The Service layer covers online survey programming (deployed on the Questback/former Globalpark platform), data management, field coordination through a vetted network of domestic and international partners, and multilingual coding of open-ended responses in 20 languages by native speakers. The Insights layer applies established preference-measurement and statistical methodologies — Conjoint Analysis, Maximum-Difference-Scaling, and multivariate techniques (regression, cluster, factor, variance, discriminant, MDS) — to segment customers and quantify trade-offs. The Reporting layer translates results into presentations, automated multi-country charts, and dashboards. No AI/ML, SaaS platform, or productized software offering is part of the stack.

statArts monetizes through project-based professional services contracts with SME clients, sold via direct sales and personal consulting through its website, phone, email, and contact form. No pricing is publicly disclosed; revenue figures, funding, M&A activity, and named customer logos are not available in the source data. The firm holds no patents, awards, or external investors and is independent, with operating geographies limited to Germany despite its multilingual execution capability.

Name

STATARTS

Legal name

statArts GmbH

Website

https://statarts.de

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

statArts GmbH is a small, Nürnberg-based market research firm founded in 1993 that delivers custom survey design, multilingual coding, advanced statistical analysis, and reporting services to German SMEs across multiple industries.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling) (MPAAALAF)

akta.pro secondary industries

Industry & Sector Research (Syndicated/Custom) (BPAHALAE), Data Analytics Integration & Insight Platforms (Research Ops, Dashboards, Insight Repositories) (MPAAALAO)

Keywords

• Market research services
• Online survey programming
• Conjoint analysis
• Multivariate data analysis
• Multilingual response coding

Headquarters

HQ city

Nuremberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Market Research Services: Individual market research services tailored to specific client needs. Services include online programming, data management, field coordination, coding, analysis (conjoint, MaxDiff, multivariate), and reporting (presentations, charts, dashboards). Revenue generated through project-based professional services contracts with SMEs across various industries.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

statArts provides customized market research services for small and medium-sized enterprises, covering the full research workflow from online survey programming, data management, and field coordination through multilingual coding, advanced statistical analyses (conjoint, MaxDiff, multivariate), and professional reporting with automated charts and dashboards. The firm delivers individualized, needs-based solutions rather than off-the-shelf products, partnering with Questback for online survey deployment and with major panel providers and field institutes for data collection.

Product overview

statArts is a market research company offering a comprehensive, integrated suite of services rather than a unified software platform. The portfolio is organized into three core areas: Service (covering Online Programming for survey tools, Data Management, Field Coordination, and Coding), Insights (featuring Conjoint Analysis, Maximum-Difference-Scaling, and Multivariate Analyses for advanced statistical analysis), and Reporting (including Presentation Creation, Chart Automation, and Dashboards for data visualization and communication). The company has operated since 1993 serving SMEs across various industries with customized market research solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Survey Programming

Quantifiable outcome

• Comprehensive market research data translated into actionable business decisions through professional reporting and dashboards.
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• Questback (formerly Globalpark)coreTechnology or IntegrationPartnership with Questback, a powerful and proven online survey platform. This partnership guarantees clients highest data security and availability for their surveys. Questback serves as the primary technology platform for online survey deployment.
• Panel Providers (International)coreTechnology or IntegrationEstablished connections to all major panel providers for numerous studies. The company has successfully implemented connections to panel providers across multiple research projects.
• Field Institutes (Domestic and International)coreChannel Partner/ Reseller/ DistributorPool of reliable partners in Germany and abroad for field research coordination. Partners are carefully selected based on the company's long-term experience to ensure studies are conducted quickly and to highest standards.

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Kantar: Kantar is a major global insights and analytics company operating in Germany with extensive custom and syndicated research capabilities. Its breadth of methodologies and dashboards overlaps with statArts' conjoint/MaxDiff and reporting offerings at much larger scale.
• Dynata: Dynata is one of the world's largest first-party data and online panel providers, supporting market research fieldwork globally. It competes for the same panel-provider and survey-programming work that statArts sources through its Questback and panel-provider partnerships.
• Ipsos: Ipsos is a global market research firm with deep presence in Germany offering custom research, syndicated studies, and analytics across industries. As a broad incumbent, it competes for the same SME and enterprise custom-research budgets that statArts serves.
• GfK (now part of NielsenIQ): GfK is one of Germany's largest market research firms, also headquartered historically in Nürnberg. It offers consumer research, panel data, and analytics at a much larger scale, providing a direct incumbent comparison for statArts' German SME market research positioning.
• YouGov: YouGov operates a global online panel and conducts custom survey-based research for brands and agencies. Its online-survey-led methodology and panel infrastructure overlap directly with statArts' Questback-based survey programming and panel-provider partnerships.

Direct peers

• Splendid Research: Splendid Research is a Hamburg-based market research firm focused on custom studies for SMEs and mid-market companies across DACH. Its size and SME-targeting positioning make it a closely comparable boutique competitor to statArts.
• Bilendi: Bilendi is a Paris-headquartered European panel and market research provider operating proprietary panels across multiple countries. Its multilingual panel and field services overlap directly with statArts' multilingual coding (20 languages) and panel-provider ecosystem.
• Norstat: Norstat is a European panel-based data collection and market research provider operating across DACH and Nordics. Its multilingual panel infrastructure and custom research services make it a direct functional peer to statArts' multilingual coding and field coordination offering.
• infas Institut für angewandte Sozialwissenschaft: infas is a Bonn-based German market and social research institute offering custom survey research, data collection, and analysis — closely overlapping with statArts' full-service research, field coordination, and statistical analysis offering for German clients.
• Q | Agentur für Forschung: Q is a German boutique market research agency offering custom qualitative and quantitative studies for SMEs and mid-market clients. Its size, German focus, and full-service custom research model make it a close direct peer to statArts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/statarts-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STATARTS