Geofix AB

What Geofix AB does

Geofix AB is sells measuring devices and equipment for measurement engineers online.

Name

Geofix AB

Legal name

Geofix AB

Website

http://www.geofix.se/

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Geofix AB is sells measuring devices and equipment for measurement engineers online.

Ownership category

akta.pro rank

Product category

Surveying and Measurement Equipment Distribution

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Sensors & Modules (IMU, GPS, Camera, RF) Retail (CRACAKAC)

akta.pro secondary industries

GIS & Spatial Data Management Platforms (BPAMANAK), Satellite Imagery & Remote Sensing Geospatial Platforms (BPAMANAM)

Keywords

• Surveying equipment distribution
• GNSS receivers retail
• Machine control systems
• Field computers tablets
• Measurement accessories supplies

Headquarters

HQ city

Linköping

HQ country

Sweden

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct sales of surveying equipment, GNSS receivers, machine control systems, field computers, drones, laser instruments, measurement accessories, and consumables through e-commerce and physical stores
2. Service & Rental: Service, repair, and rental services for surveying equipment

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Geofix AB distributes and sells professional surveying, measurement, and positioning equipment as a multi-brand retailer in Sweden. Its product portfolio includes GNSS/GPS receivers, machine control systems, rugged field computers, drones, laser scanners, total stations, surveying accessories, marking consumables, and surveying software, supported by service, repair, and rental offerings.

Product overview

Geofix AB operates as a multi-brand distributor offering nearly 3,000 surveying, GIS, construction, and machine control products from leading manufacturers. The portfolio spans GNSS/GPS equipment (E-Survey, Emlid, Eos, Hemisphere, Juniper, L5 brands), rugged field computers and tablets (Algiz, Juniper Mesa, Getac), machine control and weighing systems (L5 Navigation, Lundaman), drone solutions (DJI, Wingtra, Nolvis, TrueView), software (GEO, Topocad, Carlson SurvPC, LP360), laser instruments, total stations, laser scanners, surveying accessories (prisms, poles, tripods), marking consumables, and monitoring systems. The company serves surveying, construction, GIS, machine control, and forestry industries with sales, service, and rental capabilities across Sweden with 6 employees and locations in Östersund, Linköping, Göteborg, plus express shops in Luleå and Avesta.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Survey Field Computers (UT32 and related) Rugged Android field computers/tablets such as the E-Survey UT32 (8-inch, IP67) sold to surveyors and field measurement professionals for data capture, GNSS control and field software use.
• E-Survey GNSS Receivers Multi-constellation RTK GNSS receivers including eRTK10 mini, eRTK20, eRTK30, eRTK60, E300 Pro, E600, E800, NET20 Plus, M1G2 with IMU-tilt support, sold to surveying and mapping professionals.
• E-Survey Complete Measurement Packages Pre-bundled turnkey surveying kits combining E-Survey GNSS receivers, field computers, accessories and software into ready-to-deploy measurement solutions for surveying professionals.
• Emlid Reach GNSS Receivers Emlid Reach RTK GNSS receivers (RS4 Pro, RS4, RX2, RS3, RS2+, RS+, RS, Reach M2, M+, RX) sold for centimeter-accurate positioning in surveying and mapping workflows.
• Eos Arrow Series GNSS Receivers DGNSS/RTK GNSS receivers (Arrow 100, Arrow 100+, Arrow Gold, Arrow Gold+) for high-accuracy GIS data collection with iOS, Android and Windows devices.
• Eos Skadi Series GNSS Receivers Skadi 100, 200, 300 and Gold GNSS receivers offering single- to triple-frequency RTK positioning with multi-constellation support for surveying and GIS.
• Juniper Geode DGNSS Receivers Geode GNS3M multi-frequency and GNS3S single-frequency DGNSS receivers from Juniper Systems for high-accuracy real-time field data collection.
• L5 Navigation Machine Control Systems Machine control systems including the L5 U3D-L wheel loader system and L5 U3D-X excavator system, developed by parent company L5 Navigation AB and sold to construction equipment operators.
• Lundaman P2 Wheel Loader Weighing System Lundaman P2 wheel loader weighing system with turnkey installation, calibration certificates and accessories for on-board load weighing in construction and aggregates operations.
• DJI Drones and Accessories DJI drone portfolio including Agras, Air 3, Avata, FPV, Inspire, Matrice series, Mini 4 plus accessories sold to surveying, inspection and mapping professionals.
• Wingtra Surveying Drones Wingtra fixed-wing drones for aerial surveying and mapping applications, distributed to geospatial professionals.
• Surveying and GIS Software Software resale including Carlson SurvPC, Topocad packages, Surpad, LP360 Drone Lidar Software and GEO program packages with modules and subscriptions.
• Laser Scanners Laser scanners including PIX4D viDoc RTK, Zoller + Fröhlich scanners and FARO scanners plus accessories sold for 3D scanning and documentation workflows.
• Total Stations and Theodolites Total stations and theodolites for surveying measurements, distributed to professional surveyors.
• Monitoring Systems Wireless monitoring systems from SuessCo, Senceive, Adventum Tech and Basetime for construction and infrastructure monitoring projects.
• Marking Paints and Consumables Marking paints (Mercalin, Soppec) including fluorescent, short-term, line marking, long-term marking, chalk sprays and related consumables for surveying and construction field work.
• Survey Prisms and Accessories Survey prisms and accessories from Geofix, Leica, Bohnenstingl, Rothbucher, Seco and related mounting equipment.
• Equipment Service, Repair and Rental Service, repair and rental services for surveying and measurement equipment, delivered through Geofix's Swedish store network and technical sales staff.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core.

• E-Survey GNSScoreTechnology or IntegrationMajor brand partner for GNSS receivers and field computers. Products include eRTK30, eRTK60, eRTK20, eRTK10 mini, E600, E800, E300, NET20 Plus, M1G2, UT32 field computer.
• EmlidcoreTechnology or IntegrationBrand partner for Reach RS4 Pro, RS4, RX2, RS3, RS2+, RS+, RS, Reach M2, M+ GNSS receivers and accessories.
• Eos Positioning SystemscoreTechnology or IntegrationBrand partner for Arrow 100, Arrow 100+, Arrow Gold, Arrow Gold+ GNSS receivers and Skadi series (Skadi 100, 200, 300, Gold).
• DJIcoreTechnology or IntegrationMajor brand partner for drones including Agras, Air 3, Avata, FPV, Inspire, Matrice series, Mini 4 and accessories.
• Leica GeosystemscoreTechnology or IntegrationBrand partner for total stations, levels, line lasers, prisms, accessories and tripods.
• L5 Navigation ABcoreStrategic or Co-development PartnerParent company of Geofix AB. Develops and sells L5 branded GNSS products including U-Tab RTK, S-Lite GNSS Rover, and machine control systems (U3D-L wheel loader system, U3D-X excavator system). Express stores staffed by L5 employees.
• Juniper SystemscoreTechnology or IntegrationBrand partner for Algiz rugged tablets (RT8, 10X, 10XR, 8X), Mesa 3, Mesa 4, Mesa PRO field computers and accessories.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KOREC Group: KOREC Group is one of Europe's largest surveying, mapping, and GIS technology distributors (Ireland/UK), running a multi-brand model with sales, service, and rental of GNSS, surveying, and measurement equipment. Its scale, brand mix, and channel approach closely parallel Geofix's.
• Cansel: Cansel is Canada's largest multi-brand distributor of surveying, construction, and engineering equipment, offering GNSS, total stations, drones, and software. Its broad product range and B2B service model closely parallel Geofix's approach in Sweden.
• Position Partners: Position Partners is Australia's leading distributor of GNSS, surveying, machine control, and drone mapping solutions, serving surveying, construction, and mining customers. Its multi-brand, multi-channel approach (retail, service, software) is comparable to Geofix's.
• AllTerra: AllTerra is a major UK distributor focused on Trimble surveying and geospatial equipment. Its specialization in GNSS, total stations, and machine control matches Geofix's product categories, though with narrower brand breadth.
• RDO Integrated Controls: RDO Integrated Controls is the US division of RDO Equipment Co. focused on construction technology, machine control, GNSS, and surveying. Like Geofix, it sells multi-brand equipment and software with service and rental to construction professionals.
• Seiler Instrument: Seiler Instrument is a US multi-brand distributor of surveying, GPS/GNSS, laser scanning, drone, and geospatial equipment serving surveying, construction, and engineering markets. Its multi-channel distribution model and category mix closely mirror Geofix's.
• Allen Precision Equipment: Allen Precision Equipment is a US surveying and construction equipment dealer offering GNSS, robotic total stations, data collectors, and software with training and service. Similar scale and multi-brand specialist positioning to Geofix in the Nordic market.

Broad incumbents

• Leica Geosystems: Leica Geosystems (part of Hexagon) is a leading global manufacturer of surveying, GNSS, and geospatial equipment. As a key Geofix brand partner, it competes broadly with the same customers while also supplying Geofix's distribution channel.
• Trimble: Trimble is a global leader in GNSS, surveying, mapping, and construction technology. Its broad product portfolio overlaps with much of what Geofix distributes, and its direct sales channels are a structural competitor to independent distributors.
• Topcon Positioning Systems: Topcon is a major global manufacturer of GNSS, surveying, machine control, and construction positioning equipment. As a broad incumbent, it overlaps with Geofix's offering and represents both a supplier relationship opportunity and a competitive threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GeofixAB
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• Instagraminstagram.com/geofixab

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geofix AB