Roy's
Roy's is a privately-held Hawaiian fusion restaurant chain founded in 1988 by James Beard Award-winning chef Roy Yamaguchi, operating three mainland U.S. corporate locations in California and Florida serving Pacific Rim-European cuisine, private events, gift cards, and a loyalty program.
- Company typePrivate
- Founded1988
- HeadquartersFort Worth, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Roy's does
Roy's is a privately-held Hawaiian fusion restaurant chain founded in 1988 by James Beard Award-winning chef Roy Yamaguchi in Honolulu, Hawaii. The company operates three mainland U.S. corporate locations — Anaheim (California), San Diego Waterfront (California), and Bonita Springs (Florida) — serving a menu that blends Pacific Rim flavors with European (primarily French) cooking techniques. Signature dishes include Misoyaki Butterfish and Blackened Island Ahi, and the brand has published three cookbooks and aired a television series ("Hawaii Cooks with Roy Yamaguchi") in 60+ countries. Additional affiliated locations exist in Hawaii, Pebble Beach, Japan, and Guam, but these sit outside the gift card program's scope and appear to be operated by separate licensees.
The revenue model is primarily transaction-based full-service dining, augmented by private dining and event services (corporate and social with dedicated Private Dining Directors at each location), gift card sales in $5–$100 denominations, and bar/beverage programs including Aloha Hour and Waina Wednesday. Pricing includes a three-course prix fixe menu at $49 per person (Bonita Springs and Anaheim only). The go-to-market is direct-to-consumer through physical locations, supported by website, Facebook, Instagram, and the Ohana Club email loyalty program (offering $25 off next visit on signup). Corporate oversight is handled by United Ohana, headquartered at 4041 MacArthur Blvd., Suite 280, Newport Beach, California, with operational management delegated to SSCP Management (sscpmanagement.com domains used for private dining and guest services contacts).
The company is privately held with no disclosed revenue, no funding rounds, and no public listing. Roy's maintains an investor/licensing inquiry program for prospective franchisees, indicating openness to franchise or license expansion rather than a wholly company-owned growth model. Award credentials include the 1993 James Beard "Best Pacific Northwest Chef," California Chef of the Year, Fine Dining Hall of Fame (Nation's Restaurant News), and Condé Nast Traveler's "Top 50 Cuisines in America." There is no public API, no technology platform, and no AI/ML capabilities referenced in the source data.
Roy's firmographics
Firmographics- Name
- Roy's
- Legal name
- Roy's (operated by United Ohana)
- Website
- https://roysrestaurant.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Roy's is a privately-held Hawaiian fusion restaurant chain founded in 1988 by James Beard Award-winning chef Roy Yamaguchi, operating three mainland U.S. corporate locations in California and Florida serving Pacific Rim-European cuisine, private events, gift cards, and a loyalty program.
- Ownership category
- akta.pro rank
Where Roy's is headquartered
LocationHeadquarters
- HQ city
- Fort Worth
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Roy's business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Dine-in Restaurant Sales: Revenue from full-service dining at three restaurant locations offering Hawaiian fusion cuisine, including appetizers, entrees, sushi, and desserts
- Private Dining & Events: Catering and private event services with dedicated dining rooms and custom menus for special occasions and corporate events
- Gift Cards: E-gift cards sold online in denominations from $5 to $100, valid at mainland locations
- Bar & Beverage Sales: Aloha Hour specials on signature cocktails, select wines, and Kona beers at bar locations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Three-Course Prix Fixe Menu |
| Unit Pricing | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Father's Day Special |
| Unit Pricing | Pay-as-you-go | Waina Wednesday Wine Discount |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Roy's product offering
Product offeringCore offering
Roy's operates three full-service upscale restaurants (Anaheim, San Diego, Bonita Springs) serving Hawaiian fusion cuisine that combines Pacific Rim flavors with European cooking techniques. The company also offers private dining and event services with custom menus, digital gift cards, bar/promotional programs (Aloha Hour, Waina Wednesday), a three-course prix fixe menu at select locations, and the Ohana Club loyalty program.
Product overview
Roy's is a Hawaiian fusion restaurant chain operating as a unified dining concept. The core offering is in-restaurant dining featuring Roy Yamaguchi's signature Hawaiian fusion cuisine, which combines Pacific Rim flavors with European techniques. Supporting products include private dining services with dedicated event coordinators, an e-gift card program, bar services (Aloha Hour), weekly wine promotions (Waina Wednesday), a prix-fixe three-course menu option, and the Ohana Club loyalty program. All locations share the same signature menu with locally-inspired seasonal items.
Differentiator
Problem solved
Functional benefit
Products and services
- Roy's Restaurant Dining Full-service Hawaiian fusion cuisine dining at three company-owned locations, featuring signature dishes such as Misoyaki Butterfish, Blackened Island Ahi, and signature sushi rolls that combine Asian flavors with French culinary techniques. Target audience is individual diners, couples, families, and groups seeking upscale dining experiences.
- Private Dining Services Private event hosting with dedicated private dining rooms (3 in Anaheim, 4 in San Diego, 1 in Bonita Springs), Private Dining Directors, custom menus, and wine pairings for corporate events, business dinners, holiday gatherings, and special occasions.
- E-Gift Cards
Companies that use Roy's
Customer profileSegments3 records
Ideal customer profiles2 records
Roy's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Roy's partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- United OhanacoreParent company overseeing Roy's Restaurant brand. Manages intellectual property, licensing, and corporate operations. Contact address: 13355 Noel Road, Suite 1645, Dallas, TX 75240.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Roy's competitors and assessment
Company assessmentDirect peers
- Kona Grill: U.S. chain serving American and Asian-inspired dishes in a polished-casual setting. Most direct peer because of shared Hawaiian/Pacific Rim flavor profile, comparable per-unit check size, and similar bar-and-grill menu architecture.
- Eddie V's Prime Seafood: Darden-owned upscale seafood and steak chain with similar prix-fixe menus, private dining, and curated bar programs. Closely comparable on fine dining experience, pricing architecture, and event-driven B2B revenue.
- Mastro's Restaurants: Collection of upscale steakhouses and seafood houses known for high-end dining, live entertainment, and special-occasion positioning. Closely comparable on fine dining experience, premium pricing, and event-driven revenue mix.
Broad incumbents
- Morton's The Steakhouse: Long-established nationwide upscale steakhouse chain with comparable price point, full-service dining model, and private dining/event business. Comparable on occasion-based dining and event-driven revenue, though narrower in cuisine focus.
- Ruth's Chris Steak House: National upscale steakhouse chain with similar check size, private event programs, and franchise/licensing structure. Comparable on full-service dining, event-driven revenue, and franchise growth model.
- The Capital Grille: Darden-owned fine dining steakhouse chain with comparable price point, private dining focus, and gift card/loyalty programs. Overlaps in occasion-based dining and curated wine/cocktail programs.
- P.F. Chang's: National Asian-inspired casual dining chain. Comparable in Asian-fusion flavor positioning and broad geographic footprint, though at a lower price tier and more casual service model.
- Benihana: Japanese-American teppanyaki chain with comparable experiential dining, similar average check, and event/group booking business. Comparable on occasion-driven full-service dining.
- Bonefish Grill: Upscale-casual seafood chain with similar average check, full bar program, and special-occasion positioning. Comparable on menu innovation cadence and polished full-service experience.
- Legal Sea Foods: Upscale seafood restaurant group with comparable check size, full-service dining, and event/private dining programs. Comparable on occasion-driven dining and curated seafood-forward menu positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Roy's social profiles
Digital presenceRoy's compliance and trust
Trust signalCompliance1 record
Roy's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roy's leadership team
Management profileNumber of profiles
Profiles1 record
Roy's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roy's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roy's
What does Roy's do?
Roy's operates three full-service upscale restaurants (Anaheim, San Diego, Bonita Springs) serving Hawaiian fusion cuisine that combines Pacific Rim flavors with European cooking techniques. The company also offers private dining and event services with custom menus, digital gift cards, bar/promotional programs (Aloha Hour, Waina Wednesday), a three-course prix fixe menu at select locations, and the Ohana Club loyalty program.
Is Roy's a public or private company?
Roy's is a private company. It is classified as corporate owned and is currently operating.
When was Roy's founded?
Roy's was founded in 1988. It employs 1,001 to 5,000 people.
Where is Roy's based?
Roy's is headquartered in Fort Worth, United States, in the North America region.
How does Roy's make money?
Four revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are private Dining & Events, gift Cards and bar & Beverage Sales.
Who are Roy's's main competitors?
Direct peers on record are Kona Grill, Eddie V's Prime Seafood and Mastro's Restaurants. Broad incumbents are Morton's The Steakhouse, Ruth's Chris Steak House, The Capital Grille, P.F. Chang's, Benihana, Bonefish Grill and Legal Sea Foods.
Does Roy's have an API?
No public API is recorded for Roy's.