Carousel Lights
Carousel Lights is a UK-based, privately held custom signage manufacturer (founded 2013, Surrey) producing handmade traditional glass neon, LED neon (Neon Ultra), lightboxes, and 3D built-up signs for thousands of clients — from homeowners to global brands like Coca-Cola, Disney, BBC, and Harvey Nichols.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Carousel Lights does
Carousel Lights Ltd is a privately held UK custom-signage manufacturer founded in 2013 and headquartered at Fetcham Park House in Fetcham, Surrey. The company designs and produces made-to-order illuminated signage across two broad categories: Neon Signs (including Traditional Glass Neon, LED Neon under the registered Neon Ultra brand, LED Neon Flex, Neon Writing, Outdoor Neon, and a dedicated Neon Art Division for artist collaborations) and General Signs (3D Built Up Signs, Lightboxes, Halo/Backlit Signs, Animated Lighting, Bulb Letters, Fairground Lights, Edgelit Signs, Light Up Letters, and Solid LED Signs). All manufacturing is conducted in-house in Britain, using hand-bent glass tubes for traditional neon and proprietary LED techniques for the Neon Ultra line, with custom recyclable LED lightboxes as a complementary product.
The business operates a direct, sales-led go-to-market model with no resellers: customers contact the company by phone, email, or website for free quotes and advice, and progress through a documented six-step process from initial concept through to detailed specification, manufacture, and delivery. Pricing is project-by-project and quoted in pounds sterling, with full payment due at order unless otherwise agreed in writing. Installation is not provided directly; instead, the company refers customers to a network of specialist third-party installers and art packagers who quote and invoice independently. Revenue is generated through one-time sales of bespoke signage products, with no recurring subscription or licensing element.
Carousel Lights serves a broad customer base described as "thousands of clients" spanning residential homeowners, small independent brands, and large global enterprises. Documented marquee clients include Coca-Cola, Disney, Paramount+, BBC, Sky Sports, Harvey Nichols, Soho House, Gymshark, Coach, Stella Artois, Brompton Electric, NEC Barclaycard Arena, The Royal Academy, Wilton's Music Hall, and City & Country, across verticals including retail, hospitality, film/TV/music, events and exhibitions, fitness, architectural, theatre, sports, visual merchandising, and fine art. Geographic reach is anchored in the UK (Surrey, London, Bristol, Manchester, Liverpool, Bath, Guildford, Richmond) but extends internationally, with bespoke commissions delivered worldwide. The company is co-founded and led by Ben Reynolds, with no disclosed institutional investors, parent company, or external ownership.
Carousel Lights firmographics
Firmographics- Name
- Carousel Lights
- Legal name
- Carousel Lights Ltd
- Website
- https://carousellights.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Carousel Lights is a UK-based, privately held custom signage manufacturer (founded 2013, Surrey) producing handmade traditional glass neon, LED neon (Neon Ultra), lightboxes, and 3D built-up signs for thousands of clients — from homeowners to global brands like Coca-Cola, Disney, BBC, and Harvey Nichols.
- Ownership category
- akta.pro rank
Carousel Lights industry classification
Industry- Product category
- Custom Illuminated Signage Manufacturing
- NAICS
- Sign Manufacturing (33995), Indoor and Outdoor Display Advertising (54185), Electric Lighting Equipment Manufacturing (3351)
- akta.pro primary industry
- Corporate Event Decor, Branding & Signage (HSACADAJ)
- akta.pro secondary industry
- Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH)
Keywords
Where Carousel Lights is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Carousel Lights business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Signage Products: One-time purchase model for made-to-order custom signage including neon signs, lightboxes, halo signs, built-up signs, and other illuminated signage products. Products are individually made to customer specifications.
- Installation Services (Third Party): The company does not offer direct installation services but can put customers in touch with specialist installers for separate arrangement and payment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Custom Quote-Based Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Carousel Lights product offering
Product offeringCore offering
Carousel Lights designs, manufactures and supplies made-to-order custom illuminated signage in the UK, producing traditional hand-bent glass neon signs, premium LED neon (Neon Ultra®), LED Neon Flex, lightboxes, halo/backlit signs, 3D built-up rim-and-return signs, fairground/bulb letters, edgelit signs, animated lighting, and outdoor neon signs for clients ranging from individual homeowners to global brands such as Coca-Cola, Disney, BBC, Harvey Nichols and The Royal Academy.
Product overview
Carousel Lights is a UK-based custom sign maker offering a comprehensive portfolio of illuminated signage products and bespoke lighting solutions. Their core product range spans two main categories: Neon Signs (including Traditional Glass Neon, LED Neon Ultra®, LED Neon Flex, Neon Art, Neon Writing, and Outdoor Neon Signs) and General Signs (including 3D Built Up Signs, Animated Lighting, Bulb Letters, Custom Signs, Edgelit Signs, Fairground Lights, Lightboxes, Halo/Backlit Signs, Light Up Letters, and Solid LED Signs). They operate specialized divisions including a Neon Art Division for artist collaborations, and work with a broad range of materials including traditional glass neon, LED neon flex, and lightboxes. All custom signs are made-to-order in the UK with fast turnaround times, serving sectors across Retail, Hospitality, Film & TV, Events, Exhibitions, Fitness, Residential Interiors, Corporate, and more.
Differentiator
Problem solved
Functional benefit
Brands
- Neon Ultra®: Premium LED neon product brand offering robust and fully controllable custom neon signage.
- Neon Art Division
Products and services
- Traditional Glass Neon Signs
Quantifiable outcome
- Many clients return time again, indicating high customer satisfaction
Companies that use Carousel Lights
Customer profileNamed customers18 records
Segments16 records
Ideal customer profiles7 records
Carousel Lights technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Carousel Lights partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered notable, supporting and prestigious.
- City & CountrynotableAward-winning heritage property developer who acquired Bristol General Hospital. Worked with Carousel Lights to bring architectural neon signage to their Chic City Living development. Collaboration involved finalising text, font, and design with the design agency, and installing neon that could be removed and re-sited once apartments sold.
- Design Agency (for City & Country project)supportingDesign agency collaborated with Carousel Lights and City & Country on the Bristol General Hospital development neon signage project, finalising text and font for the architectural signage.
- Wilton's Music HallnotableHistoric music hall dating back to 1743, undergoing renovation. Commissioned Carousel Lights to create 'The Chrysalis Club' neon piece. Wilton's own artist painted the mounting hardware to match set design. Neon installed above stage for 18-month run.
- Soho House (Cheeky Parlour)notableSoho House commissioned three custom neon signs (lips, 'Nails' speech bubble, and flamingo) for their Cheeky beauty parlour in Holborn, adding glamour and rose-tinted atmosphere to the space.
- The Royal AcademyprestigiousRenowned art institution. MAVERICKS turquoise neon piece was mounted directly to The Royal Academy wall as part of art installation.
- Murder Me, Science (UK), Jealous, HalcyonnotableVarious neon artists and galleries that Carousel Lights has worked with to help realise their neon art visions. Company assists established artists and those moving into the neon medium.
- Third Party InstallerssupportingCarousel Lights works with several neon art installers and specialist installation companies. They put clients in touch with these third-party installers who quote and invoice directly for installation services.
- Specialist Art Packers and Case-MakerssupportingSelect portfolio of specialist art packagers and case-makers that Carousel Lights works with for white-glove delivery and bespoke flight cases for neon art pieces.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Carousel Lights competitors and assessment
Company assessmentBroad incumbents
- Signify: Global lighting leader (formerly Philips Lighting) manufacturing professional and consumer lighting including LED systems used in signage. Adjacent rather than directly competitive, but operates in the same electric lighting equipment space.
- YESCO: Long-established US sign and lighting manufacturer producing custom illuminated signage, including large-format and architectural projects. Comparable in custom illuminated sign manufacturing at much larger scale and broader portfolio.
- FASTSIGNS: Large franchised signage and visual communications network producing custom signs, graphics, and displays for businesses. Overlaps with Carousel Lights' custom signage and visual merchandising capabilities but serves a broader, less-specialised customer base.
Direct peers
- Custom Neon: Online direct-to-consumer LED neon sign manufacturer offering custom designs for residential and commercial use. Closely comparable product offering (custom LED neon) and customer base overlap (homeowners, brands, content creators).
- Echo Neon: Custom LED neon sign company serving both consumer and commercial customers with made-to-order illuminated signage. Comparable product category, custom manufacturing model, and marketing-led DTC positioning.
- Neon Creations: UK-based custom neon sign maker serving brands, retail, and hospitality with bespoke neon and LED signage. Directly comparable custom manufacturing model, UK base, and enterprise brand client roster.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Carousel Lights social profiles
Digital presenceCarousel Lights financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carousel Lights leadership team
Management profileNumber of profiles
Profiles1 record
Carousel Lights funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carousel Lights M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carousel Lights
What does Carousel Lights do?
Carousel Lights designs, manufactures and supplies made-to-order custom illuminated signage in the UK, producing traditional hand-bent glass neon signs, premium LED neon (Neon Ultra®), LED Neon Flex, lightboxes, halo/backlit signs, 3D built-up rim-and-return signs, fairground/bulb letters, edgelit signs, animated lighting, and outdoor neon signs for clients ranging from individual homeowners to global brands such as Coca-Cola, Disney, BBC, Harvey Nichols and The Royal Academy.
Is Carousel Lights a public or private company?
Carousel Lights is a private company. It is classified as family owned and is currently operating.
When was Carousel Lights founded?
Carousel Lights was founded in 2013. It employs 1 to 10 people.
Where is Carousel Lights based?
Carousel Lights is headquartered in London, United Kingdom, in the Europe region.
How does Carousel Lights make money?
Two revenue lines are on record. Custom Signage Products are the primary driver. The others are installation Services (Third Party).
Who are Carousel Lights's main competitors?
Broad incumbents on record are Signify, YESCO and FASTSIGNS. Direct peers are Custom Neon, Echo Neon and Neon Creations.
Does Carousel Lights have an API?
No public API is recorded for Carousel Lights.
What industry is Carousel Lights in?
Carousel Lights's product category is Custom Illuminated Signage Manufacturing. Its primary akta.pro industry code is HSACADAJ, Corporate Event Decor, Branding & Signage, with a secondary code of BPAFALAH, Large-Format & Spectaculars (Building Wraps, 3D, Landmarks). Its NAICS code is 33995.