Long Beach Convention & Visitors Bureau

What Long Beach Convention & Visitors Bureau does

Long Beach Convention & Visitors Bureau, operating under the DBA 'Visit Long Beach,' is a 501(c)(6) nonprofit destination marketing organization founded in 1982 and headquartered in Long Beach, California. The Bureau's core function is to market and promote the City of Long Beach as a destination for leisure travel, conventions, and events, serving three principal customer groups: enterprise convention and meeting planners, individual leisure travelers, and local hospitality businesses enrolled through the Team Long Beach membership program.

The Bureau's product surface is anchored by the official destination website, visitlongbeach.com, which functions as a comprehensive travel planning platform covering events, attractions, neighborhoods, hotels, restaurants, and transit. Adjacent products include a Trip Planner tool, a monthly email newsletter, a press/media services program providing photography and editorial support to qualified travel media, and the Team Long Beach membership directory that lists local operators. Underlying technology is conventional web CMS with digital marketing, social, and PR workflows; no proprietary technology platforms or patents are disclosed. The Bureau also coordinates marketing and event services for the Long Beach Convention & Entertainment Center, which provides 400,000+ square feet of exhibit and meeting space across venues sized for 3,000 to 13,000 attendees.

The revenue model is a hybrid of public and private funding typical of U.S. DMOs: membership dues from local hotels, restaurants, attractions, and retail operators; Tourism Improvement District (TID) assessments; and city/county appropriations. Distribution is multi-channel, including the website, organic social, email, PR/earned media, traditional advertising, direct convention sales, and visitor center walk-in service. Geographic reach is concentrated in the Long Beach metropolitan area and broader Southern California market, with international inbound exposure driven by major event hosting (LA28 Olympics, FIFA World Cup 2026) and outbound marketing partnerships with Visit California and PCMA.

Name

Long Beach Convention & Visitors Bureau

Legal name

Long Beach Convention & Visitors Bureau

Website

https://visitlongbeach.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

Long Beach Convention & Visitors Bureau (DBA: Visit Long Beach) is a 501(c)(6) nonprofit destination marketing organization founded in 1982 that promotes Long Beach, California to leisure travelers, convention/meeting planners, and local hospitality businesses via its website, convention sales, PR, and the Team Long Beach membership program.

Ownership category

akta.pro rank

Headquarters

HQ city

Long Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Tourism Marketing Services: Visit Long Beach generates revenue through membership programs for local businesses, providing marketing and publicity services including web listings, social media promotions, and exposure to convention clients. As a nonprofit corporation, the organization likely derives funding from a combination of membership dues, tourism improvement district assessments, and city/county funding.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Long Beach Convention & Visitors Bureau (DBA "Visit Long Beach") is a 501(c)(6) nonprofit destination marketing organization that markets and promotes the City of Long Beach, California as a destination for leisure travel, conventions, and events. The bureau delivers convention client services to meeting planners, runs the Team Long Beach membership program for local hospitality businesses, operates the official visitlongbeach.com tourism website, and coordinates marketing and promotion for the Long Beach Convention & Entertainment Center (400,000+ sq ft of event space).

Product overview

Visit Long Beach operates as a comprehensive destination marketing organization offering a unified tourism platform centered on its official travel website (visitlongbeach.com). The product portfolio includes the main tourism marketing website with integrated trip planning tools, the Team Long Beach membership program providing business listings and promotions for local operators, media services for press assistance, and newsletter subscriptions. The organization also manages marketing and promotional services for local businesses while driving visitation through event discovery, neighborhood guides, and convention services.

Differentiator

Problem solved

Functional benefit

Products and services

• Visit Long Beach Official Tourism Website The official destination marketing website for Long Beach, California, providing event listings, trip planning, hotel booking links, restaurant and attraction information, and neighborhood guides for leisure travelers, convention attendees, and meeting planners.
• Team Long Beach Membership Program A membership program for local Long Beach hospitality businesses that provides destination-level marketing and publicity services, including member directory web listings, social media promotions, networking events, and exposure to convention clients.
• Press and Media Services A standalone press assistance program serving qualified travel journalists with high-resolution photography, sample story ideas, accommodation assistance, suggested itineraries, attraction tickets, and on-the-ground escorts for editorial coverage of Long Beach.
• Long Beach Convention & Entertainment Center Venue Promotion Promotion and convention sales support for the Long Beach Convention & Entertainment Center, a premier event venue offering 400,000+ square feet of exhibit and meeting space including the Terrace Theater (3,052 seats) and Long Beach Arena (13,000 seats), used for conventions, events, and entertainment.

Quantifiable outcome

• Long Beach will host 11 Olympic events during LA28 - the most of any city outside Los Angeles
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, minor and flagship.

• Visit CaliforniacoreGTM or Marketing Partner · 1 January 1982Official regional tourism marketing partnership with California's statewide destination marketing organization. Visit Long Beach participates in statewide tourism promotion initiatives and marketing campaigns.
• PCMA (Professional Convention Management Association)coreGTM or Marketing PartnerPartnership with the leading organization for the meetings and events industry, providing industry connections and professional development for convention services.
• Catalina ExpressminorChannel Partner/ Reseller/ DistributorPartnership with Catalina Island ferry service operating from Long Beach waterfront, providing transportation access for visitors to Catalina Island.
• Long Beach TransitcoreStrategic or Co-development PartnerPartnership with public transportation provider offering shuttle services, water taxis (AquaLink and AquaBus), and transit options for visitors including free downtown shuttles.
• LA28 Olympic CommitteeflagshipStrategic or Co-development PartnerHost city partnership for the 2028 Summer Olympics, with Long Beach hosting 11 athletic events including beach volleyball, rowing, sailing, handball, water polo, sport climbing, artistic swimming, shooting, and canoe sprint.
• Greece Olympic Team HouseminorStrategic or Co-development PartnerGreek Olympic Committee's Team House at Assumption of the Blessed Virgin Mary Greek Orthodox Church for LA28 hospitality.
• Ireland Olympic Team HouseminorStrategic or Co-development PartnerOlympic Federation of Ireland's Team Ireland House at Ovation Square for LA28 cultural programming and athlete gatherings.
• Denmark Olympic Team HouseminorStrategic or Co-development PartnerDenmark's House of Denmark partnership at The Westin Long Beach for LA28 athlete support including sports medicine and nutrition services.
• LA Galaxy SoccercoreStrategic or Co-development PartnerPartnership with LA Galaxy for FIFA World Cup 2026 watch parties in Long Beach, including youth soccer clinics and fan engagement events.
• Downtown Long Beach AlliancecoreStrategic or Co-development PartnerCity partnership for FIFA World Cup fan zones and events, transforming Pine Avenue, Broadway, and Lincoln Park into fan hubs.
• Fairmont Breakers Long BeachminorChannel Partner/ Reseller/ DistributorHistoric luxury boutique hotel partnership featuring $150 million restoration and hospitality services for major events.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/visitlb
• Facebookfacebook.com/231099585141

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Long Beach Convention & Visitors Bureau